Write a book and watch the money roll in, right? Well, not quite. There’s a lot more to the journey from writing to becoming a successful author than most people realize. Today, we're sitting down with a fantastic panel of business authors to explore the real story—both the highs and the hurdles—of navigating the business publishing world.

I connected with these authors while organizing a Kindle Cross-Promotion during Amazon Prime Days. The results were incredible because we had 77 business books on sale for just 99 cents or $1.99. Thanks to our collective efforts, many titles shot to the Top 10 in their categories, and 30% even secured the coveted #1 Best Seller spot. I sold over 220 books, proving that collaboration makes a difference.

In this panel, we’ll dive into what it means to publish a business book and what authors can gain from the process.

Get ready to hear some valuable insights from our remarkable panelists!

Lisa Macdonald is the author of “The Most Common Entrepreneurial Mistakes and How to Avoid Them” for people who want to be in charge of their own lives, find new clients, and beat the competition.

Sean Glaze wrote “STAYING COACHABLE: A Story With 4 Questions to Help You Thrive in Change and Enjoy Relentless Improvement.” This is a story about a father and son experiencing the challenges of change and what they learn.

Please join me in welcoming Lisa and Sean.

In this episode, we discuss:

💡 Self-Publishing Insights: Both Sean and Lisa delve into their self-publishing journeys, emphasizing the importance of having a solid marketing plan before a book’s release and the steps they took to ensure successful launches, including early reviews and strategic marketing efforts.

📊 Maximizing Reviews and Endorsements: Sean and Lisa shed light on effective strategies to garner reviews and endorsements, discussing how these elements serve as social proof and propel book sales, credibility, and speaking engagement opportunities.

📈 Business Development through Books: Lisa praises book launching programs for entrepreneurs that integrate book exposure with client recruitment, sharing her methods of leveraging her book to gain business connections and drive growth.

Listen in to discover why Sean Glaze and Lisa McDonald’s insights are invaluable for aspiring authors and business leaders!

Links for Lisa MacDonald

Links for Sean Glaze

Robbie’s Resources

Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport
50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com
Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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HUB 401: AUTHOR PANEL - Lisa MacDonald & Sean Glaze