Visuals: https://getbehindthebillboard.com/episode-102-samira-ansari

Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC.

We began with a D&AD award winning campaign from the start of Samira’s career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With a small sticker strategically placed on airport windows the campaign literally took off. A wonderfully simple idea which we reckon could have been the inspiration for BA Look up ;-)

Next the ground-breaking Michelob Ultra McEnroe vs. McEnroe virtual tennis match which won a Sports Emmy and a Gold Lion. We’ve previously spoken to Alex Abrantes (episode #57) on this, but it was nice to hear Samira’s point of view on a campaign that garnered $20m earned media, 3bn impressions and became a piece of global entertainment

For Coke, we talked about the ReCycle me campaign. A brilliantly simple idea, which won a ton of awards, including a Grand Prix at Cannes. We chatted about how the idea came to life, the brief (it’s on the side of the can: RECYCLE ME) the global reach of the work and how each ‘re-cycled’ headline was crafted and chosen.

Last but not least we went behind the trifle, at the top of the fridge, to find a Stella and the story behind the ‘Hiders Keepers’ campaign. The shots from legendary photographer @aleburset (hopefully coming on the show this Spring) are amazing - a sort of boozy Where’s Wally?

Thank you Samira so much for coming on the show and sharing your work and we hope your knee is feeling better 🤕

Special thanks also to Joe at Rockefeller Studios, @Newsstandstudios2 our home for the week in New York where he made us incredibly welcome in his cosy studio 🎙️ 🤩

And as ever, huge thanks to all our sponsors, who make the show possible:

Episode 102 - Samira Ansari