It was amazing podcast session about Viswanathan Anand's journey in building Enchipsu, a D2C food brand delivering authentic Nagercoil banana chips. He shared his experiences and learning's from his journey of building his brand for the last 5 years.

Enchips ⤵︎

Website: https://enchipsu.com/

Instagram: https://www.instagram.com/enchipsu/

Facebook: https://www.facebook.com/enchipsu

Viswanathan ⤵︎

Instagram: https://www.instagram.com/vvish__/

Host Sriram selvan ⤵︎

LinkedIn: https://www.linkedin.com/in/sriram-selvan-519698226/

Instagram: https://www.instagram.com/_sriramselvan/

Twitter: https://twitter.com/sriramselvank

Email: sriramselvank@gmail.com

Timestamps:

(0:00) Coming Up

(0:43) What is D2C?

(2:49) About Enchipsu

(7:58) Initial Investments

(12:15) Website/Shopify

(16:53) Earn Credibility & Branding

(22:32) Difficulty Faced by Customers

(27:47) Finding Target Audience

(31:48) Offline Activities

(34:15) Customer Support

(37:34) Handling Tough Times

(42:21) Happy Customer to Remember

(45:12) Handling Angry Customers

(48:42) First Order

(50:43) Delivery – The Real Problem

(55:52) About Team

(57:13) Innovation & Packaging

(1:00:59) Scaling to Offline

(1:03:19) What Made You Do It?!

(1:09:19) I'm Here to Create!

(1:12:30) Having Multiple Interests

(1:12:14) Question from Previous Guest

(1:13:51) Windup

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