Transcript
A (0:00)
In today's economy, every ad dollar counts. That's why performance marketers are turning to Rock's ads to reach 1.1 billion people. Unique customers, I should say globally in the transaction moments when they're completing a purchase online. You only pay when customers engage. Learn more@rokt.com eMarketer that's Rock's R O K T.com slashy marketer. Hey, gang. It's Monday, March 30th. Jenny, Mike, and listeners, welcome to behind the Numbers, an E marketer podcast made possible by rokt. I'm Marcus and joining me today for the conversation, we have two folks. One of them lives in New York City. She's our head of all the research we have is Jennifer Pearson.
B (0:48)
Great. I'm excited to be here.
A (0:50)
Jenny, welcome to the show. Welcome back to the show. We're also joined by special guest Jenny Specialty, based in D.C. associate Director of research at Pew Research Center. We're thrilled to have them. On particular him is Michael Lipka.
C (1:05)
Thank you so much for having me. Excited to be here. Excited for the conversation.
A (1:07)
Absolutely, sir. Thank you so much for being here. Thank you both for being here. Anytime. We have a special guest on from outside the company. We start with a speed intro. Two questions for you, Michael, one for Jenny at the end. Mike, what do you do in a sentence?
C (1:24)
I study how Americans get their news. Yeah, that's a short sentence. It sounds simple. It's not. You know, these days, people don't even. Can't even agree on what news is. So it's a very complicated thing. But that is what. That is what we do here on my team.
A (1:38)
Yeah. Yeah, that's a good point. Just the definition alone is up for debate. What, second question, what are your two favorite podcasts?
C (1:48)
So I don't know if it's sacrilegious on a podcast, when you're on a podcast to admit that you're not a huge podcast listener. I've always been more of a reader
A (1:55)
than a listener, really.
C (1:56)
I do, I do listen to some podcasts sometimes. I would say, if I had to call out too, I do listen to the Ezra Klein show quite a bit. I think the main thing I really like about those shows is that he has on a nice variety of guests on a lot of different topics. And, you know, it's not always people who agree with them. Right. It's people who, you know, have a variety of different views on things and they challenge each other. And I feel like that's increasingly rare these days to hear. Yeah, people have a good Substantive conversation with.
