CZM Rewind: The Andrew Tate Story (Part 3 & 4)

Summary

Podcast Summary: Behind the Bastards – "CZM Rewind: The Andrew Tate Story (Part 3 & 4)"

Episode Information:

• Title: CZM Rewind: The Andrew Tate Story (Part 3 & 4)
• Release Date: April 17, 2025
• Host/Author: Cool Zone Media and iHeartPodcasts

Overview: In this two-part episode, Behind the Bastards delves deep into the controversial rise and fall of Andrew Tate, a figure notorious for his exploitative business practices and manipulative online presence. Parts 3 and 4 provide a comprehensive analysis of Tate's strategies, the psychological tactics he employed to amass a following, his illicit business ventures, and the legal repercussions that culminated in his arrest in Romania.

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1. Andrew Tate's Rise to Prominence

The hosts begin by recounting Tate's early ventures and how he leveraged his background to build a formidable online persona.

Key Points:

• Big Brother UK Appearance: In 2016, Tate appeared on the UK version of Big Brother. Despite claiming to be the most emotionally controlled person in the house, his tenure was short-lived due to leaked footage of him whipping a woman. "This podcast works... to distract ourselves from the fact that we unfortunately have to learn a lot more about Andrew Tate," [04:57].

• Strategic Social Media Manipulation: Tate observed the success of right-wing influencers like Alex Jones and Paul Joseph Watson. He adopted similar tactics by posting inflammatory content designed to generate outrage and, consequently, increased visibility. "Tate recognized that these guys use variations of the same tactic... generate outrage," [22:52].

Notable Quotes:

• "Andrew Tate recognizes the power of controversy in elevating his profile." [22:52]

2. Exploitative Business Practices

The episode critically examines Tate's business ventures, particularly Hustler's University, highlighting its MLM-like structure and predatory nature.

Key Points:

• Hustler's University: Launched as a series of online classes promising wealth through strategies like crypto investing and dropshipping. The program operated on a subscription model, charging members approximately $50 monthly. "By September he's back up to 160,000 subscribers... making $11 million in October alone." [60:16].

• Use of Family and Friends as Free Labor: Tate advocated for exploiting personal relationships to build businesses without financial investment. "Tate recommends getting your 15-year-old cousins illegally labor for you without payment." [50:19].

• Misinformation and False Promises: Hustler's University offered misleading financial advice, encouraging unethical practices like money laundering and exploiting young women for webcam businesses. "Andrew Tate is just the thing he's promising is a chance at like, winning the lottery, basically." [62:33].

Notable Quotes:

• "Andrew Tate's method boils down to various forms of robbery." [55:25]
• "He is extremely predatory and exploitative, especially towards vulnerable young men and women." [53:50]

3. Psychological Manipulation and Cult Techniques

Tate employed sophisticated psychological strategies to create a loyal and aggressive fanbase.

Key Points:

• Creating a Cult-like Community: Terms like "Top G" were trademarked to foster a sense of belonging and superiority among followers. "One of the things that Tate does is he has paid attention to guides... Top G." [32:32].

• Emotional Control and Gaslighting: Members were manipulated into believing their failures were personal shortcomings, enhancing dependency on Tate's guidance. "If you miss a month of payments... You're out baby." [109:17].

• Exploitation of Insecurities: Tate targeted young men struggling with self-esteem and societal pressures, offering them false hope through wealth and dominance. "His message is about male empowerment, but it's deeply toxic and manipulative." [86:20].

Notable Quotes:

• "Andrew Tate is a deeply malignant narcissist... he is very good at sucking energy from them." [97:45]
• "His presentation is the most polished, making his destructive message more appealing." [94:42]

4. Legal Repercussions and Arrest in Romania

The hosts discuss Tate's eventual downfall following his arrest in Romania, shedding light on the allegations against him.

Key Points:

• Arrest Details: Tate, along with his brother Tristan and two Romanian women, was arrested for creating an organized crime group focused on recruiting, housing, and exploiting women for pornographic content. "The Directorate for Investigating Organized Crime and Terrorism said the suspects appear to have created an organized crime group." [120:22].

• Allegations of Sexual Trafficking: Accusations include sexually trafficking women and forcing them into webcam businesses under threats of violence. "They are accused... of sexually trafficking a number of women for their webcam business." [120:22].

• Public and Media Reaction: Despite widespread condemnation, Tate's controversial presence on media outlets paradoxically boosted his visibility and follower count prior to his arrest. "All of these mainstream media people... condemning him... only made him millions of dollars." [105:47].

Notable Quotes:

• "The prosecution has audio that likely came from a wiretap... Tate openly discusses using the women who worked for him to launder money." [120:22]
• "Tate's arrogance led him to bribe Romanian authorities by flaunting his criminal activities." [125:29]

5. Impact and Legacy

The episode concludes by exploring the long-term effects of Tate's ideology on his followers and society.

Key Points:

• Radicalization of Young Men: Schools, especially in the UK, have had to implement programs to de-radicalize teenage boys influenced by Tate's toxic teachings. "Multiple schools... have had to hold classes and seminars on de-radicalizing teenage boys who fell through Andrew Tate." [130:10].

• Perpetuation of Incel Ideology: Tate's message provided a semblance of hope to incel communities, but his exploitative methods likely caused more harm in the long run. "His overall impact is a ton of harm... his ideology is going to continue to be proliferated and it's, it's pretty terrible." [133:47].

• Systemic Failures: The hosts argue that Tate's rise highlights systemic issues within social media and society that enable such figures to exploit vulnerabilities for profit. "The structure of social media... rewards cons and grifts." [125:07].

Notable Quotes:

• "Andrew Tate clones will just keep popping up as long as our current social media ecosystem exists." [134:50]
• "Our culture has created a space where it is all nothing but a series of cons and grifts from the top to the bottom." [126:43]

Conclusion:

The episode paints a chilling portrait of Andrew Tate as a manipulative entrepreneur who exploited modern social media dynamics to build a lucrative yet morally bankrupt empire. His strategies serve as a cautionary tale about the dangers of unchecked online influence and the vulnerability of young, impressionable individuals to exploitative ideologies.

Final Thoughts: The hosts emphasize the necessity of critical thinking and vigilance in the digital age to prevent similar figures from gaining influence. They advocate for systemic changes in how social media platforms handle controversial content to mitigate the rise of such detrimental personalities.

Notable Closing Quote:

• "As long as our current social media ecosystem exists, somebody is just gonna keep finding ways to exploit this and do the same thing. And yeah, that's scary." [136:33]

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Key Takeaways:

• Exploitation Through Controversy: Andrew Tate's deliberate use of inflammatory content to gain visibility highlights a loophole in social media algorithms that reward engagement, regardless of the nature of that engagement.

• Predatory Business Models: Hustler's University exemplifies how MLM-like structures can exploit personal relationships and vulnerabilities for financial gain.

• Psychological Manipulation: Creating a cult-like following through branded terminology and emotional manipulation can foster extreme loyalty and dependency.

• Systemic Vulnerabilities: The case underscores the need for robust regulations and ethical standards in social media to prevent the rise of harmful influencers.

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Recommendation: For listeners interested in understanding the mechanisms behind the rise of toxic online personalities and the socio-economic factors that enable their influence, this episode provides a thorough and insightful analysis. It serves as both an exposé and a warning, urging society to address the underlying issues that allow such figures to thrive.

Transcript

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[Andrew Tate]

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[Andrew Tate]

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Actually clean the ball pit at these kids play gyms?

[Andrew Tate]

Or is my kid just swimming in a vacteria catching whatever cootie of the day is breeding in there.

[Roku Advertiser]

A cootie that'll probably take down our whole family.

[Andrew Tate]

Luckily with Amazon One Medical 24.7Virtual Care you can get checked out for whatever ball pit itis you've contracted. Amazon One Medical Healthcare just got less painful media hey everybody, Robert here. First off, we are doing a rewind week because I've written two new Andrew Tate episodes. But also my Earth Day came recently. We took some time off so we're going to take this week to replay the first four Tate episodes with ad breaks and stuff removed. I also wanted to tell you Ed.

[Ed Zitron]

Zitron is in the running for Webby.

[Andrew Tate]

For his show Better Offline, as is Molly Conger for Weird Little Guys.

[Ed Zitron]

Please go to the Webbies.

[Andrew Tate]

Vote for them.

[Ed Zitron]

You can find the links in the.

[Andrew Tate]

Show notes along with our other links.

[Ed Zitron]

You can also just google Ed Zitron.

[Andrew Tate]

Webbies, Molly Conger Webbies and you will find them.

[Ed Zitron]

Please do vote for them.

[Andrew Tate]

We'll be back next week with two.

[Ed Zitron]

Brand new episodes on what Tate has.

[Andrew Tate]

Been up to over the last couple of years and a bunch of really fucked up information that's come up. So please enjoy these episodes, the reruns with less ads, and go vote in the Webbies. Oi, it's Boston Robert opening up another episode of the Andrew Tight podcast. Wow, that was incredible. I think I'm gonna try my American accent now. I hope that's not offensive to anybody. I'm Robert Evans. This is the first and only Boston based podcast. Behind the Bastards. More like behind the Masters. Like, I'm like. Like Massachusetts.

[Sophie Lichterman]

It somehow keeps getting worse.

[Andrew Tate]

I thought that was pretty good. I thought that was pretty good.

[Ian Johnson]

I would be more offended if I actually liked Boston, which I don't, so. But, oh, my God, I'm. It's so bad that I started. My whole face is red and I've teared up.

[Andrew Tate]

No, you see, a lot of the times we ignore the Reddit when we disagree with it. But today the subreddit's filled with Bostonians saying, my accent is perfect. So I have decided to take that as a mandate to continue speaking in a Boston accent. Well, everybody, this is behind the Bastards. It's a podcast. Bad people tell you all about it. Whoa, whoa, whoa, whoa.

[Ian Johnson]

I have a Jamie Loftus text that says Butch, Jack, Tommy, they're on their way through Deadpool DVDs at you like throwing stars if you do not stop the Boston accent.

[Andrew Tate]

Well, you know, Jamie is not really from Boston because she's. She's from. She's from. She's from Hoavard. She's from Brockton Brackton. Yeah, we don't consider that Bastin, where I'm from, which is, I don't know, the parts of Boston. Look, this. This joke was always going to run into the limitation of me not knowing anything about Boston. Yeah, the Liberty Bell. I'm from the Liberty Bell. So, yeah, that's as Boston as it gets.

[Ian Johnson]

Oh, my God, they have a really shitty basketball team.

[Andrew Tate]

I've heard that about Boston from Bostonians.

[Ian Johnson]

Yeah.

[Andrew Tate]

Anyway, this is behind the Bastards. We are heading into veering into part three of our epic podcast on Andrew Tate that I and all of you were cruelly forced to make because he suddenly, very suddenly became extremely relevant. And all of this, all of our accents, all of our cross talk, is an attempt to distract ourselves from the fact that we unfortunately have to learn a lot more about Andrew Tate and Sophie. Ian, I know I'm about to force a terrible, terrible quantity of Andrew Tate videos on this.

[Ian Johnson]

Hi, Ian Johnson, our editor.

[Andrew Tate]

Hi, Ian Johnson, our editor. Champion, Sweet prince kickboxing. Champion of the world.

[Sophie Lichterman]

I'm just mentally preparing myself for a bunch of horrific Andrew Tate TikTok videos. So let's do it.

[Ian Johnson]

Not to mention one half of the DJ group Gladiator with our very own DJ Daniel. We have the full Gladiator on staff, which is my favorite thing to brag about.

[Andrew Tate]

Yeah, all of these things, all of these things are true. And what's also true is that I have watched hours of Andrew Tate. The people who live with me have been miserable. Cause while I'm cleaning the house, I've just been putting on his eight hour long videos where he tells people how to hustle.

[Sophie Lichterman]

My condolences.

[Andrew Tate]

Yeah, I have broken my brain and now it's time for everyone else to suffer, which could be the tagline of this show, honestly. So, yeah, let's roll into it. Robert.

[Ian Johnson]

Don't do that to people. Sylvie.

[Andrew Tate]

All of our money comes from doing headphones.

[Ian Johnson]

Wear headphones.

[Andrew Tate]

I am wearing headphones now.

[Ian Johnson]

When you're listening to eight hours of Andrew Tate.

[Andrew Tate]

No, see, I mean the whole reason this podcast works and the whole reason that I enjoy doing it is getting to make other people miserable after making myself miserable. So if I were just hiding all of the Andrew Tate and experiencing it solo, I wouldn't enjoy it as much as like when one of my friends comes home from a long day of like teaching children at a public school and sees Andrew Tate talking about child labor on, on the screen of my tv. And that's just the thing that assaults them as they attempt to de stress from their day. I think that's beautiful, Sophie.

[Ian Johnson]

I guess I know who I owe apologies to on your behalf.

[Andrew Tate]

Oh, everyone. Everyone, Sophie. So let's, let's get back into it. When we left off their Andrew and Tristan Tate's webcam sex business, which was essentially just sex trafficking, had taken off. They had started making a lot of money and they had been forced to flee the United Kingdom after committing a series of sex crimes. So they are in Romania now. Andrew Tate will. And he's pretty open about this because after this point he starts to get a lot more active on social media, particularly Instagram. And when he's doing these kind of like videos with his fans where he talks about how he got rich and how to get rich. He'll talk about why he moved to Romania. And his, his explanation is there's sex crime laws are a lot looser there. It's a lot harder to get prosecuted because the government is more corrupt. And while I'm not a rapist, I Wanted to go to a place with more freedom to commit sex crimes, which is something a rapist would say and is, in fact, something a rapist did say. So it was never. He was never particularly good at hiding it. And spoilers. It may prove to be a bad idea to taunt the government of the country that you've moved to by calling them corrupt and saying they don't prosecute sex crimes, because Romania does actually have serious problems with sex trafficking. But it turns out a great way to get a government to take a problem seriously is to taunt them and say that they don't care about that problem. When you become incredibly famous for committing.

[Ian Johnson]

Crimes, uh, yeah, it's gonna be good. Not, not, not to be advised.

[Andrew Tate]

But that's a few years in the future, because for quite a while this happens. He moves around 2015 or so, and for years, he's very successful there. And he's. He's Instagramming as he. As he starts to buy these supercars, as he starts, you know, hitting the wealth level that he can fly in private jets. He's. He's putting all of these videos out. He's engaging in, designed to draw attention, like promising to pay fans $10,000 if they show him a good night out partying. The catch was that.

[Sophie Lichterman]

So, just to be clear, all this money is from the website that him and his brother are running, right?

[Andrew Tate]

That's where it starts coming in from as we'll get into. And to be honest, I'm not going to be able to give anyone a cohesive answer as to actually where all his money comes from, because he is a criminal. So. But we know a lot is coming in from the cam business at this point. Enough that he's like, yeah, promising to pay people ten grand if they show him a good night out partying. And the catch is he's gonna, like, Instagram beating them up if they don't show him a good time. One fan took him up on this, and the video's been scrubbed from the Internet. But at the end of it, Tate's like, I had a bad time. Now you have to fight me. And this dude clearly doesn't want to fight him and is at one point, like, here, I have to take my watch off. And so, like, Andrew looks away, and then he just bolts and runs. It's like a beat from a fucking Judd Apatow movie. And it works incredibly well on Andrew Tate because he is. We're about to get into some of the smarter stuff he did, but he's not. Not Nearly as smart as he thinks he is. So that's fun. 2014, I think, is the year that the Tate brothers actually became millionaires. I found a compilation of Instagram footage from that time and a. A YouTube channel called the Tape Pill. Oh, I know. That's incredible. Yeah. Oh, yeah.

[Sophie Lichterman]

That's amazing.

[Andrew Tate]

Let me breathe in your sorrow, Sophie. Mmm. That fuels me. Mmm. Nom, nom, nom, nom, nom, nom, nom.

[Ian Johnson]

I miss the Boston exit.

[Andrew Tate]

I do. Yeah. See, that was the plan all along. Get you to miss the Boston. This Instagram footage of his, like, first year as a millionaire, it's all shots of him driving expensive supercars of the brothers partying, of piles of cash inside of vehicles. And, like, there's a lot of videos of piles of cash of women, like, cleaning for him. He's also really obsessed with showing, like, servants cleaning up for him while he does his videos. But Tate's overall image, the way he presents himself, is quite different at this point. In one shot, we see him with a bunch of young women outside of a hotel or something. He's got a full head of hair, and he's wearing, like, a pink polo shirt and shorts. He looks like a frat brother, which is not the look that he goes for. He's kind of going for more of, like, a sex criminal James Bond, which also you might just call, like, regular James Bond, if he went shirtless more often in his kind of modern shit. But he's definitely just kind of. He's kind of basic still at this point. Yeah. Which I found kind of interesting. In another shot from this compilation of photos and footage, which, again, I took from a channel called the Tate Pill, we see a young woman with Tate's girl written across her chest in Sharp. Later on, there's a woman with Tate's written on her as, like, a tattoo. This is a thing that you should keep in mind because it's going to be relevant later. And, Sophie, I put a picture in there of the lady with Tate's girl written right in between her teeth.

[Ian Johnson]

I hope I wouldn't have to show it to Ian, but he.

[Andrew Tate]

No, no, no, no. Let him see. Let him take this in.

[Sophie Lichterman]

All right, I'm ready.

[Andrew Tate]

Yeah. Yeah, you got that, Ian? You feeling good, Ian?

[Ian Johnson]

I was hoping you wouldn't make me show this to you.

[Sophie Lichterman]

Oh, okay.

[Andrew Tate]

Yeah, yeah.

[Sophie Lichterman]

No, that feels bad, but okay, let's keep going.

[Andrew Tate]

Yeah, it's good stuff that feels bad.

[Ian Johnson]

You don't say, oh, no, this whole.

[Sophie Lichterman]

Thing is just giving me, like, Dan Blizzerian. Vibes. I feel like he, like, saw a bunch of Dan Blizarian videos on the Internet and was like, I want that. And then he just, like, started doing it. Are you familiar with Dan Bilzerian?

[Andrew Tate]

Oh, yes, yes. Dan Bilzerian, who was like this big right wing muscle gun influencer until he was present at that mass shooting Vegas and ran away rather than rendering aid to any of the injured people. Yes.

[Sophie Lichterman]

Yeah, that guy.

[Andrew Tate]

Dan Bilzerian. Great guy. Yeah. I think the difference is that Tate would never have had a problem with running away from a mass shooting, because a big part of his brand is you should only look out for yourself and fuck everybody else. So he would not have had trouble handling that situation. Now, that video compilation of Tate and his brother when they first become millionaires is like thousands of video compilations of the Tates that litter the Internet. And watching those compilations, because he's been deplatformed so much, is basically the only way to consume a lot of Tate's content. And if you, you know, want to consume a lot of Tate content for some reason, he's been deplatformed from most places. We actually just lost a video where you're gonna play in here. So the easiest way to find old episodes of Tate speech or various interviews is compilation, like the one I found of pictures of him when he was first got his millions. That's something to keep in mind because it's gonna be more relevant later. It's evidence of the kind of strategy that he actually used to get as famous as he is. But first we need to get into more of his Backstory. So in 2016, Mr. Tate became a contestant on Big Brother, the UK reality show. Well, I guess the UK version of Big Brother. Right. I think there's a bunch of versions of it. I don't know. I've never watched Big Bro, but he was on the UK version of it, and I don't understand the rules of the show, but he came in as an other housemate, which means he had to get voted to housemate status or some shit. He had to basically, like, socially engineer his way to being able to stay on the show. And so he made a big deal about being a strategizer and how he had this elaborate strategic plan to get on the house. But before whatever plan that was came to fruition, footage leaked of him whipping a woman. Oh, my God. Yeah. I mean, this is one of those ones that I'm a little, like, unsure of. Cause I've seen the footage and, like, it's Unpleasant. He claims that it was a consensual, kinky sex act and so does the woman that he was whipping. And just based on the video, that might be true of this specific video. Again, we know he's been physically abusive. There's a lot of evidence of that. We know that he's committed rape. This specific video may actually have been a kink thing, which is why I'm not playing it, because I just. I don't think that kind of thing should be played. So instead, let's watch a little clip of Andrew Tate on Big Brother. I think that's going to give people a little bit better of a context of this guy and how he was presenting himself in 2016. Sophie, I've just put the link into the chat. Yeah, we're gonna. This will be a good time for everybody and much more pleasant than that video, regardless of what the truth is of the Andrew Tate.

[Robert Evans]

I'm 29 years old and I'm a four times kickboxing world champion. I see myself as smarter than average. I was a chess champion from a very young age, from the age of three. My biggest tool is that I'm. I'm not afraid of anything. I have. Don't need the money. I don't want to be faint. I don't want any of that. So I'm going to be the most emotionally controlled person in the house.

[Andrew Tate]

Is Big Brother.

[Robert Evans]

Time is up. Andrew, confirm the character trait you have all chosen and targeted and explain your reasons. We've chosen sexy because we're assuming the person who describes themselves as sexy as an idiot and not being an easy choice.

[Andrew Tate]

No, because sexy.

[Robert Evans]

Okay, they're closed.

[Andrew Tate]

You can tell if someone's sexy or not. Yeah, but it might actually.

[Robert Evans]

We've chosen because it'd be an easy choice.

[Andrew Tate]

So that's Andrew Tate.

[Ian Johnson]

He's insufferable.

[Andrew Tate]

Yeah. I mean, you see what he's kind of going for there is like, I don't. I'm the most emotionally controlled. You can't, like, affect me. Yeah, yeah. He's doing kind of a version of the thing he's going to be doing, but obviously he gets kicked off the show very quickly. I think he's on it for literally like a week now. The claim is that he's kicked off the show because this video of him whipping this woman gets leaked out. Right. And that that's why they kick him off. There's debate about this within the Big Brother fandom. I went through the Big Brother fandom wiki because I wanted to see how were. How were the Bro Stans responding to Andrew Tate? How did they feel about him? And they note this quote. Andrew himself and many other fans believe that is an incorrect reason as to why he was ejected. Andrew believes he was removed as a result after unaired altercations with other housemates, got very heated. And due to Andrew's fighting background, Big Brother feared violent repercussions due to this and ejected him from the house. And it's interesting that he would admit that. Cause he's basically saying, they thought I was too violent and dangerous and didn't want me to hurt somebody and get the show in trouble, so they kicked me off. Which I actually think might be possible. I am going to say Andrew may not be incorrect there, because if I. If I'm Big Brother and I see the way this guy interacts with people and his background, I might be like, we may want to get this motherfucker off the show. He seems like a violent psychopath.

[Ian Johnson]

Yeah, I guess. I don't know.

[Andrew Tate]

Yeah, it's also very likely that they just saw that sketchy video and were like, we don't. We don't need this. We don't need. Big Brother. Doesn't need this pr.

[Sophie Lichterman]

So either way, before he went on the show, was he already kind of starting to become famous a little bit or was this kind of like a jumping off point for bigger fame?

[Andrew Tate]

I certainly wouldn't call him famous. He was, you know, a semi prominent within the uk. Semi prominent fighting sports star. He'd done a little bit of MMA too, and he was a semi prominent. He had, like, you know, I think in the tens of thousands, maybe even like a couple of hundred thousand followers on Instagram. So he's not a nobody, but he's not a celebrity. Right? Like, he's the level of celebrity that you. You pick to be on a Big Brother show. Right, right, right. Yes. Now, as with so many claims about this guy, obviously, like, I'm not going to say that the Big Brother Wiki fandom wiki is a great source, but I did read through it, and I think it's worth reading to you the biography that the Big Brother fandom Wiki gives for Tate, because I believe it's accurate to the kind of stuff that Tate bragged about in his Big Brother appearance.

[Ian Johnson]

I read ahead.

[Andrew Tate]

Here's his biography. Andrew is a member of Mensa.

[Ian Johnson]

See, that's the same red flag as the Iowa Writers Workshop, which I was fucking right about. Thank you, everybody. Who mentioned who messaged us?

[Andrew Tate]

Yeah, people did.

[Ian Johnson]

That is red Motherfucking flag.

[Andrew Tate]

Folks who are not on the social media should note that people pointed out the Iowa Writers Workshop was apparently started by the CIA, which is very funny in terms of Sophie being right about it being shady. Although I will say Robert Bly does not seem to have taken to the CIA's propaganda that you know about. Deeply anti war. But yeah, I guess we'll see. Whatever. Feel about that however you want. Very funny story.

[Ian Johnson]

A member of Mensa. Let's go back to that.

[Andrew Tate]

That is more of a red flag than the CIA writing. I'm just gonna say that right now.

[Ian Johnson]

Oh, God.

[Andrew Tate]

Text Jamie about this. Does Jamie know that Andrew Tate was in Minsa?

[Ian Johnson]

I will text her right now.

[Andrew Tate]

Okay.

[Sophie Lichterman]

Oh, can't wait to hear.

[Andrew Tate]

I'm gonna continue Andrew's bio from the Big Brother wiki. Andrew is a four time world kickboxing champion. His brother, who Andrew claims is his only true friend, trades him. What a sad sentence. Andrew believes that a man should be able to sleep with as many women as he wants, but that does not apply to women. So that's basically what you'd expect from Mr. Tate, right?

[Sophie Lichterman]

Yeah. That sounds like a perfect encapsulation of Andrew Tate.

[Andrew Tate]

What an incredible guy. So the year after his Big Brother failure, Donald Trump, you guys might have heard of this, becomes President of the United States, and suddenly you got fascists in the streets, you got the alt right suddenly being a term in everybody's lexicon, and you've got this galaxy of right wing and explicitly fascist media influencers just blowing the F up on social media. Andrew and Tristan saw this happening and they were like, this is how we. We get huge, right? This is a perfect place for us to just kind of nest like one of those wasps that lays their eggs in your eyes and then burst out. So they decide to be the wasps in, let's say, Alex Jones's eye. They start to experiment. Social media posts bragging about their luxurious lifestyle had helped, but that kind of stuff is a dime a dozen now. Andrew is unfortunately not a dumb man. And so he observed the success of guys like Mike Cernovich, Alex Jones, Paul Joseph Watson, and he recognized that they were all using variations of the same tactic. They would post something deliberately inflammatory on social media or on their own shows. They'd have some sort of guests like David Icke talk about lizard people, or they would go on this rant, or they just do something super racist and that would generate outrage. And all of these liberal and centrist and left wing journalists would cover the horrifying Things that they'd said on social media which would elevate their profile and give them free advertising.

[Ian Johnson]

What platforms are they using at this time?

[Andrew Tate]

He is using primarily Instagram and he's going to get increasingly big on TikTok. He's one of these, these the right wing influencers who's probably best at TikTok. He also though he puts stuff on YouTube for. Until he gets banned from YouTube. He has like a long kind of video blog podcast and that's kind of where he's starting.

[Ian Johnson]

It's very, it's very, it's very interesting the, like the similarities to Steve Bannon using video game and just messaging.

[Sophie Lichterman]

I was literally just thinking about that.

[Andrew Tate]

Yeah, yeah. And this is very conscious, right? Like he's. And this is where Andrew Tate is smart, right? Because intelligence is not a broad concept, it's a narrow thing. And he's very intelligent when it comes to how to build a right wing brand online. He watches what everyone is doing and he takes the stuff that works best and he's going to become very good at this. But you know who's even better at this?

[Ian Johnson]

The products and services that sponsor this podcast.

[Andrew Tate]

They have. You should see their right wing Instagram page. It is Robert offensive what you say.

[Ian Johnson]

That, but most of our ads are programmatic and we have no idea what they are. So that could possibly be very accurate.

[Andrew Tate]

I'm excited for the gold company to come back. Everybody.

[Ian Johnson]

Yeah, yeah.

[Andrew Tate]

Buy some motherfucking gold.

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[Andrew Tate]

Cleans like Clorox, and feels like, hmm, all right.

[Ian Johnson]

That could go on for a while.

[Andrew Tate]

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[Ian Johnson]

Use as directed.

[Andrew Tate]

We are back. Sophie's letting us know that Jamie Loftus, who did a podcast on Mensa, just got the news that Andrew Tate is a mensite.

[Ian Johnson]

I mean, it just really tracks.

[Andrew Tate]

How'd she respond?

[Ian Johnson]

All caps. Lol. No way.

[Andrew Tate]

Beautiful, Beautiful.

[Ian Johnson]

Perfect reply.

[Andrew Tate]

Happy to have supplied her with this information. Yeah. So Andrew starts upping his appearances on social media. He starts integrating himself into this right wing ecosystem, throwing out offensive shit and just kind of using that to build his profile to get him invites to be on other people's shows. And I'm gonna quote from the Guardian here to talk about rise to prominence. In September of 2017, he was criticized by mental health charities for saying depression isn't real. The next month he waited in on MeToo saying women should bear some responsibility for being raped. A view he has since repeated and which, among other incidents, led to him being barred from Twitter. The backlash won Tate work and boosted his profile. He appeared on Infowars, the podcast of conspiracy theorist Alex Jones, was pictured with far right YouTuber Paul Joseph Watson, and met Donald Trump Jr. At Trump Tower, posting on Facebook afterwards, the Tate Tate family support Trump fully. Maga.

[Ian Johnson]

Cool. Zekta from hell. You got Alexander.

[Andrew Tate]

He's done it all.

[Sophie Lichterman]

Checking all the asshole boxes.

[Andrew Tate]

Yeah, he's tic tac toed his way through the very worst people in our society. In 2019, police were called after Tate showed up at the house of Mike Stuckberry, a journalist who had been critical about him online. Days after Yaxley Lennon, that's Tommy Robinson, who he did an episode on, did the same thing. The incident caused Stuck Berry's wife to suffer a panic attack and played a role in them leaving the UK for Germany. So both, that's gross physical intimidation of a guy who's criticized him, but also he's just doing the same thing Tommy Robinson did. So you can see at this point he's not a figure in his own right yet. When you are copying Tommy fucking Robinson, you have not yet ascended, right? That is one of the sadder right wing grifters to be following in the footsteps of. So he, he's working on it, but he hasn't yet blown his way kind of out of the pack. All of this controversy, all of these appearances on right wing talk shows and podcasts, did successfully elevate Tate's profile. And he started funneling his new fans towards his new business, one with a wider appeal than webcam prostitution. He began offering a series of classes to his followers. Initially, this was sleazy pickup artist shit classes on how to get women. The market for that is very crowded though. Here's how Tate attempted to set himself apart from the pickup artist community. From the promotional material I found for his now defunct PhD program. Shut the fuck up.

[Ian Johnson]

What?

[Andrew Tate]

Yeah, yeah, it stands for something gross. I forgot, but I'm gonna read you the ad copy that he wrote for this fucking thing. Andrew Tate is world champion kickboxer who owns and operates strip clubs and webcam Studios. With over 75 girls working for him, he has created a system that allows you to get girls quickly, easily, and without spending money. Unl. Like other pickup artists who have the odd girl here and there, Tate has top quality that's in caps women living with him and making him money full time. This makes him more qualified than any other coach on the Internet. Do you want to learn how to get the odd girl from a pickup artist? Or learn how to build an army of women who are so loyal to you that they allow you to have as many girls as you want? More importantly, he has a foolproof system for retaining women, having them do as you say and respecting you without taking up or wasting large amounts of your time? As Tate said, I don't want a 10 unless she does everything I say. It's obedience and loyalty that turns me on more than looks. Whether you're looking to get girls, simply have your girlfriend Obey every command and be fiercely loyal. Or learn how to live with three or four girlfriends at once, as Tate does. This is the course for you. So there you go, guys.

[Ian Johnson]

So do we think Hitch was his favorite movie?

[Andrew Tate]

Sophie, I don't think you're allowed to make references to Hitch. Nobody's seen Hitchhiker.

[Ian Johnson]

Ian, have you seen Hitch with Will Smith?

[Sophie Lichterman]

I have seen Hitch. It's a. I mean, you know, it's a. It's a fun little movie.

[Andrew Tate]

I don't think Hitch is that toxic.

[Ian Johnson]

The allergic reaction. Oh, that was, you know, bringing back. Yeah, yeah. That entire thing was disgusting. Robert, thank you for sharing.

[Andrew Tate]

Oh, yeah, it was beautiful. When I found that, I just. That was. I did a little Chef's kiss like I was cooking up some spaghetti. It was good. It was good. Now, a big part of Tate's branding. And this is the same thing when you are an influencer, right? If you're trying to build, like, a cultishly loyal following, you have to use cult techniques. And that means creating words that were not in use before you started using them, or at least repurposing words in ways that other people don't use them and getting your fans to talk that way. And one of the things. Tate knew this. And Tate also, he had paid attention to guides. You know, again, think back to our other cult leaders. We've got guys like Keith Ranieri, who was called Vanguard. We've got L. Ron Hubbard, who was the Commodore. I forget what Werner Erhard went by, but we just did his episodes. And for Tate, the kind of name that he had his fans call him is Top G. And you will see this in a shitload of Zoomer TikTok videos. I want to play first a video for you of him talking to his brother about what Top G means.

[Ian Johnson]

And this is from the Tate Pill YouTube channel, which all of you.

[Andrew Tate]

That's the only YouTube channel that I visit.

[Ian Johnson]

Yeah, Top G and Tate Pill. All those names make me want to cry.

[Andrew Tate]

It's good stuff.

[Ian Johnson]

Sophie, here's the clip.

[Robert Evans]

Top G. Everyone says Top G. Kids.

[Andrew Tate]

Are now wearing T shirts with Top G on it.

[Robert Evans]

I want to be a Top G.

[Andrew Tate]

I want to be the Top G.

[Robert Evans]

You basically trademarked it. So what do you mean by Top G? Top G? G is an individual who is capable in all realms. As my father said, sheer indefatigability and unmatched perspicacity made him a feared opponent in all realms of human endeavor. When you are Top G, you are dangerous at everything. That's why I'm Talking. If they were to say to you, you have to go on a racetrack and race Tate in supercars, you'd be like, you have to go in the boxing ring and fight Tate. You have to go debate tape. You have to go try and get a girl and takes all. Trying to get off against. It doesn't matter what the competition is. As soon as they say my name, you're going to be like, oh, for sake. My unmatched perspicacity, my ability to perceive, my sheer indefatigability, the fact that I never get tired. You add all this together. I am a feared opponent in any realm of human endeavor, even things I don't yet know how to do. You do not want to compete with me in those things. That is why I am so.

[Andrew Tate]

First off, it feels like he wasn't as good at chess as he says because his dad had to kick him out of a contest. For crying too much. Just do. Do keep that in mind as he makes these claims. Now, I don't believe that Andrew Tate is a competition race car driver because he has never done that. And also, and by the way, again, because he makes claims like this, I went to, like, race car Twitter to see what they said about him.

[Ian Johnson]

Yeah.

[Andrew Tate]

And they had a bunch of.

[Ian Johnson]

What's the vibe?

[Andrew Tate]

He sucks. Right?

[Ian Johnson]

He sucks. Tell me.

[Andrew Tate]

They had a lot of weird. There were a lot of. You'll run into people making these weird niche criticisms about his supercars and how they're not the right.

[Ian Johnson]

What makes a fucking supercar?

[Andrew Tate]

I can't just put something super hard. It's an expensive car that goes fast. And if you're a super car nerd and disagree, you can go to hell. Because I enjoyed reading and found it enlightening reading the chess and the kickboxing subreddits. The supercar people are insufferable, even the ones that don't like Andrew Tate. So I am not.

[Ian Johnson]

I do love that. That's Robert's line.

[Sophie Lichterman]

Yeah. That's where he draws the line. It's like the supercars just really were too much.

[Andrew Tate]

Cause they were like, well, no. Want this supercar, not that one. I would never. And I was like, you don't like. None of you own any of these cars. I'm sorry, I don't. You people, I don't believe.

[Ian Johnson]

Oh, God. I can just imagine these supercar fuckers. Like Tinder profiles. They're so horrible. Their car is there. You know, the car is in the picture.

[Andrew Tate]

Yeah, I am. I simply don't care what you have to say about his supercars. But what I do care about is the fact that as silly as that all is, the top G shit worked. And as evidence for this, I'm. I have just sent another link to the chat. This is a protest in Athens, Greece, where what appears to be visually several thousand adult men and a number of men who. Or boys marching through the streets of Athens. And I want. Sophie, I want you to just play what they're chanting. Oh, yeah, this was right after his arrest.

[Ian Johnson]

Yeah, I know what this is. I'm sad.

[Andrew Tate]

And that is like. It's not a. I'll say this, that's not like a tiny flash mob. There's a lot of people.

[Sophie Lichterman]

A lot of people.

[Andrew Tate]

There is a. There is a distressing number of men in the street.

[Ian Johnson]

There's a distressing number of men in the streets. That's in Greece. Just.

[Andrew Tate]

It is not great. So this works very well. Tate was very successful. And again, we've already covered the degree to which he's exaggerating and outright lying about his competence. But he's successful at pushing a Persona of himself as hyper, competent and irresistible to women. As we've already covered, a lot of what he says is objectively untrue. His kickboxing record was cooked. His businesses are mostly cheap scams or outright criminal enterprises. Prices. We'll get into that more in a second, but it's worth digging into. First, the reality behind the Andrew Tate method of picking up women. In the wake of Tate's arrest, a brave 19 year old Romanian woman named Daria Gusha Gusa reached out to Buzzfeed. She told them and provided evidence that in 2020, when she was 16, Andrew Tate slid into her DMs on Instagram with a message that read Romanian girl, strawberry emoji. Which I think is a sex thing. The strawberry emoji. I don't know. I don't know what you use. When Tate messaged her, strawberry emoji.

[Ian Johnson]

All right, carry on.

[Andrew Tate]

On the gram. Yes, Sophie. Geez. Get with the kids. Get with the times. When Tate messaged her, her Instagram bio had the name of her fancy private school. And she told buzzfeed that a number of other girls in her class had been messaged by Tate around the same time in the same way. So it seems like he was looking for basically just like filtering his responses from girls in this private school who were like 16 and then messaging a bunch of them at once. Daria did not respond, but her friends, some of her friends did. Tate complimented them, telling them how Beautiful they were. He bragged about his wealth, and he offered to take them to expensive restaurants. After a short back and forth, he would every time try to meet up with the girls, be like, hey, we should meet up right now. Where are you? I'll come pick you up. We can go out and eat. And I'm gonna quote from buzzfeed next. None of her friends went ahead with meeting with him, she said, and once Tate realized they weren't going to, he started to insult them. The second that girl stopped replying to him, he starts getting a bit verbally abusive, calling them ugly and stuff, right, like that, just to get the reaction out of them and keep engaging with. With them, Guza said. And that's, I think, useful to. To go over, because that's normal shitty guy on the Internet stuff, that is. There's a billion guys doing that. There's nothing special about him. He doesn't have some sort of secret. He's not irresistible. He's just doing the same thing that, like, there's like, there's a whole bunch of Twitter accounts that, like, semi professionally post, like, screen grabs of guys sliding into women's DMs all around the world doing that exact thing. Like, there's nothing about his method that is special or rare. He just practices it exclusively on children. And, you know what he's doing is he's, I'm sure, shotgunning out these requests to so many people that statistically just like, with like a, you know, a numbers game. Exactly. It's like one of those, like, email scams, Right? Some number of people are going to, like, respond. It'll work on some number of people. And that's all he cares about, right? Yeah. And I do think that's important because when it comes to actual pickup artistry or whatever you want to call it, Andrew Tate is no different. Different than every other frustrated adult male piece of shit looking to flirt with little kids.

[Ian Johnson]

Yeah, you're not special, motherfucker. You're just like every other creep.

[Andrew Tate]

Yeah, exactly. He is just like every other creep behind the curtain. Now, none of this, though, is public during the rise of Andrew Tate's social media profile or his main online business, which would become Hustlers University. That's what he calls this, like, oh, God. Series of classes and training programs that he starts to launch. And it's the kind of thing, like, he is undeniably good at getting people. And it's mostly the people who mostly believe this image he's crafted are children, Right? They are also children. They're male children. All of his victims, the women that he. The girls that he's flirting with are mostly children or extremely young adults. And the people without fully formed brains. Exactly.

[Sophie Lichterman]

Who can't do critical thinking or make, like, big decisions fully yet.

[Andrew Tate]

Exactly. And the people he's trying to get money from are. Are like boys from like, I'm gonna say age 12 to 20. And yeah, that's. That's. That's who this shit works on. Now. I found an eight hour class from Hustlers University up on YouTube, which is just part one of his.

[Ian Johnson]

His that we were watching around the house.

[Andrew Tate]

I sure did. I sure did. There are. You can find a lot of these have been uploaded since his arrest, and there's like a hundred of them. Were you, like, doing like so many hours of this?

[Ian Johnson]

Were you, like, doing house chores and then blasting this?

[Andrew Tate]

I'm sweeping, I'm cleaning. You know, I'm standing. Standing naked doing planks in my living room floor. Normal stuff.

[Ian Johnson]

Not your living room floor.

[Andrew Tate]

Oh, yeah. That's the only place I do it. So. Yeah, I felt like I had to watch through these because Tate claims at the start that these do contain his entire understanding of business and how to make money. I figured watching it would give me some insight into the soul of the man himself and. And boy, howdy, did it ever.

[Ian Johnson]

Oh, God.

[Andrew Tate]

So we're gonna go into that in a little bit, but first, you know what we're gonna go into.

[Ian Johnson]

Ooh, ooh, ooh. Is it an ad break? Is it an ad break?

[Andrew Tate]

It sure is an ad break. It's some products, some services, the odd product and service we're gonna go into that. I'm gonna do my hustle before we introduce you all to Hustlers University.

[Ian Johnson]

Oh, Robert, that was despicable.

[Andrew Tate]

Yeah, well, welcome to the potty, pal. We are back, back, back again. Hustlers University starts out pretty boring. He gives his definition of a business, which is a thing that money goes into. Right. That's the only thing a business is. So thanks for explaining that, Andrew, because.

[Sophie Lichterman]

I had no idea before.

[Andrew Tate]

Okay, thank you, Andrew. Well, it's interesting because since a business is only something money goes into, if you are putting money into startup costs, if you're putting money into R and D, if you're paying for things like pr, that is all a waste of time. Right? Because that's spending money. A business only takes money in. Now, you may be saying, well, but you have to spend money to make money. That's like a thing everybody knows about business. That's just the way that it works, right? Andrew says no. And in order to explain what a fool you are, he gives an example of a good business that he had an idea for. And this first example of a good business is starting a website to sell makeup online. Now he says he's adamant that, like, you don't need to have any makeup, you don't need to have a product. All you do is you make a website selling makeup and then you wait for a bunch of people to buy the makeup and then you figure out where to get makeup with the money that they've spent on makeup that you didn't have before and then you send it to them. Sounds like that's genius brain level business stuff. Start a fraudulent makeup business and then buy makeup once you start getting money. I don't think that that would work in part because there's a lot of makeup that's a real company out there that people can buy from.

[Sophie Lichterman]

There's a lot of other options to actually get makeup.

[Andrew Tate]

So yeah, and I'm sure a lot of people have that question. How are you supposed to actually get cash flow started without investing, without having something to make people want to buy your makeup, makeup? And Tate has an answer for you. And that answer is child labor. So I'm going to play a clip from you. And as an aside, during this clip, when you hear him tell someone to wipe down his whiteboard, it's some random cam worker in his home. It's a young woman who like lives with him that he has doing minor chores in the background. This is the thing that he does in all of his videos.

[Robert Evans]

Family and friends are actually the best staff you can possibly get. Now people say don't mix friends with business. Don't mix family with business. Business. Can you clean my board? Sit here and wipe it, please. Don't mix friends with business. Get that off. Don't mix friends with business. Don't mix family with business. That's a lie. So the reason people say this is because people are dickheads and they can't get along with anyone. They're not. They can't get along with anybody long enough to make any money. But I guarantee you have family members right this second who can make you money. I guarantee you you have a 15 year old niece, nephew, cousin, brother, whoever who knows more about computers than you do. I guarantee there's a 15 year old out there with nothing better to do who knows more about Photoshop than you do. Right now. His stupid ass needs a job so you can start a Company right now.

[Andrew Tate]

Yeah. So that seems good, right? That's a solid business idea. Have young relatives and trick them into to working for you. Absolutely genius. Andrew, you are, you are the finest business mind of our generation. Now he follows this up with his next incredible piece of corporate advice which I think might be of interest to some prosecutors in Romania. And I'm going to have Sophie play that one next.

[Robert Evans]

Don't get legal before you get rich. This is super important. We're talking about hustle in here. I'm telling you, the hacks to becoming rich do not get legal before you are rich. You can fix your legal when you've already made money. It's a shame I've deleted my or erased my beautiful makeup diagram. But it's very similar to what we were saying earlier. I know.

[Ian Johnson]

So this 99 cent store whiteboard, registered.

[Robert Evans]

For VAT, registered with the tax tax man, already have an accountant and haven't made any money yet. I in most of my companies will make a million dollars before I'll even consider around with a tax form. Talking to an accountant or registering any companies. All that is on the later base until you have proved the viability of your company and you have money coming in. When you're rich and you have money in the bank, then worry about that stuff. Do not waste your time, energy and money doing all that legal crap before you know anything about whether your business is going to work or not.

[Ian Johnson]

He's telling people to do crime. That's a crime.

[Andrew Tate]

It's business advice.

[Robert Evans]

Time sink. If every time I had to start a company or an idea I had to go register a company, get an accountant, do tax forms, do VAT form. What a waste of time. I've started maybe 100 companies in my life. 20 of them made my. You tell me 80 times. I would have had to around. Don't do that. I know so many people who have a company legally but don't have a company in reality because it exists as a legal entity but it does not provide cash. A company provides cash. If you're a street drug dealer, you own a company much more than the guy with all the legal entities which ain't making money. Do not. We're hustlers here. It's the hustlers university. Do not confuse this money in. What's the lessons I've been taking teaching you? Money in. Where's the money in?

[Sophie Lichterman]

Pointing at the empty white.

[Andrew Tate]

Oh my God. There's nothing written on it. There's nothing.

[Sophie Lichterman]

Oh my God.

[Ian Johnson]

Oh.

[Andrew Tate]

Oh yeah. So because people this is an audio medium. He is like pointing and circling things on an empty whiteboard because he's forgotten that he had one of his cam workers erase everything on it. Obviously, this is terrible advice in part because if you start a business that doesn't make a profit and you did not do any of the legal things you needed to do, there's a good chance that at some point the tax man will come and say, hey, you didn't do all this shit you needed to do. And we know that you know now you owe us a shitload of money. And because your business failed, you owe even more because you broke a bunch of laws. That's one thing that is concerning about the advice that he's giving. Although anyone who's going to start companies using the Andrew Tate advice probably deserves to be in trouble with the IRS or whoever. So I'm not gonna complain too much about it. But also, I kind of hope someone in Romania is aware of these videos because I suspect Andrew Tate did not dot the I's or cross the T's necessary to make all of his shady businesses legal in that country. He was operating casinos and strip clubs in the country once he got rich, like actual ones, not just cam ones. So I kind of think there's a decent chance he will wind up getting extra charges as a result of not legally operating any of his businesses. Fun thing to brag about, Andrew. So the next point he makes in this video of really just irreplaceable financial advice is use what you've got. And this is where Andrew actually gives us some context on how he started his cam business and why. But first we get a little bit more child labor advocacy.

[Robert Evans]

I just gave you the example of the 15 year old cousin who can make websites. Now you own a website company. Or your 15 year old cousin who can do. I don't know, who knows what he can do? He can mow lawns. Every 15 year old can mow lawns. Now you have a lawn mowing business. Bang. Tell his stupid ass to go deliver some flyers, drive him around your car, play some two pack, chill out in your car, text some, drive at five miles an hour, let him drop off all the leaflets and then let him mow all the lawns. You collect all the money and just pay him a percentage. Bang. You now own a lawn lawn moaning company. Congratulations. Use what you got. I made a lot of money with webcam girls. If you're watching this, you don't know that webcam girls. You can go to a chatterbait, dot Com. You see girls on there on webcam, getting naked, talking to dudes, taking money that made me millions and millions of dollars. I came up with that idea by sticking to this principle. Use what you've got. So right now, if you're sitting there.

[Ian Johnson]

What are you saying?

[Robert Evans]

And I mean everything.

[Andrew Tate]

Wait, you have a car.

[Robert Evans]

It's on lease. You have physical strength. Let's say you're a strong guy. When I was making my list, I was writing everything down. I was like, well, I've got six girlfriends. Six girlfriends. So, okay, strip. How can girls make me money? Strip club. But that takes money to set up, remember? Costs.

[Ian Johnson]

Again, nothing on the whiteboard.

[Robert Evans]

I cannot get money in. In a strip club without a club. So I looked at all the costs for a strip club and realized it's too expensive before I. I could get money in. It's too big a risk. Remember? It's too much risk. I could lose 3, 400 grand. Can't risk that. How can I get money in. How can I get money in for having hot girls without spending money out? So my first idea was strip club, But I looked at all the costs. I was like, okay, so how. Why do men send. Why do men spend money on girls in strip club? Because girls are beautiful. They get to look at the girls, see some titties that. How can I do that without the club? Well, the Internet. If I put them on the Internet, it's cheap. This is literally how I thought. I stuck to my business principles. Okay, it's cheap. Start looking up, bound, discovered the webcam websites. All right, so I've already got the girls. I've already got a laptop. I've already got the Internet. Bang. The day I had the webcam idea, the same day I was making money, I didn't spend any money, but I was making new money because I refuse to allow myself to spend. Then I started making new money in with the webcam because I knew I had the Internet. I knew I had laptops. I knew I had girls. Use what you've got. Look around you. What people do you have? Does your old mother need a new job? Maybe she's at home and she's bored.

[Ian Johnson]

Oh, my God.

[Robert Evans]

Maybe she'll mail.

[Ian Johnson]

Does your old mother.

[Robert Evans]

Do you have cousins, nieces, nephews? Do you have a girlfriend who has nothing to do? Use what you have.

[Sophie Lichterman]

The most upsetting thing about all of this is, like, you can see how, like, this, people can fall for this. Or like, the. How people could be susceptible to this because obviously he's taking it To a sick, disgusting extreme. But like at the core of it, like that does make sense on some level. If you have a bunch of, you know, old baseball cards or whatever, you can start selling them at school, make a little extra money. But like he's taking it to such an extreme level of exploitation and illegality that it's like insane. But I could see how someone who's maybe not as savvy or is really gullible could be influenced or fall for this kind of stuff. And that's what makes people like this so fucking dangerous.

[Andrew Tate]

Yeah. And what's going on here? There's two things going on here, right? And this is always the case with him. It's the case with like his, his, the, the thing, the brags, the lies he makes about his background. It's true he's pretty good at chess. It's true his dad was very good at chess. It's true that, that he was a decent kickboxer. And then he kind of uses that core of truth and then wraps a bunch of lies around it in order to make this Persona. It is true that a lot of people with small businesses use their families for free labor. Right. There's like laws in the United States where kids normally there's a lot of restrictions on how they can work. Unless it's like a family owned business. Right. If you like own a corner store, you can have your 16 year old work it and they're not subject to all of the restrictions. Restrictions that like 711 would be if they tried to hire a 16 year old. Right. Like there's some differences there. I'm not saying by the way that that's good or bad. I'm just that's the way that it works. This is pretty normalized. What he is saying is like taking that idea and saying, no, no, what you should be doing is getting all of these people who are emotionally invested in you and love you and using them as free labor to make yourself rich. Right?

[Sophie Lichterman]

Exactly.

[Andrew Tate]

Like that's, that's the cl. And what he's doing there is he's taking, taking the logic of a multi level marketing company. All of these, all of these like Avon kind of fucking bullshit companies where they, or these different like essential oil companies that we've talked about for years on the show where like all, all rely on, hey, your friends need this makeup, your friends need these supplements. Your friends need this shitty low quality leggings and you can make a lot of money getting them to sell and getting them in your upline and you know that's one of the things that's ruined like the social Internet. Facebook has become a place where like people you knew 15 years ago get in touch, pretending to be your friend and then try to get you to like become a doterra representative or some shit. He's using this logic cause he knows that it works. But instead of the thing that is obviously shady and that people have kind of more defenses built up around, which is like, hey, try to get your family to like buy into this business. What he's saying is like, no, no, get him to work for you, you know, offer them like a share of profits or something. To which obviously, you know, and he goes into later detail about how you can fuck them over on that. But he's, he's, he's taking this thing that has been a part of American grift culture for forever and he's, he's twisting it in a way that is, I think kind of, it is new. And this is part of like the thing that he does that's intelligent, but it's also just very transparently awful and evil.

[Ian Johnson]

Yeah, Very predatory towards.

[Andrew Tate]

Extremely predatory. Super. And speaking of extremely predatory, I want to dig into the business genius of Andrew Tate here because it is worth going into kind of the inevitable sort of conclusions you have to make based off of what he's saying. In the example that he's given, that 15 year old kid has no reason to give you the money that he's making mowing lawns, right? Because he's doing all of the work now. He's doing all the work to advertise and to actually mow. You only get your percentage. He does mention earlier, like one of your assets is being strong. The only ways to get a percentage from him are either literally just the threat of violence or gaslighting, making him think that like he's going to make more money than he is and that you won't be making as much money as you are from his labor. And this is true of the cam girls too. His only actual advice boils down to various forms of robbery. And this is particularly clear when he starts talking about the profit making potential of Uber, which is already exploitative. But Andrew Tate, I'm going to play this next clip to you. This is him talking about how to use Uber in your own business to make money via child labor.

[Robert Evans]

Rent a car. Find a way to rent a car with unlimited mileage per month. Tell him he's going to do 10 hours of Uber a day to train how to drive. Lie to his Ass and say that you in the Uber app you can track and make sure he ain't breaking the speed limit so he drives safe. Put his ass on Uber, pay for his gas, and keep. And give him half the money. And keep half for yourself. Bang. Done. Set him up. Get him ready. This. This is shit I didn't plan. I'm just telling you things off the top of my head because this is how I think as a hustler. I don't. I don't need to sit and think. I just know there's money, and I find a way to get the money. That's how I am. So right now, you've got cousins out there who aren't driving Uber. If you can convince them to drive Uber, well, then why don't they do it without you? Easy. You can talk some, make some up. Hey, have you got an Uber account? No, I'll set it all up for you. Because it's complicated and there's some tax. I'll handle the tax. Don't pay no tax. Just lie. Blah, blah, blah. Get him an Uber, get him in cars, bang, bang, bang.

[Ian Johnson]

So he just assumes everyone around him is stupid and.

[Andrew Tate]

Stupid and trusting. He assumes that, like, hey, your cousins probably trust you, lie in order to rob them, make them work for you for basically nothing and steal the money they make.

[Ian Johnson]

They suggested making money off of women. He's sex trafficking. Old mother was thrown around.

[Andrew Tate]

Literal children. Yeah, those are his business. Oh, don't forget the makeup company that does not sell makeup.

[Ian Johnson]

Oh, right, right, right, right, right, right.

[Andrew Tate]

He is. Who could forget the finest capitalistic mind of a generation.

[Ian Johnson]

Maybe she's born with it. Maybe it doesn't exist.

[Andrew Tate]

Maybe it's not actually makeup. It's so funny that, like, people talk about how smart this gets and, like, how he's changed. He changed my. We'll get into, like, why people talk about him changing their lives and all this shit.

[Sophie Lichterman]

Oh, I can't wait for that.

[Andrew Tate]

At the end of the day, what he's offering here is like, hey, rob your friends and family. It's the same MLM thing. But he has. And this is, I think credit seems like a weird way to say it, but it is needful to acknowledge this is an innovation, the way in which he is telling people to rob their friends and family in order to try to get rich. And it won't work for them. Most of them, obviously. I think this is what Tate does. He has his brother work for him and his cousins work for him. If you are the right kind of Psychopath. You can make money this way. It's just that even of the people who are interested in Hustler's University, most of them are not that kind of psychopath. And so they're not going to be successful or they're just not a smart enough psychopath.

[Ian Johnson]

Robert, did you say how much people were paying for this class?

[Andrew Tate]

So these were. It changed over time. At first it was like a per class thing. Eventually it's going to change to a monthly fee and obviously actual sales figures you're never going to get. But Tate makes like in the millions of dollars for this. Off of this? Yeah, off of the version one. And he iterates quickly. By 2021, he ditched the like courses and picking up women and running cam businesses to focus on this new venture, like this thing that he does. Because this is like the early version of Hustler's University, this is the thing that works really well. And so he decides, being intelligent in a very specific way, he decides he's going to spin this into the main business that he's going to do. And he, he OPTS to, in 2021, relaunch Hustlers University as Hustlers University 2.0. And we're going to get into that.

[Ian Johnson]

And what a wonderful and innovative title.

[Sophie Lichterman]

It's so infuriating because it's, it's like kind of brilliant, like the timing of it because like 2020, 2021, a lot of people are out of work or have more free time at their store ready to hustle. Ready to hustle, make some extra cash on the side. And he's just like preying on that.

[Ian Johnson]

It's also like, timing wise, specifically, I want to just emphasize on that a lot of kids are home alone. A lot of kids are doing remote learning school and have access to, whether that be a computer or an iPad or some kind of digital device, and are home alone without supervision. And, you know, the, the algorithms have brought them to Andrew Tate and, and.

[Andrew Tate]

He got them and he's, he's, he's got them and he's, he's offering them the other thing that's happening here too. You know, they're, we're talking around this. They're at home, they're lonely because of the pandemic, they're lonely. Also. The cost of living is skyrocketing, right? And people, especially in the uk, this is less the case in the us, but in the uk, where there's a lot of his fans, there's like a financial crisis hitting, right? Like Things have not been great for the last year to change over, over in the United Kingdom, which is why it's so easy to, to, to buy things with British pounds right now. Sorry, y'all. It just is at the moment. And so Tate is recognizing that like there's a lot of young kids who are starting to come into the economy and realizing how hard it is to just tread water, water. And so they're desperate for anything that will give them a hope of getting out of the con game that is life under capitalism. And that's, that's what Tate is, is taking advantage of is these kids who are looking for a hack to get out of, of the trap. And yeah, we're gonna talk about what he does next and how well it works. And spoilers will have an appearance from Alex Jones in Part four for the final part of this glorious series. But first, Ian, Sophie, y'all got stuffs to plugs.

[Ian Johnson]

Ian, what do you have to plug? Anything?

[Andrew Tate]

Yeah, Ian.

[Sophie Lichterman]

Hmm. I would say just, you know, check out Internet Hate Machine.

[Andrew Tate]

It's one of the other more like Internet Tate Machine. Sorry, that's not right at all.

[Sophie Lichterman]

That's not what the show is about.

[Andrew Tate]

No, it is not.

[Sophie Lichterman]

It's another cool zone media show that I work on. It's a great show with Bridget Todd, really relevant and interesting topic about the hellscape that is social media right now. And I would also just say plug just being kind to others, you know, being a nice, respectful person in this world. It's life is already hard enough. It's free to not be an asshole. So I'd say that.

[Andrew Tate]

Wow, you say it's free to not be an asshole. But if you consider the fact that by not putting your mom and your child cousins to work, you're leaving money on the table, it actually can be extremely expensive not to be an asshole. You can hear more on my nine hour series, Robert, Shut the fuck. Committing crimes using your family members as Patsy's University.

[Ian Johnson]

Do I get to plug?

[Andrew Tate]

Sure.

[Ian Johnson]

Is it my turn? Okay, I want to plug two books that are available for pre order right now. Now, the first of which is Jamie Loftus's book about hot dogs called Raw Dog. And it's available for pre order. Go to her, go to her social medias for all that info. And also our very own Margaret Killjoy of cool people who did cool stuff, which Ian also edits, has a book available for pre sale also called Escape from Insel Island. And I would like to plug those two books, check out both of their socials to get info on that.

[Andrew Tate]

Bold and heroic of you, Sophie. And I want to plug my new business course, Crime Guy University, where I teach you how to take. You got a mom who's out of work, you got some young cousins. Look, you can monetize that shit through the simple, legal, easy method of getting them to sell heroin for you.

[Ian Johnson]

You know what's really cool? A lot of people's business though, Robert, that I get 80%.

[Andrew Tate]

Sophie does get 80%. Which is why you should listen to Sophie's 16 Hour Course. That's card literally starting a cartel. So this is sponsored by our friends at the Sinaloa Cartel who are Sinaloa Sophie.

[Sophie Lichterman]

That's what we call her.

[Andrew Tate]

Sinaloa Sophie. That's her nickname. Anyway, we'll be back.

[Ian Johnson]

Bye.

[Andrew Tate]

We'll be back. Unfortunately.

[Ian Johnson]

Bye.

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[Andrew Tate]

Thank you for calling Amica Insurance.

[Roku Advertiser]

Hey, I was just in an accident.

[Andrew Tate]

Don't worry, we'll get you taken care of.

[Roku Advertiser]

At Ameca, we understand that looking out for each other isn't new or groundbreaking.

[Robert Evans]

It's human.

[Roku Advertiser]

Amica empathy is our best policy.

[Andrew Tate]

Clorox Sentiva smells like grapefruit.

[Robert Evans]

Cleans like Clorox.

[Roku Advertiser]

It feels like.

[Andrew Tate]

Yay. Okay, we could be here all day. Try Clorox Scentiva for a trusted clean with long lasting freshness. Also available in lavender and coconut.

[Ian Johnson]

News as directed.

[Andrew Tate]

Welcome back to behind the Bastards, the podcast that I just tried to introduce badly. And I then completely forgot to start recording. Recording. So I'm. I'm. I'm great. I'm so good. Do we.

[Ian Johnson]

Do we. Do we have a guest? What's the name of the show? What's happening?

[Andrew Tate]

I don't know. Sophie, do we have a guest? Who. Who are we? What do we do? Where are we?

[Ian Johnson]

This is behind the Bastards. You're Robert Evans. I'm your. I'm your overlord, Sophie Lichterman. And our guest is Ian Johnson, our wonderful. Hi.

[Andrew Tate]

I. Ian. Wow.

[Sophie Lichterman]

Hey, Sophie. How are you?

[Andrew Tate]

Ian Johnson, incredible editor. Sophie Podcast and fuhrer.

[Ian Johnson]

It's not the first time he's done that and it's cringy every time.

[Sophie Lichterman]

It won't be the last.

[Andrew Tate]

It will not be the last. No, it will not. Well, you know we're talking about Andrew Emory Tate and boy howdy are we talking about Andrew Marie Tate. We just finished talking about Hustlers Universe and we're about to get into hustlers University 2.0, because Andrew understands branding if nothing else. But before we get into that, I wanted to talk a little bit. So obviously while this is going on, while he's launching this series of online classes and deliberately courting controversy online by saying, like, fucked up shit about women to go viral, he's also constantly guesting on every right wing podcast that will have him.

[Ian Johnson]

Sure.

[Andrew Tate]

And because of the world is the way it is, Infowars is the first place he's able to, like, really get some traction. And he's going to abandon them as soon as he can. Like everybody who gets their start on Infowars, because it's a dead end. You want to escape Infowars and get on. He's going to eventually be interviewed by like fucking Piers Morgan and shit. But at first he's reliant upon them And Alex Jones sees the potential in this guy and decides, I want to try and make Andrew a part of my business, which is a thing that Alex does regularly. And it leads us to this beautiful ad for the supplement line that Alex made, branded based on Andrew Tate. So here is an ad for Andrew Tate branded Infowars supplements.

[Ian Johnson]

Oh, boy.

[Andrew Tate]

Oh, this is. This is a real treat for everyone.

[Ian Johnson]

Oh, boy.

[Robert Evans]

To get a job. The man. To get a job. They inflate the currency so nobody can exist any other way because it's too expensive. The parents are out working all day. The school and the Internet and the Matrix. Raise your children. Children go to school all day and be told things that you may not want them to learn. Then they sit on the Internet and read things and watch things you may not want them to watch. You talk to them for 10 minutes. At the end of the day, they go to bed. You're fighting with your 10 minutes against endless hours of the most entertaining programming or the most forceful programming in school. It's forceful on the Internet, it's entertaining. Convincing them of ideas that you perhaps don't agree with. I've seen it myself on YouTube. I've seen a guy in America driving his car and his kids were in the back, back seat, and he was arguing with them about an issue and they was like, where did you hear that?

[Andrew Tate]

School.

[Robert Evans]

He's like, why did the school tell you that? That's not true. And his own children are arguing with him because they learned it in school. Have you ever tried to take your children out of school? You'll get fined, you'll get in trouble. No, your kids have to go to school. You have to give your kids away to the school. If you don't give your kids away to the brainwashing, you'll get in trouble. As an all star fighter, businessman, motivational speaker.

[Ian Johnson]

Switch is incredible.

[Andrew Tate]

It is. It is.

[Ian Johnson]

That was like a base.

[Andrew Tate]

Here we go. This is so thoughtless.

[Ian Johnson]

I thought I looked something up.

[Andrew Tate]

No, just like leading us in with, like, this mix of Christian, conservative, fear mongering and, like, divorced dad fear mongering.

[Ian Johnson]

Oh, my God.

[Andrew Tate]

It's perfect. It's perfect. And then we get Alex.

[Ian Johnson]

Let's go.

[Robert Evans]

Speaker and philanthropist Andrew Tate has truly earned the title of top G. But there's another title, Andrew Tate, that has enraged the globalist. He is consecutively the most Googled man in the world in the last two years. And that's because his message is about human and specifically male empowerment. Now Andrew Tate is taking his fight to empower and supercharge men to the next level. Introducing Top G supplements. We are proud to introduce and sponsor the Top G line of supplements by Andrew Tate and his crew. Now you have the chance to benefit in body, mind and soul with the same supplements that Andrew Tate takes himself. Learn more about these amazing products@AndrewTate Power.com Andrew Tate Power.com and discover the power of Andrew Tate's new supplements that are the highest quality on the market. I think there's a whole bunch of men in the world who understands my value. And if men grow up to be like me, you're going to have a whole bunch of people with no criminal record, dedicated athletes.

[Andrew Tate]

All right, that's probably enough. Yes. No criminal record, huh, buddy?

[Ian Johnson]

The amount of jump scares in that video. So first of all, the music. Amazing.

[Andrew Tate]

It's flawless.

[Ian Johnson]

Absolutely flawless voice. Third of all, Jake Paul's face.

[Andrew Tate]

Oh, yeah.

[Sophie Lichterman]

Like, did you see the names of the supplements on the.

[Andrew Tate]

No, I don't. Oh, yeah, let's. Let's go through that. That's probably. That's. That's probably useful.

[Sophie Lichterman]

It was. They were like those names from that, like, other video we watched in the last episode. It was like sheer per. I don't even know those words. Like sheer perdasity or whatever.

[Andrew Tate]

Perspicacity.

[Sophie Lichterman]

Yeah, perspicacity. Those are like the names of the supplements.

[Andrew Tate]

Yeah, because he's trying to do like a Muhammad Ali thing, right? Like, Muhammad Ali would always describe himself in these very florid, often like, rhyming terms, but Muhammad Ali also could back up every single thing he said about himself, which Mr. Tate cannot. But it also doesn't matter because it's all about making the image work. So by 2021, Andrew Tate's image is working very well. He has become one of the the most popular accounts on Twitter, on Instagram. He's got a. A pretty prominent YouTube. He is huge on TikTok. You know, we're talking like millions and millions of followers and combine several billion impressions just in like the top g term on TikTok and shit. And so he launches Hustlers University 2.0. So he had been selling a bunch of different classes. He pairs that down and he focuses just on money making schemes. And the gist is this. For about $50 a month, you get the classes for free. And you also get let into this discord.

[Ian Johnson]

I'm sorry, for $50 a month, you get the classes for free. So. But what about the $50 a month?

[Andrew Tate]

Well, sorry, you don't get the classes for free. For $50 a month. You get access to the classes and to a series of Discord rooms. Discord is service. You can do voice and text chat. And basically what he is selling is I built this community of people who have gotten rich using my tactics. And if you pay this monthly fee, then you'll get to hang out with us and they will coach you on how to make money. And you can watch all of our videos on how to make money too.

[Sophie Lichterman]

God damn it. That's like kind of brilliant on two levels. And I hate him for it because a subscription model is just passive income coming in every month as long as you can maintain that subscription. And now he has other people doing the work for him. He has his other community of underlings doing the teachings he doesn't even have.

[Andrew Tate]

To do anything good at and the schemes that he's cause he has. Like you get to pick one of three or four different money making paths to go down when you join Hustlers University. It's a little like a video game. Choose your adventure. And they're all kind of boring. Basically you can choose to either learn how to day trade, like do stock trade trading, or learn how to sell cryptocurrency or learn how to run like a copywriting mill where you're basically paying people pennies to write like terrible shitty fake books to take advantage of Amazon's algorithm and trick people into paying like $2 for. There's also a lot of Amazon affiliate shit. A bunch of it involves taking advantage of like the ways that Amazon works. And it's one of those things if you watch YouTube and you don't have YouTube Red or whatever the fuck YouTube calls their subscription service, which I don't cause I'm lazy. You get all these like shady ads for people telling you like, I'm gonna teach you how to make a bunch of money off of YouTube or off of Amazon. Like did you know that you could get rich, you know, creating Amazon affiliate links or with Audible or whatever. That's all he's doing. But instead of selling it as like this shady video just on how to make money using Amazon, he's giving you access to this community of, of distinguished men who all smoke cigars and post pictures of how much money they're making. And because all these other guys, again, it's, it's taking a lot of these MLM tactics where you're surrounding yourselves in this community of other men who are going to be bragging constantly that they're making money. So you feel like if I'm not making money. It's not because this video is bullshit. It's because I'm not hustling hard enough. I'm not taking advantage of all of the great, great advice that I've gotten. It's a pretty clever thing to do. And he does encourage his people, like, post your sales, post what you're making this month. And all of that's kind of gamed. And a lot of it's very scammy in the same way that a lot of MLM stuff is where it's like, yeah, just post your raw sales, don't tell people what your net is, don't tell people how much money you had to put into the business to make it work. All that good stuff. And Tate again is barely present on the actual Hustlers University discord. But what he does do is when he launches this new version the service, he spins up his media appearances in like all these different right wing podcasts and Hustler culture podcasts to push the push the store. And he also alters his branding at this point. Earlier, he'd kind of been indistinguishable from. He'd been kind of at the nexus of pickup artist and alt right political weirdo. But he increasingly pivots to positioning himself as kind of like a jacked and rich Jordan Peterson Pearson. And I want to play you a video that gives you an example of that.

[Robert Evans]

Let's quickly talk about, like the red pill, the day game. Guys. This is why they're wrong and this is what they don't understand. Listen to me and I'll teach you how to get girls on Tinder and I'll teach you how to go out and get girls at the mall all day. If you are walking around the mall all day or you're tendering all day, you are giving out attention and you're giving out more than you'll ever get back because you're a man. You're giving attention out and you don't get enough back. So that's an energy deficit. And it zaps you of your powers. Before you know it, you're going to end up one of them little red pill dorks sitting there. I'm in the manosphere. I'm an alpha, bro. You're five foot seven, you're not Alpha. How are you an alpha? You're like five foot eight. Alpha of what? Walk into a room of basketball players, multi millionaire, 6 foot 5 big, and talk about how alpha hell you are because of your YouTube channel. These guys live in a dream. Alpha has Always, for the longest period of human time, met capability for violence. That's what alpha has always meant. Apex predator. A little short dude.

[Andrew Tate]

All right, bro.

[Robert Evans]

Of course you are.

[Sophie Lichterman]

Let's.

[Robert Evans]

Let's just. Let's not even. Let's meet and let's not even talk. Let's meet and let's just measure our heights. Let's just take a picture side by side of me and you, and let's talk about how Alpha you are afterwards.

[Ian Johnson]

Dorks.

[Robert Evans]

So they're giving out energy. They don't get energy back. The correct way to get, like I have is to absorb the energy from everyone in the room and then expel it in a fireball, a lightning strike of power and prowess so that all the wanna you and they pray you come and say hello. That's how you get bitches. You don't go and beg them and give energy away.

[Andrew Tate]

Not.

[Robert Evans]

No, you steal the energy from every other male and then you expel it in a ball of fucking lightning.

[Ian Johnson]

What's happening behind him?

[Sophie Lichterman]

Sounds like he's been watching a lot.

[Andrew Tate]

Of Dragon Ball Z.

[Sophie Lichterman]

Like, what the hell is he talking about?

[Ian Johnson]

What is happening behind him?

[Andrew Tate]

Someone's cleaning his house.

[Ian Johnson]

But why is she so close to him?

[Andrew Tate]

Because he likes to show you that, like, that's a big part of his. He does this in all of his, like, a lot of his videos. He'll make sure that, like, his cleaning lady or one of his cam girls is, like, doing a task behind him to, like, make the point that he's got all these women working for him. Right? Like, that's a huge part of the Tate myth. But what he's doing here in this video is interesting to me. He's deliberately. He's positioning himself as the opposite of both these whiny men's rights activist guys and of the standard pickup artist crew. And he's. All this talk about height, this talk about alphas, he is playing to incels because, like, he knows that very young men, mostly in their late teens, who are, like, angry about the fact that girls don't like them and angry about the fact that, like, they're. They're. They don't have all of the money and success they think that they're owed. That, like, that's his. That's his business, right? That's his fucking bread and butter.

[Ian Johnson]

Why does he. Why is he choosing to, like, alienate all the short people?

[Andrew Tate]

He's. He's not. He's not. This is actually a two part con. And what. He's. What he's Doing here is he's getting them.

[Sophie Lichterman]

So I was going to say it's like, kind of sounds like he's like dunking on exactly who he, like, is targeting, but I think it's probably like.

[Andrew Tate]

A little reverse psychology he is doing. Yeah, some. Some negging and stuff. Right. To get the. To get these guys riled up. But he's also. So if you remember back if. I don't know if any of you read Elliot Rodgers manifesto, Elliot. Roger being the first incel man shooter, he talks a lot and he, like the entire incel community was formed initially as a reaction to pickup artistry, right. All of these guys who feel like there's something inherently wrong with their bodies that makes it impossible for them to pick up women in an unfair way or that feminism has ruined it. Roger was obsessed that because he wasn't, like, tall enough or white enough. Right. That he was never going to get a girl. They initially, when they were younger, fell into pickup artistry. And when that didn't work because none of it works very well, they became violent psychopath. They became violent. Right. They decided not only was the pickup artistry a con, but all of society deserved to pay for the fact that they got conned by pickup artists. Andrew recognizes this, and so the first thing he's doing is he is going after the pickup artists, right? And he's going after it in a way that's going to get all these incel dudes, like, agitated, but is also going to play to the fact that they realize they're being conned by these people. And I think that's an interesting choice. And the other thing that he's doing, he starts by talking about how, like, you're not alpha if you're not tall enough. Right. But he's also framing it as like, these pickup artists aren't real alphas because they're not big. And it sounds at first like he's kind of going into this. It's hopeless. If you're not tall, you'll never get a woman. That's actually not the claim that he's making. I'm going to play you another clip that's kind of an extension of his message that shows how he's talking to these incel folks after he gets through with the kind of slamming the pickup artist crew. And the message that he has for the actual people being taken advantage of by the pickup artist community is kind of liberal in a weird way.

[Robert Evans]

Now, I have genetic gifts. I understand you do not have. But I've also worked on my genetics I didn't just have them, you know, I worked. But even if you. If you did the work I did, you'd still be taught 1%, even without the genetics, because you have no idea how hard I've worked. But the point is, if I teach you how to absorb energy from everyone else around you, then you instantly become the most powerful person in the room. So it's not only so much about being big and being strong and having a Lambo, it's about absorbing energy and attention. So you people do not understand. And 99% of the things people teach you, they teach you how to expel energy. You can expel and lose huge amounts of energy chasing and trying to make money. You don't get enough back. Whereas if you can flip the script, then the whole world changes. This is what you need to understand.

[Andrew Tate]

So that there.

[Ian Johnson]

He's insufferable.

[Andrew Tate]

Is it? But this is worth really drilling into and paying attention to because this is an extremely appealing message to the kind of young men who are like, on the edge of where Elliot Rodger was, right? These children and knitters, these guys, they're starting out in the world. Mostly we're talking young white teenagers, though not exclusively, but like men. And it's hard out there. Obviously, it is still easier to be a man or a white man than it is to be basically anything else. But it's not as much easier as it used to. Right? And some of that's because things are less unfair than they used to be in some regards. And some of it's just because the economy's gotten worse, the world has gotten harder. A number of things. There's a lot of shit's gotten uglier. Capitalism has kind of gotten more undeniably brutal, even to the chunk of people who were initially being lifted up by it. And so these kids get out there and shit's not as easy. They're not getting handy, the things that they're supposed to get handed. And a lot of them turn nihilistic. And the radical right has always targeted men in this age group and socioeconomic group. And these are, again, young people who recognize. And some of what they're recognizing, like with Robert Bly's folks, is fair. There's a degree, a lot of atomization in our society. It is not encouraged for men to have, like, intimate friendships with other men. It's deeply lonely. It's deeply competitive in a way that's really vicious. And these people are suffering. And the right always has made a lot of their early recruitments by kind of coming in and finding these men, trying to make sense of their suffering and offering them an answer. But while the kind of incel youth culture that has been deeply influential online is super nihilistic, Tate is reaching out to these people, and he's preaching to these awkward, nerdy kids with social anxiety, but he's offering them a sense of hope where he's like, yeah, you're not gonna be like me. Cause you're not six'three if you're like five'seven but if you put in the work I've put in, you can still be in that top 1%. Right? It's about taking and absorbing energy. And I have these tactics. Your genetics are not the only thing that matters. Right? You can actually overcome that with enough work and find a way to make money and get women. Right. Like, that is actually the pitch that he's making. And for the people who are kind of adjacent to these incel communities, that's a more optimistic pitch than they've been getting from a lot of people. Again, if you spend a lot of time on some of these incel boards, it's dudes obsessing with, like, oh, because of the. My chin is only this wide and not this wide, so it's physically impossible for a woman to love me. Or, like, I have this, like, epicanthic eye fold or whatever. Like, my. My nose is this size, and so I will never have sex. And, like, this is a biological reality. And what Tate's actually saying is, the people telling you this are full of shit. But also, like, I have a tactic for how you can. And it just involves hard work. It doesn't matter that you don't have these genetic gifts. You actually can overcome that. And this is when you start talking about Tate on any kind of open forum, right? You're gonna get people coming in and saying some version of, he's the only reason I'm alive. He kept me from killing myself. Or, like, I think he's talking. And this is because, as toxic as he is, finding Andrew Tate, if you are one of these young men who might have gone, elliot, Roger might be better for you than, like, falling down the rabbit hole. You would have fallen down before him. That's not necessarily an inaccurate statement, right?

[Ian Johnson]

He tricks them into having hope.

[Andrew Tate]

Yeah, exactly. And again, the point I'm making here, I am not saying that he is a net good. He's absolutely not. But when people. People who are specifically look like we're kind of in danger of falling into this incel rabbit hole, if they Find Tate. That might be better for them than the road they would have gone down. Now, that's a small subset of the folks who are actually encountering his stuff. But when people make that point, it's not. There's nothing. Nothing there. And. And it's not because Tate cares about saving kids. It's because this is how to get money from them. Right, exactly.

[Sophie Lichterman]

And it just speaks to, again how exploitative the whole thing is, because you're already. You're going after these people who are already very clearly vulnerable and at a low point, and you're just preying on that and taking advantage of it. And it's just like.

[Andrew Tate]

Yeah, it's just disgusting. It's all disgusting. But I. I also think it's really worth understanding the degree to which he understands the online ecosystem he's feeding in. Right, right.

[Sophie Lichterman]

And that's why it's so funny.

[Ian Johnson]

He's basically telling them that, you know, their greatest insecurities don't matter as long as they're, you know, they try to be like him and be big, tough man.

[Andrew Tate]

Yeah. Be a top G. Yeah. One of his big lines is, you don't have to be handsome if you're scary. By which he means that, like, ugly dudes can get women if they're jacked, which is, again, that's very bad. Although you could argue it's better than you should drive a into a crowd because you'll never find love. Right. So this is why people make that argument. It doesn't mean that he's a net force for good, because, spoiler, he is not. He's a terrible person, and his overall impact is a ton of harm. But on this specific community, there is an argument to be made. And that's where that argument comes from. Right. Yeah. And again, the idea that, like, he shouldn't be deplatformed because he's going to save all these incels is not nonsense. It's just not coming out of nowhere. Right. Because that is where his money comes from. Right. That's the group of people he's decided to take advantage of. And I do think in the long run, he might wind up having just as much of a negative effect on these kids as the pickup artists had on Elliot Rodger. It just hasn't been going on that long because eventually they're gonna see none of what he says works. Right. Like, in the long run, it's not going to work. It's just, in the short term, less nihilistic than drive your car into a crowd. Although it might still end in the same place, but you know, who won't tell kids to. Oh boy, Sophie, just roll the ads. Ah, we are back. So Tate is kind of. While a lot of his pitch is laser targeted at young men going down that specific incel. Rabbit, rabbit hole, once he kind of captures that demographic again, he's an innovator. He starts to broaden his appeal as fast as he can because he wants to reach as many vulnerable young men as he possibly can. And he is a cognizant person of the time that he's in. He recognizes there's a lot of movement and there's a lot of cultural momentum behind certain left wing ideas, including criticisms of capitalism. I actually think people don't recognize enough how superficially critical of capitalism Andrew Tate is and how much of his appeal comes from that. And to kind of exhibit that, I want to play a clip from him on the Fresh and Fit podcast, which he is sitting in between like seven or eight women who look like they're all Instagram kind of done up. Influencer type people.

[Robert Evans]

Yeah, that's that slave my garbage. Feminist racist garbage. Crap that's been put in your brain that you need to resist. Absolutely nothing to do with Eurocentrism. It's. It's garbage.

[Andrew Tate]

Facts.

[Robert Evans]

You need to resist that kind of. I'm telling you, the problems with the world today are very, very specific. And I state this without patronizing you. I don't want to patronize you. I'm an old man. I've been around the block. The problems in the world today exist because the people who are in charge of the world have done a very, very clever thing. They've specifically designed the world in which a way that the. The people at the bottom, because we're all at the bottom. Even me with all my millions. Right. The people at the bottom are so busy fighting with each other that we never look up and realize we're getting. And the reason they do that, the blacks hate the whites, Republicans hate the Democrats, the men hate the women. Eurocentric. He said this. You don't have pay gap, blah, blah, blah. It's all slave mind shit to keep us all fighting among against each other. Do you think when a billionaire who's black meets a billionaire who's white, they talk about race?

[Andrew Tate]

No, no. You think a white.

[Robert Evans]

You think a female billionaire, a male billionaire meet. They start talking about Eurocentrism. Feminist garbage. No, no, stop buying into that. It's a trick and it's a lie. All of it. Throw it away. Throw it the away. If you want to be attractive as a female, you know what you need to do? You need to go to the gym. Just because my Ron said it. Just because my rock. You need to be smart enough. You need to be smart enough to not let yourself get triggered by the fact that he just said something you're not used to hearing. That's all it is. That's all it is.

[Ian Johnson]

I hate every second of that.

[Andrew Tate]

It is, it is miserable. But he's again, that is a superficial kind of class analysis, right? Where he's talking about, billionaires all have solidarity with each other. Other, we're all poor. And again, he's lying about this. He is a multi millionaire, possibly multi. Hundreds of millions of dollars. But you see what he's doing. He recognizes everyone hates these billionaires. Everyone. You cannot ignore inequality and the role that it has on. Like, why all these young men who are vulnerable to my message are suffering. So I have to fucking play to that, right? And again is offering this kind of. He starts with this thing that has elements of left wing analysis to elements of like, you know, capitalism is a con game. The rich are a class and they have solidarity with each other and they're trying to keep you guys fighting so that you don't organize against them. There's pieces of left wing analysis there. But then Tate's solution is not dismantle the system. It's not go after these guys. It's treat it like a trap. You escape by getting rich and jacked. Right? That's the way that, that's the way. It's the same. Again, look back to Robert Bly where he's, he's very accurately stating, here are some fucked up things capitalism doing to men. Here are ways in which capitalism and the patriarchy is harming men. The solution is for men to like go out into the woods and play drums and learn how to hunt and stuff. Not. The solution is for men and women to organize to make a more just society that doesn't harm us in these ways. Tate's doing a version of the same thing. Like Bly, he's diagnosing parts of the problem and then the thing he's selling you is here's how you personally can get out of it. By doing this thing that feeds money to me, right?

[Ian Johnson]

He's insufferable.

[Andrew Tate]

He's insufferable, but it works. Yeah. And obviously other people are pushing pieces of this message on young folks, but his presentation is the most polished. He is not a. He is a good speaker. And I don't mean that in the. You should like the way he speaks. I mean it. And he's effective at speaking and getting his message across.

[Ian Johnson]

He's always, always the most obnoxious in the room. He's the loudest in the room. And you make sure of that.

[Andrew Tate]

He does. And if you watch him with these, these young men, like these other male influencers on their podcasts, he's so good at sucking energy from them. Like he actually does know how to do that. He's very good at talk. Not just, not even talking over them, but at making the focus of the conversation whatever he wants, wants it to be and making himself the person that people are focusing on. That's the thing he knows how to do. And it's, it's, it's, it's. Yeah. And I think probably the smartest thing he's done in this whole process is co opt the Matrix movies in his messaging. And that sounds very silly. The thing that Tate does is he basically, he positions the Matrix is the normal world where you, like, work for some company, 40 or whatever hours a week just to scrape by and if you're lucky, maybe buy a house someday. And the thing that Andrew tells people is that this is what you have to break out of. Right. Not that you have to make a more equitable system, but you have to escape the Matrix like Neo does. And it's just about freeing yourself.

[Sophie Lichterman]

Yeah. Screw everybody else. It's just about getting yourself out of it.

[Andrew Tate]

Yeah. And once he gets kids to accept that idea, the thing he tells them that they need to drop out of school and spend the money they would spend on college, on hustlers. University. University, that is. That is a massive part of his pitch. And again, it's not hard to see why this stuff is appealing to a lot of young kids. It's married to some of the worst misogyny imaginable too, though. He tells young men that, like, they should not learn how to cook. That's a waste of time. They should find a woman to cook for them. They should focus on making money. Women shouldn't be allowed to leave the house. They shouldn't have friends of their own. This is all stuff that Tate preaches too, alongside the stuff that's less fucked up. In Tate's ideology, women being able to have their own careers and lives is also part of the Matrix. Right. He starts from this reasonable position, capitalism is kind of a con job. And then he pivots to telling kids that the real con is anything that limits the ability of young men. To do whatever they want in any way. And I want to play you now a video that he made to advertise Hustlers University 2.0. Because it's. It's something, something else.

[Robert Evans]

You cannot stop. You cannot give up. You're in the most fantastic place on the planet for making money, Hustle's University. And the only person who can ruin that is you. Most of you are happy to be losers part time. You want to escape. That's why you joined. You don't want to be a loser anymore. But then that new video game comes out. I'll just play the video game. I'll just be a loser for two more weeks. Then I'll get back to trying to escape the Matrix. It doesn't work that way because you jump in and out of complacency from I'm happy to be a loser and do loser things to I can't be a loser anymore. When you jump in and out, you never get momentum. You cannot quit. You cannot give up. You need that momentum to break free. When a rocket is flying out towards the moon to escape the atmosphere, it doesn't pause halfway up the sky, does it? No, it keeps going every single second. You're not in Hustler's University. There are things happening, conversations happening, that you're not watching. Information that could be the one little piece of information you need to break out. It could be that one little sentence that changes everything. You're in Hustle University and you're going to make money, but it ain't easy. It ain't going to be given to you on a plate. You're going to have to work. You're in competition with the entire world. Everyone wants to escape. You cannot be lazy.

[Andrew Tate]

Okay, that's probably enough.

[Ian Johnson]

The filming on this is so weird. It like he jumps back and forth between his car. The. He's like clearly holding an empty mug to look powerful.

[Andrew Tate]

I think filmed in a way that like is meant so they can cut it up for. For TikTok more easily. You see this with like the Liver King too. A lot of these guys will. Their longer YouTube videos will have kind of a weird vibe because they're mainly filming it to cut it up for TikTok. But you see here, he's like, there's this fear of missing out. You're not doing enough. You've got a break, like free. You're in competition with everybody, everybody else. And it's interesting because when he's talking this stuff, it's extremely modern and it's almost Apolitical. Right. Like there was not a thing in that that is like you could super define as like a particularly political rant. Tate is a very political guy and when he gets into his opinions about like women shouldn't be allowed to leave the house, you realize he's actually kind of like a traditionalist religious fundamentalist which we will be building towards. But he's smart enough that he doesn't get stuck in the traps that a lot of religious fundamentalists fall into trying to reach out to young men. He doesn't start with any of that. It's stuff that kind of comes out later in some of his other rants. And he gets this. There will be moments where he will make these arguments about stuff like military service that actually wouldn't seem out of place. If you're listening to some left wing breadtuber going on a rant, I want to play you this clip here because again, it shows how much he's kind of separated himself from the traditional right wing grift sphere, or at least the traditional conservative grift sphere. Think?

[Robert Evans]

I think you're a fool. Gonna go die. For what? Biden? I'm trying to protect American freedom. Yeah, you're gonna protect the freedom of those people in Nebraska by going over to Yemen and bombing some 13 year old farmers. Great job, stupid. You ain't protecting nothing but profits for companies that don't care about you. You should only protect yourself and your boys. I fought for myself. Became a world champ. Champion. Got some money. Not even getting any money. Get your leg blown off.

[Andrew Tate]

Walk around.

[Robert Evans]

One leg. Mr. Limpy. Mr. Limpy. G. For what? For Biden doesn't care about you. Don't be stupid. Don't be dumb. Limp your ass out of my channel. I'm joining.

[Andrew Tate]

See that's, that's again, that's.

[Ian Johnson]

First of all, you should only protect your boys. Made me sure audibly vomit. But.

[Andrew Tate]

Oh, that's how we work here at Cool Zone.

[Ian Johnson]

No, no, but just like him going like term anti military and anti Biden. Like you're, you're clearly, you clearly know your audience.

[Andrew Tate]

Yeah, it's these, it's these kids who grew up right after. Cause like, I mean Ian and, and Sophie and I, we all grew up kind of right in the wake of 9, 11 and all of that. Like where the military was this like sacred uncriticizable thing in mainstream American culture. That era is past. And it's pretty. I mean obviously in the UK it was always a bit different, but like that era is well past. And you actually, you can get, I mean, Trump versions of this, right. When he would talk about how you're like a loser if you get injured for your country, it would always. All these Democrats who are stuck in like 2006 would always get like, this has to be the end for him. Look, he told people that like injured veterans are chumps. And it's like, no, it doesn't matter. People are perfectly willing to say that they are chumps because this like modern conservatism, the modern right, is so purely focused on the grift and on personal. Personally sucking as much money out as you can from people around you that it doesn't matter. Tate realizes that there's no need to be ashamed of this thing. And it can draw in folks who are like, open to listening to these kind of left wing arguments. He starts to make one there where he's like, all you're doing joining the military is murdering kids in Yemen. You can find versions of that in like Marxist, like influence, influencer, YouTube rants and shit.

[Ian Johnson]

I would be so curious to know the specific things that you. He watched and read where he. Like, like what. What specifically he learned, like what he spent.

[Andrew Tate]

Yeah, I mean, it's, it's.

[Ian Johnson]

Yeah, exactly.

[Andrew Tate]

I think he spends a lot of time and he says he spends all of his time online, like he's working on. That's obvious. I think a lot of, I think a lot of it is he. He's paying attention to what's going viral where. And he's not just paying attention to what goes viral on the. And one of the things that happened when he got arrested is you had all of these left wing weirdos online. Guys like Vash is the one that I remember most specifically being like, well, you know, Andrew Tate's bad, but the left needs someone like him who can speak to young men in this way. And it's like, well, all he's doing is he's using these. He's using as bait little pieces of left wing social analysis and class analysis in order to get people on the hook. And then he's trying to sell them on turning their 15 year old cousins into Uber drivers. Like that is all that is here. There's no need to replicate this. He's not actually offering people anything. He's just the thing that he's promising them rather than the grinding act of trying to reform the world in a more just way. He's promising them, you can get a Lamborghini. Well, yes, that's always going to be a better pitch. To a lot of people than if we all work hard and fight like hell, we can make the world more just. But you can. You can't. There's no, like, there's no replicating what Tate's doing. Cause the only thing he's promising is a chance at like, winning the lottery, basically. Right. That's not actually a thing you should shoot for. That's my opinion here. Um, so all of the videos that I've been playing for you, nearly all of them come from fans who will compile clips of his various interviews and podcast appearances and put them up on social media. Since Tate has been banned from most platforms, this is the only way his content gets out. But more than that, it's part of a cohesive media strategy. That's how he became famous in the first place. Tate built his empire knowing that this would happen. And I'm going to quote from the Guardian here. Since January, repackaged videos from interviews with Tate over the years have been attracting millions of views on TikTok. But in recent weeks, this growth has accelerated. In August so far alone, clips tagged with his name have been watched more than a billion times. The posts do not come from Tate himself, who does not appear to be active on the platform, but from hundreds of accounts, often using his name and photo run by his followers. Members of Hustlers University members, including boys as young as 13, are told they can earn up to $10,000 a month through lessons on crypto investing, dropshipping and by recruiting others to Hustlers University, earning a 48% commission for each person they refer to, have the best chance of getting people to sign up. They are advised to stoke controversy to improve their chances of going viral. In one guide, Hustlers University students are told that attracting comments and controversy is the key to success. What you ideally want is a mix of 60, 70% fans and 40 to 30% haters. You want arguments, you want war. And this is the thing he did. That's brilliant. Mid 2022, there was this thing where all of these left wing influencers and liberal influencers and media people found out about Andrew Tate. And for weeks you could not miss him.

[Ian Johnson]

He was every fucking ball.

[Andrew Tate]

He was every everywhere. All of these mainstream media people like Piers Morgan interviewed him. There were a couple other. Someone at CNN talked him, I think, like there were all these. And all of them were condemning him, all of them were attacking him. A lot of them were making fun of him and trying to show him as a loser. All it did was make him millions of dollars. This is why when people were celebrating, like, Greta dunking on him, I was like, guys, this is how he got rich. Thankfully, he happened to get arrested after that. But, like, this is how he. He got rich. The only reason that we're doing these episodes now is number one, I think the strategy, the whole sweep of it is important. I wasn't willing to do something like this until I thought there was a good chance he's not getting out of fucking prison. I mean, we'll see. He might still come back to it, but I figured it was worth doing at this point.

[Ian Johnson]

I think it's interesting that, like, his reach, where he was going on, literally, cnn, but also was doing, like, he did, like, an interview on a.

[Andrew Tate]

The Fit and Trim podcast.

[Ian Johnson]

Fit and Trim podcast. But also, like, he did an entire interview interview on this, like, TikTok Teen. Teen show with Barstool Sports BFFs.

[Andrew Tate]

Yes, we'll have a clip from that in a sec.

[Ian Johnson]

Yeah. Where it's like. Where it's like.

[Andrew Tate]

Yeah. And that's the thing.

[Ian Johnson]

Like, he's everywhere, like, his. Unbelievable.

[Andrew Tate]

He doesn't have a TikTok, and he's like the number one guy on TikTok, or was for quite a while. And that's. That's. There's brilliance in that. This was conscious. He didn't luck into this. This didn't happen by accident. He realized once he gets 100,000 or so people, he's like, if you've got a hundred thousand people in your discord thing following you and you can get them all posting, you can get 50, 60,000 people a day posting clip mashups of your interviews. Some of that's gonna go viral. It's gonna be. And it's gonna go fucking. And the algorithm will help carry you. And again, part of this he didn't come up. Like, this is in part based on the fact that he pays attention to what's been happening. So he notices Alex Jones has guys like Kanye on because he knows that they're gonna do provocative racist shit that the media will cover and that'll get his name trending. Even though he's not on social media. He observes this and then he goes more proactively after it. Right. What Tate's done is he's taken the logic and the sense of personal investment that you get in a pyramid scheme or an mlm, and he's given his followers a vest financial interest in getting his content trending around the world. And this worked incredibly well. The sudden rush of attention. Tate stuff got in 21 and 2022 drove tens of thousands of mostly very young men to Hustlers University and the War Room, which is his even more exclusive discord that costs $5,000 a month or $5,000 total to join. Now, both platforms have strict requirements for their membership. If you pay five grand to join the War Room, you're warned ahead of time that you could be banned for any reason, costing you five grand if you displease Andrew Tate. So you're going to be invested in keeping him happy. Meanwhile, evil in a one of the things you're told if you join Hustlers University, he tells you if you don't pay every month for this, it means you're not committed enough to succeed and are definitely going to fail in life. I can remember him doing like a call in show where like one guy's like, yeah, I think I need to take a month off from membership to buy my mom a birthday gift. And he's like, well if you weren't a failure, you would have made that money already using the skills you'd learned here and what they do. If you miss a month of payments on Hustlers Universe, you're out baby.

[Ian Johnson]

100.

[Andrew Tate]

No, you're not, you're not, you're not. You are siloed off to a separate discord where the only thing posted in there is screen grabs of the other members profits.

[Sophie Lichterman]

Oh my God, come back. Then they want you to find a way to get the money to start again.

[Andrew Tate]

Yeah, and I'm going to continue with a quote from that Guardian investigation. We conducted an anonymous experiment with a blank account set up for a teenage boy and were quickly shown content of Tate. After watching two of his videos, we were recommended more, including clips of him expressing misogynistic views the next time the account was opened. The first four posts were of Tate from four different accounts. In one video posted from an account with Tate's name and face, he describes matter of factly how he expects his girlfriends to behave. I inflict, I expect absolute loyalty from my woman, he says. I ain't having my chicks talking to other dudes liking other dudes. My chicks don't go to the club without me. They are at home. This tactic has worked extremely well and the way that social media functions has ensured that all the hate Tate receives does nothing but make his brand stronger. In mid-2021, basically every liberal and lefty. Yeah, I already talked about this. But yeah, after he gets kicked off of social, social media, subscriptions to Hustlers University only increase Screenshots posted online showed that Hustlers University 2.0 had about 12,000 subscribers in March of 2022, when kind of everybody started attacking Andrew Tate. By July, it had 77,000 subscribers. And at the start of August, there were 129,000 followers. By the end of August, he starts to get even more media attention and his affiliate program that incentivized subscribers subscribers gets discontinued, which costs him a bunch of people. So like near the end of that month, he goes down by like 25,000 or so. But that's a temporary loss because by September he's back up to 160,000 subscribers. In October, Buzzfeed observed more than 221,000 users in his Discord server, which is Hustlers University 2.0. Since all of those people were paying 49.99amonth, that means he was making $11 million in October alone just from. From his Discord.

[Sophie Lichterman]

Holy shit. That's crazy.

[Andrew Tate]

Yeah, and, yeah.

[Sophie Lichterman]

And you know he's not paying taxes on anything.

[Andrew Tate]

He's already told you you shouldn't pay taxes on your shit. Break the law, right? Solid point, Ian. Now, I think it's important to see the way a lot of young men react to and imitate Tate, because it could be easy to dismiss him as just another weirdo right wing guy online if you don't see that. So I'm going to play you a clip. This is of some kid. I think they're 18. This is their TikTok. Watch this. Pay attention to his mannerisms. You've all seen enough Andrew Tate now to recognize Tate. People think that it's so hard to break the matrix. And I'm here to tell you, it's.

[Robert Evans]

Not like I made my first million dollars last year.

[Andrew Tate]

And in the past 12 months, I was able to turn that $1 million.

[Robert Evans]

Into 5.6 million at 18 years old, by the way, and I'll tell you this right now.

[Andrew Tate]

I didn't do this by listening to no brokey teacher saying, study, study, study.

[Robert Evans]

Study for your degree.

[Andrew Tate]

Fuck your degree. It is not hard to create your dream life.

[Robert Evans]

Like, once you make that first 100k, you are out.

[Andrew Tate]

And if you follow the steps that.

[Robert Evans]

I give you and actually take action and make that first 100k and not.

[Andrew Tate]

Blow it all on a fucking Penthouse or a Lambo, you will be out. So stop waiting and join us. People think that it's so, so hard. Wow. So wow.

[Sophie Lichterman]

Yeah, that's like literally like verbatim, like clone of.

[Andrew Tate]

Yeah. Right down to like the Facial expressions and stuff. And he's.

[Sophie Lichterman]

And even, like, he's doing kind of a weird, like, semi British accent thing in there or something. I don't know, maybe that kid is British, but, like, everything.

[Andrew Tate]

And he's doing, like, the term brokey is one that evolved within the Tate community.

[Ian Johnson]

Exactly.

[Sophie Lichterman]

The hand gestures, like, all of it.

[Andrew Tate]

Yeah. That's like, the thing, by the way, Broki is like, that's what they tell you. Tate people tell you, like, call your teachers that tell you, like, the adults around you who tell you not to obsess with Andrew Tate style hustlers, Brokies, because they're not multimillionaires. So they're losers. If you argue with these people online, the question they're told to ask you is, what color is your Bugatti? By the way, the color of Andrew Tate's Bugatti now is he doesn't have one because it's been confiscated by the Romanian government. But this, again, you see why this is like, I mean, just for a little bit of, like, personal context, when I was 19, 18, 19, like, I started working and it sucks. Like, working for minimum wage and trying to afford an apartment was a lot easier 15, 16 years ago when I was doing it. But, like, it still sucked ass. And the thing that I wanted more than anything was to, like, figure out some job that would let me work from home doing something that wasn't miserable, which is, like, how I started my career in, like, tech journalism and shit. And, like, that was my sole motivation, was to not have to spend 40 to 60 hours a week being miserable in an office for someone else's profit. I didn't want to have to do that. And I get how powerful a motivator that is. And there's again, this kid that we just saw, like, part of what he's saying is, like, these teachers who tell you to study for your degree, that's not gonna help you. And for a lot of people, he's right. I know a shitload of people who got a fucking college degree and it did nothing but lock them into debt. There's a reason why kids are vulnerable to this shit, and it's because doing things the right way is often deeply unpleasant. It's just that all Andrew Tate's going to get you to do is give him money. He's not going to teach you how to escape this system, because you can't escape it. Like, even if you think that you've escaped it because you've gotten a decent job, you're still latch to it one way or the other. Like, it is still dragging behind you, which is why we need to kill it with a spear. But anyway, that's. That's ads. Time for some ads. Ah, good stuff. So can you.

[Ian Johnson]

I'm like, good stuff. Not sure. Are you going to ask how we're feeling?

[Andrew Tate]

Yeah. How are you feeling? How's everybody doing? Everybody happy?

[Ian Johnson]

Sad and concerned for.

[Andrew Tate]

I'm hearing happy. I'm hearing happy. That's good.

[Ian Johnson]

Tell us more.

[Andrew Tate]

So in the weeks before his arrest, Andrew was trending in what is a legitimately fascinating direction. He announced at the start of December of 2022 that he had converted to Islam. Now, there is a whole video. There's a number of them, but I watched a whole video with him in some, like, weirdo Muslims, Muslim scholar. I don't know that this guy is a. It's unlike the One Islam Network, which has 1.74 million subscribers. This video has 1.6 million views. The guy is Mohammed Hijab. I don't think he's a good person. And I'm certainly not saying that he actually knows or actually is an expert on Islam. I don't know. I'm not certainly either. But, boy, this video is gross as shit. So Tate starts by saying that he had converted to Islam because he decided it was the only real religion. Right? All of the other religions have been cucked by the matrix and are fake. And he claimed he used to be an atheist, but then he saw evil and that. That convinced him of the existence of God. And then we get to my favorite part, which is the only thing that's entertaining in this video and not deeply depressing.

[Robert Evans]

Longest time. You know, I've never been to, like, a music concert and people ask me why.

[Sophie Lichterman]

Oh, my God.

[Robert Evans]

I just look at it and I feel embarrassed. I look at someone up on a stage dancing round, and I look at hundreds of thousands of peasants in the crowd. Just, yeah, yeah, yeah. I'm like, it's embarrassed. I feel cringe. It's like secondhand embarrassment. When I see these festivals and everyone's losing their mind or these music concerts, I genuinely feel embarrassed for the people who go. Because to me, that is a form of worship. Like, yeah, you can listen to the music at home for free. You don't have to wait in that line and stand out in the cold. I don't know, perhaps it was a bit extreme, but I've always known that they're trying to give us false idols to some degree. And when I speak to atheists, atheists they go, oh, I don't believe in God, but they've signed up so hard to the liberal woke agenda. They're as religious as anybody, but they're just believing in the wrong things.

[Andrew Tate]

So I think that's interesting because what clearly has happened here is that Andrew Tate is a deeply malignant narcissist. And if you go to a concert, part of, like, what people get out of a concert is losing themselves in a piece of another person's creation. And that would mean that the focus is not on Andrew Tate. And he's simply, not only can he not enjoy it, but it makes him sick to see other people be a focus of attention.

[Ian Johnson]

Like, live music is one of the greatest things we have in the world.

[Andrew Tate]

It's the single best thing that our species has created. Like, but Andrew, not Andrew Tate.

[Ian Johnson]

Andrew Tate's like, ooh.

[Andrew Tate]

I do think it's funny.

[Sophie Lichterman]

It's like, but if people are looking at Dua Lipa, that means no one's.

[Andrew Tate]

No one's paying attention to Andrew Tate. Yes. Also, there's definitely videos of him at concerts, but at least it, I love that.

[Ian Johnson]

That's beautiful.

[Andrew Tate]

It's very funny. It's also worth noting that Andrew Tate and Jeff Bezos are buddies in baldness and not understanding the gift of song. So that's, that's fun. It's neat that they have that in common.

[Ian Johnson]

They also both like to wear really tight pants, which is.

[Andrew Tate]

They also both like to wear really tight pants. That is correct. Although I, I, I gotta say this. Jeff Bezos gave up half of his fortune in the divorce, and I don't think that Andrew Tate would have done that.

[Ian Johnson]

So 100% no.

[Andrew Tate]

Yeah, definitely not.

[Sophie Lichterman]

Definitely not.

[Andrew Tate]

So anyway, Tate was arrested right before the end of 2022 alongside his brother Tristan and two Romanian women, one of whom was a former Romanian police officer. Some of the articles I found that are Romanian will say that the women were branded by him. This is not entirely accurate. They're saying this because of, like, nxivm. Right. Because the second season of the Keith Ranieri doc came out and those women had been branded. The reality is that they have Tate's girls tattoos, which we know exist. I've seen pictures of them on a number of different women. And, like, that's weird, but that is not branding. People get tattoos. People get tattoos with dudes names on them.

[Ian Johnson]

That's not like, it's not branding and brand branding. Somebody are dramatically different.

[Sophie Lichterman]

Very different.

[Andrew Tate]

Yeah. Again, the guy is deeply abusive, but he is not like I have not seen any evidence that he's literally branding women. They just got tattoos of his name, which is, like, weird, but not what Keith Ranieri was having women do. It is too early for me to comment in much detail about the allegations against him. We do know that at least two women, I think it's up to four now, have accused one of the Tates, and we don't actually know which of the Tates with physical and sexual abuse. In addition, both Tates are accused, along with those women, of sexually trafficking a number of women for their webcam business.

[Ian Johnson]

Do we think he throws brother under the bus to save himself 1 million?

[Andrew Tate]

Yeah, I think there's a good chance. I don't think Tristan would. Tristan, I think, is kind of brainwashed. Tristan's a giant piece of shit, by the way. Like, I think that, yeah, Andrew would throw Tristan under the bus before Tristan would throw Andrew under the bus. Although I'm open to being surprised here for a little bit of context on the crimes. I'm going to quote from Reuters here. The Directorate for Investigating Organized Crime and Terrorism said the suspects appear to have created an organized crime group with the purpose of recruiting, housing and exploiting women by forcing them to create pornographic content meant to be seen on specialized websites for a cost. It claimed that the men recruited women with the pretense of romance in the lover boy method before being forced to perform in pornographic content under the threat of violence Instigate. Instead, investigators are reported to believe one of the performers brought in $45,000 a month or £45,000amonth, but received no payment while the women were kept under house arrest. Tate claims the women kept 80 to 85% of the fees earned and that most of the girls ended up being multimillionaires. And look, Tate has his claim here. That's important to note. But we know that in his Hustler's University video, he recommends getting people to work with you in a gig basis and then lying to them about how much money they're making, so you can take it all. So I. I think there's reason to believe the Romanian authorities on this one. Now, the prosecution doesn't just have that. They have audio that likely. Some of it, I think came from a wiretap. Some of it seems to have been recorded by one of his victims. Some of this audio has been leaked to. Apparently been leaked to local Romanian news sources. Most of the translations of it I found have been from Romanian on edit on Reddit. I'm not going to quote directly from it. Because I just am not certain about the providence of all of this yet. But some credible Romanian news sources are reporting that based on these. These leaked conversations that the prosecution has, Tate openly discusses using the women who worked for him to launder money and talks about the fact that he is committing crimes. He does this very openly. They have him recorded talking about the laws that he's broken, because as smart as he is in terms of how to, like, get himself going viral on TikTok, he's not comprehensive. Again, like everything about Andrew, he's not as good as he thinks he is. And in this case, it seems to have bitten him in the ass. Now, it is worth noting that Tate's house had been raided, like, six months before his arrest. So he was aware that the police were on him. It's kind of baffling to me that he did not. And maybe it should shows his arrogance that he didn't try to flee the country with his assets or as much of them as possible, and instead, he kind of ceded his fan base with comments about the fact that he was likely to be arrested or killed. This is sort of a John McAfee, and I'm sure that's who he's copying from here. Here's a clip from a fan video I found with nearly 700,000 views at the time of publication of this episode.

[Ian Johnson]

This right here is one of my 18 audiobooks that I own. It made 82 sales last year.

[Andrew Tate]

It's a fucking Audible scam.

[Ian Johnson]

Learn Spanish for kids. I don't even speak Spanish. Okay, guys, I paid a guy $150. He recorded the audio, and I just uploaded the file to Audible.

[Robert Evans]

Wow.

[Ian Johnson]

But what's amazing about this.

[Andrew Tate]

That's crazy.

[Ian Johnson]

I make about 50 to 100 sales.

[Andrew Tate]

And for each sale, I get. So, again, part of why Andrew is because this is. He will tell you how to do a version of this scam, and so will a million other people. Part of why Tate gets away with what he's doing is we have built a culture in which every single mass media organ is largely supported by a variety of scams and cons designed to suck money from people and provide them with nothing, including. That's how YouTube makes its money. This is a huge amount of YouTube's advertising. Yeah. Like, is shit like this. That's why Andrew is able to maneuver and act, is that our culture has created this space where it is all nothing but a series of consciousness bonds from the top to the bottom. Anyway, let's. Let's watch this video now. Of him talking about how he's going to be murdered for cracking the Matrix.

[Robert Evans]

To think they were. They're not. All I'm trying to do is teach men to be strong. If they decide to kill me on a long enough time frame, they're going to be successful. But I can't. I don't want to live in fear because what did I say in the earlier tenet? If I become a coward, I will live in fear. And it breeds in action.

[Ian Johnson]

The music is amazing.

[Robert Evans]

I want the world to know that I'd absolutely never, ever kill myself under any circumstances, ever. No matter what they say. I did not kill myself. I don't want to be seen as a threat to the elite. I have to die. I want to be seen as a positive.

[Andrew Tate]

For I'm going to tell you right now, Andrew absolutely would commit suicide if he thought he was never going to get out of prison. Just like John Mack if he did. Just like, look, narcissists do this all the time. He's just hoping, hoping that he can rile people up, get folks angry, maybe inspire some violence on his behalf. Again, this is a pretty. This is part of the playbook where he's not being creative at all. He's just doing a John McAfee.

[Ian Johnson]

He's literally doing a McAfee.

[Andrew Tate]

Yeah. Now, true to. And I hope he. I hope he does the full McAfee, by the way, true to form. Immediately after his request, someone with axe to his account posted a link to hustlers University 3.0, which is the newest face of his. He had just launched this before he got arrested. Now Hustlers University 3.0 lives at the link jointherealworld.com and on the website is a video made with clips from the Matrix and some other movies alongside clips of Tate and clips of other YouTube stars attacking him. Cause he was like on Logan Paul's show. And then when he got arrested, Logan Paul pretended that like he hated, hated him. All this good stuff. Above the video is the text. It's time to wake up, Neo. Join us. Amass wealth. Escape slavery. Hustlers University. Hustlers University. Hustlers University. Want to learn about Hustler's University? There's a bunch of rooms to go into and those rooms have millionaire professors. You are taught by millionaires that answer your questions.

[Robert Evans]

They give you everything on a silver letter. Maybe impossible to not make money if you follow what they say.

[Andrew Tate]

Not only having contact with actual multi.

[Robert Evans]

Millionaires, being part of a community of students, we all help each other.

[Andrew Tate]

It's a community. People that are there for you, they're.

[Sophie Lichterman]

All in there for one thing and.

[Andrew Tate]

That'S to make money. I've already made my money back after the first day.

[Robert Evans]

I've made 5k this month from just joining. That's crazy.

[Andrew Tate]

I made 4k in my first month. I made $2,000 in two weeks. At 15, I just made a $20,000 on crypto. So cheers. All in all, I made about $3,000. My goal was to match my nine to five inch. I shattered that by five times.

[Sophie Lichterman]

I will have days where I make.

[Andrew Tate]

Two or $3,000 and that's like what I used to make in a month. There are so many guys in this video, we probably saw like close to a hundred of them in that first series of just like different clips of people talking about their experience with Hustlers University again, hundreds of thousands of people who have paid him money directly and have joined all of these dudes are still on Hustler's University. It is still functioning as far as I have heard, and presumably still deeply invested in Tate's success. Like, this is not a problem that's over and it is, you know, we don't know the court case. Andrew and his brother basically have not actually been formally charged yet as of publication of this episode, or at least as of the recording of it. They are on authority 30 day hold to while the the Romanian court kind of gets shit in order to see what they're actually going to charge them on. Some of this is just that like Andrew's obviously a flight risk. He has whole videos about all the, the private jets that he has access to. So we'll see. I think there's a chance Andrew has played his last cards, although I think there's a chance he winds up getting out. And this has another ugly chapter. But there's a very good chance he's going to do serious prison time, like 10 plus years in Romania. And however rabid his fan base is now, if he spends years in prison, I think that will dull his appeal. For one thing, it'll make him look like a loser. But in the here and now, we are all left with the problem of all of these fucking people, these young minds, these weirdos, these kids that he's influenced. Multiple schools, particularly in the United Kingdom, have had to hold classes and seminars on de radicalizing teenage boys who fell through Andrew Tate. And I'm going to close this episode by reading a quote from one of those articles in the Times of London. His initial track attraction to young people Said one teacher was often his advice around being confident and financially successful. And from there he capitalizes on a post metoo anxiety with comments such as, females don't have independent thought. They don't come up with anything. They're just empty vessels waiting for someone to install the programming. Jay Jordan, a teacher in Dundee of five years, said the recent interest in Tate had made boys more hostile. You used to have to deal with sexist stuff, but now it's explicitly connected to Andrew Tate. The boys do not stop talking about him, she said. In one class, she reprimanded a 14 year old. You're just a woman, he responded. Jordan, 37, said, We've definitely gone backwards and it is worrying and that's the fun place to end the the the Andrew Tate cast the tape episodes. How we. How we doing, gang?

[Ian Johnson]

I.

[Sophie Lichterman]

That's just. Yeah, like I said before, it's. I'm scared because there's like hundreds of thousands of boys and young men who think like this and like they're, they're not, they're not in jail, they're not going anywhere, you know, so like that this mindset and this ideology is going to continue to be proliferated and it's, it's pretty terrible.

[Andrew Tate]

It is terrifying and it's, it's worth noting again, people talking about, like, what's the solution? Is throwing him in prison the solution? And like, no, throwing him in prison is a tourniquet. Maybe. I think it might stop his ability to grow the way that he would have grown if it hadn't. Deplatforming was a total failure in this. Like kicking him off of shit did nothing but increase his reach and his profitability because of the controversy that got Jim. And the thing to blame here, there's a couple of things. Number one, the structure of social media is to blame the structure of social media in order to stop an Andrew Tate. It's not getting better at arresting these guys. It's changing the structure of social media. To not reward the kind of conflicts that he deliberately incited in order to the fact that like, if you do something super fucked up and racist and people get angry about it, it increases your reach on every social media app that exists is a huge part of the problem. And the reason why that will not change is fundamentally that's how all of these people make money, whether they're the good Twitter or the bad Elon Twitter, they all made their money by making people fight or by not making people fight, but by sharing things that would make people angry. So that they would engage in fights. That's a big part of what Andrew Tate recognized. The other thing is the entire stream structure of the system that we live under, rewards, cons and grifts, it is all figure out what the latest. As technology increases, there are more opportunities to run versions of the same old MLM scam that will not be recognized yet by the government as illegal. Right? So you get in there as fast as you can and you make your money and then you fucking escape. And this is the way. This is the fucking cryptocurrency thing, right? This is all that ineffective NFT shit. It's this, the new scam that is really just the old scam dressed up in enough of a coat of paint that nobody recognizes that the law doesn't recognize it for a couple of years. That's all Andrew has ever been doing. That's all he is purporting to teach you. And he just was sloppy enough with aspects of his life that he wasn't able to keep doing it long enough. Right. The only reason he got caught is that he bragged about breaking the laws in Romania and that they weren't going to punish him. And also, he was too good at becoming famous. If he had stayed a few levels lower than this, if he'd stayed at like that Alex Jones level or whatever of social media influence even, he probably would have kept getting away with it. But he was so big that it created such a fuss and the Romanian government had to be like, well, look, now he's bragging about sex trafficking and the EU's angry at us because we already have this problem. Let's destroy this guy's life in order to. Because he basically forced us to. Right? If he'd been a little bit less of an idiot, a little bit more careful, he would have gotten away with it for longer. And the next one probably will. Although maybe all of these guys, because they're narcissists, are unable to kind of pull back from the ledge before they go over it. I guess that's the optimistic thing, maybe fundamentally, the kind of guy who can do an Andrew Tate is always going to be so much of an egomaniac that they can't stop themselves. I don't know.

[Ian Johnson]

Yeah, I. I think the way that he's reached his audience should be examined and that it's. It's truly terrifying. It's truly terrifying, the reach that he has and that the Internet basically has rewarded him for it. I hope he stays in jail for a long time and fizzles out but as we can see, Andrew Tate clones will just keep popping up.

[Sophie Lichterman]

Yeah, yeah, and that's, that's the scary thing. Like somebody else who can, can just like study this model, find the holes in it and patch it up and then, you know, you got your next Andrew tate, you know, 4.0 or whatever. And that's what's scary about it is as long as our current social media ecosystem exists and the way news, news is covered, you know, as long as that model exists, somebody is just gonna keep finding ways to exploit this and do the same thing. And yeah, that's scary.

[Andrew Tate]

It is scary. But you know what's not scary? Your pluggables.

[Ian Johnson]

That's you, Ian. What do you got?

[Sophie Lichterman]

Hmm. Yeah, I would just say, I don't know. Yeah. Cool Zone Media. Great team, great, great people, great podcasts. And oh, tennis. I'll plug tennis. I'm really into. I'm just starting to play and I'm excited to get out there and get better. Australian Open is going on right now, so it's a good time.

[Ian Johnson]

Yeah, I would like to plug that. Live music is beautiful and Andrew Tate can go fuck himself. Cool Zone Media and all the things. Robert, do you have anything specifically you would like to plug?

[Andrew Tate]

Yeah, I have a book called after the Revolution. If you just Google AK Press after the Revolution, you can find it and buy a physical copy. You can also just go to atrbook.com and find the ebook for free or just listen to the podcast of the same name. So check that out. I have a substack. It's Shatterzone. Just Google Shatterzone substack and you'll find that I'll get another thing up there soon. Anyway, that's me. You know, you could start calling me Top G if you wanted to, Sophie. Do we think that's a good marketing term? Okay, well, what if I do my Boston accent and I try to teach kids how to make their 12 year old cousins illegally labor for them without payment?

[Sophie Lichterman]

I don't know, there might be something there, Robert.

[Andrew Tate]

Well, thank. Thank you, Ian. Thank you for believing in me. Would you like to join my Discord for $5,000?

[Sophie Lichterman]

You know what, Bobby? Yes, let's do it.

[Andrew Tate]

All right, all right, all right. Well, everybody, I've got a new con to get off to. So everybody have, have a great day and feel better than you feel listening to this episode.

[Sophie Lichterman]

Bye.

[Ian Johnson]

Behind the Bastards is a production of Cool Zone Media. For more from Cool Zone Media, Visit our website coolzonemedia.com or check us out on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Behind the Bastards is Now available on YouTube. New episodes every Wednesday and Friday. Subscribe to our channel YouTube.com behind the bastards.

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[Andrew Tate]

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[Andrew Tate]

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