A big thanks to our special sponsor for this episode: Shifting Gears Travel

My guest for this episode is Tim Jordan, who is a co-founder of and winemaker and consultant for Common Wealth Crush. From overseeing winegrowing brands Star Party and Midland in Augusta County, to his winemaking and vineyard responsibilities at Common Wealth Crush, Tim has his finger on the dynamic pulse of Virginia wine. Born and raised in the Shenandoah Valley, he holds a PhD in entomology from Virginia Tech, with a focus on grapevine insects. This specialized knowledge and passion for Virginia winegrowing has propelled him through numerous roles in the industry over the years, including as vineyard manager for Michael Shaps Wineworks, winemaker at Barren Ridge Vineyards, consultant with Shenandoah Vineyard Services, and now co-founder of Common Wealth Crush. Tim is also part of the grape breeding program in Virginia, in collaboration with the USDA, that is developing new grape varieties that can successfully produce delicious wine within the unique regional limitations and challenges that grapes face in Virginia. I wish every state had one of these programs.

I have a special relationship with Virginia in a way. Virginia is the setting for the first episode of the Beyond Organic Wine podcast (which I highly recommend listening to if you haven’t), and it’s the setting for Chapter 1 of my book, Wine Liberated. That’s because Virginia is one of the oldest wine regions in the US, and it’s simultaneously one of the most difficult places to grow wine on earth. So the lessons we learn from the folks growing wine there organically, ecologically, or regeneratively – and there is a growing group of winemakers who are – these are lessons that can be applied broadly across most of the winegrowing world. But Virginia is also a place where Vinifera Culture has been, and continues to be, heavily invested in. Enormous amounts of resources are given every year to trying to produce wine from Vitis vinifera in Virginia. This is a product of a colonized wine culture that defines wine as the fermented juice of varieties of Vitis vinifera only, and it’s time we call this what it is… utter and unsustainable folly.

Yet, as you’ll hear, this is what most people learn as we begin our journey with wine. And so Tim’s journey began by planting and growing vinifera in Virginia. But twenty years on, Tim has learned too much to go back. He won’t plant vinifera again for his wine, and he’s setting an example that I hope more and more growers in Virginia, and around the world, follow. This theme is merely background, however, for an in-depth look at a thoughtful, community focused, ecologically informed journey to grow wine in one of the most challenging wine regions on earth. Enjoy!

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