In this episode, I’m joined by Jess Jensen, founder of Co-pilot Communications, a Portland-based advisory helping bold executives and founders build digital brands that actually sound like them.

After 20 years inside Fortune 100 companies—including Microsoft, Qualcomm, Nestlé, and Adidas—Jess launched Co-pilot in 2024 to help leaders stop playing small online and start showing up with clarity and confidence. Her approach blends sharp messaging, editorial strategy, and smart use of platforms like LinkedIn and podcasting to help clients cut through generic content and amplify leadership that’s clear, grounded, and human.

Beyond her professional work, Jess’s story is also shaped by sport. Growing up, she was both a soccer player and a dancer—learning to balance discipline with creativity, teamwork with individuality. Today, she’s an avid cyclist, finding resilience and endurance on the bike that mirrors her mission as a brand advisor: pushing limits, staying the course, and helping others show up fully as themselves.

In our conversation, Jess shares why your personal brand isn’t just marketing—it’s your moat. We dive into how to lead with authenticity online, why clarity matters more than polish, and what it looks like to take back the mic before someone else shapes your narrative for you.

If you’re a leader, coach, athlete, or anyone navigating how to show up authentically in the world, this episode is full of insights you won’t want to miss.

Connect with Jess:

LinkedIn: https://www.linkedin.com/in/jessicakjensen/

Website: https://www.copilotcommunications.com/

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