Mon Jan 27 2025

In this episode, Steve Fretzin and Erika Steinberg discuss: The value of having a focused marketing plan for lawyers and firms Strategies for retaining and growing client relationships Building a personal brand using LinkedIn Benefits of fractional marketing for law firms Key Takeaways: A written marketing plan provides focus, direction, and measurable goals, allowing lawyers and firms to avoid chasing "shiny objects" and instead focus on impactful projects. Lawyers often neglect past and existing clients as a source of business due to discomfort, yet these relationships often present the easiest opportunities for growth. Marketing activities should align with an individual's comfort level and schedule—focusing on actions they will actually execute. Firms undergoing mergers or lateral hires risk losing opportunities if they do not clearly communicate how the changes benefit clients and integrate new team members effectively. "The marketing activities that are best are the ones ...