Elise shares the story behind For Our Heroes, a campaign created for Special Ops Child Watch that became about far more than marketing. What started as a goal to increase visibility quickly turned into a deeper lesson on trust, connection, and what truly resonates with an audience. Through a 30-day campaign built on empathy, storytelling, and intentional strategy, Elise reveals how meaningful marketing can create both impact and growth. This episode is a powerful reminder that the most effective campaigns don’t just convert—they connect.