One of the earliest US craft beer icons from New Belgium, the one and only Fat Tire, has gone through a major overhaul. New recipe, new logo, and new branding with sustainability at the forefront. We pull out our last batch of the old recipe and drink it side by side with the new and debate which tastes better, what does it mean to be a carbon neutral beer, and whether sustainability actually sells. And in true podcast fashion we’ll go off track with trivia about the brewery, pop culture from Fat Tire’s original release in 1991, and popular songs that were hijacked by movies.