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Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Bryan Pruitt, MD, has run his practice for 25 years with no partners or PE and here's how he did it. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

25 Years, No Partners, No PE: Here’s How He Did It

What if you could build a thriving plastic surgery practice without private equity, injectors, or social media?

As it turns out, Dr. Bryan Pruitt, a board-certified plastic surgeon in Dallas, has done exactly that.

In this week’s episode of “Beauty and the Biz,” he shares how he built and maintained a profitable, independent practice for over 25 years.

To begin with, he explains how he moved from reconstructive work to a 100% aesthetic focus.

Then, he reveals why he chose to stay lean—without extenders, medspa services, or product sales.

Next, he discusses how a small, dedicated team has kept his practice efficient and highly profitable.

Later, he reflects on his experience covering hospitals around the clock and how owning his own surgical suite changed his workflow.

Finally, he shares why focusing on your strengths can be the smartest growth strategy of all.

Overall, Dr. Bryan Pruitt has built a high-end, referral-based practice while keeping control of his time, business, and lifestyle.

P.S. If you want your cosmetic practice to grow without racing to the bottom on price, focus on positioning.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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