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Michael Edwards, MD, shares his journey from being in the US Air Force, going into solo practice, and then transitioning into retirement.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

From Air Force to Solo to Retirement

Initially, Dr. Michael C. Edwards is a board-certified plastic surgeon and founder of Plastic Surgery Vegas. Furthermore, he is a past president of the Aesthetic Society. Previously, he served as a U.S. Air Force officer. Specifically, he commanded a field hospital in the Middle East. Subsequently, he transitioned from military medicine to solo private practice in Las Vegas. Remarkably, he was operating on patients his first week out of uniform.

Now, in this episode of "Beauty and the Biz," Dr. Edwards breaks down exactly how he did it:

First, he reveals why he stayed in the same city. Consequently, that single decision made his practice launch almost effortless.
Next, he discusses being solo for 12 years before a group merger. Ultimately, it took a year of conversations, attorneys and consultants to get it right.
Then, he reviews his private equity decision. Specifically, they looked into private equity and walked away. Furthermore, he explains why.
Later, he details the one-year retirement announcement. Unsurprisingly, he shares what happened when his phone "lit up."
Moreover, he is transferring 30 years of patient loyalty to the new surgeon taking his place. Importantly, he does this without a single patient feeling abandoned.

Indeed, this is not theory. Rather, it is a playbook from someone who actually did it.

P.S. Finally, if you want an objective view of your own practice, request a Practice Growth Strategy Review here. Otherwise, you might miss what is working, what is not and what to fix next.

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

Visit Dr. Edward's website

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