We’re back with Patrick Taylor, also known as the Texas Yeti, adventurer and author of a five book series that includes Lost on Purpose and its bestselling prequel in solo and adventure travel categories. To date, he has sold more than 30,000 books and earned over 4,000 ratings, building a loyal readership that continues to support every release. He may not call himself a bestseller, but his numbers and engagement tell a deeper story about sustainable growth.

In this episode, Patrick breaks down what it actually looked like to build that audience from the ground up. From traveling to art festivals and gun shows to personally seeding hundreds of copies, he explains how early hustle translated into long term readers. We talk about the turning point in 2019 when Amazon ads shifted his sales curve, how he tracks royalties, ad performance, and net profit through detailed spreadsheets, and why understanding the halo effect changed the way he views advertising results. We also get into reader magnets, his monthly newsletter called The Occasional, limited ROI from social media, rising ad costs, using ChatGPT to analyze reviews, and why authenticity may be the most valuable advantage in a crowded market.

Tune in to hear how Patrick approaches growth, advertising, and audience building without relying on shortcuts.

Check out Lost on Purpose here: https://a.co/d/02qRffUu

Discover more on Patrick’s website at texasyetibooks.com

—

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

—

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com