You’ve got a big idea for a book—but is it the right book for your business?

Many entrepreneurs jump into writing without fully clarifying why they’re writing or how the book fits into their long-term strategy. Without a clear purpose, the message often gets diluted—and the book, while well-intentioned, ends up disconnected from the offers and outcomes that could truly move their business forward.

That’s why purpose comes first. I help entrepreneurs think strategically about their book before they write it—who it’s for, how it supports the business, and how it can lead to reviews, referrals, and revenue. When your book is aligned with your goals from the start, it becomes a powerful growth tool—not just a passion project.

If you’re in the early stages of your book journey and want to make sure you’re on the right path, let’s talk. Schedule a complimentary 30-minute book brainstorming session to learn more about The Author ROI Lab, a small-group experience designed to help you clarify your concept, define your goals, and build a roadmap for long-term impact. Head to www.BookLaunchBrainstorm.com to get started.

And now it’s my pleasure to introduce today’s panel:

Cornelia Kawann wrote “Change Your Energy - Change Your Life,” an empowering guide that combines science, practical exercises, and transformational insights to help you unlock your energy, embrace new opportunities, and create a more fulfilling, impactful life.

Karen Kaufman wrote “Magic: Making a Good Impression Count On and Off the Golf Course,” a practical guide that shows professionals how to build confidence, credibility, and meaningful connections—using the golf course as a powerful backdrop for relationship-driven business growth.

Sandy Gerber wrote “Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships,” an insightful book that helps readers strengthen communication, deepen trust, and create authentic connections by understanding the emotional dynamics that drive human interaction.

Please join me in welcoming Cornelia, Karen, and Sandy.

In this episode, we discuss the following:

🟠 Clarify The Book’s Real Job: How each author thought about the outcome the reader should get, and why that clarity shapes everything that follows.

🟠 Build A Launch Team With Intention: Why a launch team works best when it’s aligned with future opportunities, not just short-term visibility.

🟠 Earn Written Reviews The Right Way: What makes written reviews more useful than ratings alone, plus a practical reminder about who can post reviews on Amazon.

🟠 Turn The Launch Into A Business Flywheel: How launch outreach can lead to referrals, podcast invitations, and conversations that continue after publication.

🟠 Pair The Book With An Offer: Examples of connecting the book to a mastermind, speaking, or a program so readers have a clear next step.

🟠 Use A Virtual Launch Event To Deepen Engagement: What made an online launch party feel meaningful, and how it supports momentum and community.

🟠 Keep The Reader Top Of Mind During Edits: A simple filter for decisions during revision so the book stays focused and usable.

Links for Cornelia Kawann

Links for Karen Kaufman

Links for Sandy Gerber

Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

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HUB 495 AUTHOR PANEL - Cornelia Kawann, Karen Kaufman, and Sandy Gerber