Transcript
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God, that music is so nice and soothing, which, whoa. This week has not been at all. What a week. Can't think of any analogies for it because my head's just all stirred up by it. Hi, I'm Susie Welch. This is the Becoming you podcast. I'm incredibly happy that you're here. Thank you. I love you. And we've got a. Well, here I go again, telling you we've got a really exciting podcast. But this one is because this week has been a week of weeks, and I want to tell you why. And I want the whole podcast is going to be about what happened this week. And look, just to sum it all up, I literally, literally, like five minutes ago, just got off the phone with a national politician whose name you would know. I didn't ask him if I could talk about him on the podcast. So I'm not going to say he called me up randomly because he read op ed that I wrote in the Wall Street Journal about my research, which has a very shocking finding. That's what we're going to talk about this week. And you know, that doesn't happen every day that a famous politician calls you up and says, hey, your finding means so much to me. I really want to talk to you more about it. I actually want to build something around it. I mean, I was, you know, just floored by it. But it's not like he was the only person calling me today. I've heard from about, you know, about 10,000 people this week, all who've had very strong opinions about a very little number. And that little number is 2%. 2%. So. Well, 2%. Let me tell you what it means. That number was at the center of this piece I wrote for the Wall Street Journal. It ran a few. It ran like, in the middle of the week, but it keeps on running because it's the number one editorial, and they just keep it up there. It has about 1600 comments on it right now. Probably by the time you hear this, it will have 2,000 comments on it. And the 2% is a finding that I had with my research. And we have this because of the values bridge. And the research says if you take a look at the values of Gen Z and then you look at the values that hiring managers want in their new hires, only 2% have the values. Only 2% of Gen Z have the values that hiring managers are looking for. And the headline in the Wall Street Journal, which I did not write, okay, you don't write your headlines. You don't choose your illustrations. The headline Was is Gen Z unemployable? And people's heads exploded. So I want to talk a lot about that today. What I want to do is I'm going to start from zero. I want to tell you what this podcast is about. Very briefly explain the article to you, because not everybody reads the Wall Street Journal and quickly explain to you what the piece said, how it's related to becoming you. And then I want to talk about the comments that came at me. There were four general buckets of them. There were lots and lots of comments. I got lots of emails and phone calls, lots of texts. And then I want to opine about buckets. I want to tell you what I think about what was being said at me. And at the end, I want to tell you something very personal about what this experience has taught me about myself. And so let's get going. At the beginning, as I said, I'm Susie Welch. I'm a professor of management practice at NYU Stern School of Business, where I teach a class about management. But I also teach a class called Becoming youg. And that is what this podcast is about. It's a methodology that helps you discover your purpose. It's about self discovery. It's about career, career planning. It asks you to excavate three data sets. Your deeply held values, your cognitive and emotional aptitudes, and your economically viable interests. It's a methodology. And when you take that data, you put it all together and either on your own in an analog way, or using one of our tools like the Career Catalyst, which is still in beta, you find out what you should do with your life. And that's really good data. Have. That's really good information to have because you don't want to live by default. And maybe you can sprinkle some deliberation on it, but I'm gonna suggest that living by design is a really good place to go. It's when you feel exquisitely alive. I think all of us, our whole lives are in pursuit of what our purpose is. And this feeling like Joan of Arc, who I love so much, whose sword said, I'm not afraid. I was born to do this. And that's a pretty great place to live your life. So becoming you. My class started off with me just up in front of my students, sort of teaching and helping them kind of manually excavate this d data values aptitudes and economically viable interests. But after a couple of years, I began to think about ways that we could, for all lack of a better term, scale, becoming you so more people could Take it. Because there was a lot of interest in it. And one of the things that we needed to scale was the discovery of how you figure out what your values are. So just a second to say what values actually are. Values are your motivations and desires. They're the reasons that you do things. They galvanize your decisions and your actions and behaviors. And you can have values and not live them, or you can have values and you can't live them. And that's. We call that difference between those two your authenticity gap. So a few years ago, I got together with some really smart people and we created a tool called the Values Bridge, which asks you 100 questions and then ranks your values for you 1 through 16. And if you've been listening to Becoming youg for a while, you've maybe taken the Values Bridge. Thank you. You can take it@the valuesbridge.com or you've just followed along with me. You've read the book, and you figured out what your values are. And again, there are 16 values. A lot of times people, when they talk about values, think, wait, aren't there just really two values? Financial security and family? And the answer is no. There's a lot more decisions that we make, a lot more data that we have going on in our mind and becoming you codifies that information and helps you say, okay, these are my top values. These are my moderate values, and these are my peripheral values. I don't really care about that. Well, it so happens that about 67,000 people have now taken the values bridge, and this has given us so much unbelievable data. Who knew in my life, as a girl reporter and eventually sort of a professor, that I would become such a data nerd? And the answer is, I became one. The data has been fascinating, and people are always talking about the different generations. They're always talking about what people want, need. And people are often making a lot of assumptions about what other people want and need and what other people's motivations are. And not only that, they do a huge amount of judging. Have you ever felt judged for your values? Well, so has everybody else. And we judge, judge, judge. I'm a total values agnostic. Values are not virtues. Virtues are social constructs. They're behaviors that we all agree are very good. All right, nobody's gonna think that kindness is bad or courage is bad or integrity is bad. And so we judge people a lot on virtues. But values are just choices. How much you want to work, that's a choice. How much time you want to spend with your family, that's a choice. How big or small a life you want in terms of how exciting it is, that's a choice. How much you want beautiful things around you, that's a choice. These are all values. All right, long story short, we had a lot of data from the values bridge. My team and I decided it would be very interesting to cut it by generation. And. And we did. We took a look at the top 16 values of gen Z and the data's results were no surprise to me. It showed that the top values for Gen Z. Number one was eudaimonia. That's a Greek word. We use it to describe self care, pleasure and leisure, recreation. All right, and the reason why we use eudaimonia is that if we use the word self care, people will just judge too much. And I'm trying to make my work at least kind of a judgment free zone. So number one for Gen Z is eudaimonia. Number two is voice. Authentic self expression. You want your inside to be on the outside. And then the third top value for Gen Z is non sibi. This impulse to help other people, it's sometimes called altruism, but it's a desire to help others. That's very nice. Right? I mean it sort of touches with the virtue that we all have. Altruism. So then we went and we did a totally separate survey where we found 2,100 hiring managers, people who are definitely in the position to be hiring Gen Z Z in knowledge industries, sort of office jobs, tech, you know, consulting, banking, business in general. And we gave them the list of all the values and all of their definitions. And we said choose out the top values that you're looking for. And it just so happens that they. Again, not really a gigantic surprise, right? What they're looking for in people they hire is achievement, which is the value that says I want success. Other people can see. They want people who really want to learn and grow. That's a value called scope. And number three, they want people who love work for work's sake. Yeah, that's a value. It's called work centrism. I've got it really, really high. I love work. I work eight days a week if I could. So when you crunch those numbers together, as my op ed in the Wall Street Journal reported, it actually ends up being only 2% of Gen Z have those three values in their top values. Okay? So that sound you hear is everybody's head exploding when the piece ran. And you know, I said to my kids before the piece ran, I'm begging you don't read the comments. My kids, they can't stand it. Because the thing is people who have nice thoughts, they don't really generally write in the comments. People have nice thoughts either send you an email or they turn to the person they're having coffee with and say, oh, did you see this interesting article in the Wall Street Journal? But the people who have very negative nasty thoughts or very, very contentious thoughts, they get out their fingertips and they put them on their keyboard and they write them. So you know, there wasn't, it wasn't a big love fest there. But I did get, I did get dozens, if not hundreds of emails as well. And I spent some time with my team going through all the responses to this 2%. This 2% data point which I think has so many gigantic implications. It has implications if you're Gen Z. It has implications if you're a person who hires Gen Z. It has implications if you're a person who works with someone in Gen Z. And it really has implications if you're a parent of somebody who's Gen Z. Okay, so there's not actually a person I can think of for whom this data just doesn't have some kind of importance. So there were a lot of opinions. And so let's go over the different types of responses. So we have a couple of buckets and we're going to hear of the voices of people who sent these comments in. You're not going to be listening to me non stop but I'm going to describe what the buckets are first and then we'll hear some of the comments. So the first bucket and I'm happy about this bucket by the way. There were just gobs and gobs of people who frankly just agreed with the point of the piece, which is that Gen Z has values and they do not, except for 2% overlap with the values that hiring managers are looking for. And there are going to be consequences of that. And it's for Gen Z to decide whether or not they want those consequences. It's going to be harder for them to get jobs or if they take jobs at companies that have the values that they want, they may not have as much affluence as they seek. And there were a lot of perfectly nice comments where people said I see this all the time and I agree with you. And it's, it's something to, that's kind of concerning and we're thinking about. Unfortunately a lot of these comments were not in, published in the Wall Street Journal because as I said, the nice comments Usually come by email. Let's hear from a few people who just generally agreed and then we'll move on. I'm the president and CEO of a large law firm. These people just don't get it and don't want to get it. Yep, this is a very common tone that I got. They're just. They're angry. They're like, yep, I can't stand them. And, you know, here's my feeling about Gen Z. I think I'm often. I'm sometimes, not often, but I'm sometimes accused of not liking Gen Z. I love Gen Z. I teach Gen Z. I couldn't go into that classroom every day. They perplex me. They're not. We don't share the same values. But in general, I mean, even the people you disagree with are your brother and sister. I mean, we cannot be hating on other people in this world. And so I agree with my data. Of course, I don't share this kind of antagonism quite so much, but I get it. And it can be frustrating. I totally get it. And I will say this. I can't stand the Gen Z stare. I get it all the time in class. And I just, I. I just don't. I don't get. I don't get that part of being Gen Z where they just stare at you like, later. Boomer. I don't know. I'm old. I just think it's rude. Okay, all right, here's another one.
