Date: April 16th, 2026

Summary: Kevin King shares a special Marketing Misfits crossover edition covering AI search and Answer Engine Optimization (AEO), why 90% of websites are invisible to AI, schema markup strategies, the AIDA copywriting formula, email segmentation tactics, a Liquid Death case study, and practical tips for optimizing content for AI answer engines.

Key Points Discussed

Kasim Aslam's research on how AI answer engines choose their sources
Why schema markup is the new backlink and only 12.4% of websites use it correctly
The Dark Psychology of Gen Z Buyers with Sarah Levinger
Google's quiet restriction of AI training sources from hundreds to just 10
The AIDA copywriting formula and how most marketers get it wrong
Email segmentation: behavioral vs. demographic targeting
CheckThat.ai as a baseline AEO measurement tool
Liquid Death case study: testing the brand before the product
7 ways AI search differs from traditional Google search
FAQ schema optimization for Answer Engine Optimization
The cigar band origin story and Collective Minds Society trip

Links Mentioned

E-Com Mastery AI Nashville Replays
Marketing Misfits Newsletter
The Dark Psychology of Gen Z Buyers (YouTube)
The Rise of AI Answer Engines with Kasim Aslam (YouTube)
The New AI-SEO Playbook in 2026 with Tracy Graziani (YouTube)
Dragon Fish - Email Marketing & AEO Help
CheckThat.ai - AI Brand Perception Tool
Collective Minds Society Cigar & Whisky Trip (Feb 2027)
Marketing Misfits Podcast
Link to written version of the newsletter: [Insert link here]

Trivia Question Answer

Only 12.4% of websites use schema markup correctly, and those sites earn 2.8 times more AI citations than those without it.

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