We’re back with Nicole Gebhardt, publishing strategist and CEO of Niche Press, for a conversation about what publishing looks like in a world shaped by AI, shifting reader behavior, and shorter attention spans. Nicole has helped entrepreneurs, experts, and business owners turn books into long term brand and business assets, and in this episode, she breaks down why the books people buy and finish today are fundamentally different from the books that worked even a few years ago.

We talked about why “how-to” books are becoming easier to replace, why storytelling is becoming more important than ever, and how authors can design a reader experience that keeps people emotionally invested from beginning to end. Nicole also shared insights on Michael Hague’s storytelling framework, the difference between a reader’s outer and inner journey, how AI can quietly push authors toward the wrong book idea, and why the smartest marketing decisions happen before the first chapter is even written. The conversation also explored identity transformation, strategic positioning, influencer relationships, and how great books naturally create opportunities for speaking, referrals, and long term business growth.

If your book is meant to last longer than the current trend cycle, tune in to this episode.

Check out www.nicheleaders.com to learn more or take the assessment.

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