← Beyond Blind Blaming
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- [00:00]
A
It's really simple. Deliver the number one solution to a real problem. That's it. If you do that, you are going to win. You are going to develop long term relationships with customers and clients.
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I'm your host, Kevin St. Clergy and today I'm joined by John Lee Dumas. Jld, as he's known, is the founder and host of the award winning podcast Entrepreneurs on Fire. He's also a successful author as well. Past guests include Tony Robbins and Gary Vaynerchuk. With over a million monthly listens and over 100 million total listens on his 3000 plus episodes, JLD is spreading entrepreneurial fire on a global scale.
- [00:39]
A
When people say, John, I just don't know how to do that thing, I kind of laugh and say who does until they do it. And you can take five hours right now on YouTube and become better at something than 99.9% of people in this world. So get a clue.
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B
Welcome to Beyond Blind Blaming. This is the place where we explore how easily hidden truths can hold us back, trapping us in cycles of frustration and blame, often without even realizing what's truly stopping us. Each week I'm joined by experts and professionals who share their journey of taking back control of their story, overcoming hidden challenges, and stopping blind blame from dictating their outcomes. The insights you're about to gain will help you see beyond your current limitations, find the courage to seek new perspectives, and ultimately live a life that's both purposeful and powerful. So if you're ready to break free from blind blaming and discover what's possible, you'll definitely want to listen to this episode. Jld, welcome to the show.
- [01:47]
A
I am fired up to be here. Kevin, let's rock and roll.
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B
Well, let's just start with a little bit about you and your background and what led you to what you do now, which to me is helping people succeed.
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A
So my background starts in the gray state of Maine. Grew up there for the first 18 years of my life, went to college on an army scholarship and did the whole ROTC thing. During those four years post college, I was commissioned as an officer. Actually the first round of commissioned officers post 9 11. So within a year I'm a tank commander of 16 men in four tanks in Fallujah, Iraq. So a pretty intense transition there. After eight years as an officer in the Army, I tried a bunch of different careers. I went into law school, corporate finance, commercial real estate. Very traditional. Like I went the traditional route. I thought that was maybe the path for me coming from my military background, but definitely was not the case, I was a little bit too rebellious in my core to really make that work. So I decided at 32 years old, which was 12 years ago, that I was going to break out on my own, become an entrepreneur specifically, and hopefully to become an entrepreneur on fire. So I adopted that name from my podcast and said, what's the best way to learn and to win in this world? And that's by learning from others who have been winning in this world. So I became a student of the people that were crushing it at that time. I interviewed them, I had them on my show, and I was the best daily podcast in the world interviewing entrepreneurs the day that I launched. I was the worst daily podcast interviewing entrepreneurs in the world the day that I launched. And I was the only. And that's one thing that you mentioned in our little pre interview chat was you've kind of discovered a niche. That's one of my biggest learnings in now teachings is discovering a niche that is underserved, that has been ignored, that has little competition, or by the way, no competition. And that's what I did. I went into a completely blue ocean and I completely blew up as a result. And now, you know, 12 years later, over 4,400 episodes later, over 160 million listens later, I've been running a multimillion dollar net profit business for 11 of those 12 years.
- [04:07]
B
It sounds like you found your own niche.
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A
Absolutely. That was the only.
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B
Well, I mentioned Russell Brunson. He helped me. But there was another man who's a good friend of his named David Fry. I don't know if you know David, but he said go as deep as you can in a certain niche, which it sounds like you have. So congrats and thank you for your service, by the way.
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A
Before I forget, we appreciate the appreciation.
- [04:25]
B
So when you started your business, what were your biggest challenges?
- [04:28]
A
Everything. Fear, the imposter syndrome, being a bad podcast host, not understanding audio interviewing, facilitating conversations, the online world, social media, I mean, you name it, everything was the biggest challenge. And that's why when people say, john, I just don't know how to do that thing, I kind of laugh and say, who does until they do it? And you can take five hours right now on YouTube and become better at something than 99.9% of people in this world. So get a clue.
- [05:00]
B
So most of our listeners do have a local private practice. So it sounds like you recommend this for anybody, no matter what business they're in. Do you recommend podcasts or just being aggressive with video?
- [05:10]
A
I recommend being the best. I recommend being the best. And, you know, a lot of people are like, well, how do I become the best? Well, you know, when you're the best, when you are the number one solution to a real problem in this world, you know, and people will beat a path to your doorstep. Once you're the best, if you become the best dentist in your town, you will never not have a line out of your door, because you're the best. So you need to find out what it is that you want to become the best at, what niche it is that you want to expose, and you go all in on that. I became the best daily podcast host in the world interviewing entrepreneurs day one, and guess what? I was a horrible interviewer. I was a horrible speaker. But I was the best because I was the only. So even though people had to cringe when I was talking, luckily I brought people like Russell Brunson on my show day one, back in 2012, and he was amazing, and he brought value. So I just asked my questions as quickly as possible, shut my mouth, and let the smart people talk. And that's why I wonder, well, I think you learned a lot the whole time, every day.
- [06:12]
B
Still do any big lessons lately? Because one of my questions is, what do you think is the hardest part about growing a business in 2024?
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A
Just the plethora of opportunities. So there's so many ways to make so much money and to have so much success that people just become dabblers in everything, and they become a master of nothing. And as a result, nobody wants somebody that's good at something. Nobody wants the second or the fifth or the tenth best at X. They want the best. So figure out what you're going to and want to become the best at, and then go all in.
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B
So what factors do you think contribute to building a successful business? Can you share some essential strategies for growth and sustainability?
- [06:52]
A
You got to be productive. You got to be disciplined. You've got to be focused. So what does being productive mean? You're producing the right content. That's what being productive is. You're producing the right content. A lot of people think that they're productive. They're just busy. They're just busy. They're just running around in circles like a chicken with their head cut off. And they think that because they're tired at the end of the day, it means they were productive. But the real productive people are the people that are actually spending their time producing the right content. And then, by the way, when they're not doing that, they're maybe doing nothing. They may be relaxing or recharging or meditating or journaling or exercising or eating healthy or spending time with loved ones. Like a lot of people are like, John, wow, like you do a daily podcast, you do 365 per year. How do you have time to do anything else? I probably have more time than 99% of people that are listening to this because I do all of my episodes on one day. That gives me six days of essentially doing next to nothing. Now, of course I like to be productive. So I'm doing emails and I'm communicating and I'm doing a little bit of this and a little bit of that. But I mean my calendar is white, it is empty, it is clear, and I love it that way. But one day a week, Thursdays, I am back to back. I work harder and definitely much more productive that one day per week than most people are doing in an entire week. As a result, discipline is the second thing that I said. That means you have a disciplined plan of action that you are going to be a disciple at executing. And you win tomorrow, today. So your plan should already be set for tomorrow, period, end of story. Those are people that win. I never wake up and make a plan. My plan's already in place. So I wake up. I know what my first two hours look like. It's walking my dog, it's exercising, it's red light therapy, it's cold plunge, it's having a nice breakfast. I know what the next six hours look like. I know what the next six hours look like because I planned my day out and I'm maximizing as a result. And then the last thing is focus. Follow one course until success. Stop being distracted. Stop dabbling in all these different things because you think AI sounds cool. No, focus on the one thing that you can be the best at. Go all in until you've become the best. And then once you become the best, how can you build a moat around yourself to be impenetrable? Why is Entrepreneurs on Fire still the best daily podcast in the world? Interviewing entrepreneurs because it's the only. Because nobody else will wants to try to compete with me. Because they think it's too much work. Because they don't think they can catch up to me. And both of those things are not true, but they decided that it's true. And so the higher the barrier of entry, or at least the perceived barrier of entry, the lower the competition. Since I've created such a high perceived barrier of entry, I continue to win 12 years later. And that's what people should be looking at next.
- [09:42]
B
Well, it sounds like you've learned how to prioritize what's important, and that's your advice. So content, you mentioned content. So a big challenge for local businesses like private practice audiologists, which is the main majority of our listeners, we're just now getting into content and things like that. So talk to us a little bit more about that just from your expertise. A local business, a local physician, a local doctor. What's your advice on how and what type of content that they need to create?
- [10:07]
A
Content's the easiest part. So if you're having a problem with content, it's because you're getting bad advice, you're getting no advice, or you're listening to the wrong people, because that's the easiest part. Because what are you doing as a human being? I don't care what it is in this world that you're doing, what are you doing as a human being? You are looking to solve people's problems. You are looking to provide value to people. And if they decide that the value that you're providing to them is worthy, is worthwhile, then you're going to win because they're going to exchange value back to you, oftentimes in the form of money or attention or whatever it is that you're looking for in that exchange. You set the exchange, and is it money, is it audience, is it attention, is it whatever? You make that decision? And so a lot of people, they're going to say, oh, my God, I just. I don't know how to create content because I don't have the time to, like, find people to interview and interview them. And then they have to schedule the interview and they show up five minutes late, or they don't show up at all, and their audio is terrible. And then I have to edit that whole thing. It's because you should never be interviewing people in the first place. That's a huge mistake. Like, that's a complete waste of time. If you're going to be a professional podcast host who's interviewing people for their living, then absolutely that's what you need to be doing. But not 99% of people who are doing other things, like being a doctor, being a audiologist, or being a chiropractor, or fill in the blank. You need to sit down and say, what are the 100 biggest problems that my clients have? And guess what? If you come up short, which you won't because you're an expert in the industry, so you're going to easily come up with a hundred. But. But if you wanna come up with the 500, type in the top 10 biggest problems in the ChatGPT and say ChatGPT. Based off of these 10 problems that my clients have, give me 90 more, give me a thousand more and you'll have a thousand more. And guess what? Every one of those problems is. One piece of content is one 5 minute episode of a podcast that you're getting on and saying, here's a problem you have, here's the solution. Because I'm an expert and I'm telling you what the solution is. And if you wanna take the next step to and have me provide that solution to you personally, here's my office, here's my phone number, here's my landing page, here's my URL, here's my phone number, here's my calendar. Fill in the blank. The fact that people think they need to interview people and become a podcast host, they never do it because they know they're not gonna be good at it and they're gonna end up burning out and pod fading and not having enough time to do it. And they're right about all those things. So it's a huge mistake. But everybody can sit down for one hour a week and create ten five minute podcast episodes or blog posts or emails or social media posts of the biggest problems that their audience is having and then providing them that solution to that problem.
- [12:46]
B
I love the advice by the way. It was awesome. And the fun part for the audiologist listen is we don't really need to script those out. So once we have the problems, we know exactly how to talk about it because we do it every day.
- [12:56]
A
You do it every day. Now my only biggest advice is give yourself a time limit because you're probably gonna ramble and get boring and ran and rave and nobody wants to hear that. People want the answer to their problem concisely and meaningfully and so give it to them. And by the way, it's okay if you leave them wanting a little bit more because that's you. You're more. That next step is more.
- [13:20]
B
I love it. Three to five minutes is what I've always been taught. So great advice. So how do you build long lasting relationships with clients? Or how have you heard other podcast guests that build long term relationships with their clients?
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A
I don't want to sound like a broken record, but it's really simple. You provide them amazing solutions to their real problems. Like you mentioned that you started reading my book, my podcast book. I actually wrote that thing 12 years ago.
- [13:45]
B
Oh, did you?
- [13:46]
A
Yeah, but I tried to make, I tried to make it evergreen. So I mean, there's still a lot of relevant stuff in there for sure, because that was the focus. But my more recent book, the common path to one common success, I published in 2021 and it was based off of, at that time I'd interviewed over 3,000 entrepreneurs and it was based off of my learnings from them. And you could sum that book up in one sentence. There's a lot more to it than this, but you could sum it up in one sentence. Deliver the number one solution to a real problem. That's it. If you do that, you are going to win. You are going to develop long term relationships with customers and clients. Because I'll tell you if I go to fill in the blank, a chiropractor, I'm just using chiropractor because right now we're using one for my child and he's the best and he delivers an amazing environment and solution. And guess what? Because of his actions, he's creating a long term relationship with me because he's providing the number one solution to my specific child's problem right now. And that's why I don't even need to think about the competition. Because he's doing it. He's doing it at a fair price at a great environment and I don't even have to think about it. And I'm off to my day.
- [15:00]
B
And the thing I liked about that book is you. I think you're a big believer, tell me if I'm wrong. In building a business that provides you with a life, not that is your life.
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A
For me, I've always said I want to be a lifestyle entrepreneur and guess what, that's me. And that's not everybody. So I don't really agree with that. Because there's individuals in this world like Gary Vaynerchuk, like Tony Robbins, they never want to stop. And guess what? They really shouldn't. Because it's fills them with joy. It fills the world with joy. Who wants to consume their content? And they would die of boredom if they lived my life. My life would be so boring to them and their life would be so painful to me. Because I don't want that. That's not who I am. So what I really believe is you need to sit down, take your own pulse and say, what is the lifestyle that you want? Do you want to grind 24 7? Okay, good for you. Go do that. Do you want to have a lifestyle business where you're working like me 20 hours, at most a week. Okay, let's try to create a business around that. Now, your revenue is probably going to reflect that. Just like my revenue is not as high as it would be If I worked 80 hours a week. Not even close. But I'm willing to make that trade off because I've been happy in my business for 12 years. If I had gone just for the grinding 80 hours, I probably would have made it two years, maybe three. Who knows? Before I had a meltdown. So that's what I really believe.
- [16:23]
B
Okay. I love it. Marketing. Now, you've done a great job of marketing online with content, which I know is a big part of it. Any effective marketing strategies and tips that have worked well for you or customers that you've had on your podcast with local businesses, it's really hard for people
- [16:38]
A
to be authentic and genuine because once the lights go on, once the camera comes on, you kind of take this different Persona. I mean, not to get political, but you see politicians do it all the time. They're just. It's just so obvious and icky and gross, and it's just not. People want to be spoken to. Like, you're sitting across the table from them at a coffee shop. You are friends. You're catching up. You care about each other. You care about the results. You care about that person's saying, and just be natural and normal. And by the way, it's a lot easier said than done, because if it was easy, everybody'd be doing it. But very few people can do it. Like I said, it took me years before I could really do that because. Because I was bad at all those things. And as I've already mentioned, the whole everything I was bad at. But over time, you just kind of start to realize, like, man, I know that the people that I want to resonate with are going to resonate with the genuine version of myself. So that's where the focus should be. That's where I think you should drive everything to. There's a lot of people that are like, john, your show is just too high energy. It's just too much for me. I'm like, that's great. Because there's a lot of shows that are low energy. Go listen to them, and I hope you get value from them. And there's a lot of people that say, john, your show is what I need every morning. Because your energy, your optimism, like, gets me going. And I'm like, great. You are my listener. I love that. I'm not trying to serve everybody. I'm trying to serve People who are genuinely enjoying my authentic self and the way that I'm presenting the content to the world.
- [18:05]
B
I think it was a Seth Godin that said everyone is not your customer,
- [18:08]
A
everyone is not your customer. And I love something else that he says, which is this might not work. And a lot of people are scared of things not working. But I go into everything and I mean everything. In part thanks to Seth Godin saying this might not work because it's okay. And in fact sometimes it's great that it didn't work. I have a lot of things that didn't work that I am so thankful for because it would have brought me down a really different and difficult path.
- [18:33]
B
I love that. Great advice. What emerging trends do you see in business and how can private practice audiologists prepare for that and capitalize on it?
- [18:41]
A
It's all AI. I mean, it's AI. It's unbelievable. The disruption that is coming from artificial intelligence to a lesser degree from blockchain as well. I mean that's going to play a factor in things too, but in a less disruptive manner in my opinion. But AI is going to disrupt everything. Somebody in your competitor world is going to dominate it and then they're going to dominate. So my advice, take time every day to learn, to stay cutting edge, to be on top of artificial intelligence.
- [19:13]
B
I love it. We actually some of the hearing aid manufacturers are starting to include AI in their technology to help patients. It's been a couple launch lately that really changed the game for us a lot. But I don't think audiologists are really in the habit. We're usually a couple of years behind everyone else of using AI every day. We just did a talk at a conference where I was talking about AI and marketing. So it was very interesting to see people. Some people were freaking out. Any comments on the people that are really hesitant to use AI?
- [19:40]
A
Yeah, you're going to lose. You're going to lose badly. Your competition is going to do it. Somebody's going to do it in your competitive world and they're going to blow you away. Somebody said, and I believe this, that the first billion dollar company run by one person is coming. I saw that absolutely coming. It's just a matter of when. So if you're scared of AI, I hope you're retiring soon or I hope you're selling a practice soon because it's over.
- [20:07]
B
Good advice. So what advice would you give someone who's struggling to grow their business?
- [20:11]
A
Are you part of a mastermind? That's what I would ask that person. Are you part of a mastermind that meets every single week with two or three people that you respect in the world, that are successful in their own right, that are holding you accountable, that are helping you with your challenges, your struggles, your obstacles. Are you doing that? The answer is no, because frankly, essentially nobody's doing that on a weekly basis with the same two or three people with a meaningful format. Chapter seven of my book is Masterminds and I go through exactly what your mastermind should look like, the exact structure that it should have during that one hour per week. Masterminds. And if you're struggling, it's because you don't have one and you're not being held accountable and you're, you know, frankly struggling because of that reason in others, of course. But that's, that's a major one.
- [21:04]
B
I love it because we actually have a mastermind group in audiology. So it's for million dollar practices and bigger. But we have just launched another program for smaller practices too, and it's going to be meeting weekly. So I was really happy when I read that this morning.
- [21:17]
A
Yes. But I will say what you're creating is very likely going to be very valuable. I have very little doubt about that. But on top of that, there needs to be a mastermind that you're meeting with that has two to three people tops, because otherwise you're not getting a 45 minute hot seat once per month as part of that mastermind because there's too many people in it. So if you have a mastermind, that's 10 people, that's 50 people, that's 100 people, very valuable. You're going to get benefit from that.
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B
Well, that was a huge takeaway.
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A
But you also need the two to three person mastermind on top of it.
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B
Great. I love it. You've clearly invested in yourself. Are you still part of Masterminds yourself? What do you, how do you like to invest in yourself always?
- [21:59]
A
I never will. I always, never will not be. So I'm always investing myself when it comes to masterminds and also time too. Like I'm practicing what I'm preaching when it comes to AI. I subscribe to this great AI. It's sometimes two times per week, sometimes one time per week. But the guy's name's Matt Wolf and he comes out with a video on AI and it's fantastic. That's Wolf with an E. And he really does a fantastic job giving you all the latest and greatest in the world of AI. So I'm investing my time into consuming those videos. Into testing out some of the things that he's bringing to my awareness. Also my mastermind that I mentioned to you as well. But then in other areas too, like I'm 44 years old. Like, I want to have another healthy 44 years of my life. So I invest heavily in a functional medicine doctor where I am, you know, doing every six months a battery of blood, urine, stool samples and tests and getting, you know, where I'm deficient, where I'm thriving, and then having a, you know, complete supplement plan going forward for that. I'm making sure that I'm exercising every single day. 10,000 steps at a minimum. Cold plunge, red light therapy, weight training. I'm doing it all. And that sounds like a lot, but because of my very clear, disciplined approach to every day, it's not a lot because it's 45 minutes in the morning before most people are even awake. It's 45 minutes in the evening where I'm outside enjoying the sunset of Puerto Rico, walking my dog. You know, it's three times a week hitting the gym that I've built out here in my house for 25 minutes hard, but that's it. Three days per week, 25 minutes. And I. It's so if you create a structure, you can make these things happen and you can win as a result.
- [23:36]
B
Do you have any top 3 AI things you've learned so far to share with the group or the listeners?
- [23:41]
A
I'll share one. I don't want to go down too many rabbit holes, but there's a crazy one in the podcasting space called Notebook LM where you can just upload copy to this website. Google has created a notebooklm and a co host, male and female, will literally take that copy and they will produce this unbelievable back and forth, incredibly natural sounding banter based off of that information you sent. Like, not word for word. It's not a script, they're just taking it and turning it into a naturally sounding conversation. And it's unbelievable. It's scary of the disruption that's coming and like that to me, like, just exemplifies that and it's going to be nuts. Although at the same time, it'll be interesting too. It's like, is there going to be in the near term future a massive backlash against all things AI because people are just like, I don't want to hear a computer talking or artificial intelligence talking to me. Like, if it's not a human, I don't want it. So that'll be interesting. And, you know, I think time will Tell.
- [24:43]
B
I think so too.
- [24:43]
A
I.
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B
Do you feel like we need any constraints on AI at the moment?
- [24:47]
A
That's above my pay grade, Kevin.
- [24:49]
B
Okay. Because it's a hot topic with our IT guy. Because every time we talk AI, he's like, what kind of constraints you have? And nobody's answering the question.
- [24:56]
A
I'm gonna let Elon Musk answer for me.
- [24:58]
B
So. Okay.
- [24:59]
A
He believes yes. So I'm gonna. I'm gonna let him answer for me because I think he's a smart guy.
- [25:04]
B
Cool. What do you feel like? Audiology. Do you know much about audiology at all? Hearing imbalance?
- [25:09]
A
Not too much. Now I will say one thing that I'm interested in is like my wife has always dealt with a major inner ear issue that like, causes balance issues and her to be like, car sick. And she cannot, like, be in a boat that's, you know, moving and swaying. So is that anything to do with audiology?
- [25:28]
B
It is. Audiology is hearing and balance.
- [25:30]
A
Yeah.
- [25:30]
B
So has she had a vertigo test? It's called an eng. Electrony stagmography. It's not something I got into. I'm more of a hearing person, but that was my specialty. Speaking of niches, before I got into the business aspect of audiology, I will email you some things to think about seriously, because there can be a number of things going on, some can be quick fixes, some maybe some other therapy or other things she can do. But yeah, there's definitely a test that she can go to that will give us a lot of information about what she should be doing.
- [26:00]
A
I'd love that.
- [26:01]
B
And maybe you can find somebody locally has some good content. But now that I know you're in Puerto Rico, I can try to find somebody for you because we've got a pretty big network of folks. So going forward with audiologists, I'm going to go back to the content a little bit. You mentioned 100. Most of the people that are listening to the show are busy working in their practice and on it. How have you seen entrepreneurs get from where they're having to work in their business every day to where they've hired people they've scaled, where they've taken a step back, where they truly become an owner, where they can work on the business full time and not necessarily in it? Talk to us a little bit about that.
- [26:35]
A
So when I say like a hundred pieces of content, you know, to me that is potentially two years of content for you. So I mean, that's a once a week show that could have a meaningful impact on your Business. So like, you do 50, that can be like what you're doing for that, that year going forward, that can be like your theme of the week is that one problem with the one solution, and maybe you're building out a little, you know, promotion or campaign around that, and then boom, you have 50 weeks later, it's been a year, and you've just essentially answered 50 problems that your audience, your clients, your customers need. You know, it's the natural progression for business owners, for entrepreneurs to want to, you know, take on more individuals to their team, hire people, train them, create systems and processes to slowly kind of bring themselves out of at least the things that they don't like doing in the business and eventually maybe even out of the business itself. And, you know, for me, I've been doing that essentially from day one where the people that I hire for entrepreneurs on fire are doing the things that I don't either like doing or that I'm not good at doing, or that I don't want to do, or a combination of all of those things. So I am a big believer in building the right team around you. I'm a big believer in knowing what you're great at. Like, I am great at very few things, so why should I just not focus on those very few things that I'm great at and all the other things that I'm either good, okay, or bad at? A lot of those things I'm bad at. Why would I even attempt that? Because why would I do something for my business that is bad? And if I'm going to do it, it is going to be bad. I mean, there's so many things that I would just, you know, do so poorly in my business right now that are, that are done really well because I hired the right people that actually enjoy doing those things or are good at doing those things and they want to do those things. So I think that's a big part of being an entrepreneur and, you know, kind of tipping our hat back to AI and the reality of the world. I mean, you know, there's going to be that one person, billion dollar company. So, you know, maybe in five years you're going to be talking to me, I'm going to be like, yeah, it's actually just me and like five AI agents that I've trained. Or maybe that doesn't work out that way because, you know, there's various reasons why it might not. And maybe I do actually want real humans to remain as part of my team, on my team, because it's just better for various reasons. So I think the future is going to be interesting. I think there's a lot of disruption that's coming. I've, you know, kind of been expecting it for 12 years now since I've launched the business. And frankly, this is the year that it really starts.
- [29:14]
B
At Russell's Mastermind, last week there was a gentleman who has started integrating AI bots as actual employees in the business and including them in his org chart. He's making it part of his company culture to deal with that fear before it comes out. And I thought it was brilliant. He was really good at it. But including them in the org chart and educating his team about, look, it's not here to hurt you, it's here to help you, I thought was a very powerful move and we've encouraged audiologists to do the same. Any comments on that or your thoughts on his approach?
- [29:41]
A
I think it's smart. Sounds good.
- [29:43]
B
I think it was smart too. So you've interviewed thousands of people and I'm just curious, do you have two or three favorites that you think as audiologists start listening to your podcast, could go review that might have an impact and their business?
- [29:57]
A
Well, I've interviewed Russell Brunson a number of times. I mean, he's one of the few people that really match my energy when I'm on Entrepreneurs on Fire because I, I really do bring like as a host, like I bring a lot of energy because a lot of times I need, I need my energy to lift up my low vibe guest that is just naturally not a lot of energy. But I want them to, to pop it up and to really, you know, have some fun with the show because I want it to not be always super serious or intense. Like I want it to be a fun time for the listener. So, you know, I've interviewed Russell a number of times. He was great. It was a lot of fun. Seth Godin, I just interviewed him again for multiple times, but most recently just like a couple days ago actually for his new book, which I think is called this is Marketing, I might be. Or this is. Yeah, I think it's. This is Marketing, I think is the name of it. And it's 294 excerpts of what he's learned over his years.
- [30:48]
B
Oh, wow.
- [30:49]
A
Very interesting. And he's a massive wizard of Oz fan. I did not know that about him before, but now I know that and I had him on my show talk about some really inside scoops about wizard of Oz. That was pretty fascinating that if people want to hear more about it they'll have to tune in.
- [31:09]
B
Good to know. We've definitely invited him to be on the show. We'll see. So energy. Sometimes energy is a problem for people in private practice, in the medical field. It's very easy for people to get burned out. And I hear that a lot from people. I'm just so burned out. And it's not necessarily they're not doing because they're not doing what they love. It is the system, the healthcare system around it that is frustrating for them. Any advice for people that are suffering from burnout and how to get out of that stage or that state of mind?
- [31:33]
A
It's probably also a combination because you're not exercising to the level that you should be every day. You're not moving the amount that you should be moving, you're not eating the types of foods that you should be eating. You're not sleeping at the rate that you should be sleeping. You don't have the outside of your work relationships that you should be having. So I would work on those things first. And once you have those things solved, then you can kind of just realize that, hey, like, there's only so much that I can do against the big conglomerate of the world of healthcare and pharmaceutical and fill in the blank, like, whatever it is you're battling. But you can control your health. And if you are within five pounds of your ideal weight, it's a lot easier to be happy day to day than if you're 50 pounds over your ideal weights and not sleeping well and have sleep apnea and eating crappy foods because you don't feel like you're even close to your ideal weight, so why even try? And when people are like, dang, you're looking good today, opposed to like, whoa, you're looking like a fluffy McFluffmuff, you know, and not that people would say those words to you because most people are a little too nice, but you're saying those words to yourself every time you look in the mirror, consciously, subconsciously. So those are the things that I would focus on.
- [32:51]
B
I love it. And did you start with everything at once or did you have to start by maybe just walking? Or did you do some going back to some of the James Clear advice, atomic habits. Did you start with some small things and then add on to it? Habit stacking. How did you get started?
- [33:05]
A
Definitely habit stacking. I mean, you can't start everything at once because your body will reject it. You'll get burned out immediately and it won't be successful. So it's got to be a step by step process, have a favorite workout or just lifting weights, walking 10,000 steps a day, that's my favorite.
- [33:21]
B
I'm a 15, five every day, seven days a week. That's what I learned pretty quickly, especially the last six months, that just walking, which is super easy because there's no excuse. You can't walk and you're not going
- [33:32]
A
to get injured like it's. You're outdoors. Hopefully, especially where I live, you can always be outdoors. So you're getting vitamins, you know the great cortisol levels, the vitamin D. You're breathing fresh, fresh air. You're seeing the green leaves, you're seeing the blue sky at night, you're seeing the sunset, which is triggering melatonin. I mean, it's so critical.
- [33:53]
B
So you love to be outside. You're definitely in the right place.
- [33:55]
A
I'm in the right place year round, baby. Let's go.
- [33:58]
B
Well, thank you. I think we're getting close to the time limit for the podcast. Is there anything else you want to leave the audience with? How can they get in touch with you? I know I'll be recommending your books because I know you like podcasts and for them to get started. I loved your advice about the five minute podcast because we've been teaching people to do videos. I've never really narrowed it down to a podcast. And your little 50 book package can help them with how to do that just at a smaller level. So if you have any advice there, great. But if people need to get in touch with you or they want to get your books, where should they go?
- [34:28]
A
My parting piece of advice is an Albert Einstein quote, which is try not to become a person of success, but rather a person of value. I think a lot of individuals, especially professionals, are like chasing success or like, I want to become a successful audiologist. If you flip that and say, I want to be a valuable audiologist and you start thinking of ways that you can every day be valuable to people instead of. Then you'll start to see a pretty awesome shift in both your mindset, but also the success that you're having with customers and clients that just start coming out of the woodworks because of the value that you're providing. And it's also, it's the long game as well, which is really fun. And for me, eofire.com, that's the headquarters. You can check out our podcast, Entrepreneurs on Fire. That's a seven day a week podcast interviewing the world's most successful entrepreneurs. And I also have the book that we mentioned, the Common Path to Uncommon success. It's a 17 step roadmap to financial freedom and fulfillment. If those things are interesting to you. Uncommonsuccessbook.com well, thank you for being here.
- [35:40]
B
Incredible information in a very short amount of period of time. I'm sure we could talk for hours on end, but we'll go ahead and wrap it up. And I just want to personally thank you again for being here. It was amazing.
- [35:50]
A
Thanks Kevin.
- [35:51]
B
I know you're busy.
- [35:52]
A
Adios brother.