ThredUp Explains How to Make Resale Work for You | Reimagining Retail

Summary

Podcast Summary

Behind the Numbers: an EMARKETER Podcast
Episode Title: ThredUp Explains How to Make Resale Work for You | Reimagining Retail
Date: June 17, 2026
Host: Susie Deva Kenyon (EMARKETER)
Guests:

• Sky Canavas, Principal Analyst, EMARKETER
• Kristin Brophy, Senior Vice President, Head of Marketing, ThredUp

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Episode Overview

This episode explores the mainstream rise of secondhand shopping, with a focus on how ThredUp—one of the largest online resale marketplaces—is leveraging personalization, artificial intelligence (AI), and new marketing approaches to enhance the resale experience for both buyers and sellers. The conversation delves into how brands and individual shoppers are integrating resale into their purchasing mindset, the role of technology in curating vast product selections, and how community, trust, and circularity are fueling the future of retail.

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Key Discussion Points & Insights

1. Secondhand Shopping Goes Mainstream (00:50–04:01)

• Consumer Trends: Over half of consumers have shopped secondhand, and for many, resale is now a first stop, not a last resort.
• Changing Mindsets: Resale has been destigmatized and is now "table stakes, no matter the type of brand you are" (07:38).
• Personal Experiences: Both guests share recent resale finds, illustrating how value and collectibility drive consumer behavior.

Notable Quote:
"For many shoppers, [resale is] becoming the first place they look, not the last." —Susie Deva Kenyon (00:35)

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2. What Makes ThredUp Unique (04:01–05:11)

• Scale: ThredUp lists around 4 million items at any one time, adding about 65,000 new items daily.
• Partnerships with Brands: ThredUp collaborates with brands like Reformation and Cotopaxi to power retailer-specific resale programs, supporting both circularity and customer loyalty.
• Marketplace Model: ThredUp is both a technical platform and a managed service partner for brands entering resale.

Notable Quote:
"We think our vast selection is an asset, not a burden...if you can imagine an outfit, you can probably find it on ThredUp." —Kristin Brophy (08:28)

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3. Resale as a Brand Value and Loyalist Strategy (05:11–08:15)

• Beyond Sustainability: While sustainability is a selling point, the main drivers are often value, price, product uniqueness, and brand community.
• Long-Term Relationships: Resale offers another brand touchpoint, fostering loyalty and creating a gateway for future first-hand purchases.
• Community & Collectibility: Some brands, like Disney’s Loungefly, have thriving communities centered around collecting and trading.

Notable Quote:
"Resale is often pitched as sustainability, but there's more to resale than just sustainability...it's also about pricing, value, and product focus—scoring those unique pieces that might not be available elsewhere." —Sky Canavas (05:45)

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4. Taming the ‘Endless Aisle’ with AI & Personalization (08:15–13:38)

• Discovery Challenges: With millions of unique "onesies" (single-SKU items), helping shoppers find what they want is key.
• AI Tools: ThredUp’s Daily Edit uses AI to curate 100 highly personalized recommendations per shopper each day, based on browsing and purchasing history.
• Search Innovation: Natural language, AI-driven search enables queries like “coastal cowgirl outfit for the next Beyonce concert.”
• Dynamic Merchandising: Real-time personalization tailors product rankings instantly as customers interact with the platform.

Memorable Moment:
"Personalization is our merchandising. With millions of one-off items, AI helps make big feel small, understanding you without being creepy." —Kristin Brophy (10:50)

Notable Quote:
"100 SKUs sounds just about perfectly manageable when the other option is a thousand or a million...the relevance is what's going to keep people coming back." —Sky Canavas (12:13)

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5. Managing Both Sides of the Marketplace: Buyers & Sellers (14:03–17:47)

• Trust as Differentiator: For both buyers and sellers, trust is critical—ensuring quality, competitive earnings, and a hassle-free experience.
• Convenience: ThredUp’s “managed marketplace” handles inspection, listing, and sale. Sellers simply send in a “cleanout kit.”
• Flywheel Effect: Buyers can become sellers and vice versa, feeding the circular economy.

Notable Quote:
"If you ask how we differentiate, the answer is trust. What you hear from every customer: none of these platforms are making people feel like they're trustworthy. That's a place we've really invested in." —Kristin Brophy (15:44)

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6. New Peer-to-Peer Features and Campaigns (17:47–19:34)

• Direct Listings: ThredUp launches P2P selling to compete with platforms like Poshmark and Depop, allowing customers to list and sell items instantly.
• Event Campaigns: Campaigns like “Wedding Guest Dress” encourage immediate resale after one-time wear, keeping the buyer/seller cycle active.

Notable Quote:
"You may not need a cleanout, but maybe you just wore this wedding guest dress you'll never wear again. With Direct Listings, you can sell it immediately back on ThredUp." —Kristin Brophy (18:31)

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7. Brand Storytelling x Performance Marketing (19:06–20:33)

• Data-Driven Storytelling: Lower-funnel (performance) insights shape upper-funnel (brand) initiatives. The wedding campaign originated from paid social ad performance.
• Channel Synergy: Effective branding and performance marketing should be "working in tandem."

Notable Quote:
"What we learned from lower funnel [Meta] marketing is how well guest and event dresses performed as an ad. That sparked the idea for a big wedding guest dress campaign...that's performance feeding brand." —Kristin Brophy (19:34)

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8. Social Media Integration and Seamless Discovery (20:33–22:53)

• Social Platforms as Discovery Engines: ThredUp leverages TikTok, Pinterest, and other platforms to reach new audiences where discovery naturally happens.
• Native Integrations: Innovations like the “Wedding Dress Guest Decoder” let shoppers transfer Pinterest boards directly into ThredUp, curating options that match their inspiration.

Memorable Moment:
"We want to be everywhere our customers are—on every place they discover and get inspired by fashion." —Kristin Brophy (21:49)

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Notable Quotes & Memorable Moments

• “Resale has officially gone mainstream.” —Susie Deva Kenyon (00:27)
• “We drop about 65,000 new items on our site every day.” —Kristin Brophy (04:10)
• “Personalization is really what becomes our version of merchandising.” —Kristin Brophy (10:50)
• "100 SKUs sounds just about perfectly manageable when the other option is a thousand or a million..." —Sky Canavas (12:13)
• “The product really is the marketing.” —Kristin Brophy (16:36)
• “What you hear from every customer: none of these resale platforms are making people feel like they're trustworthy. That's a place we've really invested in.” —Kristin Brophy (15:44)
• “We want to be everywhere our customers are...and integrate with these platforms in a native way that moves you from discovery into shopping.” —Kristin Brophy (21:49)
• (On Gen Z behavior) "Scrolling through a hundred short videos? That's a minute or two in Gen Z time.” —Sky Canavas (13:18)

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Timestamps for Key Segments

• 00:50: Resale goes mainstream; consumer attitudes shift
• 04:01: ThredUp overview—scale, partnerships, inventory
• 05:11: Role of resale for brands—loyalty, community, sustainability
• 08:15: Tackling discovery with AI, personalization tools
• 14:03: Managing buyers and sellers; trust and convenience
• 17:47: Direct Listings & event-driven campaigns (Wedding Guest Dress)
• 19:06: Brand storytelling, performance marketing interplay
• 20:33: Social media integration, discovery innovation
• 22:53: Wrap-up

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Summary

This episode demonstrates how the secondhand market has not only become normalized but is thriving as a dynamic intersection of value, technology, sustainability, and community. ThredUp exemplifies this evolution—adapting AI to solve discovery problems, maintaining trust across both customer types, and using data-driven insights to shape authentic, effective marketing. The conversation provides actionable takeaways for brands, marketers, and retailers seeking to tap into the circular economy and remain relevant in a changing retail landscape.

Transcript

[A]

When a consumer reaches checkout, they're no longer browsing, they're buying. It's a moment of peak intent, attention and engagement. That's where Rokt comes in. Rokt helps brands reach customers at the moment that matters most, delivering relevant offers and content that feels like a natural part of the transaction experience, not an interruption. Learn [e-mail] that's R O K T dot com. Hi everyone. Today is Wednesday, June 17th. Welcome to eMarketer's weekly retail show, Reimagining Retail, an Emarketer podcast made possible by Rokt. This is the show where we talk about how retail collides with every part of our lives. And I'm your host, Susie Deva Kenyon. Resale has officially gone mainstream. More than half of consumers have shopped secondhand. And for many shoppers, it's becoming the first place they look, not the last. But with millions of unique items and tens of thousands more added every day, the real challenge is helping shoppers find what they're looking for. So today we're talking with one of the leaders in this space, Thredup, about what it takes to market an endless aisle of onesies and how personalization, customer acquisition and AI are helping reshape the resale experience. Joining me today we have podcast regular principal analyst Sky Canavas joining us from Texas. Hey, Sky.

[B]

Hey, Susie. Glad to be here.

[A]

And special guest, Kristin Brophy, senior vice president, Head of marketing at Thredup. Hey, Kristin.

[C]

Hi, Susie. Hi, Skye. Thanks for having me.

[A]

Thanks for joining us. Before we get into it, I wanted to ask you both, what's the last thing you scored secondhand or decided to let go of? Kristen, I'm starting with you.

[C]

Oh, man. Well, I only shop secondhand, so where do I start? It's really, I think the answer what

[A]

is something you're really excited about that you just got?

[C]

I so I just got back from our wedding guest dress pop up experience in Soho, New York, and I found this amazing Mara Hoffman black kind of linen dress there. And she just ended her line recently and retired from from her Mara Hoffman line. And so I found this dress and it's incredible and it fits and I'm newly pregnant and so my body's really changing and it's stretchy and it makes me feel so comfortable. But also I think there's a lot of resale value since Mario Hoffman is such an amazing coveted brand that they're no longer making. I was kind of in my head thinking, well, this will be such a great thing if I ever do want to sell it. It has a lot of. It has a lot of value, too. So it's one of those amazing pieces that is both form and and value. So it was a great find.

[A]

I love that. Really a good score. Sky, what about you?

[B]

I love thinking about how consumers approach buying new or resale with an eye to what they can then resell it for. But my last secondhand purchase was I'm a little embarrassed to admit how much I overpaid for a Boston Marathon edition Stanley that had sold out as soon as it went on sale. Podcast Regular audiences will know I I regularly run the Boston Marathon each year. It's my favorite race. And I'm on this constant push to try to drink more water as opposed to just rehydrating with Diet Coke and coffee. So I convinced myself I needed this Stanley tumbler to drink more water. And so, yeah, here it is.

[A]

Was it gently loved or was it just resold on the. Because I feel like that's two different things and maybe we can get into that a little bit more after.

[B]

No, it was new and being sold as new, it was reset, so it was resale in that sense, but not secondhand. And I do tend to turn to resale platforms when I'm looking for something that I can't find anywhere else, either because it has sold out or because it's something older that isn't being produced anymore.

[A]

Well, I think that's a really good segue into just learning a little bit more about what does Thredup do? Kristen?

[C]

Yeah, Thredup is an online marketplace to buy and sell secondhand fashion. And we have about 4 million items on our site, and any given time, we drop about 65,000 new items on our site every day. So there is such a vast selection for anybody who, for any woman in the US who really wants to come and shop secondhand.

[A]

And because of my previous life, I know you guys also do a lot of activations with other retailers, right?

[C]

Yeah, we partner with Reformation, we partner with Cotopaxi to fuel their resale programs, and so customers can send back their ref dresses or their Cotopaxi jackets and get a credit to shop back at Reformation. So they're part of the whole circularity and sustainability fashion movement as well, and we work with a lot of great brands to do that well, and that

[A]

brings us to I think everybody's doing it right, whether they're doing it on their own or they're getting your help. And you guys obviously have a really big piece of the resale market. Sky, what does good actually look like when you're thinking about resale?

[B]

I think it's too often brands have worried about resale and secondhand as cannibalizing new sales and have been a little hesitant to really fully engage with it and have kept it kind of in a silent silo where it's not touching a lot of parts of the business. So I think it's really important to put resale in the context of longer term customer relationships and as another touch point that can be enhanced by brand participation across channels in resale, whether that's as E commerce or social media and having an IRL presence or activations that connect to resale. We see some brands have done like shop in shops or intake counters or hosting experiences where they take vintage pieces and kind of upcycle them or renovate them. And I think more broadly brands have to think about how their particular resale offering then fits into their brand and brand values. It's often been pitched as sustainability, but there's more to resale than just sustainability, which can be nice to have but often isn't the most compelling factor from a consumer perspective. So some of the other values are around pricing and value, how you can get a bigger buck and kind of serve as a gateway for future customers who will buy new and become lifetime, lifelong customers. Then there's a product focus scoring those unique pieces that might not be available elsewhere, going back into the brand history. And then I think some others are like some brands have really big communities of fans who want to collect their products. There's one that I got sucked into. It's this brand called when I was going to Disney, I was looking for cute like Disney things for my, me and my daughter. And there's this brand called Loungefly and they make a lot of Disney licensed backpacks and people collect them, Disney fans collect them. So there are big communities like on Facebook groups where people buy, sell and trade these bags. And there's a much bigger, much bigger social communities around brands. And then even just thinking like in fashion, like now we have this GLP1 economy where you know, brands could start developing resale programs that acknowledge that many people's sizes are changing and they might have favorite pie in their wardrobes that they're going to have to let go of because they're going to be too large. They might want to then look for those pieces in smaller sizes.

[A]

So it's clear, it's clear everybody's doing it right. And it's not even about apparel necessarily. Although there is research that shows about 60% of consumers have been doing resale sort of secondhand shopping when it comes to apparel. Sky, your list was amazing because it's definitely destigmatized. It is clear it is now table stakes, no matter the type of brand you are. Kristen, you guys are also seeing that you're getting millions of items coming in every day. So how are you keeping that from feeling overwhelming for the shopper? And how are you ensuring that they trust the quality of the items that they're getting?

[C]

Yeah, so I think there are some people who love being able to shop just a vast amount of inventory, myself included. I feel like sky might be in that camp.

[A]

Yes, I think you. I.

[C]

So we do have a massive catalog and we think that that's an asset, not a burden. But and the reason why we think that is because if you can imagine an outfit, you can, or a brand or an item of clothing, you can probably find it on Thredup. The thing that makes us different as a resale marketplace is we want to help you. And as a technology company, we are uniquely positioned to help you find it faster and find it more easily. And so what we've really been doing, when we think about that, is helping curb that overwhelm of what it's like to shop secondhand online with better tooling. And so AI has really been a helpful partner for us in doing that. We've recently launched a bunch of AI tools that anticipate customer needs. And so an example of that is we recently launched the Daily Edit. A daily edit looks at all of your behavior, your favorites, your shopping behavior, and recommends a hundred finds for you every single day that are completely curated and personalized to your historical behavior and predict what you'll actually like and find. So that's one of the ways that we start to curate the platform. We also have really powerful AI driven search. And so the difference when you come to Thredup is when you search, you can search in your natural language. You can say, I'm looking for a coastal cowgirl outfit for the next Beyonce concert. I'm outing myself. And so. And we'll return searches for you against that really specific search. And so that's another example of, of how we're trying to help you find what you're looking for faster, more easily, and also being your partner and finding and discovering your personal style, it's really

[A]

interesting because what you're talking about is what a lot of marketplaces face, right? Just endless aisle, the idea of trying to make big feel small and trying to figure out how do you help inspire and remove friction for discovery but also make the person feel like you understand them but not in a creepy way.

[B]

Right.

[A]

That you understand exactly who they are. It's interesting for me, I. I'm overwhelmed by a hundred skus being personalized to me. Tell me more about that. Is that. What are you guys looking for? What are the signals that you're thinking about?

[C]

We really think about that. Is that what's our merchandising strategy? Personalization is really what becomes our. Our version of merchandising.

[B]

We.

[C]

Because we only have. You're calling them onesies, which I absolutely love. We call them like one skew. You know, we only have one of everything. As you put it. The, the traditional merchandising doesn't work right. You. If you go to a. A site like Gap, you have an aesthetic that you expect to see if you go to any, you know, if you. Same with Banana Republic, et cetera. But any woman can come shop on Thredup who has any type of personal style. And so we can't really be one single aesthetic for one single type of personal style. That's why the personalization part of our merchandising is so, so critical and why we're investing so much in this technology and personalization technology. You know, for example, when you come to Thredup and any search that you do is personalized, we rank items based on what we think you'll like. We've recently launched real time personalization. So what you click this site will adjust and show you something even more personal based on. Based on what we think we've been able to infer that you're looking for. By leveraging AI we've been able to make this really big shift from. To proactive and predicted recommendations to help you to help merchandise the site that's more personal to. In a way that's more personal to

[B]

you and to me. 100 SKUs sounds just about perfectly manageable when the other option is like a thousand or a million. And trying to sift through the traditional filters and drop down menus. Being able to have recommendations that are personalized and then seem highly relevant. I think the relevance of the experience is what's going to be the driving force that keeps people coming back.

[C]

Yeah, it's kind of amazing because when you're doing a Google search, you probably go to the first page and so you. You may need about 10 search results on that first page. But our customers will go 10 to 20 pages deep looking for clothing. And so those hundred items Actually really only represent about a page, maybe a page and a half of items to interact with. We actually hope that's just kind of a visual snack for you to go a lot deeper. We find that our customers really love to shop and they want to spend time looking for something that they'll love. It's a treasure hunt for a lot of customers.

[B]

And where it's visual I think where it's visual, I think that is a lot easier to digest quickly, especially as especially younger consumers who are in the mindset of the endless scroll and seeing a hundred short videos or scrolling through is like a minute or two in. In Gen Z time.

[A]

That's true. I think for me what sounds so promising, it's like this mix of AI plus the human touch that as you had said before, makes that merchandising equals personalizing. Is the snack and or your personal storefront that where you like get me. And so now you're showing me the things that I didn't even know I needed because you get me so well.

[C]

Yes, exactly.

[A]

So one of the other parts of having a lot of products is you need people to give you the product. So how are you thinking about that? Because like you kind of have two customers, right? You have the people who are coming to purchase, but you also have the people who are ready to let go of something that's gently loved to be up on your. In your marketplace. How do you communicate to those different kinds of consumers?

[C]

I think every marketer on this who's listening to this cast probably feels this. But that where we really start is understanding the two sides, the customers who are participating in both sides of our marketplace. And we've spent a lot of time talking to customers, doing research with customers to hear what drives them to shop and sell secondhand. And so where we. How I think about marketing and where we start is what are the core values and what is so important to both sides of our marketplace and on the. On the buyer side, on the demand side of our marketplace. What's really important in a resale marketplace place is trust. Can I and trust is really delivered through consistency of action. And so can I trust that this is going to be an affordable place for me to shop on Thredup? Yes, you can. Can I trust that there is enough selection? Will I find something that I love? And are. Is this company living up to its values? And so is it a sustainable, you know, for a lot of our customers it's. It's a sustainable way to shop. It's a circular way to shop. And we want to make sure we're delivering on those pillars. On the seller side, trust is also really critical. And by the way, if you were to ask me the question you asked at the top, which is there's so many people doing resale now, how do you differentiate? The answer is trust. It's very simple. What you hear from every customer is none of these resale platforms are making people feel like they're trustworthy. And so that's a place we've really invested in. On the seller side, the way we deliver on trust is will this be worth my time and is it a convenient way to sell? Because we're a managed marketplace. And what that means is you put your clothing in a bag, a thread up bag, you send it back to us and we process it, we inspect it, we list it on our site and we sell it on your behalf and you get paid when it sells. And so that means you really don't have to do a lot. So is it convenient? Yes. On Thredup it is, will I earn enough to make this worth my time to do a closet clean out and send it to Thredup? And, and yes, the answer is yes. Especially when you look at compared to other resale platforms or selling on consignment, we have really, really, we've invested in making our earnings really competitive. And so that's how we think about marketing to each side of our platform. How do we make sure we're delivering for what we're delivering things that they will find most valuable because the product really is the marketing. And so that's how we think about marketing.

[A]

And it's interesting you guys talked about it up front, sort of around. Value means so much more than a price point, right? It's a brand you love, an item you can' find sustainability. And it sounds like you're also at Thredup working towards helping educate the sellers that even when you're first buying your item new, that you're buying something. Like you were saying about your, your newest score, right? A brand that you know will potentially have value to resale. And it's, it's, that's another really interesting way of thinking about inventory. Your inventory.

[B]

Yeah, there's that whole set buyer, seller, flywheel. Whereas you people, platforms tend to bring in buyers first because they're looking for something. But as that experience becomes trustworthy and the friction is low in buying and then you can reach out to them and you know, say like, do you have things you also want to sell? Here's how easy we make it to sell. Like for Thredup for example, it's famous for its cleanout kits and then taking over the rest of the process through the managed selling.

[C]

Sky, you're so right about that. And what I would, how I would build on that comment is the thing that we, what we just recently launched is what we're calling Direct Listings, which is our peer to peer competitive product to Poshmark and other resale Depop and other resale platforms that are, like I said, peer to peer. And what's interesting about that is, you know, I think the second kind of question that you asked me nested in the first is how do the buyer and seller sides of the marketplace feed each other? And sky started to touch on that too. That is a great way to help people continue to behave in circular fashion. So we recently, like I mentioned at the top of this call, launched a wedding dress guest campaign. Our insight was that most people who are shopping for an event dress around the wedding events like bachelorette party, rehearsal dinner, the actual wedding wear that dress one time. And so what we're thinking about is how do we close the loop on buying and selling on Thredup. You may not have a closet clean out you need to do, but maybe, maybe you just wore this wedding dress, wedding guest dress that you'll never wear again. Can you just sell it immediately back on Thredup with our, with our peer to peer product called Direct Listings. So that's sort of the other way that we're trying to keep that flywheel going on on Thredup.

[A]

That's awesome. One of the things we talk a lot about and, and you just touched on it very briefly is around brand marketing and even performance marketing and how you think about storytelling. And it sounds like for this new initiative around weddings that's like the epitome of brand and storytelling and performance marketing because you're going to see the dresses starting to be listed or come sent to you. How do you guys think about the two coming together?

[C]

I think that they are, when they're working perfectly, they're in total, they feed each other. And so if I'm speaking specifically about the wedding campaign, what's interesting about that is in our lower funnel, we're continuously pushing the boundaries of our brand. We're being very experimental with our creative because we want to see what sticks with different customers. And what we learned last year from a lower funnel marketing, paid social marketing on Meta, what stood out to us was how well guest and event dresses performed as a lower funnel ad. And we started to really think about that. And we said, how could that inform our brand storytelling? And that's actually how we got the idea to do a big wedding guest dress campaign. And so that's an example of how when you're pushing the boundaries in the lower funnel, you can actually inform some of your upper funnel storytelling. But they do have to be working in tandem.

[A]

And I think, I mean, you guys had some insights in your latest report around people even find resale platforms through social media platforms like TikTok.

[C]

Yeah.

[A]

How does that sort of circular conversation happen? Sky, are you seeing that? I mean, it's being beyond resale too. Like how the media. Social media platforms are sending folks back to the real platforms where they actually.

[B]

Oh, yeah, but. But social platforms lend themselves really well to resale. And the onesies, as you call them, are the single SKU products, because every

[A]

merchant called them that.

[B]

I still think of onesies as like, what, my baby for babies?

[C]

Yeah.

[B]

But I.

[C]

My mind is at right now too.

[A]

That's true.

[B]

But they, they are, they do really lend themselves really well to resale because there's curation. Video has the ability to capture products in detail and really show them, and you can tell stories about the individual product and why it's desirable. So I think it's then connecting from the social and the huge amount of like, younger consumer interest in social and resale that kind of tie into each other and then tying that into other channels where a lot of resale discovery also takes place, such as in person, you know, other platforms.

[C]

My only addition to that is we want to be everywhere that our customers are. We want to be on every place they discover fashion and get inspired by fashion. And so we've really invested in how do we integrate with these platforms in a really native way that naturally and seamlessly moves you from the discovery experience into the shopping experience. And I'll give you an example. We recently launched the Wedding Dress Guest Decoder, which allows you to take a Pinterest board that you've created with looks and put that URL on our app or on our site, and we'll curate all of the dresses that fit the mood or vibe of that board. And that's a way that we've helped. We're helping you take your social inspiration, where you're likely discovering great ideas for dresses or fashion, and then shop our site really soon, seamlessly. So for us, it's about integrating with these platforms and working with them and giving people easier ways to shop and find what they're looking for from their discovery.

[A]

I love that we could keep talking about this, but unfortunately that's all the time we have for today. It's so great to see how you're using technology and all these different tools, whether it's, you know, integrating with other platforms, visual search, conversational search, AI tools basically as the foundation to really help reduce friction. It's amazing.

[C]

Thank you so much, Susie. And thank you, sky, for your great insights, but also for being an avid secondhand shopper.

[B]

Oh, thank you. I've been shopping secondhand for oh since I was a child because my mom was a secondhand shopper, too.

[A]

I love that. Well, New York has a lot of really good thrift shops, too.

[B]

Yes. And this is going back to the 80s. I grew up up with her going to some of the old vintage shops.

[A]

Yeah. Thank you both. It was such a great conversation. Thank you to our listeners and to our team that edits the podcast. Please leave a rating or review and remember to subscribe. I'll see you for more reimagining retail in two Wednesdays. Arielle will host the Umrah Awards next week. And on Friday, join Marcus for another episode of behind the Numbers, an emarketer podcast made possible by Rocked Sam.