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In this episode of the Beyond Normal Podcast, Kenny Groom sits down with Ronnell Richards, founder of Business & Bourbon, to discuss the power of authentic selling and relationship-driven business growth.

Ronnell shares how his experience in sales leadership shaped his belief that the best salespeople succeed not by talking more, but by listening better. Through his community-focused networking platform, he’s helping professionals build deeper relationships that lead to real opportunities.

The conversation explores how entrepreneurs and sales professionals can strengthen their networks, build trust with clients, and create meaningful conversations that lead to long-term success.

If you’re looking to grow your business through stronger relationships instead of traditional sales tactics, this episode delivers practical insights you can apply immediately.

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