If you're afraid of the numbers side of your business, avoiding your P&L statement, or just winging it in your marketing strategy…this episode is for you!

In this conversation with Marissa Lawton, we're breaking down the four categories of metrics you need to track (including one outside of your business), how to overcome avoidance and anxiety around numbers, and why understanding your profit margins is non-negotiable.

Whether you're a numbers person or you'd rather do literally anything else, Marissa shows you how staying on top of your metrics can be simpler than you think.

Marissa Lawton is a business mentor for seasoned entrepreneurs who have outgrown hustle culture. After a decade supporting online coaches and course creators, she's become known for helping established business owners reconnect with their numbers, rebuild trust in their businesses, and make decisions from clarity instead of panic.

Click play to learn:

The 4 must-track metric categories (including one most people skip over)
Why waiting to be “successful” to review your numbers is actually the riskiest move you can make
How to balance following your intuition with data-driven decision making
The difference between operating costs and growth investments
How to make smart investment decisions based on your business model (so you can stop buying stuff you don't need)

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Full show notes and links from this episode

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81. How to Maximize Your Profit Margin and Make Data-Driven Decisions for Your Business with Marissa Lawton