It’s official: freeride skiing and snowboarding are becoming Olympic events. So Jonathan talks with Freeride World Tour co-founder & CEO, Nico Hale-Woods, about the process; the opportunities it represents for freeride athletes; and some of the potential risks and challenges. There are certainly a lot of strong opinions about freeride becoming an Olympic event, and today’s conversation will provide you with the backstory and context to inform your own.

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TOPICS & TIMES:

Shoutout to BLISTER+ Members (0:00)

Freeride Goes to the Olympics (2:45)

Nico's Journey and Background (3:41)

The Evolution of Freeride (26:22)

Concerns & Opportunities in Olympic Inclusion (43:32)

The Future of Free Ride Comps (46:51)

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