Podcast
Behind the Numbers: an EMARKETER Podcast
Hosted by EMARKETER · EN
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
297episodes
Episodes
Newest firstAll episodes
Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers
May 1500:29:03Summary readyOn today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-amazon-s-ai-overviews-changes-discovery-shopping-ai-general-ai-3-big-questions-amazon-behind © 2026 EMARKETER
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From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
May 1300:28:37Summary readyOn today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for the EMARKETER Ad Buyer Strategy Summit here https://www.emarketer.com/events/summit/2026-ad-buyer-summit/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-search-sofa-rethinking-discovery-with-furniture-com-reimagining-retail © 2026 EMARKETER
SummaryWhere Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers
May 1100:30:33Summary readyOn today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-where-should-meta-focusing-ai-efforts-ai-mark-zuckerberg-3-big-questions-meta-behind-numbers © 2026 EMARKETER
SummaryIs Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
May 800:24:28Summary readyOn today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Marisa Jones and Senior Forecasting Analyst Drew Spink. Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-quietly-losing-youtube-stations-impact-3-big-questions-google-behind-numbers © 2026 EMARKETER
SummaryRetail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail
May 600:23:06Summary readyOn today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-retail-hype-vs-reality-fixing-discovery-one-idea-worth-stealing-reimagining-retail © 2026 EMARKETER
SummaryWhat If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbers
Apr 1300:35:22Summary readyIn today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit? Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-if-meta-bought-roku-amazon-s-new-smartphone-hit-behind-numbers © 2026 EMARKETER Made Possible by Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more
SummaryWhat If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers
Apr 1000:32:53Summary readyIn today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-if-abercrombie-was-lifestyle-google-s-ai-paid-content-behind-numbers © 2026 EMARKETER Made possible by Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more
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Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail
Apr 800:25:11Summary readyOn today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-department-store-reinvention-old-rules-vs-new-success-reimagining-retail © 2026 EMARKETER Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more at https://verve.com/?utm_campaign=40660637-2026_emarketer&utm_source=emarketer&utm_medium=podcast
SummaryWhat Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast
Apr 700:32:28Summary readyOn this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-advertisers-actually-need-commerce-media-measurement-behind-numbers-special-edition © 2026 EMARKETER
SummaryThe Ruling That Could Unravel Social Media | Behind the Numbers
Apr 600:32:35Summary readyIn today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (and which ones they’re using the most), and the changes we expect to see as a result of this landmark verdict. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ruling-that-could-unravel-social-media-behind-numbers © 2026 EMARKETER Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more at https://verve.com/?utm_campaign=40660637-2026_emarketer&utm_source=emarketer&utm_medium=podcast
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