In this episode of Beyond B2B Marketing, host Lee Odden, CEO of TopRank Marketing, is joined by Stephanie Losee, Director and Executive Editor at Salesforce and a longtime pioneer of content marketing for B2B brands.

Stephanie's career spans journalism, brand publishing, and executive content leadership - from Fortune Magazine to Dell, Autodesk, Politico, and now Salesforce. In this conversation, she talks about how B2B content has evolved, why thought leadership remains essential, and what B2B marketers must rethink as AI reshapes discovery and engagement.

Highlights include:

The changing role of thought leadership in a world of AI-powered search and content saturation
Why trust and credibility are now central to full-funnel B2B performance
How internal alignment with sales and customer success can unlock greater content impact
The difference between content promotion and creating a true value exchange with customers
What AI will-and won't-replace in high-quality editorial and content strategy

This conversation offers a ton of practical insight for B2B marketers, content leaders, and CMOs that are looking to build more effective, human-centered content strategies while navigating the rapid changes fueled by AI.

Guest: Stephanie Losee, Director & Executive Editor, Salesforce Host: Lee Odden, CEO, TopRank Marketing Podcast: Beyond B2B Marketing

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The Evolution of B2B Content: Stephanie Losee on Thought Leadership, Trust, and Experience