From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything)

Summary

---

Beauty with a Twist

Episode: From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything)

Host: Dede
Guest: Marilyn ("Marilyn Beauty" on Instagram)
Date: January 23, 2026

---

Overview

This episode dives deep into the world of beauty entrepreneurship with special guest Marilyn, known as Marilyn Beauty on Instagram. The conversation covers Marilyn’s journey from humble beginnings in the service industry to building a thriving waxing business—and how one viral Instagram reel transformed everything. Dede and Marilyn discuss the real-life hustle, building a brand, navigating social media, organizing industry events, and balancing business with motherhood. Packed with candid insights, advice, and plenty of laughter, the episode offers inspiration and actionable tips for beauty professionals looking to level up.

---

Marilyn's Journey: From Sephora to Solo Success

• Starting Out at Sephora

  • Marilyn began her career at Sephora after juggling two jobs and school (YMCA & Sephora; [01:19]).
  • Progressed from seasonal cashier to makeup artist, studio coordinator, and eventually to management.
    • "You worked for Sephora, you were that girl." – Marilyn ([01:19])

• Pivoting During COVID

  • Sephora temporarily closed during the pandemic; a company offer to pay for esthetician school fell through.
  • Despite the setback, Marilyn decided to pay for her own education and started esthetician school in June 2022 ([04:13]).

• Taking the Leap to Entrepreneurship

  • Marilyn quit her steady job mid-2022, relying on savings to rent and furnish her first tiny studio ([06:07]-[08:12]).
  • She started only offering makeup and facials, confessing:
    • "I took the leap of faith." – Marilyn ([07:30])
  • Built her space from scratch with secondhand equipment and DIY efforts, driven by necessity rather than resources.

---

From 5 Clients to 100+: The Power of Social Media

• Building on Social Media

  • Marilyn's early marketing strategy was relentless:
    • "Post anything and everything. People are nosy! People love to see your setup, cleaning, the random stuff." ([09:32]-[10:26])

• The Life-Changing Reel

  • A silly video using a trending sound ("oh, yeah, yeah") unexpectedly exploded 4 months after posting, going viral with 14 million views on Instagram ([11:00]).
  • Direct result: An influx of Brazilian waxing clients and a fully booked schedule.
    • "I can't even open the Instagram app because it was just like, like, like." – Marilyn ([11:00])

• Business Scaling

  • Shifted focus to waxing, offering fewer facials and makeup as waxing became her core business ([11:50]).

---

Expanding the Business

• Remodeling and Growth

  • Used new income to upgrade her space—new floors, paint, better furniture ([12:28]-[13:12]).
  • Expanded from one studio to leasing four out of six office spaces, subleasing to others ([13:12]).

• Vision for the Future

  • Hints at upcoming product launches, more events, and eventual dreams of a larger, permanent studio ([13:47]-[14:12]).

---

Hustle Mindset & Practical Advice

• On Taking Risks

  • Advice to those in the beauty industry:
    • "If you have the hustle and you know yourself, take it." – Marilyn ([14:43])
  • Marilyn started with about $3,000–$4,000 in savings ([15:09]).
  • Emphasizes that the first investment is the biggest hurdle but it’s possible to start small.

• On Parents and Upbringings

  • Marilyn grew up without a business background; her parents worked blue-collar jobs. Everything was self-taught and self-made ([09:03]).

---

Content Creation, Brand, and Standing Out

• Finding a Content Style

  • Marilyn’s content is a blend of fun and educational: inspired by other beauty creators but made her own with humor and candidness ([16:46]-[18:21]).
  • Stresses compliance (covering sensitive content, using education tags) and authenticity.

• Brand Affiliations

  • Dual waxer using Soft & Hard Wax (favorites: Russian Pearl and Sensi Clear from Waxness, Lady Payne for soft wax) ([19:46]-[20:18]).
  • Does occasional product reviews via "Witch Wax Wednesday."

• Standing Out in a Crowded Market

  • "Be yourself. Show your personality. Your vibe and room are part of your brand." ([49:47])
  • Cites specific examples (e.g., a waxer with a ‘spooky’ goth aesthetic).

---

Real Talk: Overcoming Limiting Beliefs

• Visibility Fears

  • A major limiting belief for new waxers is the fear of showing their face on camera:
    • "People are afraid to show their face on camera. If you show your face, it's going to attract more clientele." – Marilyn ([21:24]-[21:52])

• Client Relationships

  • Importance of matching with the right clients and not being afraid to "fire" those who aren’t a good fit ([23:03]-[23:38]).

---

Events & Community Building

• The Esthetician Network & Industry Events

  • Marilyn founded The Esthetician Network, offering resources and education for new estheticians ([28:15]).
  • Threw networking events (notably, a yacht party that sold out in 5 days; [29:51]-[30:28]) and a festive holiday party to build community.
  • Advocates for more industry events, not just conventions, to foster fun and professional connection ([37:10]).

• Sponsorships & Goodie Bags

  • Leveraged relationships with brands she truly used and believed in ([33:04]).

• Non-Gatekeeping Ethic

  • "You can show others how to do it, but they're not you. People come to you because of you." – Marilyn ([56:54])
  • Firmly opposes gatekeeping; wants industry success to be collectively shared.

---

Deep Dives: Money Mindset, Motherhood, and Legacy

• Evolving Money Mindset

  • A milestone: earning $1,000 in a day (Valentine’s 2023) was a revelation of her own potential ([38:42]-[40:14]).
  • Dreaming of home ownership and providing for her family—giving back to her mom is a big motivator ([41:08]-[42:16]).

• Motherhood and Business

  • Navigated pregnancy, postpartum, and business all at once, working up to 39 weeks before maternity leave ([44:02]-[45:35]).
  • Now works only 16 hours a week but serves about 136–140 clients monthly, thanks to efficient systems and social media ([24:41]-[25:33]).
  • Balances motherhood and entrepreneurship, advocating that the beauty industry is ideal for moms seeking flexibility ([43:35]).

---

Notable Quotes & Memorable Moments

• On Taking Risks:
  "It takes a special kind of person to hustle it out, especially when you don’t get handed anything." – Marilyn ([09:03])
• On Social Media:
  "Post anything and everything. People are nosy!" – Marilyn ([09:32])
• On Viral Success:
  "One day to another, I can’t even open the Instagram app…that video hit 14 million views." – Marilyn ([11:00])
• On Standing Out:
  "Be yourself…show your personality. If you’re an aesthetic waxer, be an aesthetic waxer." – Marilyn ([49:47])
• On Non-Gatekeeping:
  "You can give somebody the blueprint, but they're not you." – Marilyn ([56:54]) "You can't teach hustle." – Marilyn ([58:06])
• On Overcoming Comparison:
  "It gives me ambition to hustle. I hate the feeling of being left behind." – Marilyn ([54:02])
• On Legacy:
  "You don't need to be a gatekeeper to be successful." – Marilyn ([56:14])

---

Key Timestamps

• 00:49 – Marilyn’s event-packed year and how she thrives under pressure
• 01:19–03:30 – Early career at Sephora and the impact of those experiences
• 06:07–08:12 – Taking the leap: Quitting her job, renting her first studio, and building from scratch
• 10:26–11:00 – Going viral and the impact on her business
• 13:12 – Expanding her studios and subleasing to others
• 15:09 – Money needed to start solo: $3,000–$4,000
• 16:54–18:21 – Developing her content style (fun + education)
• 19:46–20:18 – Favorite waxing products and brand partnerships
• 21:24 – Limiting beliefs: The fear of showing up on camera
• 28:15–30:28 – Creating community with The Esthetician Network and selling out her first yacht event
• 38:42–40:14 – Hitting financial milestones and reflecting on growth
• 44:02–45:35 – Balancing business and motherhood after the birth of her son
• 49:47–50:21 – Authentic branding in an oversaturated market
• 56:14–58:06 – On legacy and why hustle can’t be taught

---

Takeaways for Listeners

• The beauty industry is about relationships, hustle, and authenticity—your brand is YOU.
• Social media, especially Instagram Reels, can exponentially grow your client base, but consistency and authenticity matter most.
• Community over competition—don’t be afraid to share what you know and celebrate others’ success.
• It’s okay to start small, be scrappy, and learn as you go; your unique vibe will attract your ideal clients.
• Motherhood and beauty entrepreneurship can absolutely coexist—flexibility and efficiency are game changers.
• True success isn’t just money or status—it’s having impact, stability, and the ability to give back to those you love.
• Don’t be afraid to show your face and let your personality shine through online.

---

Follow Marilyn (@marilynbeauty) for upcoming events, educational resources, and raw, real-life beauty entrepreneurship content.

Join Dede next time for more candid convos on Beauty with a Twist!

---

Transcript

[A]

Three, two, and one. Welcome, Marilyn Beauty. Thank you so much for coming on my podcast, you guys. She drove.

[B]

How long was this drive, girl? It was like two hours and 30 minutes for me. Okay, well, go ahead and introduce yourself. Hi, guys. I'm Marilyn, Marilyn Beauty on Instagram. I am from Long Beach. You might see me on Instagram acting silly. A little education here and there, but thank you so much for having me.

[A]

I'm sorry. So excited to be here, you guys. First of all, let me, let me, let me.

[B]

Let's.

[A]

Let's backtrack a little bit. Can I just tell you, you are, like, going crazy. This, this year is like last year, actually. She. You came out with two events, right? I've just been seeing you blow up. Like, it's been so, like, I don't even know how to explain you guys, but she's just amazing right now. Like, she's just blowing up, you know.

[B]

The events was so much fun. So much fun. And everything happens so fast. Especially considering that it was like September, October, November, December. Yeah. Like, everything was like in a four month span. And it just, it was great. It was so much fun. It was so fast. I feel like I work well under pressure, so it was just so much fun.

[A]

Yeah. So good we're gonna get into her events, you guys, because I want to.

[B]

Get a little deeper in that.

[A]

But I want to start off by how long have you been in waxer? How did you start and all that?

[B]

Yeah, so I started in the beauty industry at Sephora. So I think I started back in. Yeah, I started back in 2016. I want to say 2015, 2016. My first, first job was a YMCA. So after the YMCA, I got recruited by Sephora. I was still going to school while working the YMCA and Sephora. So I was doing school, two jobs, and I got picked up by Sephora. And of course, you know, back then, Sephora was an it girl. I love Sephora. You worked for Sephora. You were like, if you worked for Mac in 2010-2012, you know what? Yeah, you were that girl. If you worked in Sephora between, like the 2016 era, you know, oh, my gosh, I work for Sephora. So just getting my foot in the door with Sephora was freaking amazing. And I started off as a seasonal. Like, they picked me up because they just needed cashiers. And I was like, yeah, I'm down, I'm down. So I started Sephora and I just would see all the skincare and all the makeup and I was like, I'm from here like, this is. This is my jam.

[A]

Yeah.

[B]

So holiday season would end, and I remember one day, one of the managers came up to me. I was like, hey, do you do makeup on other people? And I was like, yeah. Never in my life. Never in my life have ever taken any clients. And I was like, yeah, fake it till you make it.

[A]

Right.

[B]

Fake it till you make it. And she was like, okay, because we might need people for the. You know, for the season to help us with makeup. And I was like, yeah, okay. So long story short, they kept me. I ended up being, like, a makeup artist. So back then, Sephora used to teach you everything. So they used to put you through makeup lessons, they used to teach you all the branding. They used to teach you everything. I think things have changed a little bit. So after I became makeup artist, I became a studio coordinator. So the coordinator who would take care of all the appointments. After studio coordinator, I got promoted to manager. So my last two years in my Sephora career were a manager position. And I loved it up until. I feel like you, you know, after five, six years, you get tired of the same thing over and over, and you just really need some change. So then Covid happened, and right before COVID Sephora was offering a program to pay for your esthetician school.

[A]

What?

[B]

Yeah, I don't know if they still do it now, but they were offering to pay full. Full tuition for esthetician school. So when Covet hit, that kind of went out the windows. Sephora closed. And I was like, okay. Like, it is what it is.

[A]

Yeah. Fast forward.

[B]

Sephora opened. And I was like, damn. Like that some. Do you speak Spanish? Yeah. Okay. Like the little spinach. I was like, I kind of still want to go to Statician school. Like, what should I do? What should I do? So I started reading the terms and conditions, and it was like, we have to stay with Sephora for an extra year. And I was like, I don't want to do that. Like, my. My. My end goal is just to get out eventually. So I decided to still go to a school. I started esthetician school in 20.

[A]

20.

[B]

22. I want to say 22? Yeah, 2020. In June of 2022. So a little. Was it during co. No, no. Two years after.

[A]

Two years after.

[B]

Yeah, two years after. So I started esthetician school 20. June of 2022. So I went all of June July hits, and I'm like, I want to quit. I want to quit Sephora. I want to quit. I want to quit. I want to quit. I was Just over it. Like, it's a. I think Sephora pays, and this is not to discourage anybody. Sephora pays really well compared to other retailers. They pay definitely higher. And it's a good space to get your foot in the door if you're licensed, because they hire licensed estheticians to do hydrafacials, to do brow waxing, Lip waxing now, though, right?

[A]

Yeah, before it wasn't like that.

[B]

Yeah, yeah, now they do. So I think if. If you're a freshly new esthetician and you want to get your foot in the door, Sephora is definitely a place to start to get that experience. So I started school 2022 in June. July hits, and something just took over me. I was like, I want to quit my job. I want to quit my job. And I would tell my man, I want to quit my job. And he's like, well, just quit. Just quit.

[A]

Yeah.

[B]

Like, I don't know. I have a 4.1K, I have insurance. Like, it's a secure job. Like, why would I quit? But deep down, I knew it was going to happen. Like, once my mind is set on something, I'm. I'm set. Like, I'm just. I'm ready to go. Once my mind is set.

[A]

Yeah.

[B]

So June came, July came around. I spent the first two weeks of July, like, should I do it? Should I not do it? Should I do it? Should not do it? Mid July came in. I was like, I'm putting in my two weeks. Why? What happened? I just am. So August 1st, I'm jobless. Okay, going to school. Great.

[A]

Now what?

[B]

Now what do I do? Now what do I do?

[A]

Yeah.

[B]

So I knew I had a set amount of money saved to get me through the rest of the year. Okay, great. So I spend the first two week of August, what am I going to do? What am I going to do? So I tell my man, hey, I know I'm barely three months into school, but what if I open up a little space? I just do makeup and facials. Like, that's it. Because that's all I know, how to do facials. I was three months into school. I know how to do facials and makeup. While I had the experience, he's like, yeah, do it. Like, let's do it. I'm like, okay, let's do it. So I started looking up spaces on. On the websites, and I found a little space, literally five minutes for. From my house, driving. We went to go tour it, to see it. What are we touring? I don't know. It's 100 square feet. Like, there's. There's nothing to see.

[A]

Yeah, yeah.

[B]

And when we saw it, whoever had it was using it as storage space, so I couldn't even see it. There was that top. So I'm like, oh, my God. Like, what do I do? So the lady who gave us a tour the next day was like, hey, I don't want to give you any pressure, but somebody's looking at it. And I was like, you know what? Let's do it. Like, let's do it.

[A]

And how much was it at the time?

[B]

At the time, I think it was like 500amonth, which is not bad, you know? So I did my. My quas, and I was like, okay, okay. Like, that's fine.

[A]

Okay.

[B]

So that was August. September 1st. I was still in school, and I was a sweet owner doing makeup and facials. I took the leap. I took the leap of faith.

[A]

Stop. And how was your first?

[B]

Like, you know, it's. It's so unsure because it's like, okay, I'm here, like, now. Where's everybody at?

[A]

Where all the clients are like, where's everybody at?

[B]

But I think it's just. It was just like a moment of reality. Was like, okay, well, you wanted this so bad. Well, here you are. Now what? Like, what's the next step? You know? And since I quit my job and I had my space, mind you, girl, this space was a carpet, dinky white walls, and, like, an office light. That's all I had. I didn't have a bed. I didn't have a chair. I didn't have nothing when I got it.

[A]

So I had to buy everything.

[B]

Yeah. Like, so, mind you, you know, everything was for my savings. So somebody that one of my esthetician instructors knew was selling a bed, a steamer, and a lamp. I took it. And that's literally how my room started. Carpet, a steamer bed and a lamp, white wall and office light. And that was it. I slowly started making it mine. Like, I would put in a mirror. I put in a little, like, cabinet. I would put in a little Marshall squadron, you know, like, just little stuff here. Yeah. So emotional to talk about just because of how far. I'm a cry baby, okay? I cry for everything. Oh, my God. What else?

[A]

You sign real quick.

[B]

I'm a cancer.

[A]

Yeah. Okay.

[B]

Well, I guess we're going to tear it up, girl. So it's just. It's such a. Like, I love talking about it because it's such a surreal moment of how I just took a leap, you know?

[A]

Yeah.

[B]

I think it takes not to, like, you know, be or too my horn or anything, but I think it takes a special kind of person to, like, hustle it out. Yeah. You know, especially when, you know, you don't get handed anything to you. My parents. My dad was a boat mechanic. My mom was a medical assistant at the time. So I don't have any business background. I don't know. I didn't know anything when it came down to business. I just knew I had to make this amount to pay my rent and pay my bills. That's it.

[A]

So then after that, did you kind of feel like, where did the waxing come in?

[B]

Okay, so I took a waxing class with one of my instructors, and I would just practice on friends and family. I never did a European wax center. I never. Nothing like that. I would just have friends and family come in and I would torture them. Give me. Give me. Give me 45 minutes. Give me an hour. My first Brazilian waxes were like, 45 minutes to an hour, and I would, like, kill people. And every day that I was at my studio, I was posting on social media, girl, 24 7. And that's why I think it, like, people say, well, what do I post, girl? Post anything and anything. Post anything and everything. Okay, you cleaning up. You taking out the trash, putting in the trash bag, cleaning your bed, cleaning your mirrors, setting up, like, post anything and everything. People are nosy people love. I'm nosy people.

[A]

I'm a cheese more, you know, Let me. Let me say, like, I don't know why that my videos that have me doing the most random stuff are the.

[B]

Ones with most views.

[A]

Yeah, yeah, yeah, yeah.

[B]

So I would post every single day. And one day I made one of my silly videos that I made of a. Like a. It's a song that. The one that says, oh, yeah, yeah. Okay. So I made a reel to that one, posted it, whatever. Maybe like four months later, it blows up.

[A]

Four months. Four.

[B]

Yeah. Four months later. One. Literally, from one day to another, I can't even open the Instagram app because it was just like, like, like, like, like, like, like, like, like that video hit 14 million views on Instagram. On Instagram. It's my pin video. Yeah, 14 million views. And I was like, what is going on?

[A]

I can see that from TikTok, though. That's hard for Instagram.

[B]

Instagram, yeah. So after that video, all the Brazilians started coming in for appointments, and I was like, hello. Okay, let's go.

[A]

Like, let's go.

[B]

This is what I've been waiting for. Now I'm scared, girl. And, yeah, that's kind of how. How it all started. So in between, like, clients, I would have friends and family come in, like, let me wax you real quick just to get that practice. And here we are going on four years later, and I offer nothing but Brazilian.

[A]

Did you have to step away from facials because you were kind of like.

[B]

Yeah, I think that I grew out of the love from facials. It just. It became to feel like a task, and I didn't want to my work to feel like that I came out of an environment when everything felt like a task. So I didn't want this to feel like a task. So I just slowly started falling out of love with it. Not only that, but I've always had pretty normal skin. So how am I gonna, you know. You know, try to help somebody with something that I've never struggled with myself, you know? So I slowly started to push it out. And makeup, I really don't do anymore. So it's just been waxing. I do lash lift and brows, but my bread and butter is waxing.

[A]

So then after that, you kind of were like, I need a bigger space. Like, yeah, I just kind of. I'm going out of this too.

[B]

After that, we were like, okay, now it's time. I have a little bit of money now. Now it's time to invest in it. So we took out the carpet, we put floor. I got a better bed, we painted the wall. So we remodeled it a little bit. And where we are, it's a lot of, like, little office spaces. I think there is 1, 2. 1, 2, 3, 4, 5, 6. 6. There's six office spaces, and four of them are mine. Yeah, four of them are mine. What? So I. I'm the lease. Oh, I am the leaser. And everybody. I sublease them to whoever, you know, whoever wants.

[A]

So it's kind of.

[B]

Is it.

[A]

It's nothing like this, right?

[B]

No.

[A]

Is it like a.

[B]

No, it's like. Like an office building?

[A]

Yeah, yeah, yeah.

[B]

It's like an office building.

[A]

So can you put, like your signage out?

[B]

Yeah, yeah, yeah. They're pretty open. They let you do kind of do whatever, to be honest. And the. The spaces are nice. We just. We build them up. So if office space opens up and it's kind of rinky dinky, I'll invest my money in it and I'll paint it, put flooring, put a few lights in it, and then whoever wants to sublease it from me, I just kind of let them do whatever they want. Yeah. So four of them are mine. Eventually, in the future, God willing, I'll have a space.

[A]

I want to know, what do we have in the future?

[B]

There's some fun, cutesy stuff coming out soon. You'll get a box in the mail very soon.

[A]

She asked for my address, y', all. So I'm waiting.

[B]

Hopefully some events. Okay, we'll get into that. Hopefully some events. And I think as far as my space goes, I'm okay. Yeah. Yeah.

[A]

I feel like once you're comfortable.

[B]

Yeah. I just repainted it, and I just did a little remodeling, so it's cute. And I think it was needed because I was starting to, like, step in, and I'll just be like, ew. Like, I don't like it. I don't like it.

[A]

Because you get bored. Yeah, that's what I feel, too.

[B]

Yeah. So it.

[A]

Just change the paint. Add something.

[B]

After I painted it, I was like, okay, it feels good.

[A]

Like, I feel good. So do you feel like people or, you know, anyone that's in the beauty industry should take that leap of faith that you did?

[B]

If you have the hustle. Yes. Yeah. If you have the hustle and you know yourself. Yeah. But if you are somebody who. I don't know. I. No, you don't know already. I mean, I guess you'll never know until you try. But if you're somebody who has ambition and the hustle.

[A]

Yeah.

[B]

Take it.

[A]

Yeah. And is there, like, a certain amount, like, give us a number to have saved.

[B]

I. I had approximately. I want to say, like, 3,000. It wasn't a lot. Excuse me? It wasn't a lot. 3,000. Like 3,000 to 4,000.

[A]

Yeah.

[B]

And now, mind you, that was security deposit, first month's rent, the flooring, like, the pain and all that. Yeah. You know, the first investment is the biggest. Yeah, the first investment is the biggest.

[A]

Because a lot of people want to go. Oh, we talk about it all the time. They want to go solo and stuff, but they're kind of like, how. Like, how do I do that?

[B]

Yeah.

[A]

No one gives them, like, the. Like, the support on how to do it.

[B]

Yeah.

[A]

They're kind of just like, well, you could do it. Just go solo. But they're like, okay, but how much do I need? I need an exact number. How much should I have saved?

[B]

Yeah. You know, and don't get me wrong, that number. I don't think that number is high.

[A]

No.

[B]

For somebody who, you know, it's saves out of their own pocket, you know, there's a lot of people who have parents. Their parents who help them. And that's amazing. You know, I'm pretty sure if my parents were in a position to furnish a whole space for me, they would. You know, I'm an only child. Really? I didn't know the child. Yeah, I'm an only child. I'm an only child. So I think my childhood was great. But again, you know, what you.

[A]

Yeah.

[B]

You know, you're raised. How you're raised, and it is what it is. So I think there are people who have, you know, that upper hand, and that's amazing. And definitely take it if you can. Yeah.

[A]

You know, and also the drive, like you said, you know, that's a big one. I wanted to get into some juicy questions.

[B]

Yeah.

[A]

Okay. Because I have some. Yeah, I have some that people were asking me.

[B]

Okay.

[A]

I total. I told quite a bit of people that you were coming on, so they were like, okay, well, we need. We need to know.

[B]

Okay.

[A]

So your content is very educational and kind of straight to the point. Right. How did you find your content style?

[B]

Oh, that's a good question. Do you think anybody has ever asked me that?

[A]

It's kind of just educational, but it's fun. Like, I don't know how to. Like, if someone were to ask me to explain your page, I would say fun, for sure. Very obviously educational. But it's just like your personality too, you know? Yeah. How did you kind of find that, your niche to that.

[B]

You know what? I think I've been making educational content going on like two years or three years. I don't know. I don't know. Oh, I'm lying. I do know.

[A]

She does know. See, there.

[B]

I can't remember. There is this.

[A]

She does.

[B]

I don't. I don't remember her name. I don't remember her name, but she just does. Only lash lifts. Only lash lifts. I think she's. I don't remember her name. If I find her page, I'll show you. But her content was just educational about lash lifts. All education content. And she. But her. We're very opposite end. She was very, like, calm.

[A]

Very aesthetic, very minimal.

[B]

Yeah. Yeah. As aesthetic as I try to be, I don't think I have that in me because I'm always like, this or kitchen, this and that, you know? But I said, because I. This is my aesthetic.

[A]

Okay.

[B]

But I saw her content. I was like, why doesn't nobody do this? Or maybe they do, you know, And I just didn't do my research enough.

[A]

Yeah.

[B]

But I was like, this is great for Brazilian waxing. Like. And it's so, like, cliche to talk about that. I'm like, let's talk about it.

[A]

Yeah.

[B]

You know, I love that.

[A]

So that's kind of how you get.

[B]

Yeah, yeah, yeah, yeah, yeah.

[A]

And then you started in the beginning when you first started posting your videos. Where is it more like before and afters or.

[B]

Oh, my gosh, I used to do a ton of before and afters, and I think my account got flagged like twice. And I was like, you know what, we're gonna stop. I gotta stop before my account gets deleted.

[A]

You know why it's so crazy that before you could be posting, like, Brazilians and now.

[B]

Yeah.

[A]

Even like a little niche of it. You're cap.

[B]

And it's crazy because there's some videos that I see and they're wild and I'm like, how do you. How do you like.

[A]

Okay, like, how do you post?

[B]

Let me not.

[A]

How do you feel? Yeah, yeah, but I'm. You know, that's so funny that you say that because not a lot of people now have before and afters because of that reason.

[B]

Right. Yeah. You know what? I just started to bring it back, but now I. I do a little tag that says, like, educo educational content. And now I got one of those. Like, it's not my hand anymore. It's, you know, like the.

[A]

Oh, like the COVID Like the COVID Yeah, yeah, yeah.

[B]

I have a cover now, so it's more professional. It's not just my pinky nail half off under the gloves. Now. Now I'm more professional and now I have a cover.

[A]

So are you. Are you now that you have, you know, and fully waxing or do you have any specific wax brand that you use? I want to know.

[B]

Yeah, I have my. So I'm a. I'm a dual waxer. I use soft wax and hard wax. I love soft heart. Soft wax and hard wax. I love both.

[A]

Okay.

[B]

I do depending what's best for the client. Okay. If I see the client reacts better to hard. Will do hard. If I see the client reacts better to soft. We'll do so it doesn't matter.

[A]

Are you an affiliate with anyone?

[B]

I am an affiliate with waxness and lady paying. So my hard wax comes from waxness and myself. I come lady pink.

[A]

Okay, so tell me your favorite wax from wax.

[B]

I have two Russian pearl sensi Clear.

[A]

Okay.

[B]

Russian pro sensi Claire. My. My ride or die is my go to. I use them separate or I'll mix them. They have a lot of wax that works. I started something Called Witch Wax Wednesday that I need to bring back this year. I did a little bit last year, but then I kind of got busy with the events and everything. So every Wednesday, I try to review a new wax. Mm. But I'm gonna be very honest. I. I am taking a little step back because I feel like I was doing too much on my clients.

[A]

Like they were switching it.

[B]

Yeah. Oh, God. Yeah. And I didn't know. And I'm just being honest. I did notice a little bit of reaction here, a little bit of redness there, and I was like, you know what? I can't be doing this to my girls. Like, let me try it on myself. So I did take a little step back.

[A]

Yeah. Because I feel like you're trying.

[B]

Yeah.

[A]

It's kind of like once you know.

[B]

Your wax, once, you know, what works, works. Yeah.

[A]

Because then I feel like I haven't switched my wax in a very long time because I just know it works.

[B]

Yeah. You know, so why.

[A]

Okay, let me get into another question, because that one was a good question.

[B]

I got you.

[A]

Let's see. What limiting belief do you see holding waxers back the most?

[B]

Oh, wait, one more time. One more time.

[A]

What. What limiting belief do you see holding waxers back the most?

[B]

Oh, that's a good question. Yeah. Yeah.

[A]

I came in with the tea today, you guys.

[B]

What I think holds waxers back the most?

[A]

Yeah. What limiting belief do you see hold holding waxers back the most? Like, what do you see?

[B]

I think that people are afraid to show their face on camera.

[A]

Oh, I love that.

[B]

Yeah. I think that people are afraid to show their face on camera. I think if you show your face on camera, it's going to track more clientele. But I feel that people are afraid or are too shy. I feel being. And, you know, that's. If you're shy, that's who you are. You know, it's kind of hard to. To change that, but I think that once you kind of lose that fear of actually showing up on your camera, it changes a lot. Yeah, it changes a lot.

[A]

Yeah. You know, I do see a lot of people that are in the industry but don't show their face at all. And it's kind of. You know, when I'm booking someone, I kind of know I want to know the face behind it.

[B]

Exactly.

[A]

You know, so I just feel the same way. Like, I want to know who. Who's coming to me.

[B]

Yeah.

[A]

Am I going to right now? You know?

[B]

Exactly.

[A]

And it just shows personality. Like, this person might be good for this type of Clientele. I don't know if. Let me just give you an example for me, right. I attract a certain clientele. And as for you, you probably attract a certain clientele. I just know a client's not for me if they're a specific way. I don't know if I'm making sense, but I'm kind of describing it as like, you know how we fire clients or get fired as well.

[B]

Yeah.

[A]

I fire clients if I feel that it's not the right fit for me. I don't know if you're the same way. Have you ever gotten like. Let me give an example. Like Lady Payne said, like, political. Yeah, I'm not really into politics much. I know a lot about it, but I wouldn't win any type of argument.

[B]

Yeah, yeah. But I have.

[A]

I used to have this one client that came to me a couple times and it was like very. That, that, that. And she tried rebooking and I just couldn't do it because I just was like, maybe she kind of sees who I'm going for. And it's like, kind of like, well, you should switch to this. You know what I mean?

[B]

She was draining.

[A]

Yeah.

[B]

Yeah. You know what? I think my clientele is very much moms. And I have a lot of younger clientele. College girls. I think those are my two college girls and moms. Before I had my baby, I used to work Wednesday, Thursdays, 10 to 7. So after that 5 o' clock hour, I would get a lot of my after work girls. And then once I had my baby, I kind of had to take take a step back. So now I have a lot of my moms who drop off their kiddos to school, come see me. I have a lot of my corporate girls who come during their lunch and a lot of my college girls who come during their. During their lunches. But that's also because of how my schedule is set up. So I think, yeah, depending on how your schedule is set up, that's the kind of clientele that you're going to try. Yeah, yeah.

[A]

Let me ask her. No, I came with the juice today. Okay. What inspired you to create your presence online?

[B]

You know what? I always wanted to be something online. I'm not going to lie.

[A]

Yeah.

[B]

I was telling Didi earlier that I have don't look me up. That I. That I have makeup tutorials from like 2012 on YouTube. They're so funny too. Like my personality that you see shows at now at 31 is like 2021. I just, I would see like how much the Internet changes people's lives. And it truly does. It truly, truly does. My social media completely changed my clientele. Completely changed my clientele. The day after that video blew up, I went from like five clients to over 100 people a month. And that's how I now luckily and with, you know, the will of God, I see about 136 to 140 clients and I only work 16 hours a week.

[A]

Here, this is your crown put. There you go. D Mac job. That's it. That's it for today, guys.

[B]

People like doing the numbers, right? Doing the numbers.

[A]

I mean, who is it right? They're like doing the numbers, you know.

[B]

You know, and that comes with everybody showing up. People cancel, people reschedule. I'm very flexible. I'm a very, very, very flexible service provider, especially towards my mom, especially after I became a, you know, I, I get it. But I have been able to. And this is something that I learned from my esthetician instructor that I went to school with. She says, you know, when you are first open and if you can work. And that's what I used to do. Hey, do you have an appointment at 8pm? Yeah, because why not? I need the money. Do you have an appointment at 6:00am? Yeah, I do. Come in. So once I got pregnant, I slowly started training my clients. Hey, I'm only going to be open from this time to this time and Saturdays. This is what I have. And it just slowly started condensing, condensing, condensing. So now I work Wednesday, Thursday, Friday, 9:30 to 12:30 and Saturdays 8 to 12. That's it.

[A]

Wow.

[B]

That's it.

[A]

And, and, and, and now, like, since you. It's a consistent clientele, how do you feel like giving someone that type of advice to be at your level, just to show up.

[B]

To show up. Yeah. If you, if you're in a position where you have no kids, you have nothing that's holding you back, hustle. Work your ass off. Do it because it'll pay off.

[A]

Yeah, yeah. And again, the whole social media.

[B]

Yeah. And show up. Yeah. Show people your face. Smile. Do a selfie. Like, just show your face. That's one of the biggest things that I hear when I get new clients come into the door. Oh, I book with you because I know this is the first time we met, but I feel like, I just feel so safe. Like, you seem so funny. You seem so like people, People read. Read you through social media or read what? You know, you allow yourself to people to, to read from you.

[A]

Now let's get into the other juicy stuff. I want to know what kind of got into your head when you started planning these esthetician parties. Because it blew up, you guys. It just went from. Can I just say, before we even talk about that, I was a little drunk at that yacht party, but it was so much fun. I mean, I've gone to both of them because of course I'm gonna support you, but it's like, if you haven't gone and you should go this year, it's so much fun. But even Marlo had a grand old time.

[B]

Yeah.

[A]

I was sweating, filming, drunk. I didn't get to eat.

[B]

It was.

[A]

It was amazing. So what got into your head? Planning.

[B]

So, okay, I have something that's called the Esthetician Network.

[A]

Okay.

[B]

And it's more of an educational. I know you just came out with your team too. Congratulations. It looks amazing. And I love that there's three tiers. I love that. I have to chat with you about that later. So I do something that's called the Esthetician Network, and it's for my. My LA girls, newer estheticians who are maybe still in school, thinking about school, or just graduated school, and we go over everything that I literally learned from the bottom up. So llc, escorp, licensing, city licenses, stateboard licenses, establishment licenses, credit cards, business cards. Like, everything that they don't teach you in school, that's kind of what we go through on the Esthetician Network. So although it was all funsies education, I was like, we should do something fun. Like, we should do something fun. And my mom was like, you should have a yacht party for estheticians only.

[A]

Oh. So it was a shout out to your.

[B]

Yeah, yeah. And I was like, you know what? I should. He's like, yeah, okay. So we start browsing yachts. And I was like, this is fucking insane. Maybe next year. So we left it at that. And that was maybe, like, around May. So then I had lunch with 2sts, and I was like, hey, I have this crazy idea. Like, what do you guys think? And they were like, I'd buy a ticket. And I was like, yeah. They're like, yeah, okay. Okay.

[A]

But kind of just an idea.

[B]

Yeah. So then I went back on the yacht website, and I started doing my. My calculations. And I was like, okay. Well, I needed to list them out to at least cover the yacht. You know, the point wasn't to make profit. The point was just to do it. I was like, you know what? It. Like, if it works, it works. If not, I'm in debt with this Yacht. If it works, it works.

[A]

If not, then if it's for me, it's for you. Exactly.

[B]

So I was like, you know what? Take the card. Take the card. So we put the credit card in. I was like, all right, it. I booked it. Yacht. Okay, now it's time to promote. Promote. All right, guys. Y' all party. Y' all party. Y' all party. So the first day, one ticket, soldier.

[A]

Okay, great. You and me, girl. Okay.

[B]

Second day, one more. Great. So it slowly started getting traction and grow. It sold out in five days. Sold out in five days.

[A]

Oh, my gosh.

[B]

And I was like, oh, my gosh. Like, I'm doing this.

[A]

Yeah.

[B]

Nobody. Just me and him. Me and him. I told my nephew, who's 20, hey, I need help. I'll pay for the day. Come and help me. Okay, that's it. That's it. That's it. And when we were in contact with the yacht.

[A]

Yeah, that's whole situation.

[B]

Yeah. When we got in contact with the yacht, they were like, okay, so you guys are booked. You guys have 30 minutes for setup and only four people allowed on the yacht. And I was like, wait, while you're setting up. Yeah, 30 minutes to set up and four people. And I was like, no. Like, I'll pay for an extra hour. Like, what can I do? I. I need more time. They're like, well, let us talk to the owner. Okay, you have an hour, and you're allowed six people on the yacht.

[A]

Okay.

[B]

And I was like, okay, I'll see what I can do. So one of my clients, she does the balloon garlands. And I was like, hey, what do you think? Okay, I'm down. Okay, great. Had the balloons all ready to go, just to tie up, and my group of friends. Hey, guys, I need help this day with this, this, and this. All right, let's do it. And the day of the yacht, I was like, you know what? Everybody just get on. Like, what are they gonna do? Kick us off? So I had a few people on the top, putting the balloons. We were down on the bottom going crazy, putting the mantellas and the decor. It just worked out. It truly. And even down to the goodie bags. It worked out.

[A]

Yeah. Like, how much planning is that? Like, we and Marlo, we're just talking about it how Marlo, we're talking about how much goes into that, like a person. I mean, I don't know. Have you live on stress, but I strive on it.

[B]

Yeah.

[A]

Like, if I know I have to get it done.

[B]

Yeah.

[A]

In my head, I strive on that.

[B]

And, you know, like, on the way there, I was like.

[A]

Like, okay, like, we're gonna do this.

[B]

But in my head, I'm like, like, this is. I. I love this. Like, I love feeling the rush of, like, let's do it.

[A]

Yeah.

[B]

And it worked out, even down to the goodie bags. When I. When I. I had. I had told him, I said, hey, I think I should do goodie bags. And he's like, well, how. And I was like, sponsors, you know? Yeah, sponsors. And I thought about it. Okay. My thought process behind it was like, let me think of brands that I actually like. Let me think of brands that I actually believe in, I actually have used. And I actually, like, you know, it wasn't like, hi, can I have this? Like, hi, my name is Marilyn. I'm doing this, you know? Yeah, you can. But you know, what? What's. Hi. Hello. Who are you? You know what I mean? That was my thought process. So I thought, okay, let me think of brands who can go on my account and see that I've purchased something from them before. You know what I mean?

[A]

So.

[B]

And besides that, you know, I. When. When I go to the conventions, I show face, you know, I try to introduce myself, I make my reels, I interview them, you know, yeah, maybe they don't need the publicity, but I think just that 30 second of connection with you and the brand makes a big, big, big difference. You know, I can. I can go up to somebody and be like, hi, you know, my name is Marilyn. I do. This isn't it. That builds that connection, you know, with the brand. So those are the brands that I thought about that I've showed face before. They kind of might not know who I am, but if they see my Instagram, they'll be like, remember her? Yeah, we interviewed with her. She interviewed one of my team members, you know, so that was kind of my thought process behind the. The goodie bags. In it waxness. They reached out to me first before I decided to take the leap, and they were like, hey, we saw you're having an event we like to sponsor. And I was like, let's go from here. I was like, let's go.

[A]

And then the whole idea onto the next one. Yeah, it was kind of like, okay, the estate, the yacht's over now. We have a whole holiday party coming up that's a couple months away. But it was, like, fast.

[B]

Yeah, the holiday one more. So was like, everybody gets to go to a corporate holiday party. Everybody gets to do all these raffles, and we don't have anything like that, you know, Unless you have, you know, your studio and you have six, seven girls. Like, yeah, that's fun. But what about all the girls who are solo or by themselves? True. You know, you don't have anybody to.

[A]

You know why I like with. You know why I like your parties? Because it's actually fun.

[B]

Yeah.

[A]

You know, like, you. You go in, you're not trying to like. I feel like a lot of the time that you go to, you know, I've been to multiple events, kind of not compared to yours, but events. Right. But it's like mean girl energy.

[B]

Yeah.

[A]

You know?

[B]

Yeah. Or I think that when you're in a room full of women who do the same thing as you, there is always somebody who wants to be the alpha. And it happens the same way with men, you know? Yeah. Like, there's a room full of men, and who's the alpha? And I think it happens the same way with women that are one or one up. You know, somebody always wants to one up you. And if you have that mentality and you want to be the alpha, go ahead, you. You be the alpha. You know, that ain't got nothing to do with me. Yeah. You know what I mean? And I can say the same thing about the events is, like, everybody wants to, like, one, one up. Yeah. Okay. See you up there.

[A]

And like, your events are kind of just like equal. Like, we're all. Do we do the same.

[B]

Yeah. Yeah.

[A]

You know, celebrating their net bracket might be different, but guess what? We still show up. We're still here.

[B]

Yeah.

[A]

So I think that's kind of like what I got from your both events. It's like everyone's just having fun. They had, you know, we're dancing. We had a group. I was. I was drunk. The second one. Okay. Like, you can't keep doing this. I don't know what bartender you got for this holiday party, but I went. And I tell you, I went to Fullerton after. Don't ask me. While I was there. I'm a mom. I don't do that no more.

[B]

Okay. No, you know what? And I. I told him for the yacht and for the holiday. I was like, I don't know. And mind you, I don't know. 85 of the people there.

[A]

What?

[B]

I don't know. 85 of the girls there. I do not know. I mean, but I feel like you knew a lot of them besides social media. Oh, you know. Yeah, but. Yeah, but like, 85. So I tried to limit my alcohol usage, but the. The holiday party, I I did get a little liddy. Yeah.

[A]

Now I see a lot of people doing it, and I want to get into the tea. How do you feel about that? I mean, it's a great thing that you're an og. You started it.

[B]

But I have seen.

[A]

A couple. Maybe I'm gonna say a little. Couple more doing it.

[B]

I love it. Go for it, do it. I think it's needed in the industry, and if you can pull it off, amazing. If you need help, ask me.

[A]

I love.

[B]

It's not hard. No, no, no. Rewind. It's not hard to ask for help.

[A]

Yeah.

[B]

Don't be afraid to ask for help. Is it hard to plan an event? Absolutely. Absolutely. If you could pull it off, my hat to you, because I know how hard it is, but I think it's great. I think it's needed in the industry.

[A]

I think that you starting it since, you know, you're the OG starting these events. I feel like now this 2026, what I see coming is events.

[B]

Yeah, me too.

[A]

I feel like that's one thing that this industry needs, is events like that. Not necessarily. We have conventions, we have Vegas. We have what at Long Beach? We have New York.

[B]

We have.

[A]

But it's just conventions selling products. Not necessarily events.

[B]

Yeah. Yeah. I agree also, too, with the events that I have planned for this year. It's not. I mean, yeah, party, you know, but let's maybe take it back a little bit, at least for the beginning of the year and some education, some refreshers, you know, what are my numbers? What am I trying to hit? What am I trying to hit to celebrate at the SD holiday party? What am I trying to accomplish to get on that yacht for summer? You know what I mean? Like, can I, you know, can I book my four new clients to buy my HomeGirls ticket for the SC holiday party? You know what I mean? So that. And ideally, I would like to plan like a SD Wellness Day, Something more on, like, the healthier side. Something cutesy, yoga, sound bath, calming. Something like that.

[A]

I love that.

[B]

Yeah. Around me.

[A]

Well, again, we're going to. We're going.

[B]

So.

[A]

I want to ask you a question because you mentioned that you were an only child.

[B]

Right.

[A]

And that if your parents can provide you, they would. Right. How did your mindset around money change as your business grew?

[B]

It has changed. Yeah. Yeah, it has changed a lot. My first day that I hit, my goal was. You may cry. My first day that I hit, my goal was Valentine's of 2023.

[A]

A year after.

[B]

A year after a Year after school, Valentine's 2023, I made a thousand dollars in cash in one day for work. And that was my first time that ever happened to me. And I was like, I can't believe I just did this. Like, I can't believe it. I can't believe it. Mind you, I used to live in the beginning when I first started working paycheck to paycheck, you know, picture to paycheck. You work for you. You know, you try to help your parents and, you know, if you're Hispanic or if you're Mexican, you know, you try to help out your parents as much as you can, and they try to help you and just paycheck to paycheck. And the day that I hit a thousand dollars, I was like, oh, my God. Like, oh, my God. Like, I. I just did this. I didn't go to college. I know ideally that's maybe what my mom would have wanted, but I think now I'm at a point where she sees that I'm stable, I'm good, you know, I can. I've achieved what I have said so far. She's. I think her mindset has definitely changed, but I think it's definitely changed my perspective of how much somebody can make. Like, it's not. It's not impossible. It's not.

[A]

And I feel like you, by making that much in a day, it's kind of like, wow. Like, you. You look at how you used to.

[B]

Live and you're like.

[A]

Like, wow. Like, yeah, it's crazy.

[B]

Yeah. Yeah, it's. It's. It's crazy. It's crazy. Especially when you start learning all the little, like, tips and tricks behind your business. And you can get a car with your business. You can get a car that you like, a car that you want, you know, and it. Your business owns it. It's a tax write off or, you know, never in my life that I ever think, and this is gonna sound so, like, I don't know if cliche or corny, but, like, never in my life did I ever think I would be able to buy myself something of luxury.

[A]

Yeah.

[B]

Whether it's a bag, a pair of shoes, the. My car. Never. Never. Didi. Never.

[A]

So what do you think?

[B]

Success?

[A]

Now that you've gone through, what do you think it looks like for you?

[B]

Hopefully a homeowner in the next two years, three years. Hopefully a homeowner. My clients who have been with me since the beginning.

[A]

We're making her cry, y'.

[B]

All.

[A]

Marlo, give me a tissue, please.

[B]

And just, you know, I'mma cry, baby D I cry for everything, girl.

[A]

What's his sign?

[B]

He's a Pisces.

[A]

Oh, my gosh. We have two water signs. I love it. No, but you know what, As I posted this, I don't know if you've seen it yesterday, like, my ideal success was, you know, seeing my mom cook in my house.

[B]

Oh, yeah, yeah. You know, opening up. My mom's a workout freak. Like, she's nuts. Like, she runs marathons, she does gym classes. Like, I would open up a studio for her in a heartbeat. Yeah, yeah, maybe, you know, let's say my top three. Being a homeowner, having a full book schedule and doing something for my mom. Yeah, yeah.

[A]

We always have to add our mom in there. Yeah, I know. I always, I told myself I was watching her cook in my kitchen yesterday and I was thinking, I was like, this is so surreal. Like, I bought my first home.

[B]

Congratulations.

[A]

Thank you. And in California, if you know, you know it.

[B]

Oh, my gosh, I tell him that all the time. I tell him it's one thing to have money, but it's one thing to make California money. And that is an end goal to make California money.

[A]

Yeah. And if, you know, you know, you know. Yeah, that was my thing. My thing was I want to buy my first home. It's not, is it my forever home? Maybe we'll see. In my mind right now, it's not. It's just my, you know, a home that eventually it's going to be in my investment home. But watching my mom cook in that kitchen yesterday, I was like, oh, my gosh. Like, I. This is it. Yeah, this was it.

[B]

I feel this is why.

[A]

Yeah, this is my why. You know, so I feel it a hundred percent. And you know, in the beginning, my success was like, as you, you were saying, you know, buying a home and stuff. I think that my success now is more like being able to be a full time mom to my son, my first kid, and being able to work less but make more.

[B]

Yeah.

[A]

Does that make sense? Yeah.

[B]

100. 100. Yeah. And I think that being a mom in the beauty industry is the best thing you can ever do, is be a mom in the beauty industry.

[A]

And a lot of people don't talk about that, though, especially my podcast. I. I don't think we've ever talked about being a mompreneur ever.

[B]

Yeah.

[A]

You know?

[B]

Yeah.

[A]

So when you had your son, how was it? Like, did you work immediately after?

[B]

Yeah, yeah. But I think it's because I was going through a little bit of like, postpartum. And maybe, like, I was. How do you say, like, when you. Oh, when you disassociate, like, what is it? Oh, like, yeah, disassociation within myself. So I felt a little lost when I got pregnant. I was, like, in the middle of, like, my peak of. Of work and content, and I was like, oh, my gosh, it's amazing. And I got pregnant. I was like, oh, my gosh, okay, like, now what? And it was scary. I was scared. You know, there's a lot of people who want to be moms and everything, and I wanted to be a mom, but it wasn't something that was, like, number one on my mind, you know? Okay, so I got pregnant. And fast forward, you know, I went through my whole pregnancy. I worked up until 39 weeks. I worked up until 39 weeks. My SD bestie, Ari, she took over for me while I was gone. I was only gone for, I want to say, two months and a half or three months. And I went back to work. Oh, my gosh. Just because I think, again, a little bit of postpartum and disassociation of like, well, I want to go back to who I was.

[A]

Yeah.

[B]

I want to go back to how life was. I want to go back to being normal. I want to go back to. I think that's what kind of pushed me to go back to work immediately. Now that time has passed, of course, I wish I would have took off much longer. Yeah. But, yeah, I just think it just kind of pushed me to grind a little bit harder and condense my hours.

[A]

Yeah.

[B]

You know, now I'm able to, you know, make X amount of money in just 16 hours a week, and I get to go home and go be a mom. Yeah. Be with my baby.

[A]

Yeah. You know, and I really think that for me, at first, I was the same way. I was like, okay, I'm pregnant. Now what? You know, but after I had my son, I knew that I didn't want to go through postpartum. And I feel like. And I didn't. Thank God I never had postpartum because I think I came back to work so fast because I'm such an extrovert.

[B]

Yeah.

[A]

I wanted to be around people. I wanted to talk, and I would feel like that was the only way I wasn't going to be. I wasn't going to get postpartum was to be back at your norm. Yeah.

[B]

Yeah. I agree.

[A]

And, yes, I wish I took more time, but I feel like in order for me to provide the life for my Son, I need to do this right. And there's sayings, right? Like, oh, my gosh, well, where's your husband? Why isn't he. He could tell you, but for me, I have. How do I say it? Me and my best friend talk about all the time. I'm not a submissive. I'm a dominant. You know, Like, I'm very, like. Like, I've taken over, baby.

[B]

Yeah.

[A]

You know, I don't know if you are the same, but. Yeah, I feel very, like, I can't depend on him. Even though he says, I got it, it was me. It was my. Like, I can't. I built what I have, and I can't just stop.

[B]

Yeah.

[A]

You know?

[B]

Yeah, yeah, yeah. I. I think that it. Depending on the situation, the scenario, submissive and dominant. But I think I. He's very supportive with everything. Literally, I say I'm. I'm also to a very, like, jump the gun type of person. Like, hey, let's do this. Okay, let's do it. Let's do it. He's like, hold on, hold on a little bit. Yes. Bring it back in. And I mean, our schedules have been able to accommodate for him. Me to work. He stays with the little man. Once I go back, he goes back to work. So it just. It. It works out. Yeah, it works out. Yeah.

[A]

Getting into your husband, right? He has a business too, right?

[B]

Yeah.

[A]

How in the hell did that idea. That is such a smart idea, by the way. Like, having, like, that man and everything of just having all of the links there.

[B]

Yeah.

[A]

Did, like, how did that start it? Was it because he kind of.

[B]

You know what? He had told me a while back about a 3D printer, and I was like, yeah, 3D printer. No idea. What is that? I don't know. Okay. So I did my little research, and I was like, oh, you can make, like, little dragons. Like, you could print toys. What?

[A]

Yeah.

[B]

And I was like, okay. Like, three.

[A]

Okay.

[B]

He's like, I have this idea. And I was like, yeah. Yeah. I'm very supportive. You want to do it? Let's do it. Yeah. Like, let's do it right now. Let's do it.

[A]

You know?

[B]

Yeah, let's do it right now.

[A]

Yeah.

[B]

So he's printed. It's. They're called NFC stands, and they can be to your logos, to your colors. And the first one I ever did was mine. And it was a trial when it was, like, this small. Now they're like, you know, custom, but it was like, this big. And I was like, I love it. Yeah.

[A]

So good. Yeah, yeah.

[B]

And mind you, it taps to anything that you can have your website, your go. And mind you, for Google reviews, you need one for Google reviews. I got 50 reviews in over 10 to 12 days. And my Google has boosted because it's so easy. I have it on my checkout where I keep my glossy news reader on it. So my clients are checking out, say, hey, can you leave me a quick overview? They just tap their phone to it and it brings it up directly into Google.

[A]

Wow.

[B]

And it's. It's been. Well, it's been. It's been well enough to where he can work on his time, I can work on my time. We can still be parents at the same time. I love that.

[A]

And that what he does full time.

[B]

Yeah. Too. Yeah. And he's a musician. Oh, yeah. He's a musician. Yeah. And a group. Oh, yeah.

[A]

I didn't know that.

[B]

Okay.

[A]

Yeah, I need one. Okay, let me get into another question because then these are good questions.

[B]

I'm a yapping girl.

[A]

Let's see. How can waxers stand out in an oversaturated market? Oh, they do.

[B]

That's a good question.

[A]

I'm telling you, I'm coming in with the hat right now.

[B]

How can waxer stand out in a saturated market? Be yourself. Oh, I like that. Oneself show your personality. If you're an aesthetic waxer, be an aesthetic waxer. You want an all white room. Show your all white room. You know, you have a certain vibe. There's a waxer. Ooh, I don't remember her name, but her vibe is all spooky. Like her room is spooky. Oh, I know. I see her ad all the time.

[A]

She's supposed to come in on this pod and moon something.

[B]

Yeah, yeah, yeah.

[A]

Like goth. I love her and her aesthet.

[B]

That's her aesthetic. She stands. We're talking about her.

[A]

Yeah, yeah, we're talking about her.

[B]

That's her aesthetic. And it stands out. I'm like, I wonder what people say about like, what's my aesthetic? They're like the loud one.

[A]

Pink.

[B]

Yeah. Very girly. And you know what's so funny? When I first got my room, I was like, I don't want pink. What?

[A]

Now look at it.

[B]

Yeah, I don't want any pink because everybody has pink, girl.

[A]

But I love it. Yeah. One thing I'm gonna get from your page, I'm telling you, is family oriented. I love.

[B]

You know what?

[A]

And I want. I want to tell you this personally. One thing that I want you to continue posting is like just your Raw moments. You're just in the car. You're in your living room. You could be now you're going on walks. Right? You're trying to do your wall. Your daily walks. See, we watch you. Okay, so keep doing that. Because that's. I'm like, just how. Like, what's your day today?

[B]

And, you know, I see. I think that's why people with you or people with me, you know, because. Sorry for. But people see when they see a real person who they can relate to, especially.

[A]

Yes.

[B]

Mexicans, Latinas, you know, you're like, oh, my gosh. We celebrate Christmas on the 24th, too. We eat the mallet and po for.

[A]

The next two weeks.

[B]

You know, so when you see that, you know, people relate. Yeah, people relate to it. And as much as I love, you know, Desi Perkins and. And all that, influencer. Girl, that's not my life. That. At least not right now, you know, manifesting it. But I cannot relate to that. I cannot relate to your Van cleef stack of $30,000 on your wrist. That's not. I can't relate to that. I love it. I love to see it. I love to see the luxury and motivates me, but I can't relate to that.

[A]

I love.

[B]

You know what I mean?

[A]

You know? Yeah.

[B]

Yeah.

[A]

And I feel also, too, that it's just that it. A lot of people try to be aesthetic, especially because being an aesthetic in this type of century is like.

[B]

Yeah.

[A]

Very minimalism.

[B]

Yeah.

[A]

You know, that's kind of the vibe I went with at the shop. But I feel like it's hard. Like, you know, I want to show my. I want to show what it really is. What the hell? I wake up and I look just as.

[B]

Yeah.

[A]

You know, I'm not all that.

[B]

Yeah.

[A]

I'm not all glitz and glam, but I'm the same. Like, I can't relate to you guys.

[B]

Yeah.

[A]

All of that.

[B]

Yeah.

[A]

You know, exactly. I think that's why Jaclyn Hill's getting canceled right now. Girl, did you see that tea?

[B]

Yeah. And that's what it is. Like, girl, you're trying to talk about us, about the struggle. Baby, you got a hundred thousand in your background and you want to talk about struggle? We're out here trying to buy oranges and peaches, growing eggs and eggs. Yeah.

[A]

I cannot relate to that, girl.

[B]

Sorry.

[A]

Yeah.

[B]

Did you say. See her holiday setup? Like, she got every of her. I mean, again, amazing. I hope that's me one day.

[A]

Yes.

[B]

But that's not me right now. Gas Is expensive, girl.

[A]

Oh, my gosh. And especially, listen, the car that I have.

[B]

Is that you out there?

[A]

Yeah.

[B]

I know you spending gas, and I'm far.

[A]

I live on that side, so it's just gas and everything is just. I. Yeah. And I find that that's something. That's so true. It's something as, you know, someone in the industry just find stuff that people can relate to and relatable.

[B]

Yeah. You know, are we going to get.

[A]

Into our last couple of questions? Oh. What keeps you motivated on days you feel exhausted or uninspired?

[B]

Yeah. I'm going to be honest.

[A]

Yeah, yeah.

[B]

Seeing people post more content than me. What? Oh, my.

[A]

I was not expecting that.

[B]

Dang. People are posting good content. How come I'm not? Why did I slow down? Why did I stop? Yeah. Really? Yeah, yeah. I feel I. And it sounds so corny, but I hate the feeling of feeling left behind.

[A]

Like, not caught up.

[B]

Yeah, yeah, yeah. Like, oh, my gosh. Everybody's, you know, working hard posting their content. I haven't posted nothing. Let me get my butt in there and post something real quick. Yeah, yeah.

[A]

But it's more like, you're not gonna post this, obviously. You're gonna post your.

[B]

Yeah, yeah. Content. Yeah.

[A]

And do you ever look at them and kind of feel. I feel like a lot of people and I've had people on this podcast that say, that's why I need them.

[B]

No.

[A]

Or because they feel.

[B]

And I mean it in the way of, like, it gives me an ambition to hustle. Not in the way of, like, ew, no, no, no, no, no, no, no, no, no. Not at all. No, no, no.

[A]

I'm thinking in a way of like.

[B]

Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

[A]

That's the same way.

[B]

Yeah.

[A]

I've had people on this podcast that say they kind of. They use certain people to give them that. So it doesn't.

[B]

What does it say?

[A]

Like, why is this person getting booked and I'm not type. Like, you know when people post their agendas and stuff.

[B]

Yeah.

[A]

But I could see that.

[B]

Yeah. I used to post my agenda a lot. And I kind of stopped because one day somebody sent me a message, and they were like, oh, so you made this in a day?

[A]

And I was like, oh, my gosh, should I stop? I really have less. I have stopped a little bit.

[B]

I used to do it a lot, and it was just more like for funsies. And I was like, you know what?

[A]

But you know what? I've never gotten a message like that. But I have gone to my clients, I Say, Well, I. Damn. I wanted to come in last minute, but seems like I can.

[B]

Yeah, yeah, yeah. Oh, my gosh, you're so booked. Yeah, but did you ask me? You didn't text me Me.

[A]

I know.

[B]

Like, girl, I got you.

[A]

Yeah, yeah. Well, you should have pre blitz.

[B]

Yeah.

[A]

Anyways, last question. Okay. And we're going to get into a really juicy one.

[B]

Okay.

[A]

Work. No, let's not do that one. What's a legacy that you want to leave behind in this beauty industry?

[B]

Oh. Oh, de.

[A]

I don't know.

[B]

That's a good question. What's a legacy that I'd want to leave behind in this. Yeah, that's a good one. Okay. A legacy that I would like to be leave behind in the industry is that you don't need to meet be a gatekeeper to be successful. You can show others how to do it, but they're not you. You can give somebody the blueprint, but they're not you. People come to you because of you. People come to Didi because of Didi. People come to Maryland because of Maryland.

[A]

Wow. Drop. Yeah, Mike. No, but that is so true.

[B]

Yeah, it's true. And why are we gatekeeping in 2026? Why? Why, why? Why are we gatekeeping in 2026?

[A]

I mean, I don't. So I can't even.

[B]

Neither do that either. I cannot relate. I think I overshare this girl, say. And I'm looking at him because he's like, you saying too much. I'm like, what? Like, no, again, for example, and this is kind of the mindset that I have when I'm teaching my classes, because I do Brazilian waxing demo classes. You know, I cover what I use, everything down to the T. Who's going to actually take all that knowledge and put it to work? You see it, when people come to events, when people come to your seminars, people pay. Okay, how many people that attended are actually putting in the work? And I think that you. You can teach your knowledge, you can teach what you know, but you cannot teach Hustle. You can't. You can. I will stand on that. Put that. Put that on my tombstone. You can't teach Hustle.

[A]

You can't.

[B]

You can't. You can tell somebody, go sell 10 oranges and you'll make tenfold. Okay, will they do it? That's on them. You can't teach Hustle. You can't. I don't know where the origin reference came from. I don't know why I said that. Sorry. I don't know why I said that.

[A]

But it just. She's preaching, y'. All. I don't know why I said, yeah.

[B]

It wasn't my moment, but do you.

[A]

Know what I mean? No, but I get it.

[B]

But I get it. Yeah.

[A]

No, but it's true, though, you know, And I feel like a lot of the times I was just talking to Jane about this, that it's not for everybody.

[B]

Yeah.

[A]

You know, and some people might take offense to it, but it's not that. It's just that it's okay if, you know.

[B]

Yeah.

[A]

It's okay not to have that. It's okay. If you like the stability of a check, it's okay.

[B]

Yeah, absolutely.

[A]

You know.

[B]

Yeah.

[A]

I'm. I just know for me, I've done. I've worked at Sephora. Does that too. I was there five years. I went to Sephora for five years. Yeah. I went to Morphe. I worked there for two years. And I. After that, I worked at Macy's at the counter for. I was a manager for Longhole.

[B]

Okay.

[A]

And then I became a coordinator for Urban Decay in la.

[B]

Right.

[A]

And so I've done all these hours and all this.

[B]

Yeah.

[A]

But I.

[B]

So we've probably crossed paths.

[A]

Probably.

[B]

Yeah.

[A]

Yeah. I used to work at this one, though. Okay. In Rancho. But I used to go to all these events and all this stuff. But I just knew that it wasn't for me, like, just like you, you know.

[B]

Yeah.

[A]

And I remember telling my mom one day, I just said I wasn't. I was going to college, too. And I was like, I'm dropping out. Like, I can't do this. I can't. You cannot make me the person that you want me to be.

[B]

Yeah.

[A]

You know, and yeah, I broke her heart. But I'm that child that I'm that, you know, child that doesn't wanna. I just wants to be an entrepreneur and that's it. So if you have it, I agree.

[B]

Yeah. Yeah.

[A]

You know, 100%.

[B]

And I think, too, like, also, you know, when you open up your business. Yeah. It's so cute and it's so pretty. The glitz and the glam. But coming from a sales background, you know, the numbers behind it. You know, you enter, you clock in for your Sephora ships. All right, guys, we have to make $450 this hour. How are we going to do it? Add to the basket. Add ons. Hello. Add ons when you have your own business. Hello. And all that experience, you know, I brought it with me. I slowly started incorporating to my business when I first started, you know, how much Can I turn the 65 ticket into 85 into 90? Because they push back to you in Sephora, you know? Yeah, yeah. They. They built some tough ones, girl. They have built some tough ones.

[A]

Yeah. And I agree. Like, I just. I. That's why it's really good to have retail.

[B]

Yeah. Oh, a hundred percent. Yeah. 100. I would never go back, but 100, girl. No way.

[A]

Okay. Before we end this podcast, we usually used to end it with a quote. Okay, we don't end that no more. We stopped because we're on a new season. We're on season six.

[B]

Right.

[A]

We're gonna end it on. Do you have any questions for me? Do you feel. Is there any last minute things that you want to tell the audience before that we should know? Anything. Could be anything. Anything to end this podcast.

[B]

Anything to end this podcast. I just want to say thank you so much for inviting me. I'm very, very appreciative. I love yapping. I could. Yeah. For days.

[A]

I know we want to do something. I know. Because we're gonna be happening. Yapping and yapping.

[B]

But thank you for thinking of me. I appreciate it. If you don't follow me, follow me. I have some fun stuff coming out in the next few weeks. And stay tuned for all. All our events. I'm super excited to. I don't know if I started this trend or not, but please wear the crown here.

[A]

I passed it to you. She did.

[B]

But to have all these events for my sds, you don't have to be, you know, fully booked. You literally, if you hold a license, come to the events. They're for you, they're for us. And you will have a good time and meet a lot of people that you can gain a lot of knowledge from and just enjoy yourself. Yeah. Yeah.

[A]

And I will be there. Yeah.

[B]

Thank you.

[A]

Well, thank you so much for being on my podcast. Thank you, Dee Dee.

[B]

And you guys.

[A]

She really drove out here for me in the evening and the traffic. And I appreciate you.

[B]

You got a boiling crab right here.

[A]

I wish, girl. We got knockoff. Well, thank you so much.

[B]

Thank you.

[A]

Yes.

[B]

Bye. Bye.