Podcast
BIOptimizers - Awesome Health Podcast
Hosted by BIOptimizers · EN
Wade T. Lightheart, a host of the Awesome Health Podcast, is a 3-time All Natural National Bodybuilding Champion, advisor to the American Anti-Cancer Institute and Director of Education at BiOptimizers, one of the world's most innovative nutritional supplement companies.
Wade has been involved professionally in the nutritional supplement industry for over 15 years. After his digestion totally broke down and he gained 42 pounds following a bodybuilding competition, he began to search for answers. Through a revolutionary doctor, he discovered the power of specific enzyme and probiotic strains for healing digestion and turned his health and life around.
The Awesome Health Podcast reflects Wade's passion and mission to end needless physical suffering while helping individuals fix their digestion and transform their health.
This podcast is a fun, yet informative show about cutting-edge health tools, technology, principles and nutritional science that rapidly transform anyone's digestion, overall wellness, and life. It's both light (and at times hilarious), and highly instructional. Each week, worldwide leaders in their respective areas of health or nutrition are interviewed so that listeners can take their best insights and rapidly upgrade their bodies and quality of life.
22episodes
Episodes
Newest firstAll episodes
305: Mastering Your Internal Health - with Dr. Torkil Færø
4w ago01:05:41Tap to summarizeToday, the greatest health threats come from within rather than external sources. Dr. Torkil Færø, an emergency physician, believes that most hospital visits result from specific lifestyle choices. He suggests that personal data devices like Garmin or Oura act as essential tools for navigating our well-being. These wearables allow individuals to monitor internal stress levels that our natural senses often miss. The Internal Health Speedometer We are living in a golden age of personal data. Smart gadgets are no longer just for elite athletes. They function as super tools that allow everyone to maneuver their health toward a better future. For example, by monitoring your heart rate throughout the day, you can identify hidden stressors like specific foods or environmental factors. When you can measure these internal changes, you gain the power to manage them effectively. The Power of Variability The most significant metric these devices track is the variation between heartbeats, known as heart rate variability. A high reading indicates that your body is in a restful state and fully prepared for recovery. This daily measurement tells you exactly how much energy you have available Conversely, low variability signals a strained immune system that may struggle to function properly. Tracking this specific measurement daily is closely linked to many dangerous chronic diseases. These devices serve as a physiological speedometer to help you understand the hidden state of your nervous system. If your resting heart rate remains high during the night, look at your behavior.. Identifying Common Physical Stressors Using a wearable often reveals habits we find relaxing are actually physically taxing. Alcohol is identified as the most significant source of stress for the human body. Eating within several hours of bedtime also prevents the heart from reaching a truly restful state during sleep. Snacking on sweets while sitting on a sofa can trigger a high-stress physiological response. The data collected from such activity transforms abstract health advice into concrete personal evidence. Balancing Training and Rest While many use these tools to track exercise, their real value lies in measuring recovery. The goal: health normalization rather than reaching elite athletic performance. Keeping your physical fitness in the top half of the population can drastically reduce your medical risks. You can use your morning data to decide whether to push hard in the gym or take a rest day. Consistent recovery is the true secret to long-term health and vitality. In this podcast, you will discover: How heart rate acts as a truth teller for your internal state. Why heart rate variability is a key indicator for chronic illness. The negative impact of alcohol and late meals on your sleep. How to use morning data to decide your daily activity level. Why the best health strategies like sunlight and fasting are free. How a physician transformed his own life using personal data. EPISODE RESOURCES Use the code torkil10 for a 10% discount on https://superstate.no/collections/bioptimizers Instagram
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304: Burnout, Fertility and Recovering Smarter - with Charlene Gisele
Mar 1902:02:25Tap to summarizeIn today's competitive professional landscape, the ninety-hour work week is often celebrated as a badge of honor. This mindset pushes high achievers into a cycle of toxic endurance that prioritizes the next promotion over biological health. We frequently sacrifice vital sleep and personal relationships, viewing our ability to function without them as a competitive edge. However, this firefighting mentality keeps the autonomic nervous system in a constant state of fight-or-flight. This chronic stress response signals the body to prioritize immediate survival over long-term wellness. When the body is in this state, it naturally deprioritizes non-essential functions to conserve energy for the perceived threat. The most significant function sidelined during these high-pressure periods?The reproductive system. Truly sustainable performance requires moving out of this survival mode and into a composed leadership state. Protecting Your Fertility Window For many high-performing women, the peak of their professional career coincides exactly with their most fertile years. This overlap often creates a transactional relationship with a firm where biological health is traded for career advancement. Tragically, many women later find themselves using their hard-earned salaries to try and reclaim the fertility they sacrificed. This silent trade-off is often invisible until it reaches a point of personal crisis. Clinical hypnotherapy serves as a powerful tool to help detangle the false belief that you must choose between a pregnancy and a promotion. This internal conflict creates deep-seated anxiety that further stresses the body's hormonal balance. By addressing these subconscious narratives, professionals can align their career goals with their biological realities. Shifting this perspective allows for a more integrated and healthy approach to long-term leadership and success. The Sustainable Success Pyramid Charlene Gisele uses a pyramid visual to describe the fundamental architecture of a healthy professional life. An inverted pyramid represents a state of burnout where a massive block of success rests on a fragile foundation. Because the base of well-being is so thin, the entire structure is destined to eventually collapse. This model illustrates why so many high achievers experience a sudden professional or health crisis. Conversely, a stable pyramid features a broad foundation of metabolic health and balanced hormones. By prioritizing your energy and libido as your primary KPIs, your professional success becomes stable and enduring. This strong foundation ensures that you have the capacity to handle high-level responsibilities without fracturing your health. It shifts the focus from merely surviving the work week to thriving across all areas of life. Health as Your Ultimate KPI High performance is not defined by working less, but by the strategic depth of your recovery. If physiological markers like your thyroid or heart rate variability are underperforming, you are underperforming as a leader. Regular health checks and monitoring inflammation should be viewed as professional requirements rather than personal luxuries. You cannot sustain high-level creativity if your body remains trapped in a state of survival warfare. Truly smart leaders recognize their blind spots and seek advocates to help them navigate these complex stresses. This strategic recovery ensures that the core engine of your professional life does not burn out prematurely. You can lead with composure and perform at your peak without the crushing weight of chronic anxiety. By building your career on a foundation of well-being, the pinnacle of success will naturally take care of itself. In this podcast you will discover: Why toxic endurance is a failing strategy for long-term career fulfillment The physiological link between professional stress and the deprioritizing fertility How to identify if you are experiencing an inverted pyramid of success How clinical hypnotherapy can overcome the promotion versus pregnancy myth Why metabolic health and hormonal balance are top KPIs for leaders. Ways to work less and the transformative power of recovering smarter How to transition from nonstop firefighting to a state of calm, composed leadership EPISODE RESOURCES: Instagram Website
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303: Master Your Health Operating System - with Ben Brown
Feb 1900:52:00Tap to summarizeAchieving optimal health isn't about white-knuckling a restrictive diet or chasing the latest quick-fix trend. Benjamin Brown, founder of Body Systems, advocates for a personalized "Operating System" that integrates strength, cardiovascular health, and sustainable habits. This shift moves you away from short-term hacks and toward a lifelong trajectory of wellness. Rethinking the Purpose of Exercise One of the most pervasive myths is that exercise is primarily a tool for weight loss. Treating the gym as a penalty for what you ate often leads to burnout and a broken relationship with fitness. True transformation requires expanding your time horizon and moving away from an all-or-nothing mindset. The 5M Fat Loss Framework To change body composition, you must balance physical efforts with internal health. This framework focuses on Mindset, Meals, Movement, Muscle, and Metabolism to build a metabolic engine. Strength training is a non-negotiable part of this process, supporting metabolic health and long-term sustainability. Data Over Emotion Building a "PrimeFitOS" involves leveraging objective metrics like blood work and wearable data from devices like Oura or Whoop. These insights allow you to make informed decisions rather than emotional ones based on the scale. Success is often found in the malleable middle ground where consistency beats perfection. Scheduling Your Success Health is a logistical challenge that must be reflected in your daily schedule. If your health is a priority, your calendar should show consistent sleep and activity routines. By "bookending the day" with steady habits, you ensure the energy needed to show up as your best self. In this podcast you will discover... Why treating the gym as a punishment for food is a recipe for burnout. The 5M Fat Loss Framework: Mindset, Meals, Movement, Muscle, and Metabolism. How to use objective data and wearables to make informed health decisions. The importance of the "malleable middle" and ditching the dogma of perfection. Why your calendar is the ultimate reflection of your true health priorities. How to "bookend your day" to maintain peak energy and self-belief. EPISODE RESOURCES: Free 30-Day Reset Website Instagram YouTube Facebook
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302: Superhuman to Survivor - with Roger Snipes / Awesome Health Podcast
Feb 501:24:41Tap to summarizeFor decades, Roger Snipes was a titan in the natural bodybuilding world, winning prestigious titles like Mr. UK and Mr. Britannia. His brand was built on high performance with a physique that pushed the limits of natural athleticism. However, recently, a life-threatening health crisis forced him to rebuild his body and identity from the feet up. Facing a Life-Threatening Crisis What Roger initially dismissed as simple back pain revealed a metastatic tumor and serious blood clots. He underwent a brutal chemotherapy process that caused sensory overload and extreme physical depletion. Throughout the ordeal, Roger's mindset was one of surrender, believing his suffering would inspire others who had lost hope. He documented this health journey to build a community centered on the power of resilience. Rebuilding After the Crash While Roger defeated the cancer markers in a short timeframe, he was left with clinically low testosterone levels. He suffered from depression, debilitating brain fog, and a complete lack of motivation. To reclaim his health, this lifetime natural athlete made the difficult decision to begin Testosterone Replacement Therapy. The results were almost immediate, lifting his brain fog and allowing him to regain significant muscle and strength. Shifting Toward Holistic Longevity The battle changed Roger's perspective on "hustle culture" and extreme physical training habits. He backed off from redlining every session, instead adopting a philosophy of leaving "a little bit in the tank." His new approach prioritizes stress management and longevity over pure aesthetic perfection. Meditation and prayer are now essential pillars of his routine to support and ground his nervous system. Empowering Others Through Resilience Roger's mission has pivoted toward helping those who feel "broken," including men dealing with low testosterone and physical limitations. He uses his "Optimize Life Health Plan" to guide others toward lasting resilience and functional health. By sharing his story, he encourages individuals to get to know themselves deeply to make the best-informed health decisions. His journey proves that anyone can change and leverage even the most difficult circumstances for personal growth. In this podcast you will discover... The harrowing transition from being an elite natural athlete to a cancer survivor. How Roger navigated the brutal physical and sensory toll of intensive chemotherapy. The reality of living with "Low T" and the decision-making process behind starting TRT. Why abandoning "hustle culture" is essential for long-term health and stress management. The role of spiritual training and meditation in modern physical recovery. Practical advice for rebuilding your identity and fitness after a major health crisis. EPISODE RESOURCES: snipes15 - Discount off first order on bioptimizers.co.uk Instagram Facebook X
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301: The Menopause Gut Connection - with Cynthia Thurlow
Jan 2200:57:28Tap to summarizeThe conversation around menopause is evolving toward a more holistic understanding of this transition. One crucial, yet often overlooked, aspect is the profound connection between menopause and gut health. Nurse practitioner Cynthia Thurlow is shedding light on what she terms the "menopause gut" to help women navigate this stage with vitality. The Gut-Hormone Connection Hormonal shifts during perimenopause and menopause have a direct and significant impact on the gut microbiome. This complex ecosystem of trillions of microbes is intricately linked to nearly every system in our body. As Thurlow explains, the gut intersects with every organ system, including the lungs, skin, and ovaries. Impact of Declining Estrogen As estrogen levels decline, the diversity of the gut microbiome begins to change. This often leads to an increase in inflammatory bacteria and a decrease in beneficial bacteria, a state known as dysbiosis. This imbalance can lead to a reduction in short-chain fatty acids, which are crucial for reducing inflammation and regulating blood sugar. Understanding the Gut-Brain Axis The gut and brain are closely connected through the gut-brain axis. Because the bulk of our neurotransmitters are produced in the gut, an unhealthy microbiome directly impacts mood and cognitive function. This connection often contributes to the anxiety, depression, and brain fog many women experience. Symptoms of Menopause Dysbiosis Common indicators of a "menopause gut" include bloating, digestive discomfort, and weight loss resistance. Changes in the microbiome affect metabolism and insulin sensitivity, making it harder to maintain a healthy weight. Women may also experience fatigue and joint pain caused by systemic inflammation originating in the gut. Actionable Strategies for Health The gut microbiome is incredibly resilient, meaning women can take proactive steps to support their health. Thurlow recommends prioritizing sleep and managing stress to prevent "leaky gut" and elevated stress hormones. Additionally, focusing on a nutrient-dense diet rich in protein and fiber can fuel beneficial bacteria and support muscle mass. In this podcast you'll discover... How declining estrogen levels directly alter gut microbiome diversity. The role of short-chain fatty acids in reducing inflammation and regulating blood sugar. Why the gut-brain axis impacts symptoms like brain fog and mood swings. The connection between gut-driven systemic inflammation and menopausal joint pain. How prioritizing protein and fiber can support metabolic health and muscle mass. The impact of sleep and stress management on maintaining the intestinal lining. EPISODE RESOURCES: Pre-order The Menopause Gut book HERE Instagram Facebook LinkedIn Youtube Website
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300: Roadmap to Tinnitus Relief - with Ben Thompson
Jan 1500:38:12Tap to summarizeWhile many perceive tinnitus as a problem solely with the ears, it is actually a neurological condition occurring in the auditory brain. The Auditory Brain Connection Because the brain possesses neuroplasticity—the ability to adapt and change—this "brain buzz" is not necessarily a permanent condition.In a deep dive into the subject, Dr. Ben Thompson, an audiologist and tinnitus expert, reveals that Tinnitus is not a disease itself, but rather a symptom of an underlying issue within the auditory system. The Impact of Stress A healthy brain typically utilizes a filter mechanism to tune out background neural noise. However, during periods of significant stress, grief, or health anxiety, this filter weakens. This leads to a state of hypervigilance or a "startle response," causing the brain to perceive tinnitus sounds as much louder and more threatening than they truly are. Clinical Pathways to Recovery Recovery begins with sound therapy to avoid total silence, utilizing soft white noise to create a soothing environment, and maintaining proper sleep hygiene to regulate the nervous system. For persistent cases, specialized interventions such as Tinnitus Retraining Therapy (TRT) and bimodal stimulation can help the brain habituate to the noise. The outlook is highly positive: with a structured protocol, 80% of patients experience a significant reduction in symptoms within six months. In this podcast you will learn: Why tinnitus is a neurological "brain buzz" rather than a disease. The way high stress and hypervigilance weaken the brain's internal filters. Immediate strategies for relief, including sound therapy and sleep hygiene. Clinical options like Tinnitus Retraining Therapy (TRT) and AI-driven hearing aids. How to move the body out of "fight-or-flight" to achieve long-term relief. EPISODE RESOURCES: Youtube Facebook Instagram
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299: Fertility Beyond Biological Clock - with Gabriela Rosa
Jan 801:06:53Tap to summarizeFor decades, the conversation around starting a family has been dominated by a single, ticking sound: the biological clock. We're told that age is the ultimate arbiter of reproductive success. But according to Harvard-awarded fertility specialist Gabriela Rosa, age is only one piece of a much larger puzzle. If you've been told that your "labs are normal" but you still aren't pregnant, or if you're facing the daunting prospect of IVF, it's time to look deeper. Based on Gabriela Rosa's pioneering F.E.R.T.I.L.E. Method, here's why health matters more than age, and what's truly missing from the standard fertility conversation. Health Beats Age with Fertility Gabriela emphasizes that the environment in which an egg or sperm matures is the true driver of quality. She often tells her patients to "act pregnant now to get pregnant later." The "standard" lab reference ranges are often misleading. For example, a TSH (thyroid) level of 4.0 might be considered "normal" by a general lab, but research suggests that for fertility, anything above 2.3 can increase the risk of miscarriage. "In fertility, there is no such thing as a neutral exposure. Everything you eat, breathe, and put on your skin has either a positive or a negative effect." By optimizing metabolic health… addressing "minor factors" like insulin resistance or subclinical thyroid issues… you can often overcome the statistical hurdles of maternal age. The Gap in Standard Treatments The modern medical system is often fragmented. When a couple struggles to conceive, the standard path is a quick referral to an IVF clinic. While IVF is a miraculous tool, it's often used as a "bypass" rather than a solution to the underlying health issues. Gabriela points out that "unexplained infertility" is often just "uninvestigated infertility." Standard treatments frequently miss the power of preconception… taking 3-4 months to "clean the soil" before planting the seed. They also overlook deep-dive diagnostics, testing for silent infections or DNA fragmentation that standard tests ignore. And they fail to account for the cumulative effect: one minor health issue might delay you by two years; three minor issues could theoretically delay conception by 40 years. Fertility Is a Team Sport Perhaps the biggest gap in standard care is the focus on the woman. Statistically, fertility challenges are 40% female factor, 40% male factor, and 20% combined or embryonic. Yet men are often told "you're fine" after a basic semen analysis. Gabriela insists that "fertility is a team sport." A man's health contributes 50% of the DNA and significantly impacts the sustainability of the pregnancy. Don't Settle for "Normal" If you're struggling, Gabriela Rosa's message is one of empowerment. Infertility is not a dead end; it's a "call to arms" to understand your body better. If a clinician tells you "everything is normal, just keep trying" despite months of failure, it's time to seek a second opinion. You have more influence over your biology than you've been led to believe. In this podcast you'll learn: Why health matters more than age when it comes to fertility What's missing in standard fertility treatments and how to fill the gaps Why treating both partners is essential for conception success EPISODE RESOURCES: Website Gabriela Rosa Facebook Instagram X TikTok Fertility Breakthrough Instagram Facebook TalkSex Podcast Apple Instagram X
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298: Organic to Regenerative Agriculture - with Jeffrey Burke
Jan 100:55:38Tap to summarizeDr. Burke started working in health food stores while in college at the University of Michigan. In the late 70s and early 80s, he worked with industry pioneer Dr. Earl Mandel, eventually managing a chain of 170 stores. For 42 years, he hosted a national radio talk show focused on health. He now hosts the Honest Health with Jeffrey Burke podcast and serves as the Director of Education for Kokora Life, founded by Rick Scalzo. The Industry Evolution He credits his interest in natural medicine to his Ukrainian and Polish grandmother, who used to forage for mushrooms and dandelion tea and kept a perpetual pot of bone broth on the stove. This generational wisdom sparked a lifelong dedication to natural health that has spanned over four decades. Organic vs. Regenerative Farming Organic farming primarily focuses on what is not in or on the crop… no herbicides, GMOs, or synthetic chemicals. However, traditional organic farming still involves heavy tilling, which degrades soil over time. Regenerative farming follows organic methods but goes further by focusing on soil health and restoration. Key practices include no-till farming to prevent erosion, cover crops ensuring the ground is never "naked," bio-ferments that create a "probiotic" for the soil, biochar using burnt bamboo remnants, and increased worm populations that aerate the soil. Why Soil Health Matters Regenerative crops are often four to five times stronger than traditional crops. The transition at Rick Scalzo's farm resulted in a turmeric crop that was five times larger and significantly more potent. Burke notes that due to overtilling and chemical use, the planet may only have about 60 crops left. We've lost 40% of insect populations and 50% of bird populations. Regenerative food provides the mineral density the body craves, leading to better satiety. Health and Longevity Advice Shop the outer areas of grocery stores… avoid processed, chemical-laden foods in the middle. Real food has a short shelf life. Citing Blue Zones like Okinawa, Burke notes that the longest-living people eat a simple, consistent diet of 7 to 8 high-quality foods rather than a hyper-varied diet. When starting regenerative supplements, start with half the recommended dose because the potency is much higher. Watch the documentary "Kiss the Ground" to understand soil revitalization, and ask for regenerative products at your local health food store. In this podcast, you'll learn: The evolution of the natural products industry over four decades The state of the soil and agriculture today Why regenerative farming is the future of food and supplements EPISODE RESOURCES: Website Social Media: LinkedIn Instagram
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297: Insurance Rigged Against You - with Chris Hamilton
Dec 2501:09:14Tap to summarizeHealth insurance in America is expensive on purpose, not by accident. Chris Hamilton argues that confusion and hidden incentives are the real products big carriers sell… and employers and employees pay the price. How Insurance Giants Game the System Under federal rules, large insurers in the USA can only keep about 15 percent of premiums as profit, which sounds protective until you realize it pushes them to grow the total cost of care. To do that, they've built a "massive ecosystem that's able to bill the insurance company" by buying physician groups, pharmacies, and pharmacy benefit managers and capturing "hidden profits in these subsidiaries." As Hamilton puts it, "We're overpaying, they're overbilling," yet premiums still go up and "the value's being captured and retained for shareholders… not for the public good." The Human Cost is Staggering Hamilton's brother, insured by a Fortune 500 company, was hospitalized 26 times in four years, hit his out-of-pocket maximum every year, and ended in medical bankruptcy… "but he had insurance." Meanwhile, a mid-sized employer a mile and a half away offered free health insurance and a direct hospital deal so those same hospitalizations could have cost him nothing out of pocket, proving that two companies can both "offer health insurance" and deliver completely different outcomes.These are not isolated incidents. You're Already in the Insurance Business Hamilton's core message to leaders is blunt: if you're spending millions on benefits, "you're in the health insurance business," whether you admit it or not. Future-proofing starts by moving away from one-size-fits-all, fully insured plans and into a partially self-funded model where you see your data, choose your partners, and "align the incentives of everybody that's involved." Build a Plan That Works That can include direct contracts with high-value hospitals, concierge or direct primary care for everyday needs, and navigation support so employees choose higher-quality, lower-cost options… often at zero cost to them and lower cost to you. Done right, a health plan stops being a runaway liability and becomes "a really big asset in the recruiting and retention process." The goal is simple: stop overpaying into a system designed to confuse you, and build one where transparency, outcomes, and incentives finally line up. In this podcast you'll learn: How insurance companies exploit the 15% profit cap to drive up total healthcare costs Why two employees with "insurance" can face wildly different financial outcomes The self-funded alternative that gives you control over data, costs, and quality How to turn your health plan into a recruiting advantage instead of a runaway expense EPISODE RESOURCES: Website Special Audience Giveaway - The Insider Playbook Connect with Chris: LinkedIn YouTube
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296: Emerge From Behind Logo - with Paige Velasquez Budde
Dec 1801:08:44Tap to summarizeThe old playbook of "buy ads, rank for keywords, and wait for patients" is failing. According to Paige Velasquez Budde, CEO of Zilker Media and author of The Strategic Business Influencer, we've entered an era of "corporate suspicion." Trust in institutions is at an all-time low, while trust in individuals is skyrocketing. For health and wellness organizations, you can no longer rely on your company brand alone. AI Search Demands Leader Visibility Patients now find health providers through AI platforms like ChatGPT, not just Google. Budde calls this Generative Engine Optimization (GEO). Unlike traditional SEO, AI platforms prioritize trust and credibility over keywords. "You've gotta earn trust, people to people. It's no longer people to logo," Budde emphasizes. When AI aggregates answers about wellness clinics, it searches for verified, authoritative sources—leaders who are visible, cited, and trusted. "If you are thinking you can pay your way to AI discoverability, that is not the case right now," says Budde. If you hide behind a corporate logo, AI platforms may overlook you entirely. A lack of personal visibility "is actually hurting you." PR Outpaces Traditional SEO Today, "It's no longer the loudest one that wins, it's the most trusted." While SEO remains relevant, Public Relations and Micromedia build trust faster with both AI algorithms and human patients. You don't need CNN. Niche channels carry more weight. Budde distinguishes between "Name Brand" media like Forbes and "Micromedia"—industry podcasts, niche blogs, and influencers. She estimates "about 60% or more [of AI citations] come from true journalistic content." Without media coverage, you're invisible to the algorithms defining search's future. When featured on a respected podcast or blog, you borrow their trust through "Authority by association." Health practice owners get discovered and trusted faster than by publishing on their own blog alone. Audit Your Digital Presence You don't need a million followers. You simply need to influence the right 500 people. Treat your digital presence like a passport—verified and accurate. Google yourself in Incognito Mode. Search your name in ChatGPT and ask, "Who is [Your Name]?" If AI doesn't know you or the information is wrong, you have a discoverability problem. Ditch stock photos. Authenticity builds trust. "Throw stock images out the door as much as you can," Budde advises. Use photos of you in action—leading a class, speaking to patients, or teaching. Think Like an Editor Stop thinking like a marketer and start thinking like a media outlet. Budde suggests a specific content mix to keep audiences engaged without burning them out on sales pitches: 40% News-Driven: Commentary on headlines and new health studies 40% Relationship-Driven: Interviewing peers and partners (creating a "win-win") 20% You-Driven: Your personal story and promotional material Don't build your house on rented land. Social media algorithms change constantly. Use your social media and PR wins to drive traffic back to assets you control: your website, your email list, or your podcast. In this podcast you'll learn: Why AI search and GEO make individual leader visibility critical for health and wellness organizations How PR, micromedia, and thought leadership strategies can help wellness and health practice owners Actionable steps health and wellness leaders can take to elevate their credibility and create a durable reputation EPISODE RESOURCES: Website LinkedIn ZilkerMedia
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