
Hosted by Megan Smyth · EN

We made it to 100 episodes! To celebrate, we’re hosting a giveaway (details below!). For this milestone episode, I'm talking about the very thing that got me here: commitment. So many entrepreneurs believe they need to be the best at marketing or find that one magic strategy to succeed. But the truth is way simpler—you just need to be willing to stick it out. In this episode, I'm sharing why committing and going all-in on ONE marketing strategy is your real competitive advantage, especially in a world where everyone wants fast and easy. I'm also getting honest about my own journey and why it took me three years to get to 100 episodes, what shifted when I finally went all-in, and the reflection questions that will help you figure out where you've been half-in on your own business. Thanks for coming along for the ride! Giveaway: Win a free 60-Minute 1:1 Call with Meg! Leave a review of the show on Apple or Spotify Take a screenshot of your review and send it to support@megansmyth.com Bonus: Earn another entry by sharing your review screenshot on IG and tagging @saleswithmeg Click play to learn: Why 99% of podcasts don’t make it past 20 episodes Why commitment (not strategy) is your biggest competitive advantage How we doubled our podcast downloads in ONE month—when the industry standard is 1-5% growth The difference between the moment you start and the moment you commit How to create systems that keep you consistent (even when you don’t feel like it) Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content! Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: How to Choose the Best Marketing Platform + Strategy for YOUR Business 6 Things No One Tells You About Making 6 Figures Why Consistency Shouldn’t be Your Goal (+ What to Focus on Instead)

Think running ads requires a massive budget or a huge following? Think again. In this episode, I'm joined by my friend and Facebook and Instagram Ads expert Luan Jardine for an honest conversation about what it takes to run ads in 2026. We cover the real numbers, the common misconceptions that keep entrepreneurs stuck, and *exactly* how to build your first campaign—even if you've never touched Ads Manager before. We also get into the new Meta updates, how to use AI features strategically (and when to ignore them), and the ethical questions around advertising that most people are afraid to ask… Luan is a Facebook and Instagram Ads Expert who helps changemakers reach their dream audience. She's a strong believer that by connecting entrepreneurs with the right audience through advertising, they can be wildly successful. She's managed hundreds of thousands of dollars in ad campaigns and achieved a cost-per-lead as low as $0.50—19x lower than the industry average. Click play to learn: How to start running ads on just $5/day The exact campaign structure beginners should use How to nail your audience targeting, including when to use interest-based, lookalike, and demographic targeting Key platform changes and what’s working in 2026 How to navigate Meta's new AI features without compromising your values or losing control of your brand Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content! Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: How to Validate & Sell Your First Digital Product in 90 Days (Even with a Tiny Audience) with Krystle Church How to Create an Offer That Sells Itself (No Convincing Required)

If keeping up with Instagram has started to feel like a second job with a terrible ROI, this episode is your permission slip to do things differently! Graphic designer and brand strategist Deanna Seymour joins us to share the strategy she's been using since 2021: turning your Instagram profile into a static 9-grid "mini website" that works for you around the clock—no regular posting required. Whether you're ready to step back from social entirely or just want to show up less without missing out on clients, this conversation is packed with practical ideas you can implement right away. Deanna also pulls back the curtain on how she's grown her own business through podcast pitching, collaborations, and community. Deanna Seymour is a graphic designer and founder of The Playhouse, a network of creatives using fun and friendship to grow their visibility. She's known for bold visual branding and helping business owners turn their Instagram into a mini website so they can post less and still get clients. Click play to learn: Why a static 9-grid is the smartest way to maintain “signs of life" on Instagram How to structure your profile like a conversion-optimized website Why an inactive profile can quietly erode trust (+ the simple fix that doesn’t require constant posting) The overlooked gap in most people's content that keeps followers from becoming buyers How Deanna built her business through podcast pitching, collaborations, and networking GIVEAWAY: Win a free 60-Minute 1:1 Call with Meg! Leave a review of the show on Apple or Spotify Take a screenshot of your review and send it to support@megansmyth.com Bonus: Earn another entry by sharing your review screenshot on IG and tagging @saleswithmeg Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content! Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode

Come peek inside my business! In this behind-the-scenes episode, I'm pulling back the curtain on why I restructured my signature program from a DIY course to a full coaching program based on student feedback. This is an honest look at what I changed and why, plus the winning combination I’ve found gets the best client results. If you're building a coaching program, course, or group offer of your own, I’ll walk you through what to consider for each component. Learn how to design your brand experience, give your students next-level support, and create a community worth showing up for. Online courses aren’t dead…but they may need an upgrade! Click play to learn: Why your audience doesn’t need more information—they need implementation How to design a program that creates lasting transformation and case-study-worthy client results Why I added personalized copy audits to Sales Liberation Key things to consider when creating or joining a community (+ red flags to avoid) Why being a real, present, human leader matters more than ever in 2026 Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content! Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: Why That Strategy From 2022 Stopped Working and What to Do Instead Navigating Transition Seasons: How to Pivot Your Business (+My Journey From Copywriter to Coach) How to Effectively Sell Your Services in the Age of AI: 5 Things Successful Entrepreneurs Are Doing Differently in 2025

The term attraction marketing makes a lot of people roll their eyes, and for good reason…but it’s undeniable that certain entrepreneurs are naturally magnetic. They effortlessly attract bigger audiences, collaboration opportunities…and, of course, more sales. Today, I’m breaking down that “je ne sais quoi” that makes people want to lean in and learn more. Plus, how you can tap into more magnetism yourself by embodying four key traits! This is the type of energy that’s impossible to fake…and impossible to ignore. Click play to learn: Why authenticity isn't optional in 2026—and how to build real trust with your audience Common masks entrepreneurs wear in their marketing (needing to prove, convince, or be liked) that prevent connection with their audience The sneaky way that feeling like you “need” clients sabotages your sales How to feel more confident marketing and selling your offers Why genuine enthusiasm is your best sales tool Ready to build a sales system that actually lights you up—and gets results? Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: The Power of Detachment: How Letting Go of the Outcome Leads to More Sales The Invisible Factor That Makes or Breaks Every Sale (Master Your Energy in 3 Simple Steps) How to Create an Offer That Sells Itself (No Convincing Required)

Think you need a bigger audience to make more sales? Or a better marketing strategy? The thing that actually moves the needle is something most entrepreneurs overlook entirely… Messaging is the skill of making money. And in a world flooded with AI-generated content that all sounds exactly the same, it's becoming the most valuable skill you can invest in for your business. Today I'm breaking down why the model so many entrepreneurs default to is actually working against them, and what to focus on instead. Click play to learn: Why messaging accounts for 90% of your conversion rate The Marketing First trap that keeps entrepreneurs stuck on the content treadmill 3 surprising signs you have a messaging problem Why AI is actually creating more demand for high-quality copy and marketing The first question to ask yourself if you're getting pricing objections, low engagement, or low conversions Join the waitlist for Sales Liberation—my signature program where you'll get access to 30+ proven templates, plus personal line-by-line copy audits. Waitlist members get first access when doors reopen plus exclusive bonuses: megansmyth.com/waitlist Register for the FREE live training: How to Create a 6-Figure Sales System You’ll Actually Enjoy: megansmyth.com/masterclass If you enjoyed this episode, please take a few seconds to leave a review. It helps us get the show out to more people and gives us valuable feedback on what you love most! Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: How to Choose the Best Marketing Platform + Strategy for YOUR Business Increasing Lifetime Value: The Most Important KPI for Success in 2026

The most powerful shift you can make in your sales right now has nothing to do with your funnel, your script, or your strategy—it’s detachment. Attachment to the outcome is one of the sneakiest things holding entrepreneurs back, and it creates a vicious cycle: the more you need the sale, the less likely you are to get it. If you've ever felt that "I need this client" energy creeping in before a discovery call, this episode is for you! I’m breaking down why neediness repels the clients you want to attract, what healthy detachment looks like, and the simple changes you can make to instantly take your power back. Click play to learn: Why "I need more clients" energy is actually costing you clients What actually happens when you stop fighting slow seasons How to maintain a healthy level of detachment while still deeply serving your clients 3 practical things you can do today to take your power back The simple language flip that turns pressure into empowerment Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist If you enjoyed this episode, please take a few seconds to leave a review. It helps us get the show out to more people and gives us valuable feedback on what you love most. Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: The Invisible Factor That Makes or Breaks Every Sale (Master Your Energy in 3 Simple Steps) How to Stop Spiraling When Sales Are Slow: The Secret to Feeling Secure Even with Inconsistent Income How to Create an Offer That Sells Itself (No Convincing Required)

You've raised your prices. You know your worth. So why aren't the high-ticket clients showing up? Here's the truth: they're out there, and they're actively looking for someone exactly like you—you just need a new strategy to find and convert them. In this episode, I'm breaking down the exact framework I used to go from charging $20/hour to selling $20,000 packages, and what I teach inside Sales Liberation to help my clients do the same. If you've been told to just "raise your rates" without any guidance on what comes next, this is the missing link! Click play to learn: The 3 strategies that outperform social media for landing high-ticket clients What high-ticket clients need to see before they invest The messaging mistake that's quietly breaking trust with your ideal clients before they even reach out How to show up as an expert on sales calls The "care team" framework for finding high-budget clients through adjacent service providers Free Guide: 28+ Relationship-Based Marketing Ideas (including the Referral Guide that generated over 6 figures for my business!): megansmyth.com/relationship-marketing Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist If you enjoyed this episode, please take a few seconds to leave a review. It helps us get the show out to more people and gives us valuable feedback on what you love most. Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: Increasing Lifetime Value: The Most Important KPI for Success in 2026 How to Effectively Sell Your Services in the Age of AI: 5 Things Successful Entrepreneurs Are Doing Differently in 2025 How to Raise Your Rates Without Losing Clients: My Unconventional & Wildly Effective Process

“What's the best marketing platform?" is one of the most common questions I get. But the real question is…what's the best platform for you? There's no universal answer, and chasing one is exactly what's been keeping you stuck. In this episode, I'm sharing where most business owners go wrong with their marketing strategy, plus a three-step framework to help you stop second-guessing and start showing up in a way that actually feels good. If your marketing has felt like a stab in the dark, or you've tried all the things and nothing has stuck long-term, this episode is for you. Click play to learn: Why “go where your audience is” is only half the equation The science that proves enjoyable marketing is more effective marketing Why switching strategies is costing you clients (+ how long it *really* takes to see results) How to tune out the noise and figure out what YOU actually enjoy One powerful question that will give you instant clarity on where to spend your time + energy Ready to stop guessing and build a sales system that gets results? Join the priority waitlist for Sales Liberation—my signature program for coaches and consultants who want more consistent clients, an aligned sales system, and a strategy that doesn't rely on social media. Waitlist members get exclusive first access and bonuses. Head to megansmyth.com/waitlist to add your name to the list! If you enjoyed this episode, please take a few seconds to leave a review. It helps us get the show out to more people and gives us valuable feedback on what you love most. Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode

There's a very specific image of the Mama CEO being sold to us online. You know the one: laptop open, baby on the hip, effortlessly doing it all. I sat down with my friend and ads expert Luan Jardine for a candid conversation about motherhood and entrepreneurship—and what it actually looks like to run a business alongside growing your family. We cover everything from how Luan intentionally structured her business before getting pregnant, to what the first trimester and early postpartum recovery really did to her work capacity, and what she wishes someone had told her along the way. Luan is a Facebook and Instagram Ads Expert who helps changemakers reach their dream audience. Luan is a strong believer that by connecting entrepreneurs with the right audience through advertising, they can be wildly successful. She’s managed hundreds of thousands of dollars in ad campaigns and achieved a cost per lead as low as $0.50 (19X lower than industry average). Click play to learn: How Luan intentionally built her business to avoid trading time for money The surprisingly simple email Luan sent during pregnancy that landed her multiple new clients Why maintenance packages are the most underrated recurring revenue strategy for service providers (+ how to set one up in any niche) The “spoon theory” and why expecting too much of yourself postpartum is a recipe for burnout What the reality of running a business with a newborn actually looks like, and Luan’s tips for success Join the priority waitlist for Sales Liberation and be the first to know when we reopen enrollment! megansmyth.com/waitlist Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode If you enjoyed this episode, you might also like: Mental-Health First Marketing with Laun Jardine The 5 Stages of Purposeful Entrepreneurship with Quinn Tempest The Unplugged Entrepreneur: How Taking Real Time Off Leads to Bigger Results