Forever a "BMX kid", Jay Roe has been the Team Manager for Kink Bike Company for nearly 20 years and Cinema BMX for a while as well. He has organized and executed countless BMX projects and trips such as the recent Project X. He has facilitated the sponsorship of hundreds of riders including some of the biggest names in the sports. Jay has had an immeasurable impact on the trajectory of BMX. This was an illuminating conversation. It was awesome to peel back the curtain and hear how things work on the backside of BMX. I hope to have Jay back on the show. This dude is a legend in BMX.

Follow Jay in insta

Kink BMX on insta and youtube

https://www.instagram.com/kinkbmx/

https://www.youtube.com/ ⁨@KinkBMX⁩

Cinema BMX on insta and Youtube

https://www.instagram.com/kinkbmx/

https://www.youtube.com/ ⁨@cinemabmx⁩

Recent "Project X" video

https://www.youtube.com/watch?v=QDl20FsS6R8

BFS LIVE is a podcast and a live show where we talk about what actions sports have given us and what we have given back to them. We focus on the many benefits of action sports such as positive masculinity, the development of character, and the lessons learned. We jib around on topics and let it flow organically until we hit a poignant topic. Then we drop in on it. Please share your thoughts in the comments. Everyone is welcome on BFS LIVE, please reach out if you wish to join the show.

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How Sponsorship really works | BFS LIVE ep 91 with Jay Roe (Kink TM)

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