Visuals: https://getbehindthebillboard.com/episode-108-james-millers

Episode #108 features James Millers, newly appointed ECD at McCann London.

We’ve been wanting to get James on the show for ages now and were pleased to catch him before starting his new role.

James has won every major award going … 23 Cannes Lions, 9 D&AD pencils, 26 One Show and more. And many of these awards are for OOH.

We started with Lucozade and a campaign showing how the drink gives you the edge in a 50/51 challenge. We thought Spurs could do with a few bottles of this ;-)

Next BHF and the ‘When you least expect it’ campaign - a long copy, campaign talking to punters in high dwell time moments. A lovely tone of voice here, describing how a heart attack can happen anytime, anyplace.

We went onto the beach with Surfers Against Sewage and heard how James had to dig a deep hole in the sand to make the work happen.

And then the main course, McDonald’s.

It’s incredible the sheer quantity and quality of work James (and ex long term partner Andrew Long) wrote and presided over during their eight years together at Leo’s, leading to McDonald’s being named "Brand of the Year" by Campaign magazine. In 2023/24 alone, McDonalds won over 100 awards.

We could have featured any number of brilliant Macca’s campaigns, but James narrowed it down to three:

McDelivery, Iconic stacks and the Emoji’s campaigns. All three belters with great backs stories.

We closed on another banger, Kellogg’s The OG, which won awards galore and put Kellogg’s back on the creative map.

Thanks James so much for coming on the show. We loved it. Good luck in your new role.

Thanks also to Jon for the edit, Adrian and all the gang at Soho Radio and of course huge gratitude to all our sponsors, who make the show possible: