Podcast Summary: Beauty with a Twist Episode: What I've Learned as a Nail Tech for 20 Years Ft. Yvett Release Date: May 24, 2024 Host: Dede Guest: Yvett Garcia (Eyvette G)
Introduction
In this captivating episode of Beauty with a Twist, host Dede welcomes the esteemed Eyvette Garcia, known as Eyvette G on Instagram. With over two decades of experience in the nail industry, Yvett shares her inspiring journey, insights, and the evolution of her career as a celebrity nail technician based in Los Angeles.
[00:19] A: "You know how nervous I am? I'm like, I'm sitting in the presence of a queen. Nicki Minaj."
Yvett's Early Nail Journey
Yvett's passion for nails ignited in her mid-teens while living in Guadalajara, Mexico. Initially unfamiliar with the craft, she was inspired by a family friend who was a versatile stylist.
[00:35] B: "I love when she would do the nails and stuff. So I would convince her to do my nails once or twice."
Her initial foray into cosmetology encompassed hair, makeup, and nails, but her true affinity was always with nails. After moving back to the U.S., Yvett balanced a side gig of doing nails while working as a bill collector until the birth of her son prompted her to pursue nails full-time.
Building Her Clientele
Yvett emphasizes the power of word-of-mouth in growing her business during the pre-social media era. Starting with friends and high school peers, her reputation organically expanded as she honed her skills.
[05:49] B: "It was just word of mouth. Because back then, there was no Instagram, there's no social media, there's no nothing."
Opening a Nail Salon: Challenges and Lessons
Venturing into salon ownership in Sherman Oaks, Yvett faced numerous challenges, including break-ins, COVID-19 disruptions, and an unfortunate car accident that severely damaged her salon.
[12:58] B: "So first we got broken into, then COVID happened. Then a car ran into the salon."
Despite these setbacks, Yvett values the lessons learned and the relationships built during this period. Her commitment to creating a comfortable environment for both clients and technicians remained unwavering.
[11:15] B: "I wanted to make sure that everybody feels comfortable. Everybody grows."
Transition to Celebrity Nail Tech
Yvett's entry into the celebrity realm was seamless, largely due to her consistent professionalism and the strong relationships she maintained. A pivotal moment was her long-term client, Jeffree Star, whose loyalty and influence opened doors to other high-profile clients.
[17:14] B: "Jeffree Star... he really helped me a lot."
Her collaboration with Pink Friday (Nicki Minaj) marked a significant milestone, where Yvett not only designed nails but also took on the role of Creative Director for branded nail lines showcased at events like Rolling Loud.
[25:10] B: "I did all the Designs for him. We tweaked them, we did certain things... based off of sets I've done on her before."
Social Media and Business Growth
While Yvett acknowledges the challenges of maintaining a social media presence, she underscores its importance in expanding her reach. However, she balances online engagement with her commitment to quality and client relationships.
[26:12] B: "A lot of my following did grow... because I just like what I was posting or the type, my work."
Pricing Strategies and Client Expectations
Yvett discusses her pricing philosophy, emphasizing transparency and the value of her artistry. Her clients understand and appreciate the premium she places on quality and creativity.
[35:07] B: "They know that, because I do come from... it's a little more pricey... it's because she does so and so."
She also touches on the balance between taking new clients and maintaining flexibility to accommodate her celebrity clientele's demanding schedules.
[16:38] B: "I do take new clients here and there because I feel like I need that change sometimes."
The Evolution of the Nail Industry
Reflecting on her 20-year career, Yvett observes significant shifts in the nail industry, particularly the rise of social media influencers, press-ons, and varying standards of licensing across regions.
[29:20] B: "Absolutely. Everybody in their mama thinks they can do nails now... it's a little overwhelming."
She differentiates between nail technicians and nail artists, stressing the importance of comprehensive skills in maintaining professional standards.
[29:33] B: "A nail tech, you want to be able to learn... you want to be specialized in the one thing... but know how to do everything."
Advice for Aspiring Nail Technicians
Yvett offers invaluable advice for those entering the nail industry:
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Focus on Craftsmanship: Master various techniques across different mediums to enhance versatility.
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Build Genuine Relationships: Prioritize client relationships over fleeting social media trends.
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Maintain Professionalism: Set boundaries and uphold respect in all client interactions.
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Adapt and Evolve: Stay abreast of industry changes and be willing to pivot as needed.
[30:20] B: "For a good nail tech, I think you need to learn how to shape. It's a good shape... knowing how to put colors together."
Final Thoughts and Inspiration
Yvett concludes with a heartfelt reminder that everything happens for a reason, a philosophy that has guided her through the highs and lows of her career.
[67:21] B: "Everything happens for a reason. And I literally have that tattooed because it's just, like, one of those things where I've learned it..."
Her journey underscores resilience, adaptability, and unwavering dedication to her craft, serving as an inspiration to both seasoned professionals and newcomers in the beauty industry.
[67:42] A: "Yes. So it really does happen for a reason."
Key Takeaways:
- Resilience in Business: Yvett's ability to navigate challenges showcases the importance of perseverance.
- Value of Relationships: Building and maintaining strong client relationships can lead to sustained success.
- Adaptability: Staying flexible and open to industry changes is crucial for long-term growth.
- Professionalism: Upholding high standards and setting clear boundaries fosters mutual respect and loyalty.
Notable Quotes:
- "Everything happens for a reason." — Yvett Garcia [67:22]
- "I do think that there's nothing wrong... but it's a little oversaturated, but it's easier if you really perfect your craft." — Yvett Garcia [07:25]
- "A good nail tech... should be able to do all of it. They should be able to do a good... shape. Beautiful shape and longevity." — Yvett Garcia [31:05]
This episode offers a deep dive into the life of a seasoned nail technician, revealing the intricacies of building a successful career in the beauty industry and the personal growth that accompanies it.