In this episode designer Jawara Alleyne and writer and cultural communications thought leader Yasmin Jones-Henry discuss how designers can utilise indigenous knowledge and traditions to create truly sustainable brands. Delving into their Caribbean heritage, Jawara and Yasmin highlight how many indigenous groups have rich histories of sustainable production and consumption and they discuss the resounding positive impact of their upbringing on their work.

About Jawara:

As an interdisciplinary artist, creative director and educator, designer Jawara Alleyne graduated from London’s Central Saint Martins in 2020, going on to launch his namesake brand on the London Fashion Week schedule as part of Fashion East in 2021.

Jawara’s work is rooted in identity - linking together inspiration from Jamaica, where he was born, the Cayman Islands, where he grew up and London where he currently resides.

About Yasmin:

Yasmin Jones-Henry is a writer for the Financial Times, a cultural placeshaping strategist and co-founder & curator of The Lab E20.

Working across investment, real estate, the creative industries and public art, Yasmin is committed to demonstrating the power of culture and co-creation as catalysts to unlocking inclusive regeneration and positive growth, continuously linking her work back to the legacy of community, craft and the power of collective creativity.

About the BFC Fashion Forum Podcast:

Brought to you by the British Fashion Council, a series of conversations with designers and the broader creative community, all of whom play a vital role in the fashion industry’s culture and reputation, promoting British creativity on a global scale.

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