In this episode, Steve Fretzin and Megan Hargroder discuss: Building trust over chasing tactics Positioning with clarity and specificity Showing authenticity to attract the right clients Using story and proof to strengthen credibility Key Takeaways: Modern marketing is shifting away from quick SEO tricks toward real human engagement. When people genuinely connect with your content and stay on your site, it signals trust. That trust is what drives visibility and long-term growth. Trying to speak to everyone weakens your authority. Focusing on a clear niche helps people understand what you do and see you as the go-to expert. Repeating one core message consistently builds recognition and trust. Relatable language, personality, and even humor make you memorable. The goal is not to impress peers but to connect with people. When you show who you really are, you naturally draw in the right clients and filter out the wrong ones. Your bio and reviews are powerful trust builders when do...