Does trying to rank on Google feel like herding feral cats? You’re not crazy and Google isn’t random. In this episode of Beyond Your Brand, Elise Sharpless breaks down what Google actually cares about when ranking home service businesses, why competitors with worse service often outrank you, and how to fix it without chasing algorithms or losing your mind. If you’ve ever: Wondered why a competitor with worse service ranks above you Lost sleep over one bad review that lives rent-free in your head Asked yourself “how many reviews is actually enough?” …this episode is for you. With over 10 years working alongside home service businesses, Elise explains Google rankings in plain English and gives you a simple, repeatable strategy that builds visibility, trust, and momentum—without gimmicks or hacks. Because you don’t need to beat the algorithm. You need to feed it clarity.