Korean Lash Lifts Taking Over, How Lashing Has Changed & What I'd Do If I Had To START OVER

Summary

Podcast Summary: "Korean Lash Lifts Taking Over, How Lashing Has Changed & What I'd Do If I Had To START OVER"
Podcast: Beauty with a Twist
Host: Dede
Guest: Kathy White (“Lashco Kathy”)
Date: April 10, 2026

Episode Overview

This vibrant episode dives deep into the ongoing transformation of the lash industry, with a spotlight on the surging popularity of Korean lash lifts. Host Dede welcomes Kathy White, a multi-business beauty entrepreneur and lash educator, to discuss business evolution, mentorship, industry trends, social media strategies, and hard-learned lessons from entrepreneurship—including a memorable story of getting robbed in broad daylight. Kathy openly shares her journey from lash artist to educator, unpacks myths about lashing, highlights industry mistakes, and gives honest, motivating advice for beauty professionals at any stage.

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Key Discussion Points & Insights

1. Kathy White’s Entrepreneurial Journey

Timestamps: 00:05–06:32

• Multiple Businesses: Kathy details her portfolio—two storefronts (Santa Fe Springs & Rancho Cucamonga), The Hive Beauty Collective (estheticians’ studio), an academy for lash education, and Sugar and Spice Café.
• Origins: The first storefront in Santa Fe Springs functioned as a headquarters due to its strategic location (near Knott’s Berry Farm & Disneyland), while Rancho Cucamonga followed out of student demand in IE.
• Service + Education: Both locations offer retail, client services, and classes. Kathy remains personally involved in lashing, balancing business with her original passion and using it for content and education.

Quote:
"Lashing doesn't do that to me [burn-out]. So it's almost like my hobby." — Kathy White, [05:30]

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2. Why Build a Storefront?

Timestamps: 06:36–10:52

• Inspiration: Kathy’s experience at an auto parts shop highlighted the value of tangible, multi-brand selection—a model she applied to beauty.
• Product Diversity: The Lash Company is intentionally multi-brand, catering to clients’ varied preferences and allowing them to physically test products—a key differentiator from online-only shopping.
• Customer Experience: Kathy emphasizes the importance of offering choices and being a resource for both products and education.

Quote:
"We have all of that available at the storefront. And I thought, I can do this, but for beauty." — Kathy White, [08:58]

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3. Becoming an Educator: Breaking Industry Gatekeeping

Timestamps: 11:54–16:54

• COVID Pivot: The industry lacked accessible educators. Kathy filled that role, advocating for lifelong learning rather than “get rich quick” promises.
• Anti-Gatekeeping: She is passionate about sharing knowledge and equipping lash artists instead of hoarding information.

Quote:
"Everybody was gatekeeping a lot of this stuff. And I was like, well, how are people supposed to get better if you don't give them the information that we have?" — Kathy White, [13:02]

• Mythbusting Training:
  "If anybody claims to tell you that you are going to make a six-figure business after this eight-hour class for $500... They are lying." — Kathy White, [14:12]

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4. Staying Relevant: Trends, Korean Lash Lifts, and Adaptability

Timestamps: 16:54–19:59

• Trends Matter: Korean lash lifts are booming, influenced by Korean beauty/skincare trends. Kathy points out misinformation about the new techniques and stresses the need for hands-on training.
• Role as Educator: It's now crucial to correct client misconceptions and stay ahead of evolving beauty trends.

Quote:
"With incorrect technique, if you don't know what you're doing, if you're learning from T[ikTok], you can absolutely screw it up." — Kathy White, [19:15]

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5. The Pitfalls of Learning Online

Timestamps: 20:29–22:21

• 60-Second Reels ≠ Education: Kathy critiques reliance on online snippets, warning it's impossible to teach lash lifts/lash extensions properly in brief social content. Proper hands-on mentorship is irreplaceable.

Quote:
"How many reels is it gonna take you to actually do it correctly?" — Kathy White, [21:25]

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6. How to Choose a Great Educator/Trainer

Timestamps: 22:25–24:13

• Look at the Students: The consistent, high-quality work of an educator's students is the truest testament to their teaching ability.

Quote:
"If the students' work does not look like the educator's, then there's something missing there." — Kathy White, [22:36]

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7. Training, Copycats, & Ethics in Education

Timestamps: 24:13–27:31

• No Official Educator License: Anyone can call themselves an educator; Kathy advises only doing so if grounded in responsibility and a genuine desire to uplift others.
• Copycats: While frustrating, she believes that quality and ethical educators ultimately endure—“fast and cheap are never of quality.”

Quote:
"There is no license to become an educator. So in reality, anybody could be an educator. Yeah, but should everybody be an educator? Absolutely not." — Kathy White, [24:13]

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8. Consistency vs. Quality

Timestamps: 27:33–29:18

• Consistency Wins: Amazing training or artistry will fade from memory without regularity. To thrive, one must be both consistent and visible.

Quote:
"Consistency will always, always get through. You will keep going, you will keep growing here." — Kathy White, [28:41]

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9. Branding and Personalization on Social Media

Timestamps: 29:10–34:18

• Branding Essentials: Consistent logos, colors, and presence make your brand instantly recognizable.
• Instagram Strategy: Kathy embraces imperfection and authenticity, focusing her content on education, personal connection, and promotion.
• Personal Boundaries: Some personality is important for relatability, but excessive emotional oversharing is discouraged.

Quote:
"Branding is so important because it is what people remember about you, even without you having to be there." — Kathy White, [29:21]

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10. Work-Life Balance & Scheduling as an Entrepreneur

Timestamps: 34:25–35:30

• **No true “days off”—instead, Kathy uses time-blocking to manage responsibilities, gym, vacation, and clients.

Quote:
"There is not really, like, oh, I have a day off. But if I need it, like, I'll take it and cover it on the other side." — Kathy White, [35:19]

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11. Good vs. Great Lash Artists

Timestamps: 35:30–38:00

• Persistence and Practice: It’s not about pleasing everyone or being perfect—it’s about resilience, learning from failed attempts, and not letting difficult clients or setbacks end your progression.

Quote:
"You fail once, you do it again, you fail again, you do it again, you fail again, you do it. And that's what separates you from being great and being good." — Kathy White, [37:49]

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12. Pricing, Value, and “On the Go” Lashing

Timestamps: 38:11–43:56

• Set Your Own Worth: There's a shocking gap in pricing—some charge extremely low rates for high-quality work. Kathy insists on understanding your value and charging accordingly.
• Mobile & Unconventional Lashing: Innovations like “lashing in a Tesla” are discussed, but she cautions about comfort, legality, and physical health factors.

Quote:
"Not if you want this as a career. There's no way. Not for $45. Not if you want, Not if you want this as a career." — Kathy White, [40:06]

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13. Industry Trends: Lash Industry Is NOT Dead

Timestamps: 43:56–46:44

• Pivot, Don’t Panic: The industry is evolving, not dying. Add new services (like clusters or lash lifts), adapt with client preferences, and you’ll always have market share.

Quote:
"The lash industry is not dead… It’s pivoting." — Kathy White, [44:12]

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14. Mega Volume vs. Natural—Personal Preferences

Timestamps: 46:44–48:32

• Unpopular Opinion: Kathy and her co-host voice their love for mega volume lashes—even as the market favors more natural looks right now.

Quote:
"I’m not a natural girly… To me, I just think mega volumes are so gorgeous. Like, that luxury. It just looks so, like, elite to me." — Kathy White, [47:32]

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15. What Lash Artists Should Stop Doing

Timestamps: 48:45–50:40

• Comparison Kills: Obsessive comparison only breeds imposter syndrome and creative paralysis. Put energy into learning and improving, not envying others.

Quote:
"Stop comparing yourself to the next person… Everybody puts out their best moments online. Nobody will ever put their bad sets online." — Kathy White, [48:58]

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16. Starting Over: What If Business Drops to Zero?

Timestamps: 50:46–53:50

• Project Success: Never reveal you’re struggling—create the “busy” perception online, leverage scarcity, and act as if you’re in high demand to attract real bookings.

Quote:
"Only because you don't go to a restaurant that's empty... You go to places that are always busy." — Kathy White, [51:14]

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17. The Viral Robbery Story

Timestamps: 54:51–61:52

• Getting Robbed: Kathy’s store was famously robbed (by a woman in Louis Vuitton and pumps). Social media sleuths quickly identified the thief, leading to resolution. The incident drove new clients and awareness to her three-month-old store—a true “blessing in disguise.”

Quote:
"In 45 minutes they're like, this is this person. This is where they live. This is their phone number. Shut up. They went FBI mode." — Kathy White, [58:31]

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18. Is It Still Worth It? The Future of Lashing

Timestamps: 62:16–63:27

• 2026 and Beyond: Kathy gives a resounding YES—it’s still worth working as a lash tech if you’re passionate, consistent, willing to learn, and able to pivot with trends. Six figures is achievable with the right mindset and work ethic.

Quote:
"If the beauty industry is what you're passionate about, you will make it... Yes. You can make six figures. It is absolutely possible." — Kathy White, [63:19]

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Notable Quotes & Memorable Moments

• “Fast and cheap are never of quality.” — Kathy White, [26:05]
• “Consistency will always, always get through.” — Kathy White, [28:41]
• “Branding is so important because it is what people remember about you, even without you having to be there.” — Kathy White, [29:21]
• “You fail once, you do it again, you fail again, you do it again, you fail again, you do it. And that's what separates you from being great and being good.” — Kathy White, [37:49]
• “The lash industry is not dead… It’s pivoting.” — Kathy White, [44:12]
• "Only because you don't go to a restaurant that's empty... You go to places that are always busy." — Kathy White, [51:14]
• "In 45 minutes they're like, this is this person. This is where they live. This is their phone number. Shut up. They went FBI mode." — Kathy White, [58:31]

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Essential Timestamps

• [00:05] Kathy introduces her career & businesses
• [06:36] Decision to open a storefront; business model origins
• [11:54] Pivot to education/gatekeeping in lashing
• [16:54] Adapting to trends/Korean lash lifts
• [20:29] Dangers of “learning” from social media
• [22:25] How to evaluate trainers/educators
• [24:13] Ethics and competition in education
• [27:33] Importance of consistency over just initial quality
• [29:18] Branding and Instagram strategy
• [34:25] Entrepreneurship & managing “time off”
• [35:30] Difference between good and great lash artists
• [38:11] Pricing, profitability, and lashing “quantities”
• [43:56] Myths: “the lash industry is dead”
• [46:44] Debates: Mega volume vs. natural looks
• [48:45] Stop comparing; the dangers of imposter syndrome
• [50:46] What to do if your business drops to zero
• [54:51] The viral robbery at Kathy’s store
• [62:16] Is being a lash tech still worth it?
• [63:19] Closing: Kathy’s gratitude and final takeaways

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Final Takeaways

Kathy White’s candid, multidimensional perspective is both motivating and practical. Her journey entwines tactical business advice, personal growth, the importance of training and mentorship, and clever adaptation to industry changes—anchored by a love for service and resilient optimism. Whether you’re a new lash artist or an industry veteran, the episode is a treasure trove of wisdom for thriving in beauty in 2026 and beyond.

Transcript

[Kathy White]

In three, two, and one.

[Podcast Host]

Welcome, Kathy.

[Kathy White]

Hi, everyone. My name is Kathy White, and you may know me as Lashco Kathy on the Internet. I own a few different businesses in the beauty industry, one of which is the Lash Company. We are a provider of lash extension, lash lift beauty products here in Southern California. We own two storefronts. Besides that, I am also a lash educator. I opened my own academy under the Lash Go and where we also teach lash extensions, lash lifts, and a lot of different business classes. I also own the Hive Beauty Collective, which is a studio where. Which is the home of many estheticians here in Southern California, in Rancho Cucamonga and also in Santa Fe Springs. Springs. And my latest adventure as of a few years ago is Sugar and Spice Cafe, which is a coffee shop in the city of Santa Fe Springs that I own with my best friend from high school. So, yeah, so I just. I love being in the beauty service. I love servicing and giving stuff to people. So that's where I'm at.

[Co-host or Friend]

Thank you for having me.

[Podcast Host]

A jack of all trades.

[Co-host or Friend]

I know.

[Podcast Host]

I was like, wait, hold on. Does she own. We Wear like Crazy? You're a businesswoman?

[Kathy White]

Yes, I. I try.

[Podcast Host]

No, you are.

[Kathy White]

No, you are. Here.

[Podcast Host]

I'm gonna give you a crown. Okay.

[Co-host or Friend]

Thank you so much.

[Kathy White]

I. I love it. I don't know if it's more of, like, a crown or it's more like a hat. Like. No, they're like, crown hats.

[Co-host or Friend]

I feel like there's days where I feel like it's a crown, and there's days where it definitely feels like a hat, and it's very heavy, and I just want to take it off, and I don't want the crown anymore.

[Podcast Host]

Take it off?

[Co-host or Friend]

Yeah.

[Kathy White]

But I feel like that's, like, a common thing when it comes to, like, entrepreneurs. I call myself, like, a serial entrepreneur because I just don't stop. I feel like every time I see

[Co-host or Friend]

an opportunity, somewhere, my mind goes like, okay, like, what can we do with this? What can we do here?

[Kathy White]

You know, I. I don't know.

[Co-host or Friend]

I just feel like one day it's gonna stop, but I. I know.

[Kathy White]

Not right now.

[Co-host or Friend]

I don't want it to.

[Kathy White]

Not yet.

[Co-host or Friend]

I'm still having fun.

[Podcast Host]

Thank you so much for being on my podcast.

[Kathy White]

Thank you for having me. I'm so excited.

[Podcast Host]

Literally, you guys, we've been neighbors. This. Who? I have no idea why we haven't met sooner.

[Kathy White]

I know.

[Podcast Host]

But you know what? God works in mysterious way. So now you're here.

[Kathy White]

Thank you so much. Thank you for having me.

[Podcast Host]

I Want to know more about your business? I want to know about your storefront and all that.

[Kathy White]

I'm open. Let me know. Ask me.

[Podcast Host]

How did we. What. First of all, what was your first storefront?

[Kathy White]

My first storefront. And it's still like. Our storefront is. It's like. We call it our main headquarters. It's the one in Santa Fe Springs.

[Podcast Host]

Okay.

[Kathy White]

We're like, maybe 10 minutes away from Knott's, from Knott's Berry Farm. We're 20 minutes away from Disneyland. So I just thought it was, like, a good area to be at. It's right in between Orange county and la, so people are able to, like, go there easily. And that's our first store. And then we. I have a ton of students. I've taught a lot of students in the Southern California area. So I. I thought, why not open one in the IE area? There's so much beauty in the Inland Empire. And so a lot of my students, we have so many customers that are now in this area, which I love. So.

[Podcast Host]

So did you know about, like, Rancho Camuga specifically or was kind of like, oh, it's just somewhere in the ie?

[Kathy White]

No, I. I didn't know anything about Rancho Cucamonga. I. We were just honestly looking for somewhere in the ie and I was looking at cities, and I'm like, okay, what is near the freeway because it needs to be accessible, and then what is safe? And so I love that. Safe is so important. Like, we wanted to make sure that it was safe even though we did get robbed.

[Podcast Host]

But.

[Co-host or Friend]

But like, oh, my gosh, I remember

[Podcast Host]

what you talk about. We're going to talk about what I

[Co-host or Friend]

have to talk about. Like, so I'm looking for somewhere safe, and then we get robbed.

[Podcast Host]

But.

[Kathy White]

But Rancho Cucamonga is honestly really safe. And it's a nice, quaint little city. And so we just happened to. We got really lucky with that place. It's a nice area. It's a nice, like, size. So. Yeah.

[Podcast Host]

How long have you been over here in this second location?

[Kathy White]

It's going to be four years in. the end of this year. So in November, October, it's going to be four years. So we've been here since 2022.

[Podcast Host]

Do you have just a storefront or is it like, do they take clients or two.

[Kathy White]

So that one is big enough. So I have, like, three spaces for services. So we do lash extensions and lash lifts in that. So I have three that I rent to. And they're students and they just pretty much take clients, their clients there. And then on the other side of that story, we also have our academy, so we actually teach. Oh, lash extensions, Lash lifts in that area, too. And then the front is all store, so people can come in and shop and pick and try and test and hold and all that.

[Podcast Host]

So do you still lash?

[Kathy White]

I do. How?

[Podcast Host]

How?

[Kathy White]

I do. I feel like, okay, lashing. Like, I came into lashing as, like, a passion. Like, this is what I love to do, and I'm not creative at all. Like, I've never. I don't know how to draw. Like, I cannot draw. I cannot paint. I can't draw any. I can't do any of that stuff. But when I learned how to lash, I was like, oh, my gosh, I'm an artist.

[Co-host or Friend]

Like, what is this? Like, yeah, like, what is this? Why are you so pretty right now? You know? Yeah.

[Kathy White]

And honestly, like, I just wanted to make all my friends pretty. And for me, I have so many different businesses, and it just requires so much for me that lashing doesn't do that to me. So it's almost like my hobby. So I have clients who refuse to go anywhere, and they're, like, have now become longtime friends because I've been lashing for over. It's going to be seven years already. And. Yeah, I think seven years already. And so it's. They've become friends, and they've. They're so sweet to, like, accommodate my schedule. So they'll come in whenever I'm. I'm available, and I can't let them go. So I do still lash where those. I know I find I find it open bed, and I'm lashing there.

[Co-host or Friend]

Like, if they want me to lash them, but they're on my. Absolutely.

[Podcast Host]

Do you lash over there in O.C. or both? Okay.

[Kathy White]

I lash at both. So I still lash at Rancho whenever I have somebody who wants. Like, if somebody wants to get lashed over there. And then I have our salon also in Santa Fe Springs. So I'll lash over there. I have my own little setup. And then I lash for content. Because when we. When we come out with new products, when we want to teach, there's a bunch of new courses that we're coming out with. So I have to always make sure we have content for those. And I lash to teach through. Through Instagram. So sometimes I'll put out content on Instagram that's, like, for learning.

[Podcast Host]

How did you realize that you wanted to open up a storefront, though? Like, how was.

[Kathy White]

Oh, man, that's a good one. That's actually a really good one because

[Podcast Host]

you know, a lot of people, it's. It's just overall hard to, like, what brand should I bring in? How do I bring in a brand? How do I retell it?

[Kathy White]

Like, I think my. My story is so unique that it just happened to be like the building blocks to where I'm at. So back in the day, a long, long, long time ago, I'm gonna age myself. But a long, long time ago, I used to work for a company that did classic car parts. I was in a completely different industry. I was in the automotive industry. And I worked for this owner who had a storefront, so they would manufacture all the products, and they had this huge storefront, and men would come in there and buy all the parts, and they had this huge showroom. And I watched my coworkers help them and teach them and educate and all that stuff. And as soon as I got into Lashing, I was still working there. And I realized, like, I am really good at what I do here at this job, but imagine if I can do something like this, but in the beauty industry, something that I love to do, and I go, why couldn't I open a store where the girlies who I teach to Lash could actually come there and, like, touch the products and then ask the people that work there what is it that I need to use? And actually see everything and, like, test them out, right?

[Podcast Host]

Yes.

[Kathy White]

Teach like, you're there. We're going to be there to educate you so you know what to pick. And this. The. The place that I worked for, they carried all of these different brands, so they had their own brand, but then they also carried all the brands in the industry that people gravitated towards because the owner understood that everyone has different price points. So there's some that are going to want to buy this brand, and there's some that are going to want to buy this brand because of a certain thing that it does. And somebody's going to want something more expensive because they want something luxury. So our storefront is not just my products. We have partnered with Lashbox, La Paris, Lash Academy, We've partnered big brands. Big brands, like prolonged Known brands, all the brands in the industry, wax brands, everything. Because I want to make sure that whatever it is that you're looking for, you're able to find it here. And since you're already going to come here anyway for something I understand you may not just like my product. You may want somebody else's. And I want to make sure that I have it for you. So you have to understand that it's not just you, you, you, you. Yeah, there's other people who are going to want. So we're all about options. We have all of that available at the storefront. And I thought, I can do this, but for beauty. And so that's where the storefronts came from.

[Podcast Host]

You know, what is so smart about that, too, is like, let me give you an example. I was completely out of wax yesterday. And I use a specific brand, right? And I was like, oh, let me see what. And I knew that their headquarters was where I was at for my little getaway. So I called them up and they're like, no, we have a store that sells our brand, and they sell other brands too, you know, And I was like, oh, my gosh, let me go check it out. And it was, like, insane. I was like, oh, my God, this just came clutch for a person that needs wax right away, needs that brand right away. So that's just, like, so smart.

[Kathy White]

Yes. And I think too, just, like, everybody gravitates towards whatever it is that they prefer. As much as there is Amazon, as much as there is brands online. That. And yes, it is easier to just order online and stuff. There are still going to be those people who are gonna want to go somewhere and physically test the tweezers and physically test the products, because that's the. One of the biggest issues you're hearing when it comes to, like, products. You know, you order it online, you don't know how it is, and then you get the tweezers and you're like, oh, my God, this thing doesn't work. Yeah, but if you come to our store, you actually get to use the products that you're. You're touching, and you get to feel the fibers, you get to see how it looks. And if you don't like it, don't take it. You know, we've got 60 other ones.

[Co-host or Friend]

You know, you stay there all day. We're open till 4, so, you know,

[Kathy White]

and play with everything. And so I think it's just. It's. It's so convenient for them in that way that if you're not one to gamble on, like, online products, it's a good place for you to go.

[Podcast Host]

So let me ask you. You plan on opening up a third location?

[Kathy White]

Yes, we are. We are.

[Podcast Host]

I got the tea for you guys.

[Kathy White]

Yes, we are. I'm hoping to open. I'm actually hoping to open a few more locations, like in the Southern California area. I hear it everywhere because. Because we'll get girls. And they're like, oh, my Gosh, I'm coming all the way from the valley or I'm coming all the way from here, and I wish you guys had something. So if you guys are those that are telling me where you're from, just keep dming me and so I can

[Podcast Host]

decide on the spot because I feel like every. I know you can't go to every city, but a lot of places need a store like yours.

[Kathy White]

Yes. So my goal is to open one like, maybe like an hour away from each each other. So.

[Podcast Host]

Girl. Okay.

[Kathy White]

Yeah, we're going to be little pop ups on the reseller.

[Podcast Host]

I have some juicy questions.

[Kathy White]

I love it. I'm excited and I want to start

[Podcast Host]

off with like, I'm just gonna. I'm just gonna start off crazy. Okay. How. You know what? Let's not even go to that crazy.

[Kathy White]

Okay.

[Podcast Host]

What was your turning point from being a lash artist to becoming an educator slash mentor?

[Kathy White]

For me, I think I've always, I think I've always wanted to teach. When I was working at that classic car company, our owner taught me a lot about cars and about car parts and stuff. And I think I've always had a knack in teaching people because if I am able to get this old man to learn about products I don't even know anything about, imagine if I was talking about something that I was really passionate about. So I thought to myself, like, what is it? What is it that they really needed? So during COVID times, like in 2020, I had learned and I am so passionate about learning. Like, I still take trainings from different people to this day. I just, I'm always like, okay, what information can I put out there? And back in the day, in 2020, there was not a lot of educators in the lash industry. Everybody was like, gatekeeping a lot of this stuff. And I was like, well, how are people supposed to get better if you don't give them the information that we have?

[Podcast Host]

The gatekeepers.

[Kathy White]

Yes. And. And you know, and you see girls struggling and they're struggling with their wispy sets and they're wanting to be. To learn how to whispy and they're wanting to learn how to do this. So for me, I saw that there was a need for more learning. And here I am taking all of these trainings. Why wouldn't I want to pass that training on to somebody else? I'm accessible. I'm here in Southern California. And at the time, 2020, there wasn't a lot of people that are like, teaching. So that's why I wanted to do it.

[Podcast Host]

Yeah. And when you're passionate about something, you

[Kathy White]

just give it your all. Like your trainings are like, oh, absolutely, you know, Absolutely. And I felt like I had taken enough trainings to deem myself as like knowledgeable in what I was doing. And so that's what I thought. I'm like, okay, like I'm going to be an educator now.

[Podcast Host]

Let's be real. Okay. Learning losses is probably one of or is the, is the hardest.

[Kathy White]

Yes.

[Podcast Host]

You know, industry to learn because you're so, you have to be so particular with the eyes. Right. Do you really think you could do one training in one day and eight hours?

[Kathy White]

Absolutely freaking not. Absolutely not, no.

[Co-host or Friend]

Never.

[Kathy White]

And if anybody claims to tell and anybody claims to tell you that you are going to make a six figure business after this eight hour class for $500.

[Podcast Host]

Stop.

[Kathy White]

You see it everywhere. They're everywhere. They are lying. I would say take the training and then take more trainings. It doesn't stop there. Like, what you're learning in a one day, two day class is literally the basic. And on our disclaimer that we have everybody, all of our students who sign up, sign, it says on there like, we will teach you everything that we know and we will guide you as best as we can and you have lifetime mentorship with us. But it is on you to continue and practice and do everything that you need to do. Because just because we give it to you doesn't mean that you're going to apply it. So it's up to you to actually apply everything because if not, you're going to forget, you're going to not remember. And we only give you the basics, which maybe is from start, from A to Z of just the basics. There's still the wispy, there's still the wet set, there's all the different stylings, there's still retention. How do you place better? How you, you know, there's so many things to learn. We haven't even started on how do you thrive as a business owner?

[Podcast Host]

Oh my gosh. Yeah.

[Kathy White]

So absolutely take more trainings. It does not stop at the first one. And I think that's where so many new lash artists and I think so many girls in the beauty industry, I think that's where they make their mistake is they think that they're going to take that one training, that's it and that's it. And they're going to be successful like the people that they see on Instagram because they're really, really interested. But there's just so much to learn. And right now in this industry, you see the ones that are thriving and the ones are consistently and constantly learn. Adding. Yes, Learning. Adding new services, adding new trends. You know, and it's crazy because there is one way that we did lashes back in 2017, 2018, 2019. There's one way that we did it. And I see those brands who came out during that time who haven't adapted to the new trends and the new stuff, and they're all gone.

[Podcast Host]

Oh.

[Kathy White]

And they're all gone. And it's. It makes me so sad because they. I consider them as like, the OG of the industry, and they're gone. And it's because there's so many new things that you now have to apply. So part of growing is just keep learning. Yeah. And.

[Podcast Host]

And especially now in this, like, 2026, in this era, like, it's so, like, you have to keep up with the trends.

[Kathy White]

Yes.

[Podcast Host]

Like, you know, Korean lash lift right now is looming, but lashless has been out for a minute.

[Kathy White]

Yes.

[Podcast Host]

They just put. I don't know much about lash lips. I do know a little bit here and there, but I know that you add Korean in there, and they're like, what the. Like, what is this?

[Co-host or Friend]

Yes.

[Podcast Host]

Like, this is unreal. Why does it look straight? Like, why does. You know? Like, it's crazy.

[Kathy White]

Anything Asian.

[Podcast Host]

Anything Asian blows up. That's it.

[Kathy White]

I just feel like. It's so funny.

[Co-host or Friend]

You can cut this, but it's like just a funny story. The other day, my friend's like, yeah.

[Kathy White]

Like, I'm. And she's Hispanic. And she's like, yeah, I'm in my total. She's like, I'm just embracing my, like, Asian era. And I'm just in this Asian era. Like, she goes, we're all in our Asian era.

[Co-host or Friend]

And I'm looking at her, I'm like, I've been in my Asian era since I was born. Like, what era are we in?

[Podcast Host]

What was it? Korean skincare?

[Kathy White]

Japanese.

[Podcast Host]

Yes. How do they get the whole. Like, I get clients all the time. I'm using Korean skincare. I'm using Japanese skincare.

[Kathy White]

I hear that.

[Podcast Host]

And I'm like, you know that that's not going to work on your cystic acne, but we can if you just keep telling me what you're using.

[Kathy White]

You know, I just feel like. I just feel like this hurts us. It helps us and it's. It hurts us. But nowadays there's so much information available to so, so many people out there, not just ourselves as, like, the industry providers, but, like, our Clients.

[Co-host or Friend]

Yeah.

[Kathy White]

So they'll go to wherever, whichever information catches their mind.

[Podcast Host]

Yeah.

[Kathy White]

And then it becomes our responsibility to correct them. For example, like with the Korean lash lifts, such a huge new trend in the industry for. Since last year because of all the Korean skincare and all of that stuff. And the things that I hear, like, I've been teaching lash lifts for seven years and see, I didn't even know

[Podcast Host]

it was out that long.

[Kathy White]

Oh, yeah, Not Korean, but traditional. I've been teaching traditional lash lifts for years. Many, many, many years. Right. And Korean lash lips comes out and you hear things like, oh, you know, they can. You can't over process the lashes. Or, you know, it's so gentle that it's impossible to like, turn the lashes off and all this stuff. I'm like, that's not true. You know, with. With incorrect technique, if you don't know what you're doing, if you're learning from T, you can absolutely screw it up. You can still have. They're like, oh, you will always get dramatic lifts with Korean lashes. I'm like, that's not true.

[Co-host or Friend]

You know, if. If you don't choose the right shields or if you don't prep them, there's

[Kathy White]

so many different things. And now it's become our responsibility as like an educator to be like, okay, which is true and which is not. And how do I teach my future students, like, how to go the right way.

[Co-host or Friend]

Yeah.

[Kathy White]

And then have to explain it to their clients. Because now your clients are. Are looking at all of that stuff

[Co-host or Friend]

and then coming to you and they're like, I want to use this skincare or I want to do this lash lift. And, you know, so.

[Kathy White]

Yeah.

[Podcast Host]

And I feel like, again, it's just, I didn't even know lashes were all that long. And it's because it's a trend. It's getting big. You know, it's like, if you're in this industry or coming into this industry, you have to know the trends, like what type of content to post, you know, like, what's in, what's new, what brand is in, what skin is. Like, yes, you know, all that.

[Kathy White]

So.

[Podcast Host]

But now that you were talking about, like, you have to educate your students and stuff, what's one of the biggest mistakes that you see new lash artists make?

[Kathy White]

One of the things that I see that they make that I think is a mistake is learning online. Oh, that is. And I'm probably gonna get a lot of heat for saying that, but I just feel like being online, it is a 60 second reel. It is a 60 second information. And there's so much information in what we are doing that it is impossible to explain that in 60 seconds. And on top of that, how you explain it will. Does not catch attention in that way. If I have a 60 second reel and I am explaining, explaining to you all the ingredients that are in the

[Co-host or Friend]

systems that you're using, you're gonna be like, next. I'm not listening to this.

[Podcast Host]

Yeah.

[Co-host or Friend]

I'm gonna watch a step by step tutorial on how to do a Korean lash lift.

[Kathy White]

And you know what can you learn from there? Sure.

[Podcast Host]

Yeah.

[Kathy White]

But how many reels is it gonna take you to actually do it correctly? How many times will it actually. Would you actually over process a client? How much? You know, they call it like trial and error.

[Podcast Host]

Yeah.

[Kathy White]

How much trial and error will it actually take you when you're learning from the Internet versus like you get an educator who actually has done it and will do it and will give you all the knowledge that they have. And maybe not just one educator. Take a second one, take a third one. Take a fourth one. We took my team and I took six different Korean lash lift classes just to get all the information that has to do with Korean lash lifts.

[Podcast Host]

Amazing.

[Kathy White]

That's just one service. You know, you have the lash extensions and you have all the different classes that come with lash extensions. So yeah, that's, that's what I think is one of the biggest mistakes. Can you learn online? Yes. Is it enough? Absolutely not.

[Podcast Host]

Then what should someone look for when investing in the training?

[Kathy White]

There's a couple things that I look for when it comes to like a good educator. One, I look at their students.

[Podcast Host]

Oh, that's good.

[Kathy White]

That is my main one.

[Podcast Host]

I love that.

[Kathy White]

And I always. And I. It's funny because when I train art, my educators this, I tell them I always look for, I always look at the students because if the students work does not look like the educators, then there's something missing there. There's this one educator and she taught brow laminations. And one of the things that I really liked about and I learned brow laminations from her, that everybody that she taught, they all looked like hers.

[Podcast Host]

Who is it? Wiki Beeper.

[Kathy White]

She doesn't. She's. She used to be one of my good friends and she doesn't really do brow laminations anymore. But she was like back in the day, like 20, 2020. She was like training and she's in Garden Grove and all her students looks exactly like hers. Like they were laid out, they were clean, nothing over processed. The way that it was mapped, it was gorgeous. And every student, back to back to back to back. And I was like, oh, I want to be like that. I want to make sure that my students, if they learn from me, their lashes look like mine. Maybe not in the beginning, but now if you look at a lot of my students that I've taught lash extensions to, I see them and I see them fully booked, and I'm like, oh, I taught that.

[Co-host or Friend]

Like, hello, I taught that. I thought that was mine, you know, because it.

[Kathy White]

It reflects on the work and the type of education that I've given them that I feel like, okay, this is really good. And that's one of the things I look for. If it doesn't look like that, then there's something. There's a disconnect there between the educator and the student.

[Podcast Host]

Now, going back into the whole training, I see a lot of, you know, people train, and then they go out and train other people. When do you think a lash artist should start training?

[Kathy White]

I think you should start training. It's funny because, like, for us, you require a license. You require a license to perform services, but there is no license to become an educator. So in reality, anybody could be an educator. Yeah, but should everybody be an educator? Absolutely not. But I do feel like if you feel that you have enough knowledge, you need to have that sense of responsibility, and you know that you have that. Because I feel like from there, you can become an educator. It may not be all of the knowledge. Like, no one's going to know everything about everything, but say, if I know enough about Korean lash lifts, and I feel comfortable that if this person is going to give me money, they're putting their livelihood on me, they're putting their future careers on me. If I feel responsible for that and that I can take that responsibility, then absolutely. I think it's time for you to educate.

[Podcast Host]

But I do see people taking courses. Right. And I've seen. I've seen this. Not going to say who, but I've seen people take courses and they'll copy your whole blueprint, and they're going to run, and they're going to do the same thing.

[Kathy White]

I've seen that, too. And the thing is, like, what can we do? I was going to say that, you know, back in the day, I used to get upset, like, because it's happened to me. Like, people will take my course and then turn around, and I see that they actually either already have a course, so it's like they took my course to add on to theirs, or I see A lot of my students who have taken a course with me who are now, like, teaching and you could be upset and be like, oh, my gosh, you know, like, this sucks. Like, I feel like I just copied, but at the same time, it's like, will they last? You know, a lot of things that are done fast and are done cheap are never of quality.

[Podcast Host]

Damn.

[Kathy White]

You know, it's either you are going to sacrifice if it's done fast, if it's done cheap, you're going to sacrifice the quality. And a lot of the times they don't survive because people will eventually know if you are not a good trainer and that will spread really, really fast. And people are going to know if you're a great trainer, and that will also spread really, really fast. There's a reason why a lot of the great educators have been around for a very long time. We have, we've been around since 2020. I've been teaching since 2020. I have 700 students all over Southern California. I teach all over the US And I am very proud of that. And that's not something that I went out there and saw it. It's my students who have told their friends and they told their friend and they told their friends and they told their friends. There's not anything that my social media could have done to bring those people in if it wasn't for my students. And, and you have to remember that if you are one of those who are thinking like, oh, there's so much money in education and I'm just going to. Yes, I'm just going to teach my friend. It's going to be 500 bucks and I'm going to get this kit from Amazon. You see it everywhere. I'm going to get this kit from Amazon and I'm just going to sit there and I'm just going to teach her. And you do that, and then they don't end up going anywhere. And if you don't feel bad, I,

[Co-host or Friend]

I would feel bad. I will feel terrible. I would feel terrible, you know, so,

[Kathy White]

yeah, that's, that's how I feel about that.

[Podcast Host]

Do you feel like consist, consistency or quality matters more?

[Kathy White]

For me, Consistency, because you can be, for me, you can be. For me, you can be a really, really, really great trainer and give really, really good, quality training. But if you don't do it regularly, every time, people are going to forget you. You are not going to grow. But if you are consistent, if you are consistently teaching and you're consistently learning, people are going to keep remembering you. You Know the great trainer that I was telling you earlier, she stopped training. She was, at one point, she was, I thought, one of the best brow trainers out there. And then she just completely stopped training and she disappeared and she gave great quality training, and now it's gone. And I feel like in this industry, you may not be the best lash artist, you may not be the best esthetician, you may not be the best the wax, or you may not be the best right now, but if you keep at it, consistency will always, always get through. Yeah. You will keep going, you will keep growing here.

[Podcast Host]

So I think that that is just like, to the tea, y', all, because I, I, I said this about social media. I'm like, for me, yes, consistency. But I feel like when it comes to trainings, trainings and all that consistency is 100. And on social media, I feel also you need to be consistent. You need to be posting and posting and posting. We always talk about it all the time. We talk about what? How do you get clients? Well, you got to be posting on Instagram, you got to show face, you got to be consistent.

[Kathy White]

Right.

[Podcast Host]

But also, I want to get into branding. How important is branding in the beauty industry? And how did you build yours?

[Kathy White]

Oh, wow, that's a good one.

[Podcast Host]

Got her, y'.

[Kathy White]

All. That is a good one. Let me think. Branding is so important. Yes, Branding is so important because it is what people remember.

[Podcast Host]

Yeah.

[Kathy White]

About you, even without you having to be there. So. And it's funny, because I teach this to my student in my classes. Like, I tell them, you know, you have. I teach them how to use Canva, I teach them how to create a logo, what colors, what colors it is. Because think about it. Right?

[Podcast Host]

Stop.

[Co-host or Friend]

You know what?

[Kathy White]

Yes. Because if you think about it, if you see a shoebox and you see a little check mark, you're going to automatically know what. What is that logo? That is Nike. Right. If you look at jewelry and it's in the cute teal box, Tiffany, automatically, the color, the feel, the aesthetic, you already know what that is. So if I am posting and you see that it is pink and you see that it is purple, and if you see that it is colorful, and then you see my little face on there, or you saw something like our little lotus, like everything that we do has our little lotus, you're going to automatically know, that's Lashco without me having to say it. Without you having to see the name, you're going to know, oh, I know that brand. That's Lashko. That's why it's so important. So even for Lash, it is for beauty industry, if you have a logo, it's hard. I always tell my students, yes, you're going to put a selfie on there. Okay. But what happens when your selfie changes? How are they going to find you in a line of stories versus, like, if you actually had a logo? I just feel like you have to be consistent when it comes to your branding, your colors, all of that stuff. Yeah. So important.

[Podcast Host]

How did you bring your Instagram to where it's at now? Was it going, like, branding? Because, you know, a theme on Instagram, if, you know, matters.

[Kathy White]

Yes. Right, Absolutely. I don't know. I feel like my.

[Co-host or Friend]

Our Instagram's so chaotic. I'm so embarrassed by your Instagram.

[Kathy White]

Why? So I feel like we try. I try really hard. I don't know. I have. I compare myself a lot to a lot of the Instagrams out there, and

[Co-host or Friend]

I look at them, I'm like, that's so consistent. That's so pretty. You know? And then I look at mine and I'm like, mine's not consistent or aesthetic.

[Kathy White]

Like, there's just some Instagrams that I

[Co-host or Friend]

look at, and I'm like, yeah, that's so aesthetically pleasing. Like, those covers are so good. Like, all they all go together.

[Kathy White]

I think mine is just so me. And I think that's what grew, you know, to what I have now. We honestly are just so us. Like, we are very specific on the content that we push out. Like, I already know in my head, there's. I have three pillars. It's education, it's me. Like, it's education, it's personal, and it's promotion. So something that we're doing, something that we're providing. But I always have to make sure there's an education factor there. And then I always post something that allows them to relate to me. So it could be something about, like, business or, like, my day or whatever. It could be. So I think that's. That's what great. Because people can relate to it. Yeah, people get something out of it.

[Podcast Host]

Do you think people should always be posting, though, about their personal life on their business, but excessively posting?

[Kathy White]

I don't know. Not excessive. I feel like excessive personal is a lot. Excessive personal is a lot. I am more of, like, give them something that they can relate to. Like, today I posted about.

[Podcast Host]

I love that.

[Kathy White]

Like, hello, Happy Tuesday. What are we doing?

[Co-host or Friend]

What are you guys doing today? Like, I did my blowout today, and it looks really good.

[Kathy White]

I'm really busy. I'm doing something really exciting later. How is your Tuesday going? You know, and from there, I get a lot of engagement because it's something they can relate to. And then it's also something that is going to make them click whatever poll or whatever question that I have. And from there, we now have a relationship. And so that's what I do. I feel like that's personal enough now. Any issues that I have at home, any issues that I have anywhere else,

[Podcast Host]

I hate that I.

[Kathy White]

It's just too much.

[Podcast Host]

And I'm gonna use hate because I just. I do not like when a person posts quotes and quotes about, like, heartbreak,

[Kathy White]

what they're going through.

[Podcast Host]

And it's like, I get it. Like, I really get it. And then I understand we want to. We want to relate to them on whatever circumstances that they're going through. But it's like, if I'm gonna see you back with that person next week.

[Kathy White]

Yes.

[Podcast Host]

Why are you posting that you're broken up with?

[Kathy White]

I just. This is like, have a personal account.

[Co-host or Friend]

Have a personal account and then have your business account. You know, there's. There's stuff that needs to go somewhere. So I just.

[Kathy White]

I don't know.

[Co-host or Friend]

I'm not that personal.

[Kathy White]

Yes, you can get personal. I post my gym.

[Co-host or Friend]

Like, sometimes I'll go to the gym

[Kathy White]

and I'll show it to. To, like, the people that follow me so they know I have a life

[Co-host or Friend]

outside what I do. But anything else that I. I'm like, look for a personal account.

[Podcast Host]

I didn't even ask and. Cause this is like a main question. What is your schedule? Do you work seven days?

[Kathy White]

Because I feel like sometimes. And I think that's where, you know, and I think that's where a lot of people don't understand about, like, entrepreneurship is like 24 7, you know, and I think I'm learning a better work life balance. But it's more like I don't take days off. I have, like, times off. So I've gotten really good at time blocking. So, like, I make sure on my calendar I write, like, from this to this hour, like, I'm at the gym from this to this hour. Like, I'm. From this to this hour, I have this. And there's days where I'm like, I'm off from doing certain things, but I'm doing something else. And so, like, I still do stuff, like I still go on vacation, but I make sure that everything that I need to do, like, I'll do before. So there is not really, like, oh, I have a Day off. But if I need it, like, I'll take it and.

[Podcast Host]

Yeah.

[Kathy White]

Cover it on the other side.

[Podcast Host]

Yeah.

[Kathy White]

Yeah.

[Podcast Host]

Because it's. Even though we're on vacation, though, it's still on.

[Kathy White]

No, Never.

[Podcast Host]

Yeah.

[Kathy White]

The idea is, too. Even on vacation, like, you'll get ideas, and you're like, okay, I'm still working. Yeah.

[Podcast Host]

I'm gonna ask you this question. What makes a good lash artist versus a great one? Ooh.

[Kathy White]

A good one versus a great one versus a great one. Oh, that one's tough.

[Podcast Host]

Get canceled. I. Just kidding.

[Co-host or Friend]

I haven't even gotten there in a morning.

[Kathy White]

No, I don't. I feel like.

[Podcast Host]

Because people in these comments. I'm just gonna say they're brutal. Don't get offended by the way.

[Kathy White]

Oh, I'm not. Tick tock.

[Podcast Host]

Is just. They're mean.

[Kathy White]

I honestly, I've learned, like, I've totally learned to. To. Because not everybody's gonna like you. Like, even as a trainer, even as a lash. Like, I remember I thought, like, I was. I think in my head, I'm the best lash artist ever, you know? And I do this set, and I think I ate on that set. Like, that set is so damn good, you know? And then I never see the client

[Co-host or Friend]

again because they don't like it.

[Podcast Host]

Oh, my God. You know, I've done that. That's happened to me.

[Co-host or Friend]

Right. And you're thinking, like, this is the best I've ever done. And then they don't come back, and.

[Kathy White]

And then you hear through the grapevine

[Co-host or Friend]

that it's not their favorite set or,

[Kathy White]

you know, they didn't like it.

[Co-host or Friend]

And.

[Kathy White]

And in. I'm like, oh, you know, I. I'm

[Co-host or Friend]

not as good as I thought.

[Kathy White]

And so I've learned not to take it personal and just kind of how to figure out, like, okay, what do I do next?

[Podcast Host]

Yeah.

[Kathy White]

But for me, I think a great. Like, you just had Wednesday, and I think Wednesday is a great lash artist. You know, there's a lot of great lash artists out there. And again, it's what we've already talked about. It's consistency, it's consistent. Being consistent in. In your work and consistently learning. Because I can tell you, like, once they didn't just take one class and then got really, really good, you know, she had to take multiple classes. And I think a lot of the greats out there, they keep taking multiple classes and they keep creating. You don't let that one client who doesn't like their set deter you from ever creating that set. Said again. And I think a lot of people, a lot of people in the industry who stopped. Like, I see a lot of my students, I have a lot of students who don't lash anymore because they realize, like, oh, I didn't like that scent, or it was really, really hard, and maybe this is not for me. And then they don't do it again, you know, but you have to realize, like, you fail once, you do it again, you fail again, you do it again, you fail again, you do it. And that's what separates you from being great and being good. You know, if you feel like, okay, I've done this and it's okay, and that's all you ever do and you don't ever learn. I feel like it's going to keep you in that. Good.

[Podcast Host]

Yeah. But we have a very well known person that was on this podcast, I'll say the name Marlo. You could be proud.

[Kathy White]

Mm.

[Podcast Host]

And she talks about, you know, lash artists break their backs for what they do for. For not a big amount of cash. Right. Do you think, well, I should reword this. How long should a person take on a lash? For reals? Because you think that they could take three hours and make 150. Will that actually make. Will that make them a six figure money? Yeah, they take.

[Kathy White]

I know some people take like nine

[Co-host or Friend]

clients a day, but I mean, damn,

[Kathy White]

it's an hour each. Or she takes like an hour per person. She takes an hour per person. She takes nine clients a day. She sometimes she has like, she calls them like 30 minute fills, one hour fills, hour and a half bills, and she has them priced like, separately. And she. I see her, she'll put like nine clients. I have students who will put nine clients a day. And here's the thing, like, controversial right here because it's crazy, because I do understand, I do believe the same thing. Like, I don't believe that you should. In this industry, you can set whatever price you want. And in any industry, in the beauty industry. And it makes me so sad because I love scrolling on Tick Tock. And I see other lash techs will say, oh, yeah, you know, come to me. I only charge 45 an hour. Yes. For a set. And I look at the. I look at the Tick Tock, I look at the Instagram and they're so good and so, so good. 45. 45. And I'm over here, I charge 250 a set. Right? And I'm like, damn, Kathy. And I don't last very much anymore. But it's like, that's good. But I look and I'M like, why are you charging 45 bucks? It'll take us three hours to do the set. 45 for that. You must love doing it.

[Co-host or Friend]

You must love doing it. You must love doing it more than

[Kathy White]

you love the money, because I. There's no way. Not for 45 bucks. Not if you want. Not if you want this as a career. You. But at the same time, it's like, I know somebody. She charges 450. She lives in Maryland. So can you charge whatever you want to charge? Absolutely. We are. We are in charge of our. Our own career. That's what makes it so beautiful.

[Podcast Host]

Yeah.

[Kathy White]

You can choose to charge however you want to charge for a facial, for waxing you. There is no set. Like, there's no MSRP for what we do, which is why it's so amazing. Can you make six figures? Absolutely. Three hours for a set acceptable. Especially if it's a full set. Four hours for a set maybe acceptable. I wouldn't do it. I couldn't do it. Four hours. My back would hurt. My client's back would hurt. So at that point, if I'm taking four hours on a full set, I probably need to adjust some things. But, I mean, absolutely, It. It does break your back, and I feel like it's not what we make. The thing is, we are in charge of what we're. We are in charge of what we're charging. We are the ones that tell people what we're. What they're supposed to pay us. So if it's taking you three hours and you're charging $45, let's. Let's figure this out. She is right. You know, for $45, you should not be breaking your back. We are too talented. We are doing so much. And guess what? If your client doesn't want to pay the 45, there is somebody else out there who will. There's always somebody out there who will.

[Podcast Host]

So I see this huge video going around where this. This lash artist does it in her.

[Kathy White]

In her Tesla. Yes, I saw that. Yeah. What do you think? My back could never. My eyes could never. Not in this lifetime. My eyes are so. Mine's already bad, so I have, like, a really good light, but in a car. I know, like, we need to have. You need to be comfortable. I need to be comfortable. I need, like, a lot of space.

[Co-host or Friend]

I move around a lot.

[Kathy White]

Like, I'm. Sometimes when the songs are on, like, I'm grooving. So, like, how am I going to

[Co-host or Friend]

move in that car?

[Kathy White]

And you know what?

[Co-host or Friend]

I feel like if she can do that.

[Kathy White]

Props to her. If her clients are good laying there, Props to her. Whatever she's making. Because I think she does them in like 45 minutes to an hour. Props to her.

[Podcast Host]

That's crazy. You know what you. Props.

[Kathy White]

Props. That is. It's all props. Because I could not this back.

[Co-host or Friend]

But not these eyes. Could not. But for your clients and for her, like, yeah, props to her. I could not.

[Podcast Host]

I don't know if that's state board approved.

[Co-host or Friend]

It is not. At least not our state board.

[Podcast Host]

Oh, I know. California is we.

[Kathy White]

Yes.

[Co-host or Friend]

Not our state. But wherever she's at, I mean, I

[Podcast Host]

don't know what you need, but I do think the whole on the wheels, like when people have. I think that's cool, you know, like, come to your house.

[Kathy White]

Like, yes, I've seen those ones.

[Podcast Host]

Yeah. I'm like, that's so fun.

[Kathy White]

Yeah.

[Podcast Host]

You know, we do need a lot of them because a lot of moms, especially, they can't go out and, you know, get a service done because they don't have no one to watch their kids. Or maybe they're just. They have to be at home for certain things or they're working from home, whatever the case may be. So I think that's a smart idea.

[Kathy White]

I think, too, right now because of, like, the current state of the economy. I know a lot of artists who have. Who are not lashing out of, like, a studio anymore. And I hear a lot more of them who are saying they're like, mobile and they'll go to, you know, and they'll go to, like, people's houses and do their lashes and. Oh, yeah, like that. Not state board approved. You can cut that, you know, but at the same time, I think it's such a. It's. It's a good service because you're right. Like, there are those moms. There are those people who are not able to, like, come to a studio or who want to do it on their own time. So we need somebody like that. Somebody still needs to do those. Yeah.

[Podcast Host]

Give me your unpopular opinion about the lash industry.

[Kathy White]

Oh, that's tough. Unpopular opinion of the lash industry. I hear this a lot, and I think somebody already talked about this, but this is my big unpopular opinion. The lash industry is not dead.

[Podcast Host]

Oh, we have heard that.

[Kathy White]

It's not dead.

[Podcast Host]

You don't think so?

[Kathy White]

Absolutely.

[Podcast Host]

You don't think lash clusters are taking over?

[Kathy White]

Absolutely not.

[Co-host or Friend]

Come on.

[Kathy White]

It's so funny because that's what I hear. It's on tick tock. It's everywhere.

[Podcast Host]

They're like Even lash artists are offering, yes, lash clusters.

[Kathy White]

This is what I say and I always tell my students this so they don't get discouraged. There is a reason that there is Nordstrom, Walmart and Dollar Tree. There's a reasons that those chains exist. And because everyone has a different price point for what they want to afford for what they want in their eyes, I don't think it's dead. I think there's always going to be somebody who is going to want to pay for the services that you offer, whether that's clusters or whether that's actual luxury extensions. Now, the biggest thing is it's not dead, it's. It's pivoting. So you have to learn. If you are not thriving in the area that you're at, what can you do to pivot? Right. Maybe if you're noticing that, yes, lash clusters are now available. There's so many brands out there that are now offering clusters. And I see my students, they'll do like Party Lashes and they'll offer it to their clients who just want it for the weekend or for the week or they have an event and they'll apply it. Because sometimes, honestly, like clusters are not for me, I don't know how to apply them. So if my client doesn't know how to apply them, she only has 20 minutes, I'll do it for her. Make a quick $30, $40, $65, whatever those clusters might be, you know, and that's one service that you can add. It's. It's about pivoting. There is always money to be made. That is like my biggest thing.

[Podcast Host]

There's always my Kathy.

[Kathy White]

There's always money to be made. You just need to figure out how to make it. What do I need to add? You know, if you're a, if you are a person who has always done mega volume extensions and you see that natural extensions are in, maybe it's time to learn them and time to offer that because then that opens you to a whole new clientele that only wants natural extensions. You know, there's again, lash lifts. There's so many things we. This, this, the industry is evolving. There's so many things that you can offer. And if you continue to stay in the one thing that you do, you're going to stay in there. And if you're not thriving there, then that's where you'll be.

[Podcast Host]

Do you like the whole extra mega volume where they're like this? I can't even.

[Co-host or Friend]

Oh, that is unpopular opinion because I do what I do. I love mega Volume.

[Podcast Host]

Are you?

[Co-host or Friend]

I know.

[Kathy White]

I know.

[Co-host or Friend]

It was so funny. I was just telling, like, if I had the layers of lashes, I would have mega volumes right now.

[Kathy White]

But I.

[Podcast Host]

Stop.

[Kathy White]

I don't. I am not blessed with those.

[Co-host or Friend]

But it's so funny. The other day, like, I was doing a wispy set in in my mind, and I was telling somebody, I was like, when is. Like, when is the natural era gonna be done? Because I miss the mega volumes.

[Kathy White]

I just think, you know, I learned during the era of mega volumes, and everything was just really. And I just think they're so beautiful. And again, each person to each of

[Co-host or Friend]

their own, you know?

[Kathy White]

And to me, I just think mega volumes are so gorgeous. Like, that luxury. It just looks so, like, elite to me. And I'm not a natural girly.

[Co-host or Friend]

Like, I'll come out in makeup, you know, and I'll do all of that stuff.

[Kathy White]

And I just feel like, to the

[Co-host or Friend]

shed, like, after two weeks, it still looks really, really good. Yeah. I haven't gotten a fill in two weeks, and my lashes are fine, versus

[Kathy White]

if I was, like, a natural girly, then I need to make sure I come back regularly. So it's just that.

[Co-host or Friend]

Yeah, that is my unpopular opinion.

[Podcast Host]

I love.

[Co-host or Friend]

I love mega volume.

[Podcast Host]

I used to be a volume girly, not mega volume, because my eyes could never really. I can't take them. I get so itchy. I think I'm, like, severely allergic to.

[Kathy White]

Oh, no.

[Podcast Host]

So now I just get, like, a clap. Like a wet set.

[Kathy White]

That's what she calls it.

[Podcast Host]

And she. She's like, I did a little bit classic wet set. Because I like them very natural, right? And they still bug me, and I'm so sad. But shout out to Kathy, because she really came through with these clusters, y'.

[Kathy White]

All. I love.

[Podcast Host]

She came.

[Kathy White]

Well, for me, there's. Again, the industry is changing, so they're, like, developing, like, adhesive that doesn't have all the stuff that makes you allergic anymore. So maybe one day of it to try them.

[Podcast Host]

See, it's not dying, y'.

[Kathy White]

All. Let's see. No.

[Podcast Host]

What do you think? One thing is that lash artists should stop doing. Ooh, what should last artist? Just stop. Stop what you're doing and stop what you're doing.

[Kathy White]

That one's a ton tough one. Let's see, let's see, let's see. I think if there's one thing that they need to stop doing is stop comparing yourself to the next person. And, you know, I'm guilty of that, because I. I see a lot of the things that I want to do in other people. And I see a lot of really great artists there and great educators. I'm like, I wish I could do that. I wish I could do that. And a lot of the times I have to tell myself, like, in your own timing, like, in your own timing, it'll come, you know, and you have to remember, like, everybody puts out their best moments online. They never put out their, like, hard moments. They never put out, like, their bad sets. Like, nobody will ever put their bad sets online. And so if I. If there's something that I like and I wish I was a better whisper, the artist, stop. I stop comparing myself to that person. And I just try as hard as I can to keep learning and to keep getting better at that versus, like, always, like, oh, I wish I was like this, or I wish I was like that. Because then what that does, that imposter syndrome, what that does to a lot of people is it stops them in their tracks.

[Podcast Host]

Yes.

[Kathy White]

And then they don't create, they don't promote. They get in this bunk and they don't take photos, and they don't. They don't do anything. And then you just get stuck. Stuck.

[Podcast Host]

They feel uninspired.

[Kathy White]

Yes. And, you know, and a lot of the times they don't. They look at each other, they look at another person, they compare, and then they don't get motivated. So I think that's one of the things we. We need to really stop in this industry. Like, we are all in our own timing. Yeah. And we learn on our own, we get better on our own, and we. We work on ourselves.

[Podcast Host]

And that brings me to my next question. If your business dropped to zero tomorrow, what's your first move?

[Kathy White]

If my business dropped to zero tomorrow, what's my first move? Sleep. No, I'm just kidding.

[Co-host or Friend]

I'm like, yes, I can finally sleep.

[Kathy White]

No, if my business dropped to zero tomorrow and it was still something that I would want to keep.

[Podcast Host]

Yes.

[Kathy White]

I. What I would do is I would keep promoting it, like, as I do now, but I wouldn't tell anybody that I am at zero.

[Podcast Host]

That's what I want here. You never let person know that you're.

[Kathy White]

I would never tell anybody I was at zero.

[Podcast Host]

Love that.

[Kathy White]

Only because you don't go to a restaurant that's empty. Like, you don't go. You go to places that are being hyped up. You go to places that are always busy. You go to a lash tech who's always busy because that person is good. And if I put out online or if I Tell customers, yeah, I don't have. Have anything. I am. I don't have anything. And you know, we're so slow and like, I don't have any clients. If that becomes like my angle to bring people in, people are not going to be like, oh, there's a small amount of people are going to be like, oh, let me support them. And most likely that's like your friends and family. But there's going to be the people that don't know you and don't. They don't know your heart, they don't know your work, and they're going to be like, what is wrong with you? Why are people not coming to you already? Why don't you already have this clientele? So in the beginning, and if it was to happen to me again in the beginning, man, I would take those photos, I would take one eye. Whichever best eye I did, I would do the same thing. And whichever best eye I did, I took that photo, I posted that on Instagram and I was like, yes, fully booked. Like, but today, limited slots, you know,

[Co-host or Friend]

And I would do the exact same thing.

[Kathy White]

Like, I would do the exact same thing. I will make you and I will make you believe that I am the best that I could be. And because you're not going to want to come to me if you know that I'm not that good or if I'm lacking, people aren't going to want to come to you.

[Podcast Host]

You don't want to go to someone that's super available.

[Kathy White]

No, you don't. There's. There is a scarcity mindset that is built in on every human. We always want what is not available to us because it's like unachievable, unattainable. So if you see a beauty person, like, if you see a nail artist or if you see a lash artist and they're fully booked, you're like, that person is so good that they're fully booked. I need to get in there. So as a lash artist, you're like, oh, yeah, Like, I only have this slots available, this many slots available, so in order to bring those in. But if you see that they have all week open and all these times open, you're going to be sitting there and you're going to be like, why are they open? Why is nobody going there? And then on top of that, you're not posting, you're not showing off your work, like, nobody's. No one's gonna go to you, you know. And so, yeah, that's absolutely what I would do. Like, if I was to turn zero again, I would keep going. And I'll let anybody know that I'm at zero ever, ever.

[Podcast Host]

Because people in your industry, there's a lot of haters, you know?

[Kathy White]

Absolutely.

[Podcast Host]

In the beauty industry, there's haters. So if they see you not doing so good and you posting that you're not doing so good, they're like, to them, they love that.

[Kathy White]

I think so. Yeah, I think so, too. And I feel like that's sad because you should just. So sad, because it's like you should just mind your own business. I feel like if we. If people minded their own business, how am I get canceled? Watch. If people just minded their own business, they would be thriving. But instead, you spend a little bit more time comparing, hating, looking what other people are doing, secretly wishing you were doing that. You know, then you're not focusing here, you're focusing there. And, you know, don't do that. You know, focus on you. What can I do? What can I do better? How do I show up as me 100%, and people will come to you?

[Podcast Host]

I want to know. I just need to know the story. Who the hell robbed you?

[Kathy White]

Oh, my God, that's so funny.

[Co-host or Friend]

We end this.

[Podcast Host]

I just want to know. Tell me. Tell me a quick recap that happened.

[Kathy White]

That's so funny. Okay, so again, we were talking about the Rancho store, and I thought, I love the store. It's so safe here.

[Co-host or Friend]

This neighborhood's so quiet. Like, we're in a little restaurant, little nail place, barbershop. Like, it's a nice area, right?

[Kathy White]

And so the girls that are working there, like, usually they're helpful. So this girl walks in, and she's, like, wearing a Louis Vuitton. She's, like, in pumps. My girl. I have the video. I took it down. But, like, she is in pumps, like, gorgeous pumps. She's in a big, like, Louis Vuitton tote. And she's in there. And we always greet. We're like, hi, how are you? You know, and then we always offer them a basket. Like, we have these baskets. So she, like, grabs a basket, and we let people free roam. Like you have free roam of, like, whatever you want to touch, whatever you want to try. And we're sitting there. Like, our girl. My girl was sitting there, and, like, we're watching. And we're also available for questions, you know, whatever you might have. So we see her and she's over here just, like, grabbing things, and we see her putting things in the basket, right? And I have the whole footage because I Wasn't physically there, but we have cameras everywhere. 4K, baby. Like 4K.

[Podcast Host]

Don't play with the.

[Co-host or Friend]

And like in every corner. I'm watching this house happened and she's like putting stuff. And I'm thinking in my head like, oh. Like my girl was probably thinking like, oh, this is a big order. Like this is going to be a big order, you know?

[Kathy White]

Yeah.

[Co-host or Friend]

She's going, she's going, she's going. She's grabbing everything.

[Kathy White]

Her, her basket was full. And then next thing you know she's like, gets like towards by the door and we have stuff all over. Gets to the door and she like runs out and she gets in her, in her pups. She like runs out and then she leaves. And so I'm watching the camera and

[Co-host or Friend]

my girl who was working at this

[Kathy White]

thing, I think she was so stunned

[Co-host or Friend]

of what's happening because that's never happened to us before.

[Kathy White]

And she runs to the door and

[Co-host or Friend]

she's just like, what the hell is happening? You know? And she was not.

[Kathy White]

I would never and I would not let them go run after it. There's nothing, it's not worth that to get hurt or anything like that. That there's no amount of money that is worth my, my staff to like get hurt.

[Co-host or Friend]

So she just called me, she's like, oh my gosh. She goes, I think we just got robbed. You need to look at the cameras. And I'm sitting there watching this camera and I'm like, that purse is so cute. I'm like, those pumps are so cute. My girl, what are you doing? Right?

[Kathy White]

And I'm like, what do I do? So I call the cops. They come in, mind you, I call the cops at like if something 6 o'.

[Podcast Host]

Clock.

[Kathy White]

I call the cops at like 6 o'. Clock. They come, they take the police report, right? And at the time my friends were like, you should put, you should put it on Tik Tok and Instagram. You should put it on Tik Tok and, and Instagram and you should put something funny to like catch the attention. Like call it something funny. So we put Help. We need to catch the Rancho robber. Oh my. So we called it the Rancho robbery at our Lash supply store. And I kid you not, within like 45 minutes of us posting it, my DMs and my tick tock, my phone was blowing up and I was lashing

[Co-host or Friend]

as this was happening.

[Kathy White]

So I was like, what the heck is going on?

[Co-host or Friend]

Like, why are people calling me?

[Kathy White]

I'm watching, you know. And in 45 minutes they're like, this is this person. This is this person. This is where they live. This is their phone number. Shut up.

[Podcast Host]

They went FBI mode.

[Kathy White]

Oh, absolutely. They're like, I know that girl. She used to do this. She was my last check. She lives in Pomona. Like, this is what she does. She used to lash me. And she was not that. Like, all these things about her. They found her brother, her grandma, her dad, her mom, her whole entire bloodline. Like, they found everything about this girl. In 45 minutes. The cops didn't even know anything. I had to call the cops. And I was like, hello.

[Co-host or Friend]

Like, you were at my store an hour ago, and here's the info on the person that robbed me. And they were like, um, okay. And they're like, writing this down, you know? And I'm telling them that you are supposed to be telling me who robbed

[Kathy White]

me, not the other way around. And by the time I finished my set and I tried to call the number, they had already disconnected their lines from people calling them. So, like, there is this army of people that have. That really showed up for us and actually called her number, like, found her online, called her number, like, kept calling, calling, calling, calling. And I got a call from her brother. It was, like, 4 million views. Like, it just got so viral. Yeah. And so I got a call from her brother, and her brother called me, and he was like, look, I saw what my sister did online. I just want to tell you that they found my entire family's number, including my grandma's, and they have been calling my grandma with, like, death threats, looking for my sister, that we had to turn off my grandma's phone. He's like, is there any way for me to just pay for everything and you please, like, take down the video? And I was like, absolutely. Like, the hate on the Internet is. And so I get it. I hate how the people move on the Internet. And as much as they have helped me, I felt so bad for the grandma.

[Podcast Host]

Fuck the girl. I think he's going back to the grandma.

[Kathy White]

I was like, go get the girl, not the grandma, you know? But at that point, like, how do you distinguish, like, who's.

[Podcast Host]

Yeah.

[Kathy White]

So I felt so bad. And he was like, yeah, like, we will pay you right now. I'm so sorry. Like, she's in a bad place. Like, we'll pay you right now. Like, please take it down. But it was, like, the next day. So I did take it down, but a lot of other people already reposted it a lot, you know? So I'm like, I'm sorry, dude. Like, there's nothing I can do about those. But, like, from our side, like, you and I are square. Like, I'm not going to press charges. Like, thank you for taking care of this. And I was like, this is okay. And a lot of people are like, oh, you should have left it on. Like, you should have. You should have kept telling people who she was, and you could have done it. But in my head, I was like, no. Like, I don't want to. I felt really bad for the grandma. Like, she didn't deserve any of that. But the way for me, I saw the way that our community supported us, because right after that, we got so many people that came to the store wanting to support us, wanting to see what we were wanting to see what we carried. And our store had just opened three months ago, so our traffic was not very much after that video. Everybody was going to that store not just because they wanted the story, but also because they were like, I didn't know this existed. Like, I didn't know you guys did this. I didn't know you guys had all of these open. And, yeah, we did. And they came, they supported people, wanted to learn. And, yeah, we got so much from that.

[Podcast Host]

So, yes, blessing in disguise.

[Kathy White]

Absolutely. I consider everything a blessing. Like, everything is a blessing, whether it's good, whether it's bad. It's always a blessing.

[Podcast Host]

So that is insane. Not the grandma, y', all, please.

[Kathy White]

Okay, that was bad. And I felt so bad.

[Co-host or Friend]

If it wasn't for the grandma, yeah, I might have left it for the cloud. But no, like, it was so bad. Felt so bad.

[Podcast Host]

We're going to end this question, like, a little. We're going to see how she answers it, y'.

[Kathy White]

All.

[Podcast Host]

Okay. Do you think it's still worth it being a lash tech in this generation? 2026, it's new era. What do you think?

[Kathy White]

Absolutely.

[Podcast Host]

Really?

[Kathy White]

100%.

[Podcast Host]

Not oversaturated. Not too many lashes?

[Kathy White]

No, I think it's wherever. 1. I think you have to have passion. If. If the beauty industry is what you're passionate about, you will make it. The thing is, it's not just passion that will take you. It's like what we talked about, consistency. It's your willingness to learn, your willingness to grow, your willingness to honestly, like, put your freaking sleeves up and work. Because being elastic, being in this beauty industry, especially if you don't want to work under a big corporation, like, if you want to thrive, like, as yourself, if you want to succeed as yourself, there is a lot of work that Needs to be done. So if you want to be a lash artist and you feel like you have everything, you have the passion, you have the heart, you have the time, and you have the patience. Absolutely. You will make it. Yes. You can make six figures. It is absolutely possible.

[Podcast Host]

Keep going. Consistency.

[Kathy White]

Yes, always.

[Podcast Host]

We used to always end this podcast with a quote, but now we're going to end it off with whatever you want to say. Do you have any questions do for me? Do you want to. What does Kathy want to leave this podcast?

[Kathy White]

That one's tough. What do I want to leave this podcast with? I just want to say thank you. Oh, no, thank you. I. I've. I followed your podcast for a really long time. I think you do such a great job in the beauty industry, just educating. Not just, you know, people have been in the industry, but honestly opening our eyes to a lot of the stuff that's happening. And you are not in the lash world, but we know you. So I just want to say thank you. I just feel really honored to be here. It's. It's like a goal.

[Co-host or Friend]

A goal.

[Kathy White]

So. Yeah.

[Podcast Host]

Well, now that we're neighbors, we get to see each other often.

[Kathy White]

Oh, I know. I don't know.

[Podcast Host]

When you're out here, when are you in Rancho? Every day.

[Kathy White]

Once, probably once or twice a week.

[Podcast Host]

Okay.

[Kathy White]

Yeah, I come here once or twice a week.

[Podcast Host]

Okay, now I know.

[Kathy White]

Yeah, I'll text you next time I'm here, so. Well, thank you so much for being my part. Thank you so much for having me.

[Podcast Host]

And you guys, don't ever go out to the grandma ever again.

[Kathy White]

Oh, yeah, absolutely.

[Co-host or Friend]

Leave the grandmas alone. Just go for the person, not the grandma.

[Podcast Host]

Thank you so much for being on my podcast again. And we'll see you on the next one. Bye.