Think running ads requires a massive budget or a huge following? Think again.

In this episode, I'm joined by my friend and Facebook and Instagram Ads expert Luan Jardine for an honest conversation about what it takes to run ads in 2026. We cover the real numbers, the common misconceptions that keep entrepreneurs stuck, and *exactly* how to build your first campaign—even if you've never touched Ads Manager before.

We also get into the new Meta updates, how to use AI features strategically (and when to ignore them), and the ethical questions around advertising that most people are afraid to ask…

Luan is a Facebook and Instagram Ads Expert who helps changemakers reach their dream audience. She's a strong believer that by connecting entrepreneurs with the right audience through advertising, they can be wildly successful. She's managed hundreds of thousands of dollars in ad campaigns and achieved a cost-per-lead as low as $0.50—19x lower than the industry average.

Click play to learn:

How to start running ads on just $5/day
The exact campaign structure beginners should use
How to nail your audience targeting, including when to use interest-based, lookalike, and demographic targeting
Key platform changes and what’s working in 2026
How to navigate Meta's new AI features without compromising your values or losing control of your brand

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