There's a very specific image of the Mama CEO being sold to us online. You know the one: laptop open, baby on the hip, effortlessly doing it all. I sat down with my friend and ads expert Luan Jardine for a candid conversation about motherhood and entrepreneurship—and what it actually looks like to run a business alongside growing your family.

We cover everything from how Luan intentionally structured her business before getting pregnant, to what the first trimester and early postpartum recovery really did to her work capacity, and what she wishes someone had told her along the way.

Luan is a Facebook and Instagram Ads Expert who helps changemakers reach their dream audience. Luan is a strong believer that by connecting entrepreneurs with the right audience through advertising, they can be wildly successful. She’s managed hundreds of thousands of dollars in ad campaigns and achieved a cost per lead as low as $0.50 (19X lower than industry average).

Click play to learn:

How Luan intentionally built her business to avoid trading time for money
The surprisingly simple email Luan sent during pregnancy that landed her multiple new clients
Why maintenance packages are the most underrated recurring revenue strategy for service providers (+ how to set one up in any niche)
The “spoon theory” and why expecting too much of yourself postpartum is a recipe for burnout
What the reality of running a business with a newborn actually looks like, and Luan’s tips for success

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