A seasoned vacation rental marketing expert, Ms. Alex Husner has played a key role as CMO in two enterprise vacation rental management companies in the United States for the past 14 years. In early 2024, Alex decided to pursue her own entrepreneurial initiatives as CEO/Founder of Directly Alex LLC, a consultancy firm specializing in direct bookings and business growth strategies for vacation rental management companies. During her 13-year tenure as CMO with Condo-World, Alex spearheaded the growth of the company from 150 to 500 condos under management, driving $25M in annual revenue of which 95% came through direct marketing efforts. Alex served as Chairman of the Board of the Myrtle Beach Area Chamber of Commerce & CVB in 2022 and as a Board Member from 2015 - 2023, and has also served on VRMA Board of Directors and North Myrtle Beach Chamber of Commerce & CVB Board of Directors.

Summary

In the "Between Two Humidors" Episode 007, Host Jonathan Ruggles & Guest Alex Husner discuss her career journey in advertising, influenced by her father's creativity and experience. She shares how she faced challenges in the industry during the economic downturn but gained valuable experience and strong client relationships. Husner then talks about her proprietary strategic process for consulting in the vacation rental space, emphasizing the importance of understanding businesses and creating persuasive content. She also highlights the significance of marketing for hospitality businesses, the impact of digital resources, and the importance of building strong partnerships. Husner shares a client story about poor hospitality in a short-term rental and the importance of hospitality in the industry. Additionally, she discusses the influence of Airbnb on the vacation rental industry and the need for hospitality and relationships in the business.

YouTube Video Link

https://youtu.be/GDGohB94jjY

Guest Links

https://www.linkedin.com/in/alex-o-husner-1844306/

https://www.linkedin.com/company/alexandanniepodcast/

https://www.alexandanniepodcast.com/

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Between Two Humidors Episode 007 > Alex Husner