Behind the Numbers: A New Chapter for 2025
Released on December 27, 2024, "Behind the Numbers" by eMarketer launches an exciting new chapter for 2025, unveiling a comprehensive slate of podcasts aimed at equipping marketers, retailers, and advertisers with deep insights into the evolving digital media landscape.
Introduction
In the latest episode titled "A New 'Behind the Numbers' in 2025!", eMarketer introduces its revitalized podcast lineup designed to navigate the dynamic realms of digital media, advertising, and technology. The host outlines the strategic expansion of content aimed at addressing contemporary challenges and future trends that marketers and advertisers face today.
Expanding the Podcast Slate
Host Introduction and Vision [00:02]
The episode opens with the host announcing the launch of a new series of podcasts tailored to provide in-depth discussions and analyses on pivotal topics shaping the digital media space.
“We have a brand new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media through thought-provoking conversations.” – Host A [00:02]
New Shows Debut in 2025
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Behind the Numbers: Daily Insights [00:30]
Launching every Monday and Friday, this flagship video podcast features a 20-minute dialogue with eMarketer's own analysts and guest experts from diverse companies. The discussions revolve around:
- Artificial Intelligence (AI): Exploring AI’s pervasive impact on daily operations and strategic decision-making.
- Social Media Evolution: Analyzing the continuous transformation of social platforms and their implications for marketing strategies.
- Advertising Technology: Delving into the latest tools and technologies revolutionizing the advertising landscape.
“Every Monday and Friday, I’ll be speaking with guests from the eMarketer crew and outside companies to dissect the latest in media, advertising, and technology.” – Host A [00:30]
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Reimagine Retail with Sarah Lebo [01:15]
A Wednesday staple, this segment is hosted by Sarah Lebo, who specializes in commerce and consumer behavior. Key focus areas include:
- Consumer Shopping Habits: Insights into how consumer preferences are shifting in the digital age.
- Retail Innovations: Spotlighting retailers making significant strides in adapting to market changes.
- Media Integration: Examining how retailers leverage media channels to enhance customer engagement.
“Join me every Wednesday as we explore the latest in commerce, media, and consumer shopping habits, highlighting the retailers leading the charge.” – Sarah Lebo [01:15]
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Banking and Payments with Rob Rubin [02:00]
Scheduled for the second Tuesday of each month, Rob Rubin delves into critical topics within banking and payments, including:
- Cryptocurrency Trends: Assessing the current state and future potential of digital currencies.
- Buy Now, Pay Later (BNPL): Understanding the rise of BNPL services and their impact on consumer finance.
- The Future of Banking: Predicting how traditional banks will evolve amidst technological advancements.
“On the second Tuesday of every month, I'll be breaking down the most important conversations in banking and payments, from crypto innovations to the future landscape of banking.” – Rob Rubin [02:00]
Strategic Objectives for 2025
The host emphasizes the strategic intent behind expanding the podcast offerings:
- Comprehensive Coverage: Ensuring that all facets of digital media, commerce, and financial technologies are thoroughly explored.
- Expert Analysis: Leveraging the expertise of both internal eMarketer analysts and external guest speakers to provide nuanced perspectives.
- Accessibility and Convenience: Offering content across multiple platforms including Apple Podcasts, YouTube, and Spotify to reach a diverse audience.
“Our goal is to provide you with the most relevant and actionable insights every day, tailored to your specific interests in media, retail, and financial technologies.” – Host A [02:45]
Engaging with the Audience
The episode concludes with an invitation for listeners to engage with the new content:
- Availability: New video and audio episodes will be accessible on major platforms such as Apple Podcasts, YouTube, and Spotify.
- Consistent Updates: Regular releases ensure that subscribers stay informed with the latest trends and analyses.
- Invitation to Tune In: Encouraging the audience to integrate these podcasts into their daily routines for ongoing professional development.
“Make sure you tune in to our new video and audio episodes every Monday, Wednesday, Friday, and the occasional Tuesday wherever you listen to podcasts.” – Host A [03:15]
Conclusion
The "A New 'Behind the Numbers' in 2025!" episode marks a significant enhancement of eMarketer's podcast offerings, reflecting a commitment to providing valuable, timely, and in-depth content for professionals navigating the complexities of digital media, retail, and financial technologies. By diversifying the podcast schedule and focusing on specialized topics, eMarketer ensures that listeners receive comprehensive coverage tailored to their specific interests and professional needs.
Stay Connected:
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