We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process! alone has 75,000 to 85,000 copies in the wild.

In this episode, Paton breaks down how he took Process! from first release to widespread readership. From leveraging EOS Worldwide’s platform and a strategic publishing partnership with BenBella Books, to editing your message down to its clearest core, to giving away valuable content at scale, he shares exactly what is working for authors and what to stop wasting time on. He shares stage-by-stage marketing advice for authors at every level, from first-time launchers to those already selling in the tens of thousands, delivering insights that cut through the noise with practical, battle-tested wisdom.

Learn how to use partnerships, clear messaging, and generosity to your advantage with real-world tactics and hard-earned lessons that will help you refine your marketing, build stronger connections with readers, and keep your book selling long after launch day.

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Make sure to check out the book here: https://a.co/d/g05bwKi

Learn more about Mike Paton on his website: www.mikepaton.com

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