Tom Conner: Reputation Is the Business

In this episode, Steve Fretzin and Tom Conner discuss: Treating note-taking as professional insurance Using discomfort to set daily priorities Choosing relationships as the foundation of business development Letting character determine long-term success Key Takeaways: Relying on memory is a gamble, especially when ideas, tasks, and details arrive constantly. Writing everything down ensures nothing important slips through the cracks. The tool matters less than the habit of capturing thoughts before they disappear. Starting with the task you least want to do lowers anxiety for the rest of the day. Avoidance only prolongs stress, whether with paperwork or difficult phone calls. Momentum is built by confronting discomfort early, not managing it away. Referrals grow out of trust earned through service, generosity, and long-term presence. Bar involvement and community leadership create credibility that no marketing tactic can replace. Strong reputations are built quietly and often p...