Today, we’re honored to have entrepreneur, creator of the Lean Startup movement, and author of the international bestseller The Lean Startup, Eric Ries, on Before the Bestseller. His work changed how founders think about building companies by replacing assumptions with experimentation, validated learning, and building what customers actually want.

We talked about Eric’s unexpected path from teaching himself programming as a kid and landing his first publishing opportunity as a teenager, to building startups and eventually writing one of the most influential business books of the last decade. We explored how The Lean Startup emerged from questioning conventional startup advice, why validated learning matters more than activity, and how founders and authors can think through one of the hardest decisions in any creative or business journey: when to pivot and when to persevere. We also shifted into Eric’s newest book, Incorruptible, where we discussed why organizations drift away from their original mission, how incentives quietly shape decisions over time, and what founders, consumers, and builders can do to create systems worth trusting in the long run.

Tune in to hear how Eric thinks about testing ideas, knowing when to pivot, and building books, companies, and systems that can grow without losing what made them work in the first place.

Go to www.incorruptible.com to discover more about the book and access the limited-time pre-order bonuses.

Visit your local bookstore to pick up a copy of Eric’s books and support independent booksellers.

Check out Eric’s books on Amazon here:

The Lean Startup - https://a.co/d/0bwLP7TI

Incorruptible - https://a.co/d/0cWIpo70

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