Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings. The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency. Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too! As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses. YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you. Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship.. Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together. I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast.