Writing a book is like running a marathon. Oh, wait. A runner can stop when they reach the finish line. Maybe the comparison is more like an Iron Man Triathlon, where the athlete first swims 2.4 miles, then bikes 112 miles, and THEN runs a marathon. Yep, that’s a better comparison for the author's journey.

The Iron Man Triathlon is considered one of the world's most difficult one-day sporting events. The athlete’s journey does not start that day. They spend months training for the big event, hiring trainers, buying equipment, following a strict diet regiment, and enduring all manner of torture to accomplish this impressive feat.

Likewise, authors spend months, if not years, navigating a minefield of imposter syndrome, writer’s block, and other tortuous moments broken up by moments of genius. To overcome this, writers need a plan, a team, and a coach to help them through all the triathlon phases: writing, publishing, and marketing.

That’s why I founded the Biz Book Publishing Hub, which has more than 50 experts ready to guide entrepreneurs through the complexities of their author journey. I regularly host free virtual networking events for writers and authors and host this podcast to bring you inside the minds of authors.

As a book launch strategist, I know that first-time authors often struggle to see past the writing phase. Today’s panel will share their experiences as authors, including lessons learned and strategies that worked. Tune in to see how being part of a supportive author community can make all the difference. You’ll find all of our episodes at www.BizBookPublishingHub.com.

Now, it’s my pleasure to introduce our panelists:

Dawn Kristy wrote “33 Ways Not To Screw Up Cybersecurity,” which offers practical tips and checklists in 33 easy-to-follow chapters to help individuals and businesses protect themselves from cyber threats and avoid common security pitfalls.

Kathy Sparrow wrote “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” which provides actionable strategies and insights to empower leaders to inspire their teams, drive performance, and achieve organizational success.

Nancy Giere wrote “Bundle Your Brilliance: Turn your expertise into profitable online courses " to teach experts how to package and sell their expertise effectively.

Please join me in welcoming Dawn, Kathy, and Nancy.

Our guests emphasize the importance of planning pre-launch activities. Dawn shares her experience of how a strong pre-publication effort can make all the difference in creating a successful book launch. Plan ahead, folks!

Kathy, a seasoned writing coach, advises all aspiring authors to write a book to boost credibility. If you're short on time, she suggests hiring a ghostwriter. Writing a book isn't just about sharing knowledge; it can significantly elevate your professional stature.

Nancy and Dawn stress the importance of knowing your audience. Crafting a book that meets your readers' specific needs and interests is key to ensuring its success. Remember, it's not just about what you want to write but what your audience wants to read.

Links for Dawn Kristy

Links for Kathy Sparrow

Links for Nancy Giere

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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HUB 402: AUTHOR PANEL - Dawn Kristy, Kathy Sparrow, and Nancy Giere