My guest this week is Hagop Kourounian, the mind behind Director Fits. What started as a Substack has grown into something much bigger — part moodboard, part shop, and soon, a full-on magazine. Hagop and I get into how Director Fits came to life, what it was like growing up in a deeply creative household, and why we’re just as interested in how artists present themselves as we are in the work they make. We also talk about the return of physical media, the joy of collecting, and — maybe most importantly — whether you should actually be watching things with subtitles on. It’s all in there!