The Fashion Lie Nobody Warned You About with Façon Jacmin

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guests are Alexandra and Ségolène, the twin founders of Façon Jacmin, a womenswear brand they have been building together for almost a decade. This is not a conversation about inspiration or creative vision. It is about the reality of running a fashion brand when the margins are thin, the wheel never stops, and every season you are starting from zero again. We talk about why upcycling at scale is far harder than anyone admits, how they went from D2C to wholesale and what that decision actually changed, and why the most important move they are making now has nothing to do with the product. If you have ever wondered what it actually costs to keep a brand alive and aligned with its original values, this episode answers that question honestly.