If your book launch plan is built entirely around posting on social media, you’re not alone, but it may not get you the results you’re hoping for.

New authors often rely on social platforms for visibility, expecting that a few well-crafted posts will lead to reviews, sales, or business leads. But without an email list, a networking strategy, or speaking opportunities to support the launch, social media alone usually falls flat. Visibility without conversion does not move the needle.

That’s why I teach authors to launch with a strategy. I help entrepreneurs build a personalized plan that leverages launch teams, targeted outreach, and relationship-driven visibility to generate 50+ Amazon reviews and create a clear path from the book to the business.

If you're ready to move beyond passive posting and into intentional connection, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com and learn how to build a review-driven launch that delivers real business results.

And now, let’s meet today’s panel:

David Newman wrote “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” a high-impact guide that empowers experts, consultants, and coaches to step into the spotlight, own their authority, and attract opportunities with intention and confidence.

Leila Kubesch wrote “Tech-No to Tech-Pro: A Practical Guide to Digital Visibility Without Losing Your Humanity,” a thoughtful and practical resource for professionals who want to build a strong online presence without sacrificing authenticity, connection, or mental well-being.

Susan Friedmann wrote “Riches in Niches: How to Make It BIG in a Small Market,” a foundational guide for entrepreneurs and authors who want to stop competing in crowded spaces and instead build authority, visibility, and revenue by owning a clearly defined niche.

Please join me in welcoming David, Leila, and Susan.

In this episode, we discuss the following:

🟠 Social Media Is Not A Plan: Relying on posts alone rarely produces reviews, sales, or business leads.

🟠 Build Visibility With Relationships: Targeted outreach and connection consistently outperform passive promotion.

🟠 Email List Still Matters: An engaged list creates a direct path to readers and supporters.

🟠 Launch Teams Create Momentum: A launch team helps generate reviews and keeps energy moving past launch week.

🟠 Niche Beats Noise: Clear niche positioning makes it easier for the right readers to self-identify.

🟠 Go From Tech-No To Tech-Pro: Digital visibility works better when it stays human and sustainable.

Links for David Newman

Links for Leila Kubesch

Links for Susan Friedmann

Robbie’s Resources

Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.

Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Learn more about your ad choices. Visit megaphone.fm/adchoices