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A
Welcome, Natalie.
B
Go ahead and introduce yourself. Thank you. I'm Natalie Enchando. I am the skinpent Bean. I'm from Colorado. Sp, Colorado. And I specialize in macro needling. Specifically Skin Pen the goat.
A
Okay. The greatest of all time. If you guys don't know who I'm sitting next to. Okay. Tell us where you're from. Tell us how you started and everything.
B
Originally, I'm from Washington State, but I moved to Colorado and I work out of Colorado. And then I got started because I suffered a lot with acne. And once I saw my acne going away, I was like, I never want that to return. And so I decided to go to aesthetic school and learn how to keep acne away for the rest of my life. Although I do have a breakout right now.
A
Don't look at this.
C
Okay.
A
Mine's more vulnerable, too.
B
I'm like, wow.
A
I really wanted. Because I'm a huge fan. Okay. I really want to know how you got the name the Skin. The Skin Pen Queen.
B
Well, when I first started with Skin Pen, actually, my rep told me, like, she was like, wow, you're like the Skin Pen Queen. Because I just did so much, like, right off the bat. And so she kind of said it to me, and I was like, yeah, you're right. And then I literally just went with it. I changed all my social media and everything, and I told everybody, like, yeah, I'm the skin Fan Queen. And it's just stuck because I do. That is my number one service.
A
Okay. But it's just, like, there's so much controversy with that. Right. Like, they're going to come for us because the stuff that you post, they're before and afters.
B
First of all, thank you.
A
But, like, how did you become such an expert at it?
B
Well, so before I became an esthetician, I had gone to school to study nursing, so I always really like science, like, that part of it. When I became an esthetician, I was going through, like, different things, and I realized quickly when I graduated that I knew nothing normally. I remember asking me about vitamin C and, like, what it did, and I was like, it comes from oranges.
A
Oh, my God.
B
Literally, I was like, oh, my God. And so I started studying, and I wanted to know, like, exactly what I was doing with the skin. So I started studying the physiology of the skin, etc. And when I started studying the Essentially, like, the microbiome of the skin, I was like, this is so weird, because the bacteria that they said spreads.
A
Yeah.
B
Is literally all over the skin. We would Be introducing oxygen. I was like, there's just so many things that don't make sense. And I had read about microneedling. I had already been doing it, but I was like, okay, it literally starts, like, the inflammatory cascade, the healing cascade, all of these things. And I was like, yeah, this just doesn't make sense that I can't do it if this bacteria is literally already there. And acne is not an infection. It's not in any dermatology book. It's not an infection. It is. I mean, it's an issue of the pilot sebaceous unit and in the skin. So that is literally what it comes down to. It's a behavioral problem of the skin, not a bacteria problem.
A
Constant sink.
B
And what does microneedling do? It changes the behavior of our skin.
A
Listen, if I could microneedle, I would. How did you build enough confidence, though, in micro needling to make it such a huge part of your brand?
B
So one of my clients was somebody I had been working on for, I think, two years at this point, and I told her, all right, I have an idea. If I mess up your skin, I'll fix it. They said, do you just me. And she was like, yeah, I guess. So I started microneedling her acne. She had had acne since she was 11 years old, and it was the first time her acne completely cleared. She'd been on accutane twice. She had been. Yeah, well, she. Now she was older. Oh, like, now she was in her 20s, but she'd already been on accutane twice. She. But she had been on spirit lectone and, like, used everything you can think of from a dermatologist. And her acne was crazy. And I was like, just let me try it. And she was so desperate that she was like, okay, let's do it. So we did it, and the rest is history. It took me about three sessions to clear her, and that's when I knew. I was like, okay. And then I started doing it to all my clients. I just. I'm kind of convincing some facts.
A
Yeah, Yeah. I feel like you're. Again, before and afters are just. She literally said, you guys, that she can micro needle over anything.
B
Tell them I will. Yeah, I would. I will microneedle your toe. So actually, I have. I do have a video on my channel where I microneedling somebody's toe just in case it breaks. Juicy. But I literally microneedle the whole entire body. I have done. But acne. I have done stretch marks. I've done tummy Tuck scars, Literally everything. Hair regrowth.
A
What?
B
Implant scars.
A
What's a myth that you are tired
B
of hearing about microneedling, that microneedling is aggressive? It's not an aggressive treatment, but what I will say is you have to know what you're doing when you microneedle. But microneedling is not aggressive. It's actually super healing if you know what you're doing. You could heal most skin conditions with micro when, according to myself.
A
So what's your response when estheticians say you should never microneedle over acne?
B
I said, hey, girl. I just like, how come I have all these before and afters and how come nobody's acne has breath? I just like, can you just explain that to me scientifically? And to this day, nobody has, because I'm like, okay, I have hundreds of before and afters. And, like, I just want you to explain to me why I'm so lucky, like, scientifically. Can you explain that? And nobody ever has explained that. So, yeah, I'm not lucky. It's science.
A
I feel like everything goes back in science.
B
Yeah, it does.
A
Everything. I want to get into something a little juicy.
B
Okay.
A
For someone listening who doesn't understand science.
B
Okay.
A
How can microdealing actually help who.
B
Someone who just doesn't understand, like, with any skin conditions. Okay, so when we microneedle, we're going to create this micro injury in the skin. It's controlled inflammation. So technically, when you microneedle it, your inflammation is going to peak about 12 hours after your treatment. From that 12 hours to 24 hours, your skin actually starts to come down from that peaked inflammation. And you're going to see your skin create this layer of sebum, which is going to be a protective layer. Anyways, when we start the treatment, we actually start the inflammatory cascade and the bloom chilling cascade. We call in growth factors, we call in fibroblasts and neutrophils. That's how we get the new collagen. And we are essentially replacing tissue that is no longer functioning correctly. So that is why with microneedling, when we're working on these different skin conditions, we can heal them because we are essentially replacing old, damaged tissue with new tissue. And so you're just telling the body what to do. You're guiding the body to do that, to do that.
A
I'm, like, sitting here and I'm, like, taking it all in. Are you taking it all in? Zozine?
B
I hope you take it all right out of the macanitas, please.
A
My dad lives in Colorado, so This just makes it a better trip to go.
B
Okay, well, come here.
A
Yes, we're gonna get into what you're working on in Colorado, but I want to get into now some business questions because, you know, coming from you and your social media is just. It's doom it like, that's what drawn, like, my interest for you to be on this podcast was just. Your Instagram is just. I was like, oh, yeah, I don't care. I was telling the manager, I don't care how we get her, Marlo, we're gonna fly her.
B
I don't care.
A
But we're gonna get here on this pod. But I wanna ask you, how has being known for one specific specialty changed your business, your clientele, and your for all?
B
So I think that it did change my business. I always knew that microneedling, even since I first started before I had skin pen micro needling was my number one service. And people specifically came to me because they knew that I was getting good results. However, it was like I was still doing the thing where you do all the services because you're afraid of laying money down, girl. Two years ago, I was still doing Brazilians. I had no business doing Brazilian.
A
I can't see her doing Brazilian.
B
Sorry. If I be Brazilian. I have no business doing that. And so I did do them, like, and I was afraid to let it go. I judged $50 for Brazilian. How long did it take you to. To do it? Oh, like, no, I'm pretty fast. I mean, like, no longer. I would say like 20. But still, I typically wasn't getting two Brazilians back to back. So it was like I was making $50 in an hour. You know, it wasn't like, awesome. And I finally decided to niche down and get rid of all these treatments that I was not passionate about. I was still doing legs, weird stuff like that. Like, why I never wanted to be waxer. So I got rid of all that. I got rid of a lot of my facials, and I just went corrective. And in one year, my business grew over four times.
A
Are you serious?
B
No. In one year. Because instead of 50 appointments, I was now doing an appointment that was $350 in one hour. Yes. And I have more just fully out an hour. It's one hour for me. Yeah. So, like, I just. Once I did it, I was terrified. And it's funny because I was like, oh my God, I'm gonna lose out on like 700amonth. And when I made the switch, I actually brought in that next month and extra. It was like $300?
A
Are you kidding? So that's why they always say, like, a person that just puts their all into one service. It does. I shouldn't profit them a lot more than I see so many estheticians trying to do wax and brows and facials and everything, you know, and it. And it's good because, you know, I do wax as well. Yeah. But I can tell you how exhausting it is from going to, like, I have set up for this facial, going to this, and then it's like, it was exhausting.
B
Yeah. And I, like, I still have facials because now I have employees, so they'll do, like, a lot of facials. I personally only offer one facial. And the reason being is because when I started my business, all I did was facials for the first nine months. And that's when I built my clientele. And I didn't want to just be like, okay, now I'm too good for you. Now I'm going to leave you behind. So I still offer one facial, and I do that happily for my clients. I love my finds. They have helped me be where I'm at today. Right. But I'm not taking new facials. I don't do anything like that. My main thing is skin pattern. Sometimes in a day, I'll do like Adrian skin pen back to back. And it's just. That's how you get good, girl.
A
You didn't just become good at achieving. You branded yourself around it. Was that the intention? Was that intentional?
B
For me, yes. So I had two other micro needling devices, and I loved micro needling. But when I switched to skin pen, I saw a huge difference in my results. So instead of taking, like six sessions to get results that I was getting before, I was getting those same results in like, two or three sessions. And I actually asked skin pen before making my profile, say, skin pen clean. I was like, am I going to get in trouble for this? And they were like, no, do it. We love it. And I was like, okay, awesome. So then I just went all in and it was like, I feel very happy to be associated with a brand that one, I believe in. And two, I feel very passionate about what I do every day. I like, I kid you not. I feel like some people are like, oh, I got to go to work. I promise you, I never feel that. I literally love going to my job every day. Like, it makes me happy. Yeah, I love, like, transforming people's skin because, like, as me severed from acne, it like, changes your life when you all of a sudden don't have acne. Except for this guy. Except for. But, like, you know what I mean? Like, I used to not even go to Walmart without makeup on, and now I'm like, okay, whatever. You're just doing moisturizing this feel every time you're skinny.
A
I can't even say, okay, this side. You don't want to attract me like this. Okay. How do you balance being educational online without giving your tire breaks for free?
B
Well, I am not. I would not say I'm a gatekeeper, so I am bound by contract to my master classes. So, like, when it comes to protocols, that's the thing. I don't give out specifically. But honestly, I truly like helping people. And when they message me and they're like, hey, I'm really stumped with this client or whatever, I do try and help them. Because that's just like, it's not about me helping an esthetician. It's about us helping someone. You know, that makes sense. You know? And also, it's like, I can give out a lot of information, but it's not condensed. And what people like in a master class, for example, is that I give them the information, condense, and they have it organized. So even though I can. There's some people that are not going to take a masterclass because they're like, oh, I already figured it out from her channel. Those people were never to take a master class anyway. Right. Like, that's just true. They're not the person that's going to sign up. They're the person that's going to, like, try to do it that way, which is fine. Everybody's different. But at the end of the day, like, I give out information. I just don't give out everything.
A
So do you for these master classes, is it like, with the skin pen that, like, with them, is it just with you or is it like, how does it work?
B
Mine, my acne glass is clinically reviewed by the skin pen medical team. So when I first started, they supported me a lot. And they were like, okay, so they went through clinically reviewed the class, and it is the only clinically reviewed class over acne past that I started to work. And even skin pen themselves, like, a lot of the terminators have taken, like, a class with me, which I think is really so kind of them, like, to have that.
A
Yeah.
B
But it's because they haven't really gone into different things and, like, studied it yet. So they don't have a protocol for rosacea and they don't have a protocol for melasma. Even though they may be working it out on the back burner, but that's not something that they're giving out. Do you know what I mean? So I have those things because I've studied the skin and I've come up with my fur to fall. So at the end of the day, it's like I have my own stuff from studying skin, but I. I don't know, like, they are very supportive of me, I guess, is what I'm just trying to say.
A
And. And for your master class, is it one day or is it like.
B
Yeah, it's typically anywhere from three, three to four hours. And it's all he is.
A
Oh.
B
So I do like a presentation and then I go through everything in detail and then I go into a live question and answer, and I do about like an hour, more or less, of Q and A, and then after that they get the replay back in 24 hours and they get all the written protocols as well.
A
Now, you heard it here. Okay, and how often do you do them?
B
I currently do them twice a month. It's a lot. One month. We did three because we had so much demand. And I was like, the most exhausted I've ever read in my life. Because you also. I have to get on every day and tell people that I'm doing the class.
A
Oh, like, you have to promote it in a way.
B
Yeah, obviously. And I was like. My ring was like, I will never do three classes again.
A
So that's. That's going to bring me to my next question. Social media.
B
Yeah.
A
Like, are you running in? Do you have someone to help you? Like, because your page. If you guys are not following her, you need to.
B
I do run it. I do have two managers that work for me and they help me answer DMs here and there because it's crazy. Like, some days, especially like after a mass, like after masterclass, I have like upwards of like a hundred messages within, like a few hours. Like, there's just no way I can do all of it by myself. But when it comes to, like, for example, if there's a tough question or something, they'll tell me, hey, Nat, there's a question. Can you go look at this and answer it? But if it's something like, hey, when's your next masterclass? They'll answer that, if that makes sense. But when it comes to personal stuff, like, if a friend messages me, or like, if you message me, they don't answer that. I answer that. So it's just a team effort.
A
So when you were doing Three. You're like, okay, I'm fried, right?
B
I was fried. I. Girl, I was like, y' all are lucky I'm taking showers. Okay. I am. I was like.
A
Because you were still working.
B
Like, yes. And I have a three year old son.
A
Oh, I know what all those toddlers right now, my son is about to be too.
B
Oh, yeah. And it's. It's the best thing. It's also exhausting.
A
Yeah. But I wouldn't change it for the road. Yeah.
C
Yeah.
A
How often are you taking clients though?
B
Like, why take clients four days a week? So what I do is I'm with my son during the day because I just don't want him to go to daycare or something, so. Which it's just my choice. I want to be with him. So I stayed with my son all day and then I go to work at 5:30am and then I work at night with clients. And then after my clients, I make content. Which is why sometimes you'll see me post at 2am if you see me post at 2am, do you like it? And lead a comment and repost it because I'm up at 2am making content.
A
Are you? So you're posting at like 2 in the morning?
B
Girl, I posted last night at 2am because I was like doing all this stuff and then I was like, I didn't post today and I posted it to him.
A
Wow. So you're taking. So you're working from like 5:30 to like 9ish?
B
Yeah. With clients I am typically around like 10pm more or less. And then I make content after that. You guys. Get tired, think of me. Okay. Or text me. Fine. I want to ask you, what do
A
you think too many estheticians are doing because they saw it online instead of
B
understanding the skin first? I think too many estheticians are. I'm sorry for what I'm about to say, but CME estheticians are doing too much when they're microneedling. So you see people taking random serums microneedling it into the skin. That serum can cause something that we like to call granuloma. It's where it's a biologically active molecule. It goes into the dermis. The dermis doesn't shed, like the epidermis. What it can do is if it gets in there and the body can't clear it out, it then sends out signals and it says, we have an invader. And it will come in and it will encapsulate it. So then you get something like a cyst and the body Cannot clear that out. So then the way for that to get cleared out is go to a dermatologist, get very strong top, not topicals, like, yeah, medicine. Or they inject you or they have to cut it out. So that is one thing, because, like, people really don't take it seriously. They're like, oh, it's fine. And I'm like, no, it's. It's really. It's like, fine until it's not fine, because it's not going to happen every time. But you never know when it's going to happen. So there's that. And then also, I think people do too much after microneedling, because the whole point of. The whole point of the treatment, when we're doing microneedling, is to create an inflammatory cascade. And if right away you work on bringing down the inflammation, you're defeating the purpose of the treatment. And I say that with love. I know I used to do ice gloves and masks and other things, but honestly, if you're doing the treatment, let the treatment run its course. People ask me about my results and it's like, you know what? I actually probably do the least. Like, I really don't do that much compared to a lot of people on the Internet. So. So. But I work with the body. I try to read signals and I try to use the cascades to get my results. Hmm.
A
Now, I want to ask you, because nano needling. Do you like. Do you even. What do you think about nano.
B
I don't do nano needling, but nano needling is safe. Like, you can use serums for that because essentially you're making the epidermis more permeable. Yeah. So it just allows a larger molecule to penetrate in, but you're not dropping it into a micro canal. So it's not dangerous, like, in that sense. But nano needling is good. Like, it can be used for deeper penetration of a product. Like, it's good. It's not the same as microneedling, but it's in its own category. It's good.
A
I'm asking for a friend. Yeah.
B
Beth. Yeah. I find sex news.
A
What do you wish estheticians knew before they start offering advanced eyes? Acne chance.
B
I wish that people knew one how acne works as a whole. Acne, like, if you look it up in a dermatology book, I'm going to tell you right now, it is not an infection. And that's what a lot of people think. So just take that to heart. It's not an infection. It is an issue of the pilos sebaceous. Unit. It's a behavioral problem of the skin. The other thing that I wish people knew is that if you microdatal somebody, you could still purge. Purging is normal. Purging is if you get a new cleanser, you might purge if you get a facial hemi purge. And so a lot of people will do one treatment and they're like, oh my God, my, my client got acne. Like, they broke out. And I'm like, it's gonna happen. Yeah, because those microcomidones are coming up because we are causing regeneration in the skin cells. And so I just think that our understanding of acne is very limited. Like, I, I still am learning every day. Like, I'm not saying that I know. Like, I still am learning every day. But at the end of it, what I feel like a lot of our industry is based off of is like these protocols and not so much understanding what we're doing when we're doing these protocols. So, like, what's actually happening in the skin when you are putting Mandela on the skin or etc. You know what I mean? And that's what I think. I wish people would know more, like, more understand more about the skin.
A
Now, if someone wants to become known for acne correction, what should they focus on mastering first?
B
I think that if you want to become known for acne correction, that you should be able to master acne in the same, not simple way. I don't want to say it like that, like in the most common way, which is with topicals. Right. Using different products, you need to be able to know how to do that. Because if you get a virtual client, you need to know that. But the other way is like, how in my treatment room, can I get more long term results for my client where we're changing the behavior of the skin. Because if we only suppress the skin by using topicals, we don't change behavior, we're just suppressing. So what I want them, or what I would say is like, to understand the behavior of the skin when it comes to acne, understand that the follicular wall is having the irritation, that that's why we're getting neutrophils, that that's where we get pus from. Like, understand all of these different little key factors when it comes to acne, and that will help you to be able to really use almost any treatment to treat acne, if you will. If you understand the treatment and you understand acne, you'll be able to treat acne.
A
Yeah, because I'm like, there's so many. I feel like when people see acne, they put. I see online that they're doing too much.
B
Yeah, a lot.
A
You know when it's. Sometimes less is. You agree? Like, less is better.
B
Yeah, I. Yeah, I do agree. Like, don't get me wrong. I combine modalities, and I do, but it's in a specific way. I don't try to overdo it. But I do think sometimes it's like we're trying to do a whole entire facial and then microneedle and then, like, ice globes and a mask. Like, it's like we're doing too much.
A
See that?
B
Yeah. And it's like, let's just do what we know is going to work. And that's all we need to do. We don't need to do 500 steps in. In an hour. Yeah, Yeah.
A
I want to ask for myself.
B
Okay.
A
What makes a client an amazing candidate for skin pen? I. I'm a great candidate.
B
Right.
A
I don't really have that.
B
Are you ready for this? They have skin. They. They have skin. No, I truly do micronidle most people, unless they're like. Let's say they have an autoimmune disease and they haven't been cleared by their doctor. If they come in and they look suspicious, I'm not going to touch that face even for a facial.
A
But, like, suspicious in a way. Like.
B
Well, staff still exists. You know, like, if it looks crazy, I'm not going to go micro needle that, like. Absolutely not. But I also wouldn't give that person a patient. Like, you need to go see your dermatologist first. And then you come back and talk to me. But in the end, I. Micronidle, rosacea, acne, scarring acne, melasma, perioral dermatitis. All the things. KP Every. Yeah, all the things.
A
Okay, so I'm going to Colorado. That's just. I just wanted to ask that for myself. Okay.
B
Just get a double license. A dual license.
A
A dual license, yeah.
B
So you could be licensed in California and Colorado.
A
Oh, I know. See, because we count micro needle in California, unless it's under.
B
Yeah, I know. I mean, we also do it under a medical director, but it's. When you do medical deaths, it's like over 0.5. Oh, below that. You can do it without a medical director, and I know you guys can't. Sorry. My bad, girl.
A
California's. Now, I want to ask the personal question.
B
Okay, we know about that.
A
Okay. What's been the most rewarding thing about owning your business?
B
About owning my business. I think personally, for me, it's seeing employees love their job.
A
Oh.
B
So I, I love, I love seeing my clients, obviously they make up my business and that's like a different story. But when I think business now, I guess I think like more of what I've expanded into. And for me, I really enjoy seeing my employees enjoy their job because that's what I do. Like, I love that. And at the end of the day, my goal is for my employees to love their job and make a living. So if I can like provide that for somebody, I know what joy that brings to me. So I like bringing that joy to them. And then aside from that, getting rid of skin conditions, clearing rosacea, clearing melasma, clearing acne, all of that.
A
And I just want to know, mom to mom, how are you? How is it balancing, like work, your life, balancing being a mom, you know?
B
Well, some days I'm tired because, yeah, I work at night and then I make content and then I go home and my son is 3, so he's up. He, he wakes up at 6:30 or 7 and started to eat breakfast. And the thing that I changed in my mindset is like, I have to be ready to go at that time because he deserves a bond that's ready to go. But I have taken advantage of afternoon naps. Yeah, baby lays down me too.
A
Yeah, yeah. My, my 2 year old is not sleeping though. He takes a 30 minute nap and he's up. I don't know what's. Yeah, we're suffering right now, but anyways, what do you want estheticians to hear if they're scared to step into advanced treatments or their own expertise?
B
I would tell you that if you want to be an expertise in something, find every avenue that you can to study that. Like, I'm talking books, podcasts, going to live trainings. I've been to a lot of live trainings with other estheticians and anytime, like I work with skin better, anytime they have a webinar, I'm on it. Like, I always try to go, you know, full force. So you need to be educated. But at the same time I would tell you, like, anything is possible. So there's a quote that says if somebody else has it, it's possible. So nothing that you see somewhere else, somebody else having, it's not impossible for you. You just haven't gotten there yet. But you can. If I. If you want to be the skin pen queen, and I'm the skin pen queen, you could also be the skin pen queen.
A
I Love that.
B
Because, like, you know, you just.
A
We'll do it.
B
Yeah, you. You just decide what's going to be yours and you take it and that's it.
A
I know. Like, you know, and coming to these trade shows, right? We're in Vegas, by the way, and this isn't. We didn't even mention the new setup. Yeah, but we're in Vegas. Y' all here? Yes, we are at the Be well show this weekend. But it just comes to trade shows, too. Have you ever gone to a trade show?
B
Yes. Yeah.
A
So connecting with other estheticians, right? And brands also help, you know, estheticians kind of grow and see different aspects of.
B
So I think that this is a huge thing and you'll probably see me online doing this, but, like, I think it's a really big thing to support your other estheticians.
C
Something no one tells you is the better your business does, the more time it takes to run it. More appointments and more locations end up meaning more hours spent on scheduling follow ups and marketing. Instead of time with your clients and staff, let alone your friends and family, there's a better way where we can keep growing and get more time back. Gloss Genius is an intelligent system that handles more of the work for you. Scheduling, payments, staff management, marketing, and client follow up, all automatically working in the background to fill your calendar, grow your revenue and keep your clients coming back. 120,000 beauty and wellness businesses trusted to run their operations so they can focus on their vision, ready to earn more and actually get your time back. Use code twistlossgenius.com for 50% off your first two months off their premium plan.
A
Now back to Beauty with a twist.
B
I 100% think that you should be buying product from other estheticians. I think that you should take classes from other estheticians. There's so many things that we all have to offer to each other and that is what I do like to create a community that I feel comfortable with. So, for example, I'll just say this. Was it hard for me to say yes?
A
No.
B
So, like, I truly believe that it's something that I try to practice. It's like if my friend comes out with a lip gloss that I don't own, I'm going to be the first person to buy that lip gloss. Because it's like, that's what we need in the community. And so I think that doing that expands your world. Like, that person now is going to be like, hey, Diana bought this for me. She's a cool person. She might mention you in A room that you're not in. So I think just giving back to your community can go a long ways.
A
And I feel like estheticians now. It's becoming such a huge thing. Right. Like, I feel like everyone's coming into this beauty industry and they're mean. Like, Facebook. Facebook groups are.
B
Yeah, I'm not.
A
They're mean, you know?
B
Yeah.
A
And they attack you and they're. I just feel like a lot of gatekeepers are just. I can see why. They're like, oh, take my course. Take my class, and they just want the money grab, you know?
B
Yeah.
A
And I'm like, where's. Where's the OG at? We're so nice.
B
Yeah. I think that a lot of people are looking to rise by pushing others down right now in this time period of our community. I see it a lot. I just don't think that's the way. I, for example, have what I believe in. And if somebody comes to my page and they're calling me stupid or something, I'm going to defend myself, but I'm not going to go to their page and fight with them because they have a different opinion than me. Why does that affect me? Like, you know what I mean? So I think that's strange. Like, trying to prove one up each other. It's just like, just accept what the other does and move on and focus on your own business. I think that goes much further than trying to make a post about another esthetician talking about how terrible they are.
A
Yeah.
B
I think that's just.
A
Couldn't have said it better.
B
There's, like, no business there.
A
I want to talk about trends because, you know, the Internet is like, be tallow.
B
Oh, no, girl.
A
I want to get canceled a little bit.
B
Okay. I've been canceled a few times, so.
A
No TikTok. We have our followers on TikTok. And this video went so viral, I'm not ever going to mention it again. I still have it on there to this day. Millions. Oh, okay.
B
Brutal.
A
But I've been canceled, so. I know, but I want to talk about. I want to talk about everyone's favorite beef tallow. Salmon sperm. I want to talk about it. What's your thoughts on beef tallow?
B
No, thank you. I'm, like, not trying to put cooking oil in my face. Beef tallow. Like, I looked into it one time because I was like, why people think that it works, usually sunscreen, and I don't even remember what. Okay, first of all, can it help people's skin? To an extent, because it's an inclusive barrier. If you have an impaired barrier, it's going to create a little bit of healing and then you're going to get acne. So you know there's that like it is going to clog of your pores. It is beef fat. It should not be on your face. Please just cook your steaks with that. But no, it's not what you think it is. And there is so much data, the molecule is too big that penetrate the skin. So let's just, let's just put that out there. Like it cannot penetrate. It's not doing what you think it's doing. So salmon sperm. Salmon sperm. Okay, so I'm not against salmon sperm. Essentially it's like a growth factor or like an exosome. But again the molecule is very big. So what it does is it is in the epidermis and it signals down to the dermis. Unless they're putting it on when they're microneedling. But then you are risking the risk of granules. Like you're risking a granuloma in the skin if you're using salmon DNA. I say that with love. There are granulomas that have been caused by pdrn. I don't think PDRN is the worst. I wouldn't microneedle it into somebody's face. But I think it has its place. Place like with nano needling. I believe that it can be good. I think probably you could use it after a TCA peel after, you know, the barrier has been changed. But it's essentially like an exosome type. But if I'm going to do exosomes, I'd rather just use my own.
A
So there's that now, you know, because also Korean skincare is a huge, huge, huge thing on Tik Tok right now. Huge. And you can purchase it off Tik Tok everywhere. Yeah, but what do you, what do you think about Korean skincare?
B
I think that there's some really good Korean skincare. I think that they have like for example in some of their SPFs there are things like green tea which can help be anti inflammatory, can help bring down inflammation and that can be. It's also an antioxidant. So it's good when we're looking at an spf. But do I think that just because it's Korean skincare that it's good?
A
No.
B
I also don't think that just because a bottle of moisturizer costs, you know, $200 that it's good. I think that everything has to be taken for what it is and kind of dissect it and figure out if it's going to be good or not. But I don't think that just because it says Korean skin care that it makes it good. And I don't think that because something's deemed as medical grade that it would be good. I think that everything comes down to formulation and really seeing how it interacts with the skin. I don't think there's a rule that we can follow that says everything from Korea is. I just don't think that's a thing. I think there's good, good stuff, but I also think there's good stuff from here. And even Mexico. Mexico has some good skin care. Yeah, like that is slept on. So when I was little and I
A
was in my teenage years, my mom would go to Mexico and buy skincare for my.
B
I didn't understand, but it worked.
A
I remember what it was, but it worked.
B
Yeah, there's, you know, like, there's a brand, Videlica, that they're trying to come to the US and they're a Mexican brand. And it's so good. Like, no, it's very, very good. And then Ren Beauty, I don't know if you know who she is. I've done classes with her, but she has her own Ren Beauty skincare and also very good. So it's like they. They have different things down there that we don't have up here. And they're really good. And they even go to school longer than us, so.
A
They do.
B
Yeah.
A
What do they hold in little school?
B
I think they go for two years to become an esthetician. I wish I low key wish that was.
A
And you know, they don't even do for us on our state board for to pass state board. They don't do. What is it they only do? They don't do the practical anyway. They don't do practical.
B
What.
A
So you don't do facials?
B
What do you test it on? Same.
A
You don't. You only written. Oh, so you only take 110 questions.
B
And so I don't understand. Sorry about that.
A
Yeah, seriously, I don't understand.
B
Series of cheese melt. No, no. Yeah.
A
They don't. They don't talk to both.
B
Well, that's crazy.
A
So you don't need to do facials or wax or any treatment to pass for state board.
B
That's scary because when I took my skateboard, the girl next to me, I was like, this girl is gonna fail. Because she was like not sanitizing anything.
A
Oh my.
B
And I was like, oh, yeah, that's good. I don't know if she did because, you know, they give you the little.
A
Oh, yeah.
B
But I was like, there's no way this girl's passing because.
A
No, I was terrified. She was, like, watching me. Yeah. You know, But I was like, I
B
need the ass, dude.
A
So you can watch them all.
B
Like, girl, I got this.
A
What trends are you tired of seeing, though? Hold up.
B
The trends I am really tired of seeing, I would say, are microneedling random stuff into the skin. Okay. I bought this serum from Ulta. I made a micro heal it into my skin. Yeah, I don't love that. The roller the about home. Oh, the derma rollers. Yes. Yeah, I don't love that at all. Or just micro needling at home in general. Here's the thing, guys. Okay. I know that you think it's as easy as put on a cartridge and go. It's not. You should definitely understand anatomy. You should understand literally how the skin is going to react. Like, did you know that the mentelis reacts differently than if we're over here because the skin is pulled tighter here and it's thinner?
A
So.
B
So at 00:25, you could actually be in the papillary dermis here, Whereas over here at 00:25, you're not. So anatomy is very relevant to understanding when you're doing micron needling and understanding, like, when is over treating becoming a problem. Because I see that that's a trend. I don't like that when people. When people look like a bloody mess. That is not cute. And that is not necessary. You will never see my clients looking like they just got jacked up. I don't know. They are red. They have some erythema, but they look fine. And there's other people that look like ground meat. Please tell me science look like ground meat. Okay, that's not cute. We're not getting results from that. That can cause dermal fibrosis. We don't want any of that. Okay. So
A
I had to let that sink in. Okay.
B
No ground meat.
A
No. I must put that onto the flicking.
B
Can we make a sticker?
A
Yeah. No. Like, you need to trademark that.
B
No ground meat. Xoxo. This can be.
A
No.
B
Stop making tacos in your treatment room.
A
Oh, my gosh. No one is see the tacos.
B
Can I.
A
Give me tacos.
B
Thank you.
A
I want to get into social media because we're close to ending the pod. So your social media again is just. That's what drew us my. Again. Marlo sent me your page, and he was like, we need n. We need her. And She's a skin spin, skin hand queen. We need her. On what? You know what? Let me ask this first juicy question. How has social media changed your business? Do you think your growth came from your skill, personality consistency, or strategy?
B
When I first started my business, I got fully booked off of shaking my booty online.
A
What?
B
No. Like, I would do dancing videos.
A
Oh, my God, Me?
B
I was like, no.
A
Before you even start that, can I tell you, I have a video that I just posted last week. 70,000 views. Yeah, I'm at like a thousand already. Like, it just like blew up overnight of me holding my assistant because we were doing like a Brazilian video. And like, literally it's like that light off one and I'm just like, you know, I heard so her vagina is like out and it's a dancing one, though.
B
But like, yeah, I mean, that's how I got booked. And I used to, like, people used to come to me and they'd be like, hey, I saw you dancing on my Instagram and I decided I thought you were pretty cool. Thanks. It doesn't matter what I do to your face, but I'm glad you met my dance. So then after that, I felt like when people. I was already very science based, like, let's say within my friend group, people would be like, oh, you like, you know a lot. Which I was like, I don't know, I just studied, you know. Then when it came out online, people were like, oh, like, you know a lot. Which I still don't feel like I know a lot. I feel like every day I have something to learn, but I feel like it definitely changed my business to where I can do more outside of the treatment room and not be so focused on how many clients I have booked every single month. I. I will say I'm fully booked because it's just what I inherited from my dance moves. But at the same time, now I can do more without having to work more hours in the treatment room, if that makes sense. So it gives you more freedom with my son, if nothing else.
A
That was my goal when I became an esthetician, was, you know, now that I have a salon, I have it run. It's my girls are there. I just feel like I want to work less but make more. Yeah, you know, that was my goal.
B
Yeah. I mean, I love working. I literally love working on skin. I can never imagine myself not in the treatment room, but I am happy that I get to mentor and help estheticians outside of the treatment room because that has allowed me to not put in so many hours with clients and just do a little bit less. Like, yeah, like not have to work so many hours. Yeah.
A
Now, what advice would you give to an esthetician who's amazing at what they
B
do but is scared to show up online? Do it. Like, it's scary, but the only way to get through it is to do it. And that's just it. You have to show up. If you have something that you truly believe in and it's controversial, just post it. Just post it. I mean, first of all, Susan's going to leave a comment and then scroll and she's going to forget she left that comment. Don't let that comment ruin your day. Keep going. Sorry. If your name's Susan, keep going. But at the end of the day, it's like when you post about things that you truly believe in and feels passionate about, the people who also feel that way are going to find you. And those people are your people. And that is how you will grow. Yeah, yeah, yeah.
A
Have you ever had a moment where you wanted to quit posting or felt burnout?
B
How did you get through it?
A
Because a lot of us get brain tell social media is a job in itself. You know, when I had to do
B
master classes in a month. Yeah, See, I was like, oh gosh, I'm done. But actually I kept going. And I will say I really did the bare minimum on posting that month. Like, yeah, that month. Like, I wasn't being very creative. I wasn't giving out the best content, but I kept going and I was like, I'm just going to post something and I would just post whatever came to my mind. I wasn't putting a ton of effort into it. But the next month when I knew I only had two masterclasses, it was like I got re energized and I was like, okay, now I can get back to doing what I feel and I can do this better. But I never let myself think I'm too tired. I like, because at the end of the day, it's only about 30 minutes of my day and the right I can move on. I can post and ghost if I have to. Like, I don't have to be attached to my phone, but I post because I know it's going to help. It sounds cliche, but I know it's gonna help future me. So I do today what is now my future. And that's just how I think of it.
A
A lot of people be do. They do be posting a lot. There's like so many stories they need. They think that they need to be posting like that is.
B
Do you think that's. I think that it works for some people. I've seen estheticians that work a lot, like, do a lot of stories and it's interesting. They have like the right type of content, I would say.
A
Yeah.
B
I don't think you want to see me washing dishes. So, like, I don't post that.
A
I'm gonna blur this part out. But like, I'm gonna give you an example. It's just constant. It's like, yeah, I had to, like, I couldn't do it anymore because I knew it was like how the. To keep up with. To keep up with a lot.
B
I know, but at the same time, when you post like that, you also, you do create this parasocial relationship with people.
A
Yeah.
B
And I need to get better. So that's what she has done. And creating a parasocial relationship makes people feel like they know you. It makes them feel connected to you. Like, people that follow me know that I love protein yogurt. I've had clients show up with protein yogurt to give to me because I actually, I don't take tips in my dream room and people have showed up with protein yogurt for me. And so like, there's like this parasocial relationship where they feel like, oh, I know what this girl likes, whatever. And so I don't boast that many stories because again, I, I really try to be present with my son. But at the end of the day, what works for you, works for you. And I'm just not going to. If it works for somebody and that's how they make their money, I think that's awesome. I don't have to do that and I don't do that because I don't have time. But if they do do that, it works. And I'm like, fine with that. I don't have an opinion about that, if you will.
A
Yeah, I feel like I've seen it happen so often. I'm just. For me, I'm with my son all the time, so I don't have the time. So when I do, I'm like, okay. When I do post stories, I kind of just sitting in a spot and I'm posting all of them at the same time because I'm like, I have this five minutes to put it where I can and then I have.
B
He went down for his 30 minute nap.
A
Yes. I'm gonna hustle, but I can in 30 minutes. Okay. But I want to go back into the note tipping.
B
Oh, yeah. Okay. I Don't take tits. So I used to be a server before I became an esthetician. And when I worked as a server, I was like, man, I hate depending on tips. I just wanted to go to work and know what I was going to make. And at the same time, I do feel like I attracted a lot of people because people liked the fact that they knew what they were going to go in and pay. And people have, like, people have loved the no tipping thing, and I just charge what I want to get paid. So, like, my microneedling price is a little bit more expensive than other people in my area, but I get paid off of that, and I don't need a tip on top of that. And that's just how I. It's just my personal preference. Yeah.
A
And I feel like if it's already a high ticket, it's kind of like, you know, you come in paying what the. What the price is, and they respect you.
B
Okay.
A
I know that I'm going to be
B
paying just that amount total. Oh, okay.
A
See, we learned something today. What does it actually take behind the scenes to run a successful esthetician business online and in person?
B
It takes a village. So. So there's nothing that I could do on my own to run what we run. There is a lot. We have team members that help us with the master classes. Like I said, I have my girls that help me with answering messages on social media. I have my cl. My employees that are there to take overflow of clients, and I love it because all of my employees have their own niche, and it's just so fun. I'm like, oh, you want that? You need to go see her. She's amazing. And we all have our different things that we're, like, good at. We're not trying to beat each other, but it takes a village. There's just no way. I have front desk people. We have people doing marketing for us. We have all the things. Because I am not capable anymore of running the show. I did for a lot of years as I grew the business, and then once it got to the point where I was like, I literally cannot do this by myself anymore. I'm going to drive myself crazy. I started to build my team, and now that I have a team, we all have our things that we do. Like, today I have one of my managers with me because, like, that's just how we run our business. None of us are doing anything solo. It's all of us a team.
A
I love that.
B
Yeah.
A
I think now that I have, you know, like, my Two assistants. I don't see. My. My first assistant, she's been with me for, like, six years, and it's just like, wow. Like, you've been there through everything, and you're just watching me grow. And she's been. It's just hard to find.
B
Yeah. I. Well, I'm not gonna lie. A lot of my employees were people that were my clients or my friends. Oh. Which is controversial. But I hired people that I knew had work. Good work ethic.
A
Yeah. My. And that's funny that you said that, because my assistant, I went to high school with her.
B
Yep.
A
And just her. Her aura, like, you come into a room and. And I'm the one that reached out to her, and I told her, like, I don't know where you're working at, but I'm gonna pay you more.
B
Yeah.
A
If you come work with me.
B
And she did, and she's been here ever since.
A
You know, before we end this podcast, I want to get into your. What you're building right now.
B
So I am actually. Which I haven't even announced this yet, but I'll just say it here, but we're opening our brand new spot on Wednesday. That's why I only came to Vegas for. To hang out with the.
A
Okay.
B
I came specifically to hang out with my friends and just do this podcast. So I'm actually about to leave back to Colorado in just a few hours because we are opening on Wednesday, and I feel very blessed. I've talked about this before, but any esthetician that has taken a class with me, you're part of this building because that's how I've been able to do it. And then, like, my team, and it's. I'm not going to lie, it's been the most stressful thing I've ever set out to do in my life. Everything that could have gone wrong has gone wrong. But at the same time, like, I've never been alone in it. I have my husband and my team, and I knew this was gonna happen. It's stressful. It's okay. I feel really grateful because I know, like, I know that it has my name on it, but I know it's everybody. And I feel proud because I started my business in my living room. Yeah. During COVID Literally, I had a crock pot to warm up my towels. So I started in my living room. And now we are opening. It's like a 5,000 square spa. It has 10 treatment rooms. It has everything you could want.
A
This is our first time meeting, but I have fun.
B
Thank you. I am proud, and I know that I have built something good. But I will not take credit for all of that, because I have had my team. Like, the majority of this building has happened when I've had my team to support me. That's why I said it takes a village. No way could I do this by myself. It's, like, a lot.
A
Yeah.
B
And with my son, it's like, I want to be good at both. I want to be a good mom. I want to be a good esthetician. I'm sure you feel that. And so, like, having a team to help you balance your life is, like, essential, because if not, you're gonna go up, up, and you're gonna burn. You're gonna crash now. I'm planning on crashing. So anyways, I don't cry. It just makes me emotional. But it's been a lot of hard work for. Literally been doing this for 18 months now. So we're just about to open, and I, like, can't even. I'm scared.
C
Yeah.
A
No, it's so scary. You know why? First opened up my salon, I was scared. I didn't know what. I didn't know what I was doing.
B
That's. I'm like, I have been a solo esthetician. I know how to check people in, check people out. I know how to do it by myself. I have no idea how to run a big spa. So if you guys go and it's a mess. I'm sorry about that. We're gonna figure out. I have a team to figure it out. But at the same time, like I told you earlier, at the end of the day, we're all just trying to create something bigger than ourselves. If we don't get it perfect the first time. Oh, wow. Like, that's how you learn. That's how you do this again. Better the next. I'm going to come back next. Are we doing this again?
A
Oh, we're. We're going to do this.
B
And we could check in.
A
Yeah.
B
So now let's check out. It's Milo. It's a deal.
A
I'm, like, all blood, right? She made me really sad, and I'm like. Because I think about when I opened up my salon, and I. I put. It took me a year to build because I did it. It was no. It was four walls, literally. Like, it was no. Like, no floor. We both did that, you know, and to build it from the ground up and to have it run for this long. Yeah.
B
It's like, you just feel happy that you did it.
A
And so, like, I'm getting a little sweaty because I just know, like, when you go into your grand opening, just take it all in and just. And really absorb and just take in the moment, you know, because it is a special moment. You know, you do have to step back and, like, acknowledge everything that you. I feel like you gotta cry yourself on the back. Yeah. And no one warns you when you open up anything about permits or the zoning of anything of. And I'm going in this blindsided.
B
Yeah.
A
And I would carry my checkbook all the time because what contractor am I paying today? Who am I paying today?
B
That is me. Every day.
A
Yeah.
B
I have people calling me, like, hey, so I'm done with this job. You owe me $3,000.
A
Yes.
B
Who are you? What am I doing?
A
Can I tell you? I know that I have my mom pictures of me, like, who am I paying? Who is this? And she's like, this is for this. This is. And I'm like, this is insane.
B
Well, when you guys see the spa, my sister, too. And I have to, like, give her credit. My sister is an interior designer, and I had a vision, like, when I walked in this building, I knew I wanted it. I knew it was mine, but I'm not the best at, like, decorating. I'm just not. That's not my 4K. But my sister is amazing. And she interpreted, you know, what I said in my. I want this and this and this. And she was like, okay, you want this? And I was like, yeah, give me that. So when you guys see this bong, that is my sister's work, and she's amazing, and, like, she made my dream, like, come true. So you can't ask for anything better than, like, that type of support, you
A
know, when it's, like, in families. Yeah. I think you sent me a photo.
B
Yeah, it's.
A
I think. Yeah.
B
Yeah, I see it.
A
Beautiful. Oh, my God. I'm gonna go. I'm gonna go.
B
We're gonna have our grand opening in August.
A
I'm gonna go. We're going.
B
We're opening next week, but grand opening is in August.
A
I'm booking my floor flight.
B
Okay.
A
I promised you. I'm gonna go. We're gonna go.
B
We need to. Do you want to come down?
A
Yeah.
B
Okay.
A
We need to go.
B
You can bring your child, and they can hang out with. My God.
A
Yeah. Well, thank you so much for being my podcast and also for flying out here. Oh, yeah, it was you guys to film here. You guys, we went through so much.
B
So what's meant to be will always be.
A
And it was meant to be.
B
And it was meant to be because we. We figured it out. Thank you for having me. I really appreciate you guys listening to this podcast. And you guys should support her with this really cool podcast, Beauty with a Twist. And you guys can find me at Love and Laugh.
A
Yes.
B
And we hope to see her on the next one. Yeah, I will be.
C
Bye.
B
Bye.
Episode: Clearing ACNE with Microneedling
Date: July 17, 2026
Host: Dede
Guest: Natalie Enchando ("The Skin Pen Queen")
This episode of Beauty with a Twist centers on the science, myths, and business realities behind clearing acne with microneedling, featuring guest expert Natalie Enchando—known online as “The Skin Pen Queen.” Dede and Natalie engage in a refreshingly honest insider talk, exploring Natalie’s personal acne journey, her rise as an in-demand microneedling specialist, the technical mechanisms of microneedling, how to build a loyal clientele, social media strategies, and navigating business growth as a mom and entrepreneur. The episode is filled with actionable advice, science-backed myth-busting, and encouragement for beauty professionals.
(For more, listen to the episode or connect with Natalie—The Skin Pen Queen—on Instagram, and keep an eye out for her new Colorado spa grand opening!)