Jamie Rubin: Why Legal Business Development Is a Marathon, Not a Sprint

Discover how a jazz pianist turned niche entertainment work into a powerhouse advertising, privacy, and tech practice—and why treating business development as a marathon, not a sprint, has allowed him to build a loyal, decades‑long client base. In this episode, you’ll hear practical, battle‑tested strategies for specialization, client relationships, and training the next generation of rainmakers. In this episode, Steve Fretzin and Jamie Rubin discuss: Lawyer’s journey as a marathon, not a sprint Building a niche/specialist practice and moving firms Impact of legal operations, budgets, and alternative fee arrangements Personal branding vs. firm branding and the “Info Law Group way” Training younger lawyers in organized, non-salesy business development Key Takeaways: Treating a legal career like a marathon allows room for ebbs and flows in work while staying confident that consistent effort will pay off over time. Specializing deeply in a niche practice area or industry build...