Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe.

By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive website wars battling the likes of Spotify, Squarespace and Wordpress to name a few.

Want to know why your website sucks and how to fix it? Nir tells all.

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About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.

I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.

Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.

What really sets them apart is their approach…

Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."

The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.

Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.

Special thanks to our sponsors:

AKA is an innovative brand of luxury hotel residences catering to people like me who travel to a place for a week or more, for example on production shoots, and want to feel at home wherever they are.

AKA balances the space and comfort of a luxury condo with the style and hospitality of an intimate boutique hotel.

This week we were at AKA’s West Hollywood location at 8500 Sunset Blvd.

It’s an iconic location right in the heart of LA where there’s going on during the daytime and night life. But AKA West Hollywood is a little sanctuary and where you’ve all the modern, private and sophisticated services amenities while it still feels like home.

If you’re staying several days, AKA gives you all the comforts of a home away from home whether it’s for business, vacation, filmmaking, a renovation, relocation or whatever...

Check out their properties and amenities and book your next trip at Stayaka.com

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This is why your website sucks--AND HOW TO FIX IT.