Selling feels hard right now.

Siobhan Strode is back on the podcast today and we get into the political dread, the genocide, the right wing creep happening on both sides of the Atlantic, the panic attacks about empty pipelines, and the deep hypocrisy we both feel trying to tell people "come work with me" while also wondering if any of this even matters.

We also get into:

How capitalism programs us to call time with our families "wasted"
The trauma response loop of doom-scrolling and what it does to our nervous systems
Toxic following (or "hate following") the big names
The "trust recession" and the irony of who's talking about it
Siobhan's program This Sister Speaks opening up, and why a small intimate group of women and non-binary folks learning to use their voices is exactly the work we need right now

Meet the Speakers

Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.

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Siobhan Strode is a mentor for change-makers—and your resident Feminist Killjoy. Over the past decade, she’s worn many hats: teacher, business owner, Councillor, union and Labour Party Chair, social justice campaigner, and mum to three boys (plus one chaotic collie). But in her twenties, Siobhan played small in workplaces that didn’t value her voice. It wasn’t until she left teaching that she truly found it—and stepped into leadership. What made that transformation possible? Sisterhood. Now, through This Sister Speaks, Siobhan helps others raise their voices and lead the change they’ve been dreaming of. Together, she believes, we don’t just make waves—we shift the whole bloody tide.

⁠https://www.instagram.com/thissisterscribes

https://www.siobhanstrode.com/this-sister-speaks